Brother Xiao Ma is not envious of the income of the YY platform, but what makes him pay more attention to the traffic monetization model!

Because in terms of traffic, it is estimated that there are few Internet companies in the world that can be compared with Tencent.

However, the problem of traffic monetization really made Brother Ma worry to death!

In the past two years, the reason why Tencent's market value has not performed well is because it has not found a suitable traffic monetization model.

In order to monetize Tencent's huge traffic, Brother Xiao Ma and Tencent's senior management team really tried their best.

What QQ members, what QQ show, what yellow diamonds, what green diamonds, red diamonds, anyway, it's a mess.

After tossing, the company finally made a profit, although it didn't make much money......

It's a bitter tear to say.

Who would have thought that it would be so difficult for Tencent, the domestic Internet hegemon, to make some money.

Of course, at this time, Tencent has just found the way to really make a lot of money, that is, to make games.

However, in terms of games, they are also just starting out, and they haven't really become bigger and stronger, and naturally they haven't made a lot of money yet.

So when Brother Xiao Ma saw the YY platform, there were not many living people, but the consumption atmosphere and profitability really made him red.

……

"I feel that the profit model of the YY platform is very good, can we consider introducing it to our Huya live broadcast platform? Little Brother asked eagerly.

He comes from a technical background, so of course he is very sensitive to data.

Plus, he's right.

Although the Huya live broadcast platform has been online for less than a month, the number of registered users has grown unusually rapidly!

This is because, at present, in the domestic live broadcast industry, there is only one platform that is really professional in game live broadcasting, and there is no competitor.

And Huya is willing to spend money, and in the name of investment from the four giants, it basically attracts all the anchors who want to do game live broadcasts.

On the other hand, Huya is really a conscientious enterprise.

Other live broadcast platforms, don't say anything to give the anchor a signing fee, it's okay if you don't charge money.

As for Huya, as long as it passes the official review of the platform, there is a signing fee, which is equivalent to paying wages to the anchor!

The big anchors have a signing fee of millions every year!

As for the little anchors, there are more or less thousands of yuan per month, which is enough for them to live.

In such a comparison, to be honest, many anchors who used to do live broadcasts of the show are wondering whether to play a game and transform into a game live broadcast.

After all, those who are anchors, who are really because they love the live broadcast business, in the final analysis, isn't it to make money?

Now that there is Huya, a live broadcast platform that can make money, it is of course much more attractive than other live broadcast platforms.

……

"This is in the plan, although our Huya live broadcast is mainly based on game live broadcast, but the real realization still depends on the show mode. Didn't I tell you at the beginning, the Huya platform will rely on the live broadcast of the game to attract traffic, and then rely on the live broadcast of the show to monetize. Now that the game is done, the show mode will be launched soon. Wang Ye said in a brisk tone.

"That's good, that's good! Seriously, if the Huya platform opens the show mode, I may also have to spend it and help cheer for it, haha." Brother Pony said with a smile.

"Hehe, well, it depends on the situation then, if you really want to pull up the consumption atmosphere, everyone's participation is indispensable. Wang Ye smiled meaningfully.

For the circle of money model of the YY platform, Wang Ye certainly understands something.

It can be said that in any industry, if you want to quickly form a consumption atmosphere, someone must drive it.

If you want to rely on natural formation, the pace is much slower.

In the live broadcast platform, if you want to drive tourists to consume, you must have a "leading brother"!

In jargon, it is to stimulate consumption and promote flow.

Why is the YY platform doing so well in terms of revenue, among them, its unique "guild model" is indispensable!

Although in the eyes of many Internet bigwigs, this so-called "guild model" is simply a product of centuries ago, too backward!

However, if you really dig deeper, you will understand the cleverness of this "guild model".

The guild of the live broadcast platform is actually equivalent to a small company on the platform, or a small merchant.

Let's put it this way, if the YY platform is compared to the Ali platform, then a single small anchor is equivalent to a small Taobao seller, and the guild is equivalent to a big seller on Tmall.

Do you think, are the flagship stores on Tmall doing well, or are Taobao small sellers doing well?

Which one has the most revenue and which one has more profit?

Obviously, in a fully competitive environment, the larger volume will definitely be more competitive.

And, in order to win the competition, the guild itself will invest!

In other words, a lot of the platform's turnover can be obtained through investment in guilds.

For example, a referral slot sells a guild, or a certain honor ranking allows the guild to compete.

Of course, the platform is not so ugly and will not be sold at a clear price.

Instead, through the ranking of the stream, the guild will compete.

But in fact, what kind of running water, in the final analysis, isn't it better than brushing money......

In the final analysis, the YY platform is the rule-maker, it can circle the money of tourists, the money of anchors, and the money of guilds!

As for other platforms, they can only find ways to collect tourists' money.

In this way, is there still comparability?

In terms of circle money, the YY platform is absolutely textbook-like!

……

Of course, Wang Ye will not ignore this, and he has made plans long before the Huya platform is launched.

He will definitely use the set of money circle model of the YY platform, and because of this, he generously gave a lot of shares to Huanju Times, and also sent a mature operation team over there.

This is seamless transplantation, and it is the YY platform that is transplanted with the money-making model!

Of course, the Huya live broadcast platform is more advanced than the YY platform on the whole, and the potential is much greater.

The Huya platform has a unique game live broadcast on the whole network to do drainage.

It also monopolizes League of Legends, a game with huge potential, and the future is even more promising.

In terms of drainage alone, among all the live broadcast platforms, Huya definitely throws away all competitors a few streets!

A League of Legends game with tens of millions of players!

Among them, there may be tens of millions of viewers who can be converted into platform audiences!

Also, let's see who the shareholders of Huya are......

Let's not talk about investment promotion and safety, who is the overlord of domestic Internet traffic?

Obviously, Tencent!

At that time, let Tencent make a pop-up window drainage or something for Huya, or more simply, directly integrate it into the QQ window!

Just ask your competitors if they're afraid!

Other live streaming platforms, if they want to attract a newly registered user, they don't know how much effort it will take and how much it will cost.

Oh, this is quantifiable, according to the latest Internet market research report data, in 2013, Internet companies get a valid registered user, the cost is 20 yuan!

If you calculate it in the millions, then the cost is huge!

Moreover, this is only about valid registered users, not active users......

What about the Huya live broadcast platform, how much does it cost to drain traffic?

Sorry, it's basically free......

Now Huya's promotion budget is more used for the game League of Legends, and there is no need to promote the live broadcast platform at all.

Because when promoting League of Legends, the live broadcast platform was promoted by the way.

As the game League of Legends becomes more influential, the more users of the platform will be.

This is the difference of origin, don't compare.

Huya platform, just like a wealthy second generation, was born with a golden spoon in his mouth.

With the care of Wang Ye, Tencent, Ping An, Merchants and Joy Era, its starting point may be the end of many platforms, how can others compete with it......

……

However, today Brother Xiao Ma mentioned this problem, and Wang Ye also began to seriously consider whether to introduce the show mode to Huya.

The current Huya, in terms of popularity, the number of tourists and the activity, can be said to have entered the right path. Then, the show mode should be introduced first, because the show mode is not comparable to the game mode, and the popularity over there has to be cultivated slowly, and it cannot be achieved overnight.

"It just so happens that both of us are free today, so let's take a look at the current situation of the Huya live broadcast platform, and then discuss the follow-up development. Wang Ye said.

Brother Xiao Ma nodded in agreement, both of them are bigwig-level figures, to be honest, it is really not worth holding a separate meeting for the affairs of Huya.

It happens to be today, so let's take the opportunity to take a look and study it.

WANG YE BECKONED AND ASKED THE WAITER TO FETCH AN IPAD.

Of course, there is no shortage of such things in this clubhouse, and the waiter quickly took a tablet and handed it to Wang Ye with both hands.

After Wang Ye opened it, he first downloaded a Huya live broadcast software in the APP store, and after opening it, the homepage of the software was the live broadcast room of several major head anchors.

Huya live broadcast software, the UI is still very good, and the interface looks fresh and clean.

Now there is only one big category of platforms, which is games.

Under the game category, of course, there are also some subcategories.

For example, League of Legends, DOTA, CSGO, console games, etc.

There is no doubt that League of Legends live streaming is the most popular, and basically all viewers are also coming for the League of Legends live broadcast.

The homepage shows that there are two live broadcast rooms side by side, and this one is ranked by live broadcast popularity.

When you broadcast live, there are many viewers and gifts, then the popularity is high, and it will naturally be at the top.

The first one is Ash, and it is clear that the current Ash, in terms of popularity, is still unmatched.

The second, next to him, is MISS, although the number of viewers is a little smaller, but MISS has more gifts......