Chapter 12 Feelings are the most useless things
Hearing this, Su Yiyang nodded noncommittally, but began to feel that Gu Nanqiao was a little interesting.
Just like Gu Nanqiao had been quietly listening just now, although he did not directly join the conversation, he was always examining Su Yiyang's words and deeds and figuring out the purpose of his trip. Su Yiyang also began to look at Gu Nanqiao with her eyes after she entered the door, assessing her reaction and response, and had her own considerations in the depths of her heart.
This invisible confrontation was actually mutual from the very beginning.
Gu Nanqiao came directly after work today, and had no intention of going on stage, so naturally he didn't put on stage makeup, but just wore a white T-shirt and a denim jacket on the outside. This dress is no different from the fashionable young girls on the street, there is nothing special at first glance, but because of Gu Nanqiao's unique temperament, it is particularly pure and smart, and people can't take their eyes off.
Her long hair is scattered casually on her chest, her delicate cheeks are fair and delicate, and her clear and bright eyes seem to be melting stars, which is a little more moving than the beautiful eyes on the data. Su Yiyang boasted that he had seen a lot of beautiful girls on weekdays, and at this moment he had to admit that the ethereal things called "temperament" when evaluating beauties were vividly reflected in this girl.
Of course, the reason why Su Yiyang paid attention to Gu Nanqiao was not simply because of his appearance or his appreciation of this still excellent young Peking Opera actor.
Just as he has been screening many private theater troupes and independent theater troupes in Province B for a long time, among which there are not a few groups with more mature performance qualifications and business models, any one of those candidates will be more secure than investing in the Spring Garden, and there is a greater possibility of profit. However, Su Yiyang set his sights on the spring garden at the beginning, and when he conducted a field trip, he also came directly to this "grass platform team" whose conditions in all aspects are far from excellent.
The main reason for this is because of the alternative performances in the spring garden - that is, the drama reform that Gu Nanqiao tried to try, but did not advance this time because of various restrictions.
Before coming to the Spring Garden, Su Yiyang had a certain understanding of Gu Nanqiao through information.
Whether it is her rich performance experience from childhood to adulthood, or her excellent resume that she was admitted to the Peking Opera Troupe of Province B just after graduation, it is enough to show that she is an excellent Peking Opera actor with solid basic skills. And now in the short confrontation, it can also be seen that she is not a person who is not clear, she has some eyesight in dealing with things, she seems to be gentle and supple, but her bones are full of indescribable tenacity and aura.
Not to mention, just this point-to-point simplicity has a bit of a taste for Su Yiyang.
Gu Nanqiao couldn't guess Su Yiyang's complex brain circuit, but he felt that the corners of the lips of the person in front of him were clearly smiling casually, but his eyes were very meaningful, and he didn't know what bad things he was planning, and his tone sank.
"Then since this is the case, there is no need to go around in circles, why are you studying the spring garden, what do you want to do this time, can you say it now?"
"My name is Su Yiyang," Su Yiyang's gaze stayed on Gu Nanqiao's face for a moment before slowly retracting it, "I really came here this time not only to watch the play, as for the purpose, I have to tell the person who can call the shots for this troupe." ”
Gu Nanqiao's clear eyes bent slightly, and he said lightly: "Then you can just tell me directly."
"Are you the head of the spring garden?" Su Yiyang raised his eyebrows and asked knowingly.
"The class master is my master," Gu Nanqiao paused for a moment, and then said again, "But his old man doesn't have the time to see you at this time, you can tell me if you have any high opinions, and I will convey it on my behalf." ”
Su Yiyang had already understood the basic situation of the spring garden, and he originally thought that the most difficult thing would be the iron triangle of the troupe, so from the moment he entered the door, everything he did and even every word he said was an invisible confrontation, and he firmly grasped the upper hand.
Now it seems that compared with the two old men on the stage, this young little flower girl is the one who really needs special attention.
"My next words may not be good, but they are some of my opinions on the spring garden," Su Yiyang laughed and quipped, "Just like you said, if you change it, you will be encouraged, and you are not allowed to turn your face after listening to it, and I don't want your pennant." ”
"Don't worry, don't say you won't turn your face at all, it's really turning your face, what are you afraid of?"
Gu Nanqiao sat on the other half of the tea table in front of Su Yiyang, and was amused by this poor and boundless son, "This is a harmonious society, especially everyone in the spring garden, who is famous for their good temper, even if you really come to smash the field, we will invite you out." ”
Su Yiyang casually extinguished the cigarette tail in the ashtray, and said in his heart that when he finished speaking, it was time for you to beg to keep me.
"Running a troupe, if you rely purely on hobbies and loneliness to maintain it, you can't afford to support such a big business, not to mention, the expenses inside and outside are not small, and if you can't get back to your roots, you are waiting to lose money, and sooner or later you can't do it. Spring has been in operation for several years, and it has not been completely closed, which shows that your troupe has some real skills, performance team, and business characteristics..... Or in other aspects, there are always some bright spots, at least not just fishing in troubled waters, but ......."
Gu Nanqiao handed over an inquiring look, and saw Su Yiyang's tone pause, and opened his mouth unhurriedly, "As far as I know, in recent years, the spring garden has not explored a stable profit model, there is no fixed performance season, the annual income is uncertain, and the only fixed audience is these regular customers around, and there is no other source of audience radiation, right?"
Since Su Yiyang opened his mouth, not only Gu Nanqiao was listening carefully, but the two old brothers, Duan Mingshan and Li Hetian, also exchanged glances with each other and got off the stage together.
Although Su Yiyang's flamboyant appearance before was a bit unpopular, after that confrontation, Duan Mingshan and Li Hetian both invariably changed their impression of him, and began to admit that he was not a straw bag, nor did he rely on three-legged cat kung fu to pretend to be a big-tailed wolf, but his real ability was obvious, and his arrogance was also because he had proud capital.
The two of them sat down at the square tea table not far from Su Yiyang, and they wanted to listen carefully to Su Yiyang's opinion, and Su Yiyang saw all this in his eyes, and secretly felt that he had completely grasped the initiative in his hands.
"The audience is indeed a big difficulty on our side, but the operating costs of the spring garden are like this, and there is no way to do it. Gu Nanqiao thought about Su Yiyang's words and said, "You have also seen that this troupe follows the business model of a small theater, and even the owners and staff are only these members, which are not comparable to those mature large theater troupes, and it is not realistic to do performance seasons or carpet marketing." ”
"It's not a problem with the marketing model," Su Yiyang interrupted lightly, "It's because you didn't grasp the development direction of the spring garden, and you didn't find the characteristics of this troupe." ”
"The direction of development?" Gu Nanqiao repeated in a low voice, "What exactly do you mean?"
When she asked this, Gu Nanqiao left a lot of leeway, and vaguely felt that she might have guessed Su Yiyang's extraneous voice, and he and herself might be thinking the same thing.
However, this is also what surprised her the most.
Su Yiyang seemed to guess Gu Nanqiao's stunnedness, and didn't explain much, but just said more clearly: "What I mean is the simple literal meaning - the future development direction of Spring Manyuan can also be understood as the style and brand positioning you want to establish, these are what the management of the troupe needs to understand." ”
As Su Yiyang's words fell, Gu Nanqiao couldn't help frowning slightly.
It's not that she hasn't thought about these things, since she started college, Gu Nanqiao has been taking courses in opera management and publicity for the draft, and during her work in the Peking Opera Troupe in Province B, she also deliberately shared part of the publicity and marketing work, just to learn more experience and help Master Fan Lingchu set up the opera team.
However, no matter how much theoretical knowledge he learned, Gu Nanqiao only knew half of it, and he had no truly successful business experience. She has a lot of ghost ideas on weekdays, and she has a deep understanding of Peking Opera, but those are all empty thoughts on paper, and she has never put them on the table one by one like Su Yiyang, and she can still think so clearly.
Gu Nanqiao usually has meetings with the marketing department of the Peking Opera Troupe in Province B, and has also experienced the boiling scene of holding meetings all day long in order to study the problems of the troupe, and naturally heard the gold content of Su Yiyang's words at once - he not only said it right, but also hit the nail on the head, especially when he didn't know much about the spring garden, he could see the problem so thoroughly, and it would not be an exaggeration to say that he was an absolute genius in theater operations.
And since he has such a ability, why would he find a garden full of spring in a small household.
Gu Nanqiao looked at Su Yiyang meaningfully: "So, do you think the bottleneck of the spring garden is the wrong positioning?"
"Positioning or something, it's just the most superficial phenomenon, and the problem of your spring garden is a problem that exists from within the management. ”
Su Yiyang picked up the teacup, unhurriedly blew a few floating tea leaves, and said slowly, "Spring is full of gardens that don't consider the audience, don't care about publicity and marketing, and don't even operate for profit, just want to have a utopian environment to do Peking Opera, and after singing for so many years, it is all supported by the feelings of the main creative team - but what are feelings, for the market, feelings that cannot be converted into selling points are worthless, if they are to maintain the so-called "feelings" , you still need to pay out of your own pocket to support, which can only show that this road was wrong from the beginning. ”
These words were almost sharp, and Gu Nanqiao's brows furrowed even tighter.
"What you said is a bit extreme. ”
"Huh?" Su Yiyang raised his eyebrows.
"Traditional culture like Peking Opera has a small audience, and it is difficult for the younger generation of audiences to come into contact with this art, and there are even fewer who are willing to enter the theater to listen to the opera," Gu Nanqiao's beautiful eyes were covered by long eyelashes, and the emotions under his eyes were not real, but there was a vague helplessness in his words, "Although the older generation of audiences like it, they are not the main buyers in the current market after all, so according to your words, you can't make money by singing Peking Opera, and you won't sing at all if there is no market, do you have to wait for the quintessence of the country to be lost?"