The so-called movie roadshow, in fact, is a star roadshow, which has always been a very mainstream way of film promotion.

However, film roadshows are now receiving more and more attention, not only as an important means for filmmakers to improve the theater schedule, but also as an important link for local media exposure, and the most important thing is that it is conducive to word of mouth among fans and the spread of film reputation.

In the early years, the form of roadshows was relatively simple, before and after the release of the movie, the stars came to the theater and interacted with the audience for about 10~20 minutes of Q&A, and the venue of the film roadshow was generally selected in the cinema, theater, activity center of large shopping malls, local auditoriums or stadiums, etc.

After the development and growth of the film market in recent years, the form of roadshows has begun to become colorful, from interactive questions and answers, to playing games with fans, playing selfies, giving gifts, etc., and even through variety shows, concerts and other forms.

When it comes to film roadshows, it seems that they have become an indispensable part of the current film promotion strategy.

In the past three years, Lin Xiaoguang has started from the first movie "People in Embarrassment", and then to "Those Years", which can be regarded as setting off a wave of crazy roadshow of celebrities, which can be regarded as a typical case of changing roadshows for film arrangements for word-of-mouth and driving the box office.

Although "The Love of the Hawthorn Tree" doesn't need to be that crazy, because it doesn't have many opponents, and it's topical enough.

But a decent roadshow still has to be done.

In particular, it is necessary to go to the top ten ticket warehouse cities of Beijing, Modu, SZ, Yangcheng, Shudu, Hanyang, Shancheng, Jinling, and Yuhang, as well as the old man of the coat of arms.

After a hearty breakfast with his wife and daughter, Lin Xiaoguang changed into casual clothes and went out alone.

Two o'clock in the afternoon.

The group arrived at the magic capital.

The publicity of the capital has come to an end, and the magic capital, as the movie box office second only to the capital, must not be ambiguous in terms of publicity.

In the driving Toyota commercial car, Zhao Liying said happily: "Director, I heard that our movie has a very good reputation, and many film critics praise you!"

How the movie "The Love of the Hawthorn Tree" was made, its practicality is not evaluated by others, Lin Xiaoguang himself also knows it, in order to pass the review, he reluctantly deleted some scenes, so that the story of the whole movie has become a little broken, in order to make the audience understand, he had to explain the plot to the audience with some narration in the movie.

Lin Xiaoguang was silent for a moment, and Fang said, "Nonsense, can they not say good things after they collect money?"

Zhao Liying looked at Lin Xiaoguang in confusion: "Director, what do you mean by this?"

Lin Xiaoguang said impatiently: "What do you mean!

Zhao Liying didn't follow, she pulled Lin Xiaoguang's arm, opened a pair of big moist eyes, with a smile on the corner of her mouth, and whispered: "Director, just tell me, I really want to know ......"

Lin Xiaoguang sighed: "Okay, okay, you let go first, for the sake of you begging me so much, I will reluctantly tell you about it, but you have to agree to one condition." ”

Zhao Liying looked at Lin Xiaoguang worriedly, and said uneasily: "What conditions?"

"It's nothing special, it's just that you think about it before you talk to people in the future, okay?"

Under the pressure of Lin Xiaoguang's eyes, Zhao Liying said with an innocent face: "Director, I didn't talk nonsense, since you criticized me last time, I have seriously considered it every time I speak......"

"Well, stop talking like you did yesterday, you know?"

Looking at Lin Xiaoguang's unquestionable look, Zhao Liying thought about it for a while and nodded obediently.

"That's right!" Lin Xiaoguang's face suddenly turned from gloomy to clear.

"You remember, if people praise you like yesterday in the future, you just need to say thank you, and if a girl is a little reserved, it will not be a bad thing. ”

Lin Xiaoguang said while staring at Zhao Liying, and found that there seemed to be a white powder at the corner of her mouth, so he raised his hand and helped her wipe it by the way.

Lin Xiaoguang's sudden move made Zhao Liying's round little face flush slightly, and she moved her position shyly and glared at Lin Xiaoguang.

was molested by this rogue director again, Zhao Liying didn't know why, she actually had a feeling of a deer crashing into her heart.

Lin Xiaoguang withdrew his hand, stared at Zhao Liying up and down, and said in his heart, when Zhao Liying doesn't talk nonsense, she is still quite cute, but her breasts are a little small, and her ass is not warped, which is not his favorite style at all, although Cheng Yanxi is a little shorter than her, she has enough milk and more water below......

After slowing down, Lin Xiaoguang said disapprerovingly: "Okay, don't think nonsense, what's there to blush, if I want to take advantage of you, I have to wait until today." ”

Zhao Liying: "Then you tricked me into going to your room to shoot a kiss scene last time!"

"Shh......h Be quiet, you're not afraid of being heard!" Lin Xiaoguang said, looking at the driver who was driving.

Looking at Lin Xiaoguang's eyes, Zhao Liying reacted, and was also a little ashamed, lowered her head, pretended to be calm and fiddled with her little hands, occasionally raised her head, revealing a strange and resentful look, looking like she wanted to speak and stopped.

The atmosphere suddenly stiffened, and both of them fell silent.

"Director, why are you being so good to me?" After a while, Zhao Liying raised her head, she pursed her lips and looked directly at Lin Xiaoguang.

Lin Xiaoguang smiled, and then quipped: "I said Comrade Zhao Liying, you won't be confused by me, right? I scolded you last night, when will you be good to you?!"

"Don't quibble, you are obviously very good to me, even Sister Guo'er said so......" Zhao Liying stared at Lin Xiaoguang and said seriously.

Lin Xiaoguang was stunned for a moment, and asked curiously, "What did Sister Guo'er tell you?"

Zhao Liying said mischievously: "I won't tell you, unless you beg me!"

"Love to say it or not, and want me to beg you, dream. Lin Xiaoguang rubbed his temples and closed his eyes to recuperate.

Not for long.

"By the way, where do you live now?" Lin Xiaoguang suddenly opened his eyes and asked.

"Director, I rented a room and a living room near xxx outside the third ring road......"

"Outside the Third Ring Road, it's too far away from the company! And your kind of apartment has no security at all. ”

Lin Xiaoguang shook his head and thought for a moment.

"That's ...... I'll help you find a better house, a four-bedroom apartment, which is very safe and has guaranteed privacy. ”

"No, no...... I can't live in such a big house alone!" Zhao Liying hurriedly excused herself.

No one will dislike the big house they live in, and Zhao Liying is worried about the rent.

"What's the matter, you're a star now, and you still live in that kind of place, what if you're followed? What if you're stabbed? What if you're stabbed first?"

"But ......," Zhao Liying hesitated.

"No, do you want to live there for the rest of your life?"

"No, I'm afraid...... I can't afford to rent ......."

"Don't worry about this, you will live first, if you don't have any money, I will deduct it from your salary. ”./10_10077/