1 Advertising with new beginnings

The streets on both sides are bustling with people. But at this moment www.biquge.info a beautiful girl seemed to be walking in the crowd with starlight, and a bottle of mineral water fell from the sky and fell into the girl's hand.

Many passers-by around instantly focused their eyes on the beautiful girl's body, and they all showed amazing expressions.

At the same time, there is a lot of cheerful singing.

“... I treat you as my air"

"So inseparable"

"I say out loud that what I love is you"

"In the Land of Love"

"You're the only one and only one of me..."

When the magnetic song fell, the girl unscrewed the bottle of pure water and drank it up, and then looked at it with a smile, "Love is you, wahaha pure water." ”

It's a very simple advertisement, the whole process adds up to only about ten seconds, and the body language is very little action, and it doesn't seem to have much technical content. But with a melodious background music, the senses of people have changed.

Although it looks minimalist, it is still very attractive.

"Director, how are you doing this advertisement, and is there anything that needs to be improved?"

The middle-aged man wearing gold-rimmed glasses finished the projection of the advertisement on the projector, and then looked at the director of the corporate publicity department who was sitting across the conference table.

He is the director in charge of shooting this commercial, called Qian Sheng, he started filming half a month ago, and today is the time to report the results to the director.

Several employees of the corporate publicity department around them nodded again and again when they saw this advertisement. When they do this business, they can naturally see what the standard is.

Although this advertisement does not look flashy, after seeing it, it is very memorable. Whether it's the bottle of pure water in the beautiful girl's hand, or the beautiful girl herself, it's all imprinted into people's minds.

Guo Mi, the director of the corporate publicity department of Wahaha, is a gentle woman in her early thirties, and she nodded with some satisfaction: "Simple and generous advertising, beautiful singing, and our spokesperson is really beautiful." ”

As she spoke, she shifted her gaze to the beautiful girl singer sitting next to Qian Sheng, "But I haven't heard of this song, it doesn't seem to be the love song called the "Red Bean" album... Could it be that this is the new song that Miss Bai is preparing to release?"

The Miss Bai in Guo Mi's mouth is naturally the recently popular singer Bai Xiaosheng. The beautiful girl singer who debuted half a year ago instantly exploded the dark horse of the entire love song industry at the Quang Nam Music Festival, and became the most potential new singer with the sales of "Red Beans" exceeding one million.

And in the scolding shortly after, with the pioneering style of ancient music, it directly smashed all the doubts of the outside world, and instantly swept the lists of various popular music.

The ancient album "Shallow Yin", which sold more than one million in the first month, established the position of the beautiful girl singer as the newcomer king of the music festival.

In addition, the MV of "Fireworks Are Easy to Cold" was released two months ago, and the woman in red has already burned in the hearts of all young fans like a red maple leaf.

Although it was a slightly sad and sad singing, with Bai Xiaosheng's stunning appearance, it gave people the feeling that in addition to sadness, there was also a glimmer of hope that warmed people's hearts.

That glimmer of hope symbolizes pure and immaculate love, undying emotion. Although the classical beauty in the MV did not wait for the general she loved, this fiery emotion really shocked everyone who watched.

So compared with the sales of the album, the number of hits on the MV of "Fireworks Are Easy to Cold" has exceeded 10 million so far.

Although this is inseparable from the operation of Yifeng Records and entertainment media, it is also inseparable from the promotion of major portals, but it has to be said that in the current online forum, Bai Xiaosheng's songs are already very popular.

Hearing Guo Mi's inquiry, Bai Xiaosheng just leaned back on the sofa chair casually, yawned lightly, and then nodded: "Yes, this song has not been officially released yet, it is called "Love Is You". ”

Last month, she officially signed a spokesperson advertisement with Wahaha for a period of five years. Including the buyout right of the new song "What I Love Is You", the annual endorsement fee is three million.

In terms of price, this endorsement fee is already the peak of second-tier singers, and it is already the value of first-tier singers.

However, Bai Xiaosheng thinks that she still has a lot of room for growth, so she also added an additional condition to the contract with Wahaha, that is, the cost of endorsement will change with her value.

Because the signing is a five-year long-term, it is easy for accidents to happen during this period, so Bai Xiaosheng is not like being sent away cheaply. She will only get more and more popular, so it is impossible to calculate the value of the first year in the next few years.

Of course, correspondingly, if Bai Xiaosheng is outdated, not much famous, and his worth has been greatly reduced, then the endorsement fee will naturally drop to the level it should be.

So this is a relative contract, not an unequal agreement, and Wahaha naturally signed it without objection.

Guo Mi nodded and smiled: "Miss Bai is really versatile, from signing the contract to the start of filming in less than a week, you can complete such a popular song." These actions in the advertisement are even more smooth, without the slightest sense of disobedience, and I think I can understand why the director named you to endorse you. ”

The director was very satisfied with the advertisement, and now she can't wait to put it on TV quickly. An ad that can be impressive, and she understands how much it can bring to the business.

"It's not versatile, I'm just learning everything, and I still have a long way to go. As for whether this song can be popular, there should be little hope, but the ideal we pursue when making music is to have popular music. ”

Bai Xiaosheng was looking down and writing something in a notebook, and when he heard the other party's praise, he just raised his head slightly, brushed the hair that fell on his cheeks behind his ears, and then smiled very humbly.

These things of hers are things of the past, and there is nothing to be proud of, but in this world, her things have become unique and original.

"You are too modest..."Guo Mi looked at the other party's young and beautiful appearance and body, and couldn't help showing a little envy, and then she said: "Miss Bai is also the first time to come to Hangzhou, right? ”

At this point, she paused again, "By the way, one of my nieces is also here, and I heard that she is a fan of yours, so she immediately came here after hearing the news, would you like to meet her?" )