In addition to the value of music copyright, the value of EMI Music is also its various heroes and heroes, such as the Rolling Stones, Radiohead and Queen's Choir, etc., are all well-known bands, representing a mountain of gold and the company's source of profits, well, most of these bands have their own companies, and the cooperation with EMI itself is not so solid, but there will always be a way, you can't release records, then the concert tour is always okay, and the collector's version of vinyl records is also promising (in history, Rolling Stone was later signed to Universal).

Zhou Shi became the owner of Baidai, in addition to investing funds, he also had to get these big-name stars, and he also had new stars to join, and he had already had a countermeasure to this. After all, the significant increase in copyright income will require the emergence of new policies, which will probably not be introduced until 2015.

In order to better understand the income situation of this industry, he needs to break down the income of EMI Music and do big data analysis. Without the support of financial data, some of his ideas may be too naïve or cause a lot of damage to the company.

Although he is not familiar with this industry, he has a complete financial system, and can also have the assistance of headhunters, even if he can't find the best, he can also find a relatively suitable one, the most important direction of an enterprise has been set, and the correctness is guaranteed, at this time, as long as a second-rate manager, can firmly implement Zhou Shi's will, can do things well, so that Baidai is reborn.

"My purpose is very clear, that is, EMI Music will transform into a music service company in the future, we want to have our own streaming music platform, and at the same time let our rights sell more value.

There will be three cores of EMI Future's business: the recording music service department (including traditional recording services), the live performance service department (which is different from Live Nation, etc.), and the copyright management service department. To provide one-stop professional services for musicians, this is not only the reform of the department, but also a change of thinking, from me-oriented, to creator-oriented, gradually reduce the interference of music creators, and make corresponding concessions in income distribution, and at the same time let more musicians join our team, we want to become more attractive than those independent label music companies, this attraction is not only cultural identity, but also the choice of interests, short-term losses are not afraid, we are afraid of losing vitality.

For example, the top musicians who signed a contract with us will automatically obtain the copyright of their own songs after 10 years of release, and if the development goes well, the best musicians can even take back their copyrights after 5 years of music release.

The specific operation is very complicated, but this complexity is ours, and the specific plan must be easy to understand and easy to operate......." Zhou Shi spoke eloquently in front of the senior musicians he selected, confident and flamboyant. There has never been such a crazy policy before, if the profits and income of Baidai Music fall sharply, in the face of huge debts, I am afraid that there is only one way to go bankrupt, but what is the difference between Baidai and bankruptcy, what are you afraid of.

After Zhou Shi finished speaking, there was a buzz below.

"Simon, if this happens, the company could cause serious losses in the short term. Said Ernest, the company's new CEO.

"So we're going to spend five years implementing the plan I mentioned, and with my current net worth, it should be no problem to invest one or two hundred million dollars a year. If my financial situation deteriorates severely, I'm sorry, and Momoyo will be left to fend for himself. If everything is normal, there is hope for your abilities and my plan, so what's the matter if you lose money for five years!" Zhou Shi said loudly.

Internet-born entrepreneurs are different from entrepreneurs in other industries, and the issue of profitability is particularly obvious. Internet people think that with traffic, there is everything (Twitter is crying~~), and almost most Internet entrepreneurs think about how to get traffic at a low cost. Traditional enterprises have long been done with this. If it weren't for Zhou Shi's support, Sunac would not have embarked on a path to get traffic (the Wanda Plaza model seems to have been rapidly replicated and expanded across the country around 2014).

"I hope this news can be kept secret for the time being, and before the official announcement, we may be able to take this opportunity to recruit many big names in the industry to join EMI Music. "Ernest

"......," Ernest said, and everyone spoke.

"Okay! How to say it specifically, discuss it again, most of you are old people of Baidai, the current market environment is like this, if you still hold on to the previous ideas and do not want to change, no one can save Baidai!" Zhou Shi didn't expect things to go so smoothly, and he was worried that someone would oppose it, so he thought of a lot of reasons. For example, there are many more channels for music promotion and distribution than before, and compared with the four major record companies, independent label companies have fewer and fewer disadvantages, coupled with the advent of the era of streaming media copyright management, the copyright management with streaming media companies as the core will also make the advantages of the four major record companies smaller and smaller.

In the previous life, the valuation of Universal Music reached 40 billion US dollars, which may be its peak, streaming companies, independent musicians, independent label companies will rise in this era, recommendations based on user preferences will allow more independent musicians and music styles to be recognized, the diversion of user preferences, streaming media companies that master data will become the new leaders of music development in this era, content creation may become easier with the development of technology, new forms of pop music continue to emerge, and may gradually disintegrate the existing pattern of the three major record companies。 But this is all in the future, and we can only know for sure when it happens. However, the centralized music factory production model will inevitably be replaced by decentralized music innovation.

This is not to say that the people who buy the shares of Universal Music at a valuation of $40 billion now are fools, they have different purposes, and sometimes they have to do something obviously loss-making in order to develop because of their own accumulated shortcomings. However, who can say for sure what is going on in this world, both the folk group and the transformation system can exist at the same time, maybe Universal Music has a chance to live well!

Zhou Shi's reform of Baidai Music is obviously due to the accident of RBS and HSBC Holdings, transforming from a music record company to a music service company, even in the future world, Zhou Shi has not seen a successful case, but who called him rich and capricious!

There is a streaming media company of its own, which is an attempt of the three major record companies in the previous life, but the technical gap and the difference in thinking will naturally bring a lot of differences, they may not be able to succeed, but the streaming music company is not only Spotify and Apple Music, in addition to the giants, there are many small and medium-sized start-ups to participate in this market, the arrival of the period of personalized demand, the company that occupies the opportunity may not be able to win all.

(End of chapter)