Chapter 1777 - Big Entertainment Burns Money
"Isn't it good-looking?" Zhen Xiaoge didn't know where to jump out, blocked in front of Li Zhi and Mu Xiaomei, and asked with a smug face in the blink of his eyes.
looked at Wang Zhijiao, the director of Little Goose Film Company behind her, nodded with a smile, said hello, and then said to her: "You didn't shoot it because it was good-looking, and other directors are not arrogant and proud, what are you proud of?"
"Hmph, you're blind, don't you see that I'm the producer?" Zhen Xiaoge pouted, Li Zhi was not polite to her, and people naturally would not be polite to you.
Li Zhi shrugged his shoulders, he really didn't see it. said with a smile: "You, the producer, are at most famous, and it has nothing to do with you if the movie is well made!"
"Kick you!" Zhen Xiaoge raised his leg and made a gesture to kick him.
Li Zhi took half a step back and said busily: "People come and go, don't mess with me." ”
"Humph!"
Zhen Xiaogoose gave him a roll of his eyes.
"Do you know what the 24-hour pre-sale box office of 'Daredevil Wolf' is? 36 million, it's basically full, and the box office will break 100 million within three days. Zhen Xiaoge's eyes flickered, the box office of 'Night Demon Wolf' in the later period could rush to hundreds of millions, she couldn't say this, anyway, she would definitely not lose money.
"Director Wang, are you interested, come to Pandora Online, we are recently preparing to prepare a 'big entertainment' department. Mu Xiaomei suddenly smiled and opened her mouth, and sent an invitation to Wang Zhijiao.
Wang Zhijiao was slightly stunned, Mu Xiaomei's words surprised her a little. The success of the 'Night Demon Wolf' movie is largely due to the IP of 'Night Demon Wolf' itself, but I didn't expect Mu Xiaomei to invite herself after watching the movie.
'Pandora Online' is already a signboard, especially in the Internet space!
Without waiting for Wang Zhijiao to speak, Zhen Xiaoge rushed to say: "Mu Xiaomei, you are too unparticular, you actually poached the director of our film and television company in front of me, do you still have me Zhen Xiaogoose in your eyes?"
Mu Xiaomei said with a smile: "Yes, why not, it's better for me to treat you when you're hungry, please go and eat roast goose!"
"Stinky Xiaomei, you also learned badly from this guy. Zhen Xiaoge stomped her feet angrily, but she also perfectly diverted Mu Xiaomei's invitation.
Pandora Online What is a big entertainment or a big entertainment, she Zhen Xiaogoose doesn't know, and she doesn't want to know, but she can't let people poach Wang Zhijiao, Little Goose Film and Television is now this director, let people poach it, who will make a movie for her.
On the way back, Li Zhi couldn't help but smile and asked, "Do you really want Pandora to be online and enter the entertainment industry?"
Mu Xiaomei leaned into Li Zhi's arms and said softly: "It's not that I want to, but I have to." Pandora itself needs a large number of entertainment products, and now the speed of mobile Internet is getting more and more block, and the traffic cost is getting cheaper and cheaper, coupled with a large number of fixed WiFi construction, in the future, on mobile devices, watching videos anytime and anywhere, is not a difficult thing to solve.
Not only do we need to cultivate the viewing habits of our own user groups, but it is also essential to produce our own content. ”
After a slight pause, he continued: "This year, we will increase investment in the entertainment landscape and content production, which will burn a lot of money. ”
"Money, is it enough?" Li Zhi asked with a smile.
Last year, Pandora Online's financing of up to 20.7 billion yuan shocked the entire Internet and investment circles, although it has only been a few months, the money spent is not small.
With a simple calculation, you can get a rough idea!
First of all, the investment of one billion yuan in 'Shenzang Culture' is a strategic investment, and it is definitely worth the money.
Now the valuation of Shenzang culture itself has exceeded 20 billion, and it is simply the 'Shenzang Net', not counting those 'little horned beasts'.
Then there are the Little Goose Animation Group and Feitian Express, each of which invested one billion, and the three companies took away three billion.
The other miscellaneous expenses are estimated to be around one billion.
The investment in the Internet PC, the investment in the mobile Internet, the support of mobile game studios, big data, office headquarters expenses, etc., Lin Lin has burned at least 10 billion, so even if Pandora Online, which has just received a huge amount of money, the remaining funds in his hands are not very abundant.
However, Pandora Online is not just in and out!
In terms of revenue, there are two major sectors, games and advertising, and secondly, the membership program of Pandora Planet will also be launched this year, and it will also become one of the important revenues at that time!
Even so, compared with burning money, it is not worth paying.
"Do you need to start financing again?" Li Zhi asked with a smile.
Mu Xiaomei hesitated, gritted her teeth and said, "If you take out another ten percent, it should be able to support it until next year!"
"Preparations have been made for the listing of 'Pandora Online'?" Li Zhi thought of something and asked.
"Well, next year or the year after. Mu Xiaomei nodded, although after the listing, Pandora Online's financial situation will be made public, but the advantages outweigh the disadvantages, not only for Pandora Online, but also for those shareholders who hold a large number of shares in their hands, it is equivalent to having the opportunity to cash out.
"I don't have any opinion!" Li Zhi said with a smile, he hopes that Pandora can be launched online, and when the time comes, he will be able to achieve complete financial freedom, and the extra living money will be convenient for doing whatever he wants.
"When are you going to go round B?"
Mu Xiaomei thought for a while and said: "With the current speed of Pandora online's money burning, the money in my hand will probably last until June or July, if nothing else, it will be May, or mid-May." ”
"How much can you get back?"
Mu Xiaomei said: "Five tens of billion, it will not be lower than this number!"
Even if the valuation of 500 billion yuan is at least ten times different from the market value of the Penguin Empire, therefore, for Pandora Online, this valuation is not high, as long as Pandora Online's 'Pandora Planet' does not have any accidents and can closely link the entire social empire, the valuation of 500 billion yuan, there are definitely big consortia that will be interested!
"When the time comes, I'm going to sell five percent of Pandora's online shares and set up a foundation!" Mu Xiaomei hesitated and said softly.
If Pandora Online is calculated according to the valuation of 500 billion, the part of the shares taken out by Mu Xiaomei is worth at least 25 billion!
"I have no opinion!" Li Zhi smiled and nodded, financing is one thing, selling shares is another. Since Mu Xiaomei proposed to get cash and set up a foundation, she must have had her own mature idea in her heart.
"Don't you want to know, what am I going to do with this money?" Mu Xiaomei looked up at Li Zhi and asked softly.
Li Zhi stroked her long soft hair, and said with a smile: "You can do whatever you want, I don't care!"
"Hmm!" Mu Xiaomei lowered her head and didn't say what she thought in her heart.
Both of them know that if they stay up until Pandora goes online and then realize the shares in their hands, the profits will be greater, and again, it will take a longer time!
Even if Mu Xiaomei sells a small amount of shares in her hand, she is still the second largest shareholder of Pandora Online, and together with the shares in Li Zhi's hands, the share she holds is still more than 50%.
January 18th.
At ten o'clock in the morning, the second-generation smart phone under Xiaoji Technology officially began to be sold simultaneously on the "Shenzang Network" and "Xiaoji Official Website".
The two platforms each stock up on 1 million units, selling 500,000 units at 10 a.m. and 500,000 units at 8 p.m.
Then seven days later, there will be the next spot sale!
In addition to the basic version of the 'Chick 2nd generation', there is also the 'flagship phone' that will meet you this time, and the price was announced to the public fifteen minutes before the release!
"Wocao, 5999 ¥?
"Awesome, absolutely awesome!"
"Is Xiaoji Technology inflated? It is about to cross the border in one fell swoop and enter the high-end mobile phone market!"
"Is the current chick technology still the chick we know?"
Among peers,There is also silence,Although everyone has also received news before,This year, Chick Technology will launch a high-end machine,But no one thought that people not only launched a high-end machine,And in one fell swoop,Positioning"The most highest。
Crossing the price of '5000 ¥', it is not the territory of ordinary mobile phone brands, and in this region, there are only two foreign giants.
Apple, Samsung!
The 'flagship version' of the chick mobile phone, the benchmark, is just a domestic high-end first-line brand, but directly to the international.
"Do you want to sell it?"
This question is on the minds of major manufacturers.
At this price, someone will buy the products of Xiaoji Technology, no matter how good the calculation of its 'materials', the brand value is also there.
Not only is it doubtful in the minds of outsiders, even if Chicken Technology itself is not very confident, but the company's boss said, engage, whether it is sold or not, high-end mobile phones must be engaged, Chicken Technology is synonymous with fever, synonymous with technology, and definitely not synonymous with 'cheap'.
We have our own scientific and technological heritage!
Also, you have to have your own backbone.
In addition to'flagship version'The price is blinding,'The price of the 'basic version' is not unexpected,It's still 999¥,But the overall performance of the mobile phone is on the basis of a generation,Improved by 25%,Followed by the appearance,The improvement is more pleasing to the eye,Reasonable,It's also more beautiful than the generation。
At ten o'clock in the morning, 500,000 Chick second-generation mobile phones were sold out in only 17 seconds!
What is surprising is that the sales speed on the official website of Xiaoji is three seconds faster than that of the 'Shenzang Network', that is to say, there are more people waiting to grab the mobile phone on the official website of the Xiaoji website than there are more people guarding the Shenzang Network!
Later, after analyzing it, everyone will understand what the principle is, and many people feel that there are more people grabbing it on the side of Shenzang.com, and the official website of Xiaoji is relatively less well-known, and it may be easier to buy it.
No one expected that the sales speed here would be much faster than that of Shenzang.com.
The basic version of the second generation of Chick mobile phone, because of the cost, production and other reasons, the supply is not sufficient, so it gives people a feeling of hunger marketing.
However, the second generation of the 'flagship machine', or the 'flagship machine' generation, is not limited because the price is willing and there are 100,000 units in stock.
After all, the price of 5999 ¥ is enough to block most people!
"Boss, it's terrible!" Qiu Qiu personally called Li Zhi, with a bit of panic and surprise in his voice.
"Huh?" Li Zhi asked in surprise, "What's wrong?"
Qiu Qiu swallowed his saliva and shouted: "The flagship, our flagship, unexpectedly, was sold and exploded." ”
Sold exploded?
I'll go, the word 'explosion' is used, and that's a lot of fire.
"How much was sold?" asked Li Zhi with a smile.
Qiu Qiu said: "On the side of Shenzang.com, the sales volume has exceeded 10,000 units as of now, and more than 5,000 units have also been sold on the official website of Xiaoji......
Li Zhi amused her, and said with a smile: "More than 15,000 units have been sold, which is called an explosion?"
This kind of 'explosion' is not comparable with the basic version of the chick mobile phone, 500,000 units in more than ten seconds!
"How long has it been? In less than an hour, in less than an hour, more than 15,000 units have been sold, isn't this a sales explosion? Qiu Qiu explained loudly, what is the price of the flagship version, and what is the price of the basic version.
Even if Xiaoji Technology talks about conscience, the profit value in a flagship version is a thousand or hundreds of dollars!
What about the basic version of the chick phone?
18 pieces!
A mobile phone only earns 18 yuan, what is the difference between losing money and shouting?
But the 'flagship machine' is different, the flagship machine is a profit margin, and it can earn at least a thousand or hundreds of yuan.
In fact, what matters is not only how much money you make, but everyone's recognition of the chick technology brand!
If the flagship of Chick Technology sells millions of units within a year, then who dares to say that Chick Technology is synonymous with 'cheap' and a low-end brand?
Slap in the face!
Li Zhi nodded and said with a smile: "The sales are really good, if not, tell Xueya to place some more orders." ”
Qiu Qiu hesitated, gritted his teeth and said, "Boss, I think the sales of the 'flagship version' are very good, can you increase the publicity of it?"
For the 'flagship version' of the mobile phone, to be honest, Xiaoji Technology really hasn't promoted it, or it hasn't paid attention to him.
Almost everyone thinks that this chick technology's 'flagship version' mobile phone is just a substitute product, and it is a foil for the 'basic version' of the chick second-generation mobile phone, and taking out this product is just telling the outside world that there are no high-end products under chick technology, nor is it that the top smartphones can't be designed, but they are just good things, and the prices are expensive.
But who would have thought that the 'Ultimate' mobile phone would sell so well!
Although this kind of sales may not be anything in the eyes of Apple and Samsung, it is already very dumbfounded for domestic manufacturers.
Li Zhi thought for a while and said with a smile: "Okay, let's publicize it, but in terms of chicken technology production, it is still necessary to focus on the second generation of the 'basic version'." ”
The huge user group is the capital of 'Chicken Technology' based on the city.
"Don't worry, boss, I know what to do!" Qiu Qiu finished and hung up the phone excitedly.
Holding his mobile phone, taking a deep breath, Qiu Qiu strode directly towards the meeting, where all his heavyweight subordinates were waiting inside.
The door of the conference room was pushed open, Qiu Qiu walked in, looked around at everyone present, and said calmly: "The boss has agreed, from now on, start the 'publicity plan'!"
"Mr. Qiu, the spokesperson ......"
Qiu Qiu hesitated, gritted his teeth and said: "From the top stars in China, choose one man and one woman each, and within a week of the commercial, I want to see the finished product!"
"The total investment in this publicity is ......"
"Three hundred million!"
Qiu Qiu gritted his teeth and said: "China Television, all David TV stations, the Internet, I want to bloom in an all-round way." ”
Some of his subordinates hesitated, and couldn't help asking, "Mr. Qiu, such a big publicity, the boss agreed?"
"No!" Qiu Qiu said expressionlessly: "First cut and then play, I have already discussed this with Mr. Xue." ”
“……”
Even Li Zhi didn't expect that Qiu Qiu and Xue Ya would give themselves a 'cut before playing' and concoct such a large advertising expenditure.
This is also something that can't be helped, next, the output of the basic version of the second generation of Chick mobile phones, will be officially mass-produced, five million to eight million units per month, it is not impossible, such a large production capacity, you can do it without publicity?
Anyway, Xueya and Qiu Qiu have no bottom in their hearts, and the publicity fund of 500 million yuan is no longer a burden for Xiaoji Technology.
In addition to one month, the second-generation mobile phone will be restricted from sales, and by February, it should be open for sale, and when the time comes, it will be the time to really test people.
"Go, what's going on, I'll take it!" Qiu Qiu said calmly
“……”