As for why he chose the house in Pengcheng Bay, Wang Ye analyzed the geographical advantages, ecological environment, supporting facilities and transportation of Pengcheng Bay one by one.

Finally, he concluded that Pengcheng Bay will be the high-end commercial and residential area with the most potential development potential in Pengcheng in the future. Of course, this potential has already been shown now, otherwise the house at Pengcheng Bay No. 1 would not be so expensive.

Unexpectedly, Wang Ye was quite knowledgeable in this regard, and Nie Dingwen became interested. He took Wang Ye and began to discuss the issue of regional development.

And Wu Pei and Nie Xiaoying saw that the two were chatting about work, so they got up and walked away to see how lunch was prepared.

Nie Dingwen talked about his company, saying that he was preparing to develop commercial real estate, took a lot of land in South China, and was building a commercial complex, which is the kind of large commercial plaza containing shopping malls, office buildings, and hotels.

Wang Ye was a little surprised, he had never heard of Nie Dingwen's company engaged in commercial real estate, and he had the impression that he had been doing ordinary residential development.

He asked curiously, "Uncle Nie, your Guanhu real estate company has also started to do commercial real estate?" ”

"Haha, it's not Guanhu Real Estate, it's a new company with several shareholders, specializing in the development and operation of commercial real estate, called Starlight Commercial Real Estate Company. ”

Hearing that it turned out to be Starlight Business, Wang Ye was taken aback, in a few years, this Starlight will be famous. and Wanfeng, one south and one north, are the two giants of domestic commercial real estate.

The development ideas of the two are different.

Wanfeng is to win by quantity, and almost all prefecture-level cities in the central and northern regions have Wanfeng's commercial plazas, which are positioned in the middle and low end.

Because Starlight occupies South and East China and has many wealthy cities, it mainly focuses on first- and second-tier cities, and its positioning is also in the middle and high-end.

In his dream, Wang Ye also dealt with Starlight Square a lot. However, the highest contact he had at that time was the vice president of Starlight Group in charge of investment promotion, and as for the boss behind it, he had never seen it, but he heard that he had strong strength and a complicated background.

He really didn't expect that the boss behind Starlight turned out to be Nie Xiaoying's father, that is, the middle-aged man in his forties in front of him, Nie Dingwen!

This is a real business tycoon, although he has never appeared on various wealth lists, his real net worth should be amazing. It seems that many of the real top rich people are still very low-key and do not like to be exposed to the eyes of the people of the whole country.

"Ah Ye, you had more contact with commercial real estate in the decoration industry at that time, what do you think of the current model of domestic commercial real estate, whether Starlight adopts the department store model, or the emerging shopping center model?"

Now that Starlight Real Estate has just started, Nie Dingwen is also very concerned, and the domestic commercial real estate is in a period of transition, and he can't decide which step to take.

Wang Ye can be regarded as a person who often comes into contact with commercial real estate, half an insider, so now I also want to hear Wang Ye's opinion. Although I didn't expect Wang Ye to say any good advice, it was always right to listen to other people's opinions.

Regarding Nie Dingwen's inquiry, Wang Ye did not dare to ignore it. He thought for a moment and said, "I don't know if Mr. Nie has heard about the new business model that Wan Feng has been promoting recently. ”

"Well, I heard that I also got a copy of their plan through a relationship. That model was made by a branch executive in Wanfeng Ganxi, which is very courageous. It seems that Nie Dingwen has a lot of praise for Juliet.

However, he is also worried that "Wanfeng's new model requires a lot of investment in the early stage, and I don't know what the effect will be." ”

Wang Ye smiled confidently, "Aren't we talking about Internet thinking now, in fact, it can also be applied to traditional industries." ”

Nie Dingwen looked at him with interest, wanting to hear what new insights Wang Ye had.

"The most important thing in the Internet industry is traffic, in fact, it is popularity in the commercial real estate industry. As long as any mall is popular, it is a success. ”

For this sentence, Nie Dingwen agreed. To do commercial real estate, whether it is a department store or a shopping mall, popularity is everything. No matter how good your environment is, no matter how tall the brand is, it is useless if you are not popular. Of course, if you have a good brand portfolio, you won't have to worry about popularity.

Those old department stores have slowly cultivated popularity over the years, and there were few commercial real estate in the past, so those department stores can choose brands and meet the brands of their mall positioning before they can enter.

Now the new shopping malls are not so well treated, first of all, because of the large size, they are generally built in remote places, and there is naturally no popularity in the early stage......

This is a paradox, it is easy to die in a vicious circle, so after Wang Ye gave Juliet that idea, she was so excited, because Wang Ye gave a very operable solution to break the game.

Wang Ye continued to analyze the ideas he had told Juliet to Nie Dingwen, and then slightly modified the plan on the basis of that plan. Because most of the cities where Starlight Plaza is located are relatively wealthy first- and second-tier cities, they naturally cannot be similar to third- and fourth-tier cities in terms of brand selection.

In terms of the positioning of Starlight Plaza, Wang Ye's suggestions are "forced style", "light luxury" and "personalization".

These three words were actually slowly figured out by Starlight Plaza itself in the future, and now they were taken out by Wang Ye in advance.

After listening to the whole set of solutions given by Wang Ye, Nie Dingwen was a little dumbfounded. This not only tells the essence of Wanfeng's new model plan, but also improves the details.

He asked tentatively, "Have you also seen Wan Feng's plan?"

This shouldn't be, Wan Feng attaches great importance to that plan, except for the top management of the group, it is impossible for outsiders to come into contact with it. He also spent a lot of money to get it.

Wang Ye did not hide it, and said very frankly: "In fact, this plan was discussed with Juliet of Wanfeng Branch when I went to Ganxi to discuss business some time ago. Oh, and in gratitude for my suggestion, Juliet also gave me more than a dozen stores with very favorable policies. ”

Nie Dingwen looked at Wang Ye in amazement, and didn't say anything for a long time. He never expected that Wan Feng's plan, which made him feel full of emotion and admiration, was actually from Wang Ye's hand!

He didn't suspect that Wang Ye was lying to him, because there was no need, and the words that Wang Ye analyzed just now were all dry goods, and they couldn't have been made up out of thin air.

"You...... It seems that I still underestimate you, haha......" Nie Dingwen laughed heartily, he was indeed very happy.

Looking at my daughter now, it means that I really like Wang Ye, and after today's conversation, at least it proves that Wang Ye has real talent and learning. In case he really marries his daughter in the future, he is not worried that the company will decay in their hands.