Now that he has agreed to the acquisition, Zhou Shi has to more or less understand the current game industry. Not to mention domestic penguins, NetEase, nor game companies like Sony, Microsoft and Apple. Now the leader in the market is Activision Blizzard (now not renamed), World of Warcraft is its trump card, his game business in addition to his own games, there are also agency publishing, market value of about $11 billion. Well, yes, it's worth the investment, but it's a pity that it's controlled by Vivendi.

In second place should be EA, an old game company that puts interests first and has always tried to make money out of players' pockets through games, rather than improving the quality of its own games. And it has ruined many well-known game studios, and each of them was once a benchmark in the industry, but after being acquired by EA, it was cruelly abandoned because it could not make a profit and had no commercial value. This is one of the worst gaming companies in the country......

Ubisoft and EA, which Chen Yifan wants to buy, are actually half a pound and a half-heart, and they are the worst European game companies. There are many of his shortcomings: many bugs, water-locked graphics, poor optimization, potato servers, play your platform, swallow archives, formulaic sandbox, play pre-order player faces, and classic IP terminators. MD, what kind of company is this, Zhou Shi looked at Chen Yifan suspiciously.

"It's a company that has all sorts of genius ideas, and every time people are disappointed in him, they always surprise us with a lot of new ideas. In this case, after we acquire Ubisoft, we can complement each other's advantages, use Ubisoft's creativity, the meticulousness of Time Games, and cooperate with Time Cloud Service to improve Ubisoft's game level by a notch, and we can use Huaxia's manpower advantages to reduce costs. "Chen Yifan

It sounds good, it shouldn't be fooling, right?!!!! However, the working environment in France is really a torture for companies, and it is really not a good place to start a business, even if it is a big company, where you will not have a good experience. Compared with the industriousness of China, Europeans, especially the French, are really lazy to the extreme. There were only about 30 hours a week, and then only 26 hours. How efficient can this situation be?

What Zhou Shi didn't know was that Ubisoft actually had a lot of overseas studios, maybe they themselves knew what the French were like, and everything was concentrated in France, so there was basically no hope for game development.

Of course, there are also people who say that Europeans are highly efficient because they don't play with their mobile phones when they work, and they are very focused; overtime in China is not efficient, and they play with their mobile phones, watch the news, and chat when they go to work and do experiments. It seems reasonable, but the ultra-high work efficiency can only be individual elites, this kind of elite China will not be less than them, and the elites in Europe will not be more than China, otherwise there will be no scientific and technological progress in China over the years. If the disadvantages could be filled with manpower in the high-tech field, China would have been full of Nobel laureates long ago. Even if there is discrimination against the Chinese in Europe, then scientific and technological achievements will not be unconvincing, right?

Work efficiency can only be a specific problem of specific analysis, if a wide range of comparison, the sales volume of Chinese enterprises is significantly higher than that of European enterprises, many foreign trade import and export have a deep experience. In the country a phone call to solve the problem, they can drag on for a week. Therefore, it would be really unfair to say that Chinese enterprises surpass European and American enterprises and rely entirely on demographic dividends. At this time, the Chinese people who dared to fight and fought had too many commendable qualities, just like the Japanese who went to the world at the beginning. The high efficiency of Huaxia Internet enterprises has shocked the world, after all, technology has reached a certain level, and it is difficult to make up for the gap in quality in quantity. It's just that it's unclear how long this enviable situation can last, and Japan's experience has taught us a lot. The excessively high welfare system is the biggest obstacle to the development of start-ups, and the high welfare system in Europe is a silent resistance of vested interests to those who come after them. The United States is not as good as Europe in all kinds of welfare, but their ability to innovate is world-class, and this result can be inferred backwards.

Start-ups can't afford to pay that high benefits. Once start-ups and mature enterprises have to pay the same labor costs, it is obviously blocking the development of latecomers. The rapid development of the Internet industry has exceeded most people's expectations, and measures such as equity incentives have made up for the gap in welfare benefits to a certain extent. That's why there have been countless miracles of wealth in Silicon Valley over the past few decades. Don't think that the high pay and high benefits of Microsoft, Google and other companies are a good thing, this is their silent suppression of this society. It is equivalent to building a very high moat in the field they are best at, but unfortunately Buffett can't understand this, so he has not invested in high-tech Internet companies.

"Zynga's acquisition of Take-Two can bring more publicity and promotion channels to R Galaxy 2k games, and Take-Two's talent and IP advantages can bring more possibilities to Zynga...... "Chen Yifan

Time Games controls Zynga, although the company's stock price is not good, but the cash reserves are still very rich, after all, Zynga does not need to be supplied like Time Games. If Take-Two can agree to Zynga's acquisition, it won't have much difficulty for him. The difficulty is that Time Games acquires Ubisoft, not only because of the financial problems, but also because of the policy issues, and there are actually many ideas for the acquisition of overseas capital by France. What's more, he has only recently offended the richest man in France, and his own financial power has not spread to France, which makes it difficult for Time Games to acquire Ubisoft. In addition, Chen Yifan's acquisition of Ubisoft is really for the development of Time Games, will there be other ideas, such as time swallowing up too much of the profits of Time Games, and wanting to take this opportunity to reduce support for Time?

No matter what Chen Yifan thinks, his idea of acquiring a stand-alone game company and strengthening himself cannot be miscalculated. And if you don't take advantage of the prince's trouble, the difficulty of acquiring Ubisoft is the lowest, will it be a few years later, Ubisoft will slow down, even if you have money, you can't buy it? A few years later, Ubisoft turned a profit and made a lot of money with GTA, and they rejected the premium acquisition from Vivendi. You know, at that time, Vivendi sold the stock of Activision Blizzard and had a large sum of money in his hand. So at a time when Ubisoft and Ubisoft's investors are at their most desperate, offering an acquisition is the best time.

Time Games also has an advantage, that is, the MitimeGames platform has defeated valva's Steam in many aspects of market and technology with the promotion of strong social network channels and the assistance of Time Cloud, becoming the world's No. 1 game platform today.

(End of chapter)