Of course, Sha Zhengyang didn't know that Jiao Hong and Ning Yuechan had already had a tacit confrontation behind their backs.

Of course, he knows that this kind of thing will not be transferred by his will, and even his own feelings are difficult to transfer by his own will, how can he talk about others?

"Zhengyang, that's basically the case. Wang Shu talked endlessly for nearly an hour.

During this period, Sha Zhengyang basically didn't interject, only occasionally asked one or two questions, and Wang Shu came to add.

"CCTV's advertising price, tsk, is indeed enough to taste. Sha Zhengyang sighed, "But its cost performance is worth it, we Dongfanghong want to become a national brand, and it is inevitable to take this step." ”

"Well, the agency also said that although the price does not have much room for maneuver, it can still be particular about the payment method, and it can be negotiated for half a year, or even a quarter. ”

Wang Shu shrugged, he has always had doubts about Sha Zhengyang's CCTV dream, although he also agrees that advertising on CCTV can indeed have an extraordinary effect, but the investment is too large, and for a start-up, the financial pressure is not small.

However, at the meeting, he had learned about the sales situation of Dongfang Red Wine Industry as of September this year, and he was a little relieved, but when he heard that Handu was going to force Dongfanghong to build a landmark high-rise building in Handu, his heart hung again.

Many companies themselves are thriving, but in the end, they fall on the broken capital chain of rapid expansion.

"Well, all in all, next year we have to see Dongfanghong's advertising appear on CCTV, and it must be amazing, so that people will never forget it at first sight!" Sha Zhengyang leaned on the sofa and took a sip of coffee.

Wang Shu arranged to stay at the Hanhua Hotel, which is the closest to the Yintailou Hotel.

Although the Yintailou Hotel also has accommodation, but because it is located in the downtown area, the environment is not very good, so Wang Shu was arranged in the guest house of the Hanhua General Factory-Hanhua Hotel, where the conditions are basically close to three-star.

The Sinicization General Factory is a rich master, and it often receives business customers from all sides, so the conditions are not bad and the environment is better.

"The film crew will be here about next week, and they are already starting to prepare the materials in the early stage, but in fact, they don't use much here, that is, they shoot in the ancient cellar pool, and they still rely more on them for processing. ”

Wang Shu introduced, he also had to convince the other party, don't come over for a day or two and go back to the house, so that Sha Zhengyang misunderstands that it is not good to come purely for tourism.

"Well, I just look at the effect. Sha Zhengyang is not enough, "how much can be used, the key is to be able to attract people's attention at once, now many advertisements are dull and boring, no creativity, our advertising must be different." ”

"You have arranged a lot of things for me, I am also looking for people to prepare for the advertising of the natural hall, the specific situation depends on the progress of your side, in addition, the packaging and promotion of the overall image of the enterprise is not easy to do, I think the sun god is doing a very good job,......

Wang Shu was assigned the task of corporate image packaging by Sha Zhengyang, which also made him painstaking.

In short, this job is to let the people of the whole country, especially consumers, customers and affiliated businesses know that Dongfanghong Group is a tall enterprise, quality, brand, reputation, etc. are first-class, this comprehensive packaging method, help Dongfanghong to shape its own image in all aspects.

"Sun God's CI strategy?" Sha Zhengyang naturally knew Nanyue Sun God's CI strategy.

Whether it is in the past life or in this life, the sun god is in the middle of the sun in this period, and Dongfanghong naturally cannot match it, but the sun god overly relies on the so-called CI strategy and ignores the company's own development, and the final fall also makes Sha Zhengyang vigilant.

"Yes, now Helios should do the best job in shaping the corporate image, and I am going to go to Guangzhou to inspect it after returning to Beijing. Wang Shu is also interested in the sun god.

"Well, you can learn from it, but you don't have to follow suit. Sha Zhengyang set the tone, "We just want to establish a corporate image, not just rely on this image to open the market, that is not realistic." ”

"That's for sure, I just want to see how they do it, to borrow some tricks and methods. Of course, Wang Shu knows this.

Dongfanghong's current foundation is still the wine industry, and if the wine industry wants to be evergreen, it must use products to speak.

Dongfanghong Guojiao 1949 is expected to be officially launched before the Spring Festival next year, which is a crucial step for Dongfanghong.

This step is stable, and it can lay the foundation for Dongfanghong's hegemony.

"Well, then you can take someone to observe and observe, and learn from the strengths of all families for my use. Sha Zhengyang said very happily: "Wang Shu, there is no need to report everything over there, you have the right to decide, as long as it is conducive to the development of the enterprise, you can decide it yourself." ”

Sha Zhengyang was very reluctant to let go, because he knew that the work Wang Shu did was difficult to estimate with a set of specific calculation formulas, and as long as he could see the effect, it was better to let it go boldly.

He also believes that Wang Shu can see the thriving situation of Dongfanghong Group and will not be short-sighted.

"Zhengyang, I feel that you are very interested in the film and television industry, in addition to the fact that our products can be advertised through implantation to achieve marketing purposes, do you have any other ideas?" This is also a question that Wang Shu has always been curious about.

Because he feels that whenever he mentions implantation and promotion through film and television works, Sha Zhengyang is full of interest, and this method is also the first proposed by Sha Zhengyang, and it is directly aimed at those very influential film and television films.

Last time, he listed a lot of film and television dramas that were being prepared for him, and Sha Zhengyang seemed to be like a treasure, and directly ordered "Beijingers in New York", "Addicted", and "I Love My Home".

Wang Shu has also been dealing with these films and television in the past few months, and naturally knows that these dramas are not simple, not only are the directors famous, but they are also very well in line with the times.

In a word, it is very full of the atmosphere of the times and has the potential to become popular.

If Dongfanghong's products can be negotiated in advance to enter and show their faces, it will definitely play a good role in publicity.

Sha Zhengyang's "deep" understanding of the film and television industry made Wang Shu wonder if this person intended to enter the film and television industry?

In particular, Wang Shu saw the large-scale expansion of Dongfanghong Group this time, not only began to lay out the mineral water industry, but also acquired a construction company.

This momentum of diversification not only worries Wang Shu, but also feels that Sha Zhengyang may also intend to enter the film and television industry with the help of Dongfanghong's strong capital.

"Other ideas?" Sha Zhengyang asked in surprise, "What do you mean?"

"I see that you are very familiar with the film and television industry in Yanjing, directors and actors are all like a treasure, have you paid attention to this part? Dongfanghong also intends to enter the film and television industry?" Wang Shu asked Ming.

Sha Zhengyang was slightly embarrassed, can he say that he is a memory of his past life and is too impressed by these works?

Jiang Wen and Wang Ji in "Beijingers in New York", as well as the song "Thousands of Questions", which is also Sha Zhengyang's specialty track in the singing room in his previous life.

Wang Zhiwen, Jiang Shan, and Liu Bei in "Addicted" have made countless young men and women fascinated, and they are no exception, the roles played by Jiang Shan and Liu Bei still make Sha Zhengyang remember them vividly, as for "I Love My Home", not to mention, it has been on the air for many years, and it has become a national drama.

"Uh, no, no, Dongfanghong doesn't have this intention, at least not now, now Dongfanghong is huge enough, I think it's rare to be able to do a good job now. Sha Zhengyang hurriedly waved his hand, "Well, the reason why I know more about that film and television industry is because I pay more attention to, um, or you can understand that I like some of these actors." ”

"Actress?" Wang Shu blinked his eyes as if he was smiling, "Gong Li, Jiang Shan, Liu Bei?"

Because of the relationship with Thunder, and the fact that Wang Shu met Sha Zhengyang and the others in a purely helpful situation and quickly became familiar with them, especially the experience of convincing Lao Cui together, Wang Shu is not as restrained and scruples as others in the Dongfanghong Group, and he has to be much more open when he talks, especially when he is not involved in work, it is even more casual.

Sha Zhengyang laughed, "Uh, you think too much, think too much, but the film and television media industry will definitely flourish in the future, with the rapid development of a country's economy, the people's demand for cultural and entertainment products will be bigger and bigger, higher and higher, it is not a bad thing to intervene at this time, but Dongfanghong is not suitable now, it should take care of its own business first." ”

"Well, that's probably my misunderstanding. Wang Shu shrugged, "I thought you were interested in investing in these film and television companies or works, and you also specifically contacted them, but I think that several works like the ones you mentioned have the possibility of becoming popular, and if you invest, you won't lose." ”

"It's better to be free. Sha Zhengyang tried his best to restrain his inner impulse, and there are many good film and television works in his impression, but now is indeed not the time to meddle indiscriminately, Dongfanghong has to strengthen his own industry and accumulate more capital before he is qualified to talk about others.

And there is another key problem, Sha Zhengyang knows that he will not stay in Yintai for too long, and when Dongfanghong Guojiao is listed in 1949, Dongfang Red Wine's position in the field of liquor is further consolidated, and Naturetang mineral water is also on the market, and he should leave.

Of course, leaving doesn't mean that he doesn't care about Dongfanghong's affairs, he needs to arrange everything and not deviate from his predetermined track, and now he is achieving his goal step by step.