In the era of digital music, the physical record industry is inevitably impacted, and in the current Huaguo, platinum records refer to the total sales of albums exceeding one million.

And this million refers not only to physical records, but also to the sales of digital music albums recognized by the Chinese Music Association.

You must know that the prime sales time for a new album or a single is three months, and most singers will carry out a lot of publicity when they release an album, plus the famous singers themselves have a lot of fan base, so often the sales on the first day of the album are the highest.

But Lin Xiao is different, he is a newcomer, he has never released an album or single before, and in terms of publicity, although there is a live webcast, the publicity still cannot be compared with those singers.

With more than 200,000 auditions and more than 50,000 sales on the first day, it is definitely an incredible hit among newcomers.

The next day, after being on the charts, "Run" was even more out of control, and the direct sales more than doubled, and the number of paid downloads exceeded 100,000 in one fell swoop, with a total sales of more than 150,000 in 2 days.

The number of auditions exceeded the 500,000 mark.

On this day, although the number of viewers in Lin Xiao's live broadcast room did not hit a new high, it also remained at about 500,000.

Although on the third day, the sales of "Run" fell back on the same day, but it still exceeded 80,000 people.

broke 200,000 sales in three days, this number may not be anything compared to those popular singers, but among newcomers, Lin Xiao's single has made countless newcomer singers red.

And the public's evaluation of this song is also quite high.

A Chang, a senior fan of ECCOM Cloud Music: "The passionate melody and passionate lyrics of the song give people the courage and impulse to forge ahead. The rhythm of the song is brisk and the rhythm is harmonious, giving people a youthful atmosphere, and the whole song shows the vitality of sports with the theme of running. ”

Music critic Xiao Lu: "The song "Run" is said to be a song composed by Lin Xiao according to his daily action of running a hundred miles, the song itself is an inspirational song, expressing a spirit of forging ahead, and what surprised me the most is that the singer's own singing method deliberately went to see the video of the live singing, I didn't expect a singer to be able to sing a combination of feelings, this alone is enough to make me have the urge to buy. ”

Gao Hong, a famous musician who has had a few encounters with Lin Xiao, wrote a comment on Lin Xiao's "Run" in his personal Weibo.

"I've met Lin Xiao a few times, the first time he appeared on the "Huaxing Talent" as a magician, his magic performance is very exciting, although he has been taking off, but I have to say that he took off very coincidentally, and he took off very magically, and after that, I heard that he was on "The Strongest Brain" and became a brain elite, but what I didn't expect the most, and even a little dumbfounded, was that in order to lose weight, he actually set himself an impossible goal, running 100 miles a day, and persisting for 50 days!"

"The song "Run" was born under such circumstances, I specially downloaded this song, let's talk about the lyrics first, some people say, our Chinese songs, the lyrics are good, and the general songs are not bad, although I don't want to admit it, but indeed, in Chinese music, a good song must first have good lyrics, "Run" Undoubtedly, the lyrics are catchy, the melody is passionate, and the most important thing is that this song can easily touch the hearts of listeners, and many people will find that this song seems to be sung by two people, like a combination, why does it make people feel this way?"

"For this reason, I deliberately listened to it several times, can imitate, can sing falsetto, this is nothing, the most difficult part is, how to make a perfect transition between the two voices, Lin Xiao obviously did a good job in this regard, the lyrics are good, the melody is good, the interpretation is more exciting, "Run" is definitely a rare inspirational song, worth listening. ”

"By the way, I'm looking forward to his next song. ”

Of course, it's not just praise, there are also some negative voices.

It's just that as soon as this sound appeared, it was drowned out by fans who liked the song.

Anyway, "Running" is indeed a hit, at least a small hit, Lin Xiao is also on fire, of course, some people say that it is too early to say that it is too early to say success, because there are actually not a few singers who have had one or two bright performances in China, but there are more who have been obsessed with the public after that.

In a week, the total audition volume of "Run" in ECCOM Cloud Music exceeded 3 million, and the total sales exceeded 500,000, winning the third place in the weekly single sales of the ECCOM Music Chart, and the one before him was the old king, the second week of the release of the new single, the weekly sales were only one million, and the second place was the theme song of a popular drama, and the singer was not a newcomer, but a well-known singer.

At the same time, Lin Xiao is even more unbeatable on the newcomer new song list, firmly holding the top position on the list, and the singles of the second-ranked newcomer singer have weekly sales of less than 200,000 sales.

In the Chinese music scene, newcomers, many times, singles with daily sales of more than 10,000 are considered to be big hits, and this is still based on the fact that the publicity is in place, and the list is bought and recommended.

In a situation like Lin Xiao's almost fruitless run, this sales volume is definitely a big deal.

can only be attributed to the quality of the song itself, of course, Lin Xiao is not completely Guoben, after all, although he is a newcomer in the music world, but after "Huaxing Got Talent" and "The Strongest Brain", strictly speaking, he is no longer a newcomer.

What made Lin Xiao happiest was not that "Run" won the weekly sales championship, but that the song "Run" actually gave him a popularity increase of more than 500,000.

Yes, it's 500,000 popularity, Lin Xiao doesn't know how the system calculates popularity, but, anyway, now it seems that it has something to do with the sales of this music single?

In fact, "Run" won the rookie weekly sales champion, the top three in the weekly sales of new songs, although it is only a Huaxun cloud music platform, but the actual remuneration brought to Lin Xiao by 500,000 paid downloads is not high, according to the song pricing of ECCOM Cloud Music, 1 yuan for a paid download, 20% off members, 30% of the ECCOM cloud music platform, 5% of the Huaguo Music Copyright Association, plus tax deductions, Lin Xiao can only get about 250,000 Chinese dollars in the end. This is also because this song is Lin Xiao's original song, and there is no need to share profits with songwriters in order to get these.

And you know, the cost of asking Li Heling's studio to record this song is almost 100,000, of course, this includes a full set, including re-arrangement, soundtrack, recording, etc.

This is still the friendship price given by Li Heling.

In other words, when a song is recorded, even if it is an original work, the sales of the digital version alone must reach at least 300,000 or more to not lose money. If it is a purchased song, it will also share about 5-10% of the profit to the songwriter. If you add the publicity costs, it's another level.

Of course, in general, there are physical records, and the profits of physical records are higher than those of digital records, but the sales volume is often not even a fraction of that of digital records.

Most of the people who buy physical records are hardcore fans, because downloading them on the Internet, on the one hand, the price is cheap, and often the pricing of a digital album is discounted, in terms of 8 songs, it is generally only 5 yuan to buy a whole digital album, and a CD of a physical record is at least fifty or sixty yuan, or even more than a hundred.

The key is that you can directly put it into your mobile phone to listen to it after paying for it online, while the physical record also needs to be supported by a playback device, and the advantages and disadvantages of the two can be imagined.

Singers are really not so easy to be, of course, the sales of songs are not the main source of income for singers, often a singer's songs are popular, people are popular, and a few commercial performances and a few commercials are worth the income of the album.

However, although the golden sales period of a new song is said to be three months, in fact, the outbreak period is very short, generally in the first month, unless there are other unexpected factors, otherwise, basically the total sales of the album in the first month will account for more than half of the total sales of the album, but the song itself is a long-term meal ticket for the singer, a singer has more songs, and the sales accumulated over a long period of time are also a very objective number.

Based on the first-week sales of "Run", this single will be able to reach the level of a platinum single in less than a month, which is definitely hard to imagine for a newcomer, especially when it is still almost fruitful.

Of course, compared to the weekly sales of domestic kings and queens, 500,000 may not even reach half of the other party's performance, but this is a very, very dazzling achievement for a rookie singer.

There are even media that have given Lin Xiao the title of 2014 Newcomer King in advance.

At the same time, Lin Xiao released his second single again a week after the release of "Run".