Mingguang Science and Technology Park, No. 1 office building, in the large conference room on the first floor, more than 100 people gathered here.

"Hey, Xiaoxi, how do you say we choose?" Li Xi'er whispered in distress.

A few days ago, they received a notice from the company that they wanted to select a group of designers to go to the new company.

You can sign up freely, of course, everyone knows that THE TOP SHOP HAS LONG HAD A SURPLUS OF DESIGNERS, AND IT IS ESTIMATED THAT IT IS A RESERVE FOR NEW COMPANIES.

And after this time, the designer team here will officially start the elimination system, and the designer team at the bottom of the results will be eliminated, and life is not as good as before.

BEFORE TODAY'S MEETING, WANG YE PERSONALLY TALKED WITH MACY.

"Do you remember what you said when you returned to China last year and met with me, you said that you wanted your designs to be shown to more consumers? ”

WANG YE SMILED AND LOOKED AT MACY, THIS XIANGJIANG GIRL, STILL WITH NEAT SHORT HAIR, WEARING A LOOSE LINEN DRESS OF HER OWN DESIGN, AND A SIMPLE BELT TIED AROUND HER WAIST.

It's not pretty, but it makes people feel comfortable and clean.

MACY'S EYES CURLED UP WHEN SHE HEARD THIS, AND THE CORNERS OF HER MOUTH ROSE SLIGHTLY, OF COURSE SHE REMEMBERED THE SITUATION AT THAT TIME.

AFTER THE TWO MET, WANG YE ESTABLISHED THE TOP SHOP, AND IT WAS ALSO IN THIS COMPANY THAT MACY SHOWED HIS STRENGTH AND WAS VERY HAPPY.

"Do you want to take on a bigger challenge? Let your design be more consumers, far more than the number of consumers in THE TOP SHOP! It will even reach hundreds of millions, and be appreciated and purchased by hundreds of millions of consumers! Are you willing to do such a business?"

WANG YE'S WORDS FLOATED OVER THE EMPTY OFFICE, AND MACY WAS A LITTLE DISTRACTED.

What kind of business is this, and will hundreds of millions of consumers really buy it?

If it is really as Wang Ye said, the clothes designed by himself are liked by hundreds of millions of people and bought back to wear on their bodies, then for a designer, this is the greatest glory!

Participating in an international design competition, even if you win the first place, it is just recognized by a few judges.

But the real design is people-oriented, it is designed for consumers, no matter how famous the designer is, if the consumer does not buy it, then what is the point.

"But if you accept this challenge, then you won't be able to design clothes as much as you want now, because at least half of the styles there, they have to be classic! Of course, there will be room for you designers to use their talents, but there will be a lot of restrictions. ”

Wang Ye frankly told the actual situation, and he has great ambitions for "selecting the best products".

Why is it named "Preferred Product", this name contains a deep meaning.

In the future, the "Best Choice" store will start at 2,000 square meters, which is twice the size of the current THE TOP SHOP.

The model of preferably selecting the best products will be to combine the advantages of both ZARA and UNIQLO, or to include the styles of both brands!

The "preferred" area will be a relatively fashionable style, using the current "two weeks new" model of THE TOP SHOP, to quickly launch new models, sell quickly, and buy out!

The "excellent product" area will all be classics, that is, they don't look so fashionable, but they are suitable for the widest range of consumer groups! These classic styles, fabrics, and craftsmanship must be kept improving, tempered, and these styles can even be sold for ten or twenty years!

"Preferred" + "Preferred", Wang Ye is not to compete with a certain fast fashion brand, but to trample them all under his feet!

Go your own way, and you have to occupy the road, so that those foreign brands have no way out!

The price of the best products will be very low, and the average price of most products may only be one or two hundred.

At this price point, it is also necessary to make a classic style, the fabric must be of high quality, and the cutting process must be exquisite.

It's hard to say, it's hard, it's hard!

This is also the reason why Wang Ye did not start to do this immediately after taking the helm of Huashang International.

Because he needs to be well prepared!

After Huashang International was listed, all the funds obtained by Wang Ye were invested in the largest garment production base in China, which is the hardware preparation for the "best products".

If you want to reduce costs, this is not something that can be done by talking nonsense, outsourcing to other factories, and you don't even need to think about it.

We must establish our own factory of the whole industry chain and be self-sufficient, so that we can really reduce the cost!

Moreover, whether it is "preferred" or "excellent", the process requirements are very high, to be honest, it is not your own factory, it is difficult to do a good job in quality control.

It took more than a year for this garment production base to be officially put into use, and Wang Ye said that the time was ripe to officially launch the plan of this fast fashion brand.

……

In addition, the software reserve, fast fashion, why to be "fast", not only needs hardware support, but also needs software cooperation, that is, the designer team.

To be honest, with the establishment of THE TOP SHOP, WANG YE DIDN'T EXPECT THAT COMPANY TO MAKE MUCH MONEY, ALTHOUGH THAT COMPANY IS INDEED MAKING MONEY NOW......

Originally, he planned to "raise troops with war"! Recruit the largest designers in the industry and open some designer brand collection stores for them to practice their skills.

When the fast fashion brand "Preferred Premium" is officially established, it will be the time for those designers to really shine.

According to the original idea, Wang Ye wanted to directly create a fast fashion brand on the basis of THE TOP SHOP, and THE TOP SHOP ONLY PLAYED A "HATCHING" ROLE. When a real fast fashion brand is founded, it is the day the THE TOP SHOP brand disappears.

However, now THE TOP SHOP IS DOING REALLY WELL, WANG YE NATURALLY CHANGED HIS ORIGINAL PLAN AND CONTINUED TO RETAIN THE TOP SHOP BRAND AND FOCUS ON HIGH-END POSITIONING.

In this case, the designer team also needs to retain a group of truly spiritual ones to continue to supply THE TOP SHOP.

And the designers who are relatively less spiritual are all transferred to the side of "preferred products".

On the side of the best products, there is no need for so many whimsical ideas, but more for teamwork and meticulous craftsmanship!

……

The shareholders of Huashang International, although they are full of confidence in Wang Ye, they are now uncertain.

Is it really possible to make money with clothes that are so low-end and so cheap?

Therefore, when setting up a new company and lacking funds, no shareholder dares to jump out and say that he wants to invest.

Anyway, Huashang International also accounts for half of the shares, even if the new company is successful, it will make money.

If it doesn't work, I don't have to invest real money in it anyway, and the production base can't run.

Therefore, this wave is basically a sure win.

They are not very optimistic about the prospects of this positioning fast fashion brand, but Wang Ye knows that if they do a good job in the basic work, coupled with the team they have cultivated in the past two years, the relationship between the commercial real estate established.

Even, add the influence of yourself and your partners.

This new brand, on the day it is unveiled, will truly shock everyone!

However, there is still a lot of groundwork to be done......

……

In the large conference room on the first floor, this designer meeting hosted by MACY.

Her eyes were full of longing and said: "The new brand is called Preferred Premium, Wang Dong told me that this brand will be sold to hundreds of millions of consumers, and our design will also appear in tens of millions or even hundreds of millions of consumers." ”

"For this reason, I didn't hesitate and immediately chose to join the new company!"

"Now, it's everyone's turn to choose!"

"If you join a new company, you may have to give up some romantic designs and some of your favorite styles. ”

"Because in the new company, we want to create classics!"

"The style we design may sell for five years, ten years, or even become a style like the Chanel little black dress that has endured for decades!"

"If you have the same dream as me! If you are willing to give up your ego and embrace teamwork!"

"If you want your design to really appear all over the country, from Pengcheng to the capital, from first-tier cities to towns and villages, then join the new company!"

……

AFTER LISTENING TO MACY'S WORDS, HU XIAOXI FELT HIS BLOOD BOILING. People all over the country wear clothes of their own design, and this picture makes people's scalps tingle when you think about it.

Isn't this the ultimate dream of a designer?

"Xi'er, I want to go to the new brand!" Hu Xiaoxi said firmly.

Although Li Xi'er was also very excited to hear it, she was more rational, and when she heard Hu Xiaoxi say this, she whispered in distress: "But the new brand pays attention to teamwork, so we can't do the design we like." I think THE TOP SHOP IS MORE SUITABLE FOR DESIGNERS. ”

The two girls, one rational and the other impulsive, originally cooperated very tacitly, but there was a disagreement on this matter.

There is no one right or wrong, just different choices.

In the final free registration stage, almost half of the existing 116 designers at THE TOP SHOP WERE WILLING TO GO TO THE NEW COMPANY.

Li Xi'er chose to stay, while Hu Xiaoxi chose to go to a new company. Of course, this does not affect their friendship, and the office of "Preferred Premium" is actually very close to here, only a few kilometers.

And the designer team of THE TOP SHOP, after the official split, also opened a real boutique route.

In the future, it will be difficult for ordinary designs to be put on the shelves in stores, because THE TOP SHOP HAS ALREADY PASSED THE INITIAL BRUTAL PRODUCTION AND HAS BEGUN TO IMPROVE ITS STYLE STEP BY STEP IN A PLANNED WAY.

In Li Qinghuan's notebook, well-known young designers from all over the world have made notes. These people, for a period of time in the future, will be the targets of her poaching!

In the "UU Building", MACY said to the designers who chose to come to the best products: "In the future, we will not have our own designer brands, but the best products are the brands of all of us!"

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