Chapter 955: Soft Power Building
India feels harmless, but in fact it annexes Sikkim, controls Bhutan, threatens Nepal, interferes in Sri Lanka, covets Tibet, and is an ambitious hegemonic country with its own pride. However, after the fiasco to Huaxia in 62, most of the Indian elites have not had a good impression of Huaxia, which is why they have false negative information in the news about Huaxia, and even discriminated against the "Northeast people" with Chinese faces in northeast India in Zangnan for a long time. And they have unrealistic great power ambitions, and they want to be a leader country, but the reality is very slap in the face, and now it is more realistic.
What Zhou Shi said in the interview is actually not very pleasing, and there may be people who oppose it, but what does it matter, doing business here is not to make everyone like him. Moreover, if India really becomes a great power, it will not care about Zhou Shi's remarks; if it cannot become a great power, Zhou Shi's words will become good words. On the basis of his own strength, there will be no harm either. If you are not strong, then withdraw from India. Putting a little pressure on yourself is equivalent to giving yourself a little motivation.
The current relationship between China and the two countries is not yet a priority for India, and it is becoming increasingly difficult with the rise of populism. Of course, populism is not the point, the point is that there are about 120,000 square kilometers of territorial disputes between China and India. Moreover, India has a long-term propaganda of the "Chinese threat theory", and it is said that their leader Nehru also lost the Sino-Indian War, so that his "Great India Federation Plan" went bankrupt, and a majestic leader was strongly suppressed by Huaxia Taizu at the beginning. Perhaps in India's view, their dream of becoming a great power is actually ruined at the hands of China.
The main reason why Zhou Shi was accepted was because of his American background and his long-term friendly cooperation with Indians in Silicon Valley. In the final analysis, many Indian elites who do not understand Zhou Shi's true strength can comfort themselves that he is a Silicon Valley elite, not a Chinese elite.
Recognizing the complexity of Sino-Indian relations, Zhou Shi put off a plan that they had been preparing for a long time, and instead refined it to push forward with a more ambitious plan.
"The purpose of social networking is to promote communication and understanding between people, watermelon video (the name is too lazy to think, in fact, the watermelon produced in China accounts for seventy percent of the world, this name is suitable in China, not necessarily suitable overseas) can promote mutual understanding between countries through such a support program, will help to enhance our public image and sense of social responsibility. Zhou Shi came back from India and held a small meeting at Yahoo Today's headlines department.
His plan is actually nothing, which is to give more promotion opportunities and even cash incentives to those self-media people who introduce the cultural differences between the two countries through tourism and other means. For example, self-media people or teams such as "Crooked Nut Research Association" and "I am Jerry Guo" will receive special care.
The cluster development of Toutiao is really good, and a lot of information resources have been invested in a limited space to meet the needs of the vast majority of users. Even the search function has been strengthened in Toutiao. It is precisely because of the rise of apps such as Toutiao and Yahoo News that Yahoo's advertising services have been greatly developed.
Uh, that's not the point. Isn't letting the world know about China and its culture to enhance China's soft power? With the support of Zhou Shi and his backing, can't Huaxia's technical personnel play a greater role? Let the propaganda that is beneficial to China be popularized to the greatest extent!
Don't think that the improvement of soft power will be full of gunsmoke, Zhou Shi is not the kind of hero who is good at charging into battle, he likes to win more than easy to win, and likes to take advantage of the asymmetry of information resources on both sides to reduce the dimensionality of the enemy. When others have not understood his layout, his goal has been achieved, or when the other party understands his layout, but is helpless, that is even more comforting.
What Zhou Shi had to do was nothing more than a small thing, and although he rarely interfered in these small things, no one would be stupid enough to contradict him. Just like Marisa Mayer in her previous life, she was obviously brain-dead when she brought her children to work, and no one objected. As long as the rights of superiors do not endanger the interests of subordinates, there is not much danger.
After talking about the watermelon video, Zhou Shi learned about the development of today's headlines, which is different from the pure news of Yahoo News, today's headlines not only have news but also a lot of popular science knowledge, and the Yahoo official account plan has brought more than 200,000 creators (excluding the Chinese market). Flickr short videos, watermelon videos, and Quora Q&A services have greatly increased the attractiveness of Toutiao.
"This year, excluding the Huaxia and Fuso markets, the monthly active users have exceeded 150 million! At the current pace of development, we are confident that we will continue to maintain the No. 1 ranking of news reading apps in the three major application markets...... "Marisa Mayer
Toutiao's innovation should be world-wide, and it is not a characteristic of Chinese people to be happy and tired, although this algorithm that guesses user preferences all the time is a bit annoying, and it will bring many disadvantages. But the algorithm itself could be improved, artificially increasing the weight of other factors. For example, more information about the promotion of popular science, education, tourism, etc., if it is domestic, there may be two top positions of news to the imperial court, although these top news are almost never opened, but why do you do this, you know.
As the core application of Yahoo's big data field, Toutiao and Yahoo official account bear important responsibilities, and they are also an important way to disseminate culture. Toutiao is constantly changing and evolving, and has more authoritative attributes. It also provides a good distribution channel for professional media, which can become a sales platform for knowledge or content payment. Newspapers and magazines such as the New York Times and the Wall Street Journal can be sold digitally through Toutiao.
As many media outlets have said, Yahoo Toutiao has ushered in a new era of media. Voice, video, short video and text are transmitted together, coexisting harmoniously but not cluttered. Many teams of self-media professionals compete in a relatively fair environment, which has brought new impetus to the media industry. In particular, the advertising plan launched by Toutiao, including self-operated ads, headline ads, etc., makes the income of creators more controllable.
It is precisely because of the significant influence of Toutiao that it occupies an increasingly important position in the Internet public opinion market in Europe and the United States, and Time Warner actually put forward the idea of acquiring Yahoo Toutiao. They don't seem ready to sell themselves......
PS Hey, for some reason, my main starting point subscription is gone, and it's really unlucky to send it to the wrong platform. There is no recommendation, not to mention, the collection of Genesis is almost 5000, and the average subscription from Genesis is 50, and there is nothing more on the street?