Done's attitude reassured Reed Hastings a lot.

It turns out that this big boss has long been calculated, Hulu looks fierce, and in fact it will not pose a threat to Netflix at all.

Wouldn't that be too confident?

Reed Hastings asked tentatively, "But...... After all, Hulu is a coalition of Hollywood giants and will have a great advantage in terms of content. In this kind of streaming platform, the user experience is one thing, and the richness of the content is also very important. ”

Tang En said disapprovingly: "It is precisely because Hulu is co-founded that it will be lacking in terms of content!"

"Huh?"

Reed Hastings was stunned, it was the exact opposite of what he thought.

New Universal, Disney, NBC Columbia, and Twentieth Century Fox have teamed up to launch Hulu, and the content should be invincible, so how can it be lacking?

"There will be more and more streaming platforms in the future. This Hulu will be a joint effort of several giants because they can't predict the future risks. After a few years, the importance of streaming media has been realized, and major mainstream content providers will launch their own streaming platforms. What do you think will happen when streaming platforms will spring up and stand out from the crowd?"

Reed Hastings mused: "The ecological chain is one thing, and the core key is the content. ”

"That's indisputable. But what's more important is the exclusive content! what others have and what others don't...... This is the capital for Netflix to take root in the future! It is also the fundamental reason why Silicon Valley will beat Hollywood in the field of streaming media industry in the future!"

When Reed Hastings heard this, it dawned on him!

Compared with Silicon Valley, the biggest disadvantage of Hollywood is that it focuses too much on immediate interests!

Hollywood film companies must hope that their film and television content can be authorized as much as possible and obtain as many copyright fees as possible. In terms of streaming rights, Hulu is licensed, and Netflix will be licensed. If you give authorization to Netflix, you will also authorize Amazon.

Later, almost every streaming media site has the most mainstream movie resources in the hands of the six Hollywood giants!

If you want to be unique, you have to have content that other people don't have.

For example, originality.

For example, exclusive licensing.

In the previous life, Hulu launched its streaming service 3 years earlier than Netflix, and as a result, the development was tepid. The number of users has not only been surpassed by Netflix, but also by the rising star Amazon.

There are many reasons for this.

On the one hand, Hulu is backed by Hollywood giants and does not engage in original dramas. On the one hand, there are too many platforms licensed by Hollywood giants, which makes Hulu have no competitive advantage.

Hulu has it, and everyone else has it.

What Hulu doesn't have, others still have!

This has also led to the fact that Hulu, a streaming media site created by Hollywood, is getting worse and worse, and is surpassed by Netflix and Amazon in Silicon Valley, and even Google, youtube, Facebook, and Apple have started streaming media business, which is simply forcing Hollywood to death.

What about the embarrassing situation, what to do?

At this time, Disney stepped in!

Disney's sky-high acquisition of Twentieth Century Fox!

The biggest motivation for this deal is that Disney has taken a fancy to the 20% stake in Hulu held by Twentieth Century Fox!

After the completion of this transaction, Disney will complete absolute control of Hulu and further privatize Hulu, making Hulu a Disney company. In addition, Disney no longer licenses the content of its film and television works to other streaming platforms, becoming exclusive content for Hulu.

Through this series of operations, Hulu has gained momentum, and finally has the qualification to compete with Netflix and Amazon, and has also begun to shoot its own original dramas, such as the popular "The Handmaid's Tale".

Hollywood in this life, naturally does not need Disney to be a hero.

Don is a prophet, and New Globe wants to be the leader!

Hollywood giants jointly launched Hulu, which sounds scary, but in fact has no deterrent effect.

Several companies check and balance each other, each with a small ninety-nine, it is impossible to do a good job on a website.

That's where Donn's confidence comes from.

Join forces to launch Hulu first.

Then it was logical that New Universal launched Netflix's streaming business, and no one could say anything.

What's more, the joint launch of Hulu will allow New Universal to disintegrate the other party's Big Five alliance like chopping melons and vegetables, and form a new self-centered Big Five alliance!

As long as this is done, then Don can pat his chest and confidently say, "I already rule Hollywood!"

……

There is no doubt that this time the Big Five alliance encircled and suppressed New Globe, which was easily resolved by Donn.

Don made the big move of streaming media, crushed the opponent in one fell swoop, and declared a heads-up victory!

Next, it's time to talk about Hulu's partnership.

New Universal, NBC Columbia, Disney and Twentieth Century Fox each have a 20 percent stake, but each of the four repositories has different content.

You can't just take out all the contents, right?

That would be unfair.

Especially New Universal.

Over the past few years, New Globe has acquired a large number of streaming media rights around the world, and the content is extremely rich. Even if you don't count this part of the content, the film and television content owned by New Globe is second to none in Hollywood!

Don't forget, in the past, there were eight major Hollywood studios, and New Universal owned two - Universal Pictures and MGM!

In terms of film size, MGM has 4,100 films in the library and Universal Pictures has 3,600 films.

In addition, Columbia Pictures has 3,500 films, Twentieth Century Fox has 3,000, and Disney has a ...... number of films It's barely over 600.

Because New Universal does not yet have a television network, there is relatively little TV content.

Therefore, Don put forward a request, he will only contribute the copyright of Universal Pictures and MGM's film and television content, and the copyright of Don Pictures, Marvel Studios and Rose Pictures will not be loaned!

Needless to say, Marvel Studios is a trump card!

Towne Pictures is similar, and now Towne Pictures is synonymous with high-quality films, and every film produced by Towne Pictures costs more than $100 million. The copyrights to series of films, including "Harry Potter", "Pirate League", "Horror Night at the Museum", "National Treasure", "Mad Max", etc., belong to Down Pictures.

Its market appeal is no worse than that of Marvel Studios!

These are all treasures of the new Universal, which will be kept for Netflix in the future, and it is impossible to hand them over to Hulu.

The other three parties will not oppose such a proposal.

No way, who said that New Universal has too many content resources?

Universal Pictures + MGM is already a massive film library!

After three rounds of negotiations that lasted for half a month, the final cooperation agreement was finally finalized.

New Universal: Provides all film and TV series rights to Universal Pictures and MGM.

Disney: Offering all of its movies, a huge selection of TV shows from the ABC network, and some of ESPN's most prized sports.

Twentieth Century Fox: Offers a full range of movies and TV shows on the FOX television network.

NBC Columbia: Offers all the movies and TV shows of the NBC television network.

The quartet will give Hulu the right to use the content for 6 years for free, which is equivalent to a stake in the content, and each company will hold 20% of the shares.

The cooperation plan is reached, and the next step is to consider financing.

Don wasn't ambiguous either.

His fame on Wall Street is really too great!

The name "Don Walker" stands for money!

As soon as he raised his arms, countless venture capital funds rushed to give him money.

This is really no joke.

The news was released that Hulu, a new media website in Hollywood, will sell 10% of its equity and raise $100 million!

This immediately shocked the whole of Silicon Valley and Wall Street!

What's the situation?

A new company that has just been registered and has no employees is valued at $1 billion?

Isn't this a money grab?

Even YouTube, the most popular video website in the United States, may not have such a high valuation, right?

This Don is simply too dark!

For a while, many media reported and ridiculed.

Silicon Valley, and the IT industry as a whole, are not optimistic about this collective action by Hollywood, which they see as just another death throes for traditional media.

The difference is that this time it was the one who took the lead in struggling...... It's Don Walker!

The news of the $1 billion valuation was released, and the three partners of Disney, Columbia and Twentieth Century Fox were even more shocked.

Although they are very excited about Donn's ambitions, they are also full of anticipation.

But this is too contrary to common sense?

Why is Hulu worth $1 billion?

Don was a little speechless.

At this time in its previous life, Google was trying to go after YouTube, spending a whopping $1.65 billion!

YouTube, a short video site that relies entirely on user-uploaded video sites, can reach this scale, and Hulu, a new media website composed of Hollywood giants that assembles a massive library of genuine film and television resources, is not worth $1 billion?

Besides, is $1 billion a lot?

Sell 10% of the shares, that's $100 million.

For venture capital funds with tens of billions of dollars in money, it's all pediatrics.

It turns out that Wall Street has never been short of maniacs!

Speculators in the financial industry are, to put it bluntly, a bunch of gamblers!

Is Hulu worth $1 billion?

Judging by the current evaluation criteria, it is definitely not worth it!

However, Hulu is the site that Don pushed to set up!

Over the years, Donne's entrepreneurial and investment experience has ...... All of them were successful!

Such a glorious historical achievement is enough to make some bold investment predators and ambitious managers make heavy bets!

On November 28, Jason Kahler, senior executive vice president who has worked at Amazon for 8 years, announced that he would switch to Hulu as CEO!

On Dec. 2, a financing application was simultaneously submitted to the desks of the heads of New Universal, Disney, NBC Columbia, and Twentieth Century Fox.

Provedes, a private equity firm on Wall Street, agreed to Donn's offer!

$100 million in 10% of the shares, a stake in Hulu!

It's not so much a big bet on the future as it is a bet on Donn!

All of a sudden, the situation changed!

Hulu was born with a golden key in his hand!