Chapter 671: Explosive Strategy
A few days after returning to the United States, Mr. Zhou was approached again by people from Mubadala's investment firm, this time from an old acquaintance.
"Simon, I'm sorry, the people below are not sensible and don't know about our relationship, the specific person in charge of this matter has been fired, I hope it won't affect our future cooperation. "Abbas
"Don't worry about it, I understand. Zhou Shi responded, understanding is one thing, forgiveness is another, but there is still room for cooperation between GLOBALFOUNDRIES and Licensed Semiconductor. However, things can't be rushed, and they must be slow and cool, so they chatted casually and sent Abbas away.
If IBM does not adjust their strategy, or does not exclude the chip manufacturing department and the low-end server department from the existing system, Zhou Shi will be useless even if he has more money. With a revenue of more than 100 billion US dollars a year, the income of a rich country is unknown, and it is unknown how much influence it can bring, anyway, it is not comparable to Zhou Shi now. What's more, in the industry, the chip manufacturing technology alliance led by IBM is the foundation for the development of some chip manufacturing companies such as chartered semiconductors.
Before formally communicating with IBM, Zhou Shi contacted Buffett and communicated with some IBM shareholders through him. Since the beginning of this year, Warren Buffett's company has continued to take a stake in IBM and become his major shareholder, and the reason is simple, it is the shareholder return plan of the former CEO of IBM. It's not that this plan is bad, but that the timing of its appearance is wrong, or that the industry that appears is wrong. The development of the high-tech industry is now a technology-intensive and capital-intensive industry, especially the smart phone industry is about to collapse the feature machine, the era of mobile Internet technology development from scratch, the era of big data, artificial intelligence, and cloud computing gradually rising, and not increasing investment itself is the biggest original sin of science and technology enterprises.
While busy pulling relationships and climbing friendships, while shifting his attention to Yelp, the enthusiasm for group buying is easy to dissipate, and the market that he has matured has made the competition much greater. In the previous life, the development of group buying was to divert traffic to low-frequency and high-profit businesses through some high-frequency and low-profit businesses, and to develop other businesses such as takeaway and movie tickets to make money. However, in the United States, labor costs remain high, and large-scale takeaways like Meituan are obviously unrealistic. Selling movie tickets online is even more difficult here, and the transformation of the cinema system and the change of consumption habits are all very troublesome things. Neither Yahoo nor Yelp have enough money to spend.
"Yelp's profit model is this, in addition to value-added services is advertising revenue, yelp is now working with Time Pay to develop a software system for these small and medium-sized enterprises, if the development goes well, there will be a lot of income, but in general," Shen Haoyu
"Hmm" Zhou Shi has a lot of ideas about the future of YELP, but there has been no good way, the business environment in the United States is very different from that in China, even a social shopping model like Pinduoduo is difficult to replicate here.
"Wait, yelp has ads? what ads?" Zhou Shi
"Mainly certain chains, such as Burger King, KFC" Shen Haoyu
"Selling advertising?" Zhou Shi remembered the later Ali, Amazon's advertising revenue has been listed year by year, especially Alibaba, which may become the largest Internet advertising platform in the country in the future. After all, Taobao is free to open a store, but there are too many stores, and if you want to attract more traffic, you naturally have to advertise.
"Can we buy more ads?" Zhou Shi
"It's hard, isn't it? Too many ads can affect the user experience. "Shen Haoyu
"You can think about it in a different way," Zhou Shi opened his mind
"How?" said Shen Haoyu
"For example, we do commodity group buying!" Zhou Shi
"We don't have an advantage in doing group buying of goods!" Shen Haoyu
"We do group buying with the idea of advertising, the purpose is not to sell how many goods, but to advertise, assuming that we only sell one product per group buy, each time for a limited time, do you say that this advertisement is valuable?"
"If you look at the traffic to our website, there will definitely be people who will want to try it. "Shen Haoyu, Yelp is the world's No. 1 group buying website, and the traffic is naturally not bad.
"So cooperate with Amazon or directly with brand dealers?" Zhou Shi, a few years later, e-commerce in the United States is not as popular as in Huaxia, but from now on, the gap between the two sides is not very big.
"That's not the point, it's important how we make yelp's group buying ads valuable, and how to turn e-commerce into advertising now" Shen Haoyu, there is no precedent for this kind of thing, and there is no experience in how to operate at all.
"Let's first create a single product hit strategy, if every time the product sold is a hit, it can bring surprises to consumers, maybe it will be!" Zhou Shi
"I'm afraid this is more difficult!" Shen Haoyu
"How can there be anything that is not difficult, and the easy things can be done by us?" Zhou Shi
"How can a popular model be so easy to find!" Shen Haoyu
"Try it, you have to find another way. Zhou Shi is not very confident, after all, there is no precedent.
"If you don't put the Shell phone on Yelp for sale, the supply of Shell phones and drones is in short supply, which is also a good publicity for us. "Shen Haoyu
Guoke mobile phone released Guoke 4, the biggest change is the size change, from the previous 3.5 inches and 4 inches, expanded to 5 inches, 5.5 inches. Of course, in terms of process design, just like Guoke 3 surpasses IPhone3, Guoke 4 can also be regarded as surpassing iPhone4S, but each has its own eyes, design and aesthetics, and the subjective feeling is too great. In terms of user experience, although there are differences in system design, there were many humanized designs of Time Android at that time, which narrowed the gap between the two. At the press conference, Carly answered why she wanted to design 5-inch and more mobile phones, saying: "We produce not only a mobile phone, but also bring a way of life, you can understand the world anytime and anywhere through the shell, develop the world, change the world Shell is a life!"
Also released at the same time is the DJI drone, a cooler husk is starting to appear in front of the world, and I don't know if this is good or bad for DJI, it is not necessarily a good thing to attract so much attention in advance. However, with the husk behind, DJI's development should not have much of a problem.
"Although this can attract traffic, it doesn't have much effect on our advertising!" Zhou Shi thought, drones are already very eye-catching, and they don't need YELP exposure.
"But there doesn't seem to be a better choice!" Shen Haoyu
"You may think too much, our popular models are not more than 100,000 sales, some unknown but high-quality small brands may be more suitable for our needs. "Zhou Shi
"So what do you think of the first product we're promoting?" said Shen Haoyu
"Then the nut's smart router!" Zhou Shi
(End of chapter)