"Everyone is pursuing to be useful, to be a useful person, to build a useful object, to buy a useful thing, whether it is useful or not has even become the premise of our story, but the current usefulness is often different from the future value, I want to do something that may not be useful in the present but will be valuable in the future, I want to make what is useless in people's eyes useful, I think people no longer take usefulness as the principle of trade-off. I like uselessness in order to give it new value. The value is never in the object itself, but in the person who uses it...... "Ma Ke."

"She said it so well, why are you still nervous!" Zhou Shi saw Ma Ke swaying freely on it, how could he be N times better than him on stage.

"This lady should have been rehearsing a lot of times, and now she is reacting from memory, she is a little too nervous!" said Jackson, who was sitting next to Zhou Shi

"Yes, Sister Ma has been training for a long time for this commentary, and every word and every action has been designed!" Wang Xirui

"Oh, I see!" Zhou Shi thought about the time when he first debuted, and when he thought of something, he went up and said it directly, many words were not designed, and now that he thinks about it, he only feels a sense of shame. At that time, I was so naïve that I didn't train to the point of perfection, and most of the impromptu speeches would fail.

"That's the core idea of our mobile phone design, and based on this concept, we've also launched a brand new product, the Fruit Shell pad, which is a Portable Device!" said Ma Ke, showing off the world's first tablet. This computer has basic functions such as movies, television, music, games, web browsing, sending and receiving emails, etc., and the display effect is outstanding. The chip is ARM architecture, the tablet chip produced by Spreadtrum, the system is of course customized by Android, pre-installed with basic applications such as PS office software, and you can use the APP of the Android market. Such an aluminum alloy metal back cover, thin and beautiful tablet PC is of course very attractive to everyone's attention, and Ma Ke uses various functions smoothly on it. There are also boutique games to experience such as Angry Birds, Plants vs. Zombies, and Fruit Cutting. caused a burst of exclamations from the audience.

"Wow, your product is so cool, but it feels better to experience the effect yourself, and the live display doesn't seem to fully show the beauty of the husk pad. "Jackson

"I think so too!" Wang Xirui decisively echoed the idol

The investment in industrial design of the husk and the husk pad is no less than that of Apple, and with the guidance of Zhou Shi, it is not surprising that the current effect is now. And in order to make these products, it can be said that the profit margin of the fruit shell has been greatly reduced, and the cost is much higher than that of Apple, but Zhou Shi does not dare to increase the price at will. The Guoke pad is divided into iFi version, which is $499,599,699 according to different capacities, and the corresponding capacities are 16G, 32G, and 64G. There is also an IFi plus 3G variant, priced at $599,699,799 each. Such a high selling price is really too high for R&D costs, and it is difficult to support it without sufficient sales volume and profit margins. Of course, this is also to force Apple's upcoming iPad to raise the price, otherwise, if the shell plus joins the battlefield, the price and brand gap between the two sides will get closer and closer, which is obviously not conducive to Apple's long-term development. Bundled marketing should also pay attention to strategy, dare to invest lavishly, but also pay attention to time, efficiency, and have rich intelligence sources (for example, the release time of the iPad, Zhou Shi and Rubinstein knew that Apple was scheduled for the first quarter of next year, and it was likely to be released in March). Messing around like a Lenovo mobile phone and forcibly touching porcelain Xiaomi will only make people more disgusted the more they look at it.

Many people are paying attention to the launch of Guoke, and the investment of hundreds of millions of dollars must be very large, at least Apple, HTC, Samsung, Nokia, Motorola and other companies are very concerned about this rising star of smartphones. You must know that if Guoke makes a profit of 50 US dollars per mobile phone, it is necessary to sell 2 million mobile phones to make a profit of 100 million US dollars, although Guoke has more than 10 million mobile phone sales this year, but the investment in all aspects is not small, such a large amount of marketing expenses, it is difficult for ordinary enterprises to make such a determination.

"How did they launch a product like the Ipad, and faster than us? Is it leaked from our side!" Jobs was furious, and they had been preparing for a long time from the preparation to the establishment of the iPad. It's about to be launched, and it's really a big loss to let others take the lead. The difference between the first and the second is that if there is a big difference in strength between the two companies, there is nothing, but the shell follows closely behind Apple, although the current sales volume is less than half of Apple, but the market has a great recognition of the shell. In particular, the experience of the game of time on the Fruit Shell phone is always the best, which makes many people question the performance of the iPhone.

"No way, it's not something that can be done by leaking a little information, I have to admit it, it's their progress!"

"Damn Rubinstein, this traitor!" Jobs thought, if it weren't for Rubinstein, the Fruit Shell phone might not have the scale of development it has now

"Rubinstein may not have this ability, it is likely to be Simon Week" Cook

"That little Chinese kid?" Jobs

"That's not a simple young man! I've heard that Rubinstein is in charge of the day-to-day management, but important strategic decisions have always been in the hands of Simon Chow, especially the product design culture they introduced, which is useless?" Cook

"It's impossible for them to surpass Apple, and our decades of hard work can't be made up for by their boasting of one or two concepts, cough cough ...... "Jobs' cancer is in an advanced stage, and his body is now difficult to support, but because of the progress of genetic technology, he has enough funds to use the most advanced technology to barely maintain life.

"Shell 3 is really perfect, it's hard for our phone to overtake it" Cook

"Then make it better than Shell Three! Let Jonathan Yves make a phone that exceeds Shell 3 anyway. Jobs said as he endured his physical discomfort

"Okay, trust Jonathan, he never let you down!" Cook said, but the phone is so big, the appearance, the material, the system, in the same technical background, the designer can change the scope is limited. If a double-sided glass comes out, the full screen can naturally hang the fruit shell3, but unfortunately the current technology has not reached the level of a few years later. Guoke has been chasing the most advanced technology in the industry, and the design centers are distributed all over the world, and the new technology will be fed back to the headquarters as soon as possible. Therefore, the operating costs and efficiency of Guoke have always been much higher than Apple's, and fortunately, the positioning of high-end mobile phones allows Guoke to have relatively sufficient funds to support its own development.

Google's Android system is only half a year slower than IOS, and the changes brought to the market are far beyond the effect of half a year. Apple released its mobile phone in January 2007 and officially launched it at the end of June, while Google's first Android phone was in September 2008, which can be said to be a year and a half slow, and the maturity of technology and design thinking are far from the current level. It is conceivable that if there was no Zhou Shi, there would have been no Zhou Shi to develop the mobile operating system in advance, and then cooperate with Google to provide a lot of technical support for Google. Now there will be no latest Android2.0 system with the release of Guoke 3, and its technical level and experience have reached or exceeded the level of Android2.3 in the previous life.

(End of chapter)