Light luxury is a very nonsense concept, neither the high quality and low price of ordinary goods, nor the luxury experience of luxury. However, this word looks high-end and atmospheric, and there is a strong sense of pretending. Before this word is generally popular, it is very good to give it more connotations, such as quality life and differentiated experience.

In 2018, McKinsey published a report that identified six new trends among Chinese fashion consumers: diversification of demand, self-pleasing appeal, experiential process, flattening of information, impulsive decision-making and integration of channels. And the change of this trend will inevitably lead to changes in the enterprise, and companies that can grasp this trend will have more opportunities. Although it is only 2009 and the social environment is still very different, it is a kind of company that adapts to the change of the trend, and it is another kind of company that forms the trend and affects the change of the trend. Apple is the latter kind of company, and what Zhou Shi wants is the kind of company that can change everyone's lives.

As a well-known brand, Huiyuan has not formed a good market positioning, which is a little beneficial to changing the brand image, but it has suddenly transformed into a light luxury style, which can only bring a huge image fragmentation to the majority of consumers. Only by constantly launching new products can we gradually create a new image. The concept of light luxury may not be very good, but the connotation of light luxury can be shaped by themselves, which is the best. Light luxury should be the image of Huiyuan's top products, but not all products.

"If that's the case, the cocktail isn't for you. "Gao Yue, this is their second day discussion meeting.

"Yes, it's still very difficult to say that. ”

"Therefore, I want to use the most ordinary products to shape the core cultural core of Huiyuan. That is, high-end drinking water. "Zhou Shi

"The core resource of the drinking water industry is the water source, especially the scarce and special value of the water source. "Gao Yue

"Selenium is an essential trace element in human life, and selenium is respected as the "spark of life" by the medical circles at home and abroad, and enjoys the reputation of "longevity element", "king of cancer prevention and anti-cancer", "heart guardian", "natural antidote" and so on. And there are very few natural selenium-rich water sources in nature, if we can monopolize most of the selenium-rich water sources...... "Since Zhou Shi acquired Huiyuan, he will naturally do a lot of work, and there are many thoughts on the future road of Huiyuan, which are combined with the reality of the enterprise, coupled with the current discussion, which has given him a lot of inspiration.

"Selenium-rich water!" everyone present discussed in low voices

"You can find someone to investigate the specific situation, and I also have a preliminary information here for your reference. It is likely that other standards for selenium-rich water in different places, such as pH, are different, or the water source is small in some places. But our criterion for determining whether this place is valuable or not is that the water in this place is not scarce. That is, whether the water in this place is good or not. ”

"What about water sources that don't have extraction value?"

"We can create a database of water sources and reward individuals and organizations for providing detailed information on this. If it doesn't have value now, it won't have to be in the future. If our affordable luxury brand strategy is achieved, all kinds of scarce water resources will greatly enrich the brand connotation of Huiyuan. Huiyuan, the source of the world!" Zhou Shi

"Gather the source of the world!" Gao Yue listened to it again and again.

"If we can do selenium-rich water, it is our brand water, which is priced below ten yuan, and high-quality selenium-rich water and other scarce water are priced at more than ten yuan. "Zhou Shi

"Will this cost too much, we have found out how to develop water sources? It is too difficult to monopolize, and the local government will probably not agree!"

"We can be flexible and changeable, such as negotiating terms with the local government, setting up a joint venture water plant, or buying out only the best part of the water, and then give up if it doesn't work, and wait until the right time to negotiate. "Zhou Shi

"The right time? What is the right time?" someone asked

"After the person in charge leaves or is transferred, of course!" someone replied in a whisper

"In this case, our production costs and management costs will be high!"

"The introduction of IT technology, cooperation with Time Company, the establishment of enterprise cloud management platform, in the company's headquarters can see the water source and production of each branch. As for the production of filling equipment, you can raise the price, find a suitable equipment supplier in China, it is really impossible to acquire a company with excellent technical strength and talent reserves, and do professional customization for us. "Zhou Shi

"This difficulty is very high, in fact, when it comes to flexible manufacturing, domestic enterprises may not have such strength. Fang Qiang, the head of the production department

"Flexible manufacturing?" Zhou Shi was puzzled

"It should not be flexible manufacturing, flexible manufacturing refers to the consumer-oriented, to the way of production, the traditional "rigid" automated production line mainly to achieve a single variety of mass production, and we need a single product small batch production. "This is Hossi, the deputy head of the production department.

"What we need may be smart manufacturing? "Fang Qiang

"Intelligence is the development direction of manufacturing automation, and the intelligent manufacturing system is a man-machine integrated system composed of intelligent machines and human experts. Looking at it this way, flexible manufacturing seems to be more suitable. "Hosea

"How do I sound like a collection of small workshop patterns?"

"I think it should be flexible manufacturing, its two characteristics, one refers to the flexible response ability of production capacity, that is, the small batch production capacity of machinery and equipment, and the other aspect refers to the agile and accurate response ability of the supply chain. These are the two aspects we need. "Fang Qiang

The ratio of hemp, how to listen more and more like industrialization 4.0, Zhou Shi sighed, this is the basic mode of transformation from centralized control to decentralized enhanced control, and the goal is to establish a highly flexible production model of personalized and digital products and services. In the previous life, Zhou Shi studied the hot concept of Industry 4.0 for a while, and both flexible manufacturing and intelligent manufacturing were included in the concept of Industry 4.0. Zhou Shi's business model chosen by Huiyuan is in line with this future development direction, is this the will of God? God asked Zhou Shi to come, just to let him improve the strength of all directions in China, including industrial manufacturing? He doesn't want to be a savior, he doesn't want to be a hero.

The key to achieving the goal of Industry 4.0 is to establish a networked society where people, machines and resources are interconnected, and the intelligent connection of the Internet of Things, the Internet and service-oriented services must require a system framework, in which various terminal equipment and application software must be based on a set of standardized systems for data and information exchange, identification, processing and maintenance between them. At the same time, it will greatly reduce the dependence of the manufacturing industry on labor, meet the personalized needs of users to a greater extent, and reduce the circulation cost to a low level. You must know that most of the enterprises in China are still in the middle stage of industrial production, with cost control as the core of production management, large-scale integration is the natural choice, and even automation has not been completed, and flexibility and intelligence do not seem to be a necessary choice.

"It doesn't matter what kind of manufacturing it is, we can make our own set of standards. "Zhou Shi

(End of chapter)