Chapter 181 Spring Festival stalls
On the first day of the first lunar month, I greet the New Year and accompany my wife. Pen & Fun & Pavilion www.biquge.info
On the second day of the first month, New Year's greetings, drinking, and accompanying pregnant women.
On the third day of the first lunar month, New Year's greetings, drink a lot of wine, and accompany the little wife.
On the fourth day of the first lunar month, others came to pay New Year's greetings, drink a lot of wine, and accompany the little wife.
The fifth day of the first lunar month......
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The Spring Festival is the lowest period of commercial sales data in the whole country, and almost all the people are busy paying New Year's greetings, collecting New Year's money, exchanging feelings, etc., and everything is stored in advance.
Especially in the past two or three decades, the country's economic development has been rapid, and the flow of population has intensified, especially in some large cities, the proportion of floating population in the total population has reached new highs year after year.
All industries are withering.
In the United States, where the film industry is more developed and the regularity of the movie box office market is more obvious, Christmas is actually a very important schedule, for family movies, that time period is simply inevitable, and in terms of the whole year, the total amount of its box office market is second only to the unrivaled summer file.
When coming to China, because of different national conditions, the New Year's Day schedule is also very important for the domestic film market, but the Spring Festival schedule, which should really be benchmarked against the Christmas schedule in the United States, is recognized as a chicken rib time.
Before the great director Liu Chengzhang achieved world-renowned box office results, when it comes to domestic film directors, the first three directors are Qin Wei, Du Weiyun and Zhao Meicheng, the first two are not absolute kills at the box office, whether they are realist masters or imagery league leaders.
And most of Zhao Meicheng's box office results were obtained on New Year's Day!
Since 94 years in China, the film industry has begun to desperately hype the so-called "New Year's file", which refers to the period from Christmas to New Year's Day and then to the Spring Festival, and the concept of this "New Year's file" was first proposed by Zhao Meicheng and the first to be vigorously promoted.
The same is true this year, Zhao Meicheng's new movie "Let's Talk About a Big Business" this year, released on December 23, opened the curtain of the Chinese New Year, the first three weeks, the box office results are unbeatable, the highest release canvas is as high as more than 2600 pieces, in less than three weeks, the box office is announced to break 100 million! And for four consecutive weeks, it has ranked first in the domestic film box office list, and no one can shake it!
Zhao Meicheng is such a unique skill, a contemporary urban life film, the joys and sorrows of the little people, the cost is not large, but all kinds of jokes emerge in endlessly, and from time to time I will give you some black humor, and finally I will pour you a bowl of warm and inspirational thick chicken soup!
In this way, he almost does one a year, and it sells well every year!
In terms of domestic films, watching Qin Wei is life, life, depth, Du Weiyun, feelings, beauty, and realm, but looking at Zhao Meicheng, if you don't want anything else, just have fun - domestic films have developed to the present, and there are less than 20 movies with a box office of more than 100 million, and Zhao Meicheng himself has five, counting this year's one, it is already the sixth, and it is definitely unique in the world!
It can be said that if you want to let the bosses of major film companies and production companies, as well as actors, agents and other industry insiders vote together, whose movie is the least likely to lose money, the most stable and can break 100 million and make a lot of money, then, even Liu Chengzhang, who sold more than 200 million at the box office with "The Swordsman and the Monk", will be stunned, and Zhao Meicheng's votes may be able to pass eighty!
Cattle people, it's such a cow, the cow is almost unreasonable!
This year's "Let's Talk About a Big Business" is still the same routine, but the majority of the audience who bought tickets and entered the venue still admitted it, spending eight yuan and ten yuan, entering the venue for 100 minutes, laughing almost from beginning to end, and even going home for the New Year with a smile and jokes in the movie.
The box office exceeded 100 million in 19 days, ranking third in history, second only to Liu Chengzhang's masterpiece "The Swordsman and the Monk", and Zhao Meicheng's own "Shoubi Nanshan" in 97.
As of January 21, 2001, it was released for 30 days, with a box office of 130 million, and it is estimated that 150 million is no problem when it goes offline, if it is counted in 2000 for inventory, it is estimated that it will be a top spot, of course, it is only the top spot in domestic films, and even if it is taken in 2001 to take inventory, it is also a top three - domestic films so far, the highest record is that the box office of four domestic films in a year exceeded 100 million, and the highest record was two in a year in 1997.
As for whether you can get the first place, to tell the truth, everyone knows that it depends on whether Liu Chengzhang's new movie "Sword Fairy" can be released in time for the summer - Li Qian has exact news in his hand, because since the start of filming, the special effects department of Minghu Culture has been keeping up, and many shots that require a lot of special effects, Liu Chengzhang are shooting and cutting at the same time, and the Minghu Cultural Special Effects Department is working overtime to produce, so it is about the end of May, "Sword Fairy" All the special effects work can be completed, that is, if you want to catch up with the summer of 2001, there is no problem at all!
Therefore, it is said that it is a total investment of 35 million, but industry internal sources say that before the film has started, he will take the name of the movie and the name of the director to go out and draw a circle, and the advertising fee is already more than 18 million, and the heroine is supported by a film and television company, not only free to join, take care of her own accommodation, and even post 500,000 yuan to the crew - of course, it is said that the news announced to the outside world is not low.
Therefore, don't look at the investment, it can be regarded as medium to high, but in fact, remove the elements of bragging for publicity, and then remove the advertising expenses and the like, which have already paid back before filming has started, in fact, the total investment of this movie is probably between 15 million and 18 million, and it will definitely not exceed 20 million!
Theoretically speaking, this movie has reached the break-even line of about 50 million!
And its final box office is likely to exceed 150 million...... No matter how you count it, it's another big-money Zhao movie!
And the success of this film also once again announced that Zhao Meicheng will continue to lead the border defense martial arts films and Zheng Yuan's personal hero films in the genre of domestic films.
Although at the box office in the last full week before the Spring Festival, it was the new movie "Escape Hero" starring Zheng Yuan that drove the movie "Let's Talk About Big Business" off the weekly box office list.
In fact, in the first week of release, 2,355 canvases were opened, and the box office of 24.51 million was won, which once again proved Zheng Yuan's strong box office appeal!
Albeit...... The so-called "Lunar New Year file" was originally Zhao Meicheng's own land, and most of the people who came to mix this schedule were small-budget films, Zheng Yuan's "Escape Hero" suddenly gave up the summer file and turned to the Lunar New Year file, which is more or less tricky, but I have to say that even in the closing period of the New Year file, as long as the film is good enough, it is not completely impossible to get a good box office.
Because that's the reason, although the Chinese New Year file is far less lively than the summer file, there are very few people who come back to participate in the competition, and there are especially few good films! And "Escape Hero" pinched the fate of "Let's Talk About a Big Business", and was released when he had basically lost control of the box office market, so it is not surprising that he won this box office result in the first week of release.
I can't say that this film can also help Zheng Yuan hit his second personal movie with a box office of more than 100 million!
As of the first day of the Lunar New Year, that is, February 1, the total box office of "Let's Talk About a Big Business" has accumulated six weeks, and it has climbed to 143.72 million! As long as it can hold on for a few more days, it will get a total box office of 150 million before it goes offline, which is almost a foregone conclusion.
Also as of February 1, the first day of the Lunar New Year, "Escape Hero" was released for two weeks, although because in the second week, many people had to go home for the New Year, resulting in the box office of this film plummeting to less than 10 million, but in two weeks, the total box office of this movie still reached more than 33 million!
And at this time, Lu Ping, another person who was definitely a big man in the Spring Festival stalls, made a move.
On Wednesday, February 4, 2001, Lu Ping's third full-line movie "Hello Woman!" was officially launched, with 1,836 canvases for the opening!
In terms of commercial performance, Lu Ping's best-grossing "Ma Mingfeng Xiao Xiao" , is also not comparable to Zheng Yuan and Zhao Meicheng's movies, but firstly, his last film won the Great Wall Award for Best Director, and secondly, the new movie is the theme of urban romance films, and it is said that there are certain martial arts elements, and his past things that show depth, the starting point is different, this can be seen to be running for business and blockbusters, three, the actor Shen Guorong and the heroine Wen Qian are also some hot star rookies in the domestic film industry in the past two years, so on the whole, the launch of his movie is something that even Zheng Yuan and Zhao Meicheng have to pay deep attention toγ
In this year's Spring Festival file, Zhao Meicheng's idea is to bring in a lot of money for the New Year, after the Spring Festival, when everyone returns to the city, and then pick up the leftovers, it's almost the same, Zheng Yuan's idea is to kill Zhao Meicheng before the Spring Festival, and pull up the reputation of the movie, and when everyone returns to the city, it seems to be the off-season, but because there are no decent films to compete, they can make a lot of money after the Spring Festival.
As for "Hello Woman!", ...... was selected to be released on the fourth day of the Lunar New Year, a special time that was unusually deserted, and many insiders said that they couldn't understand it!
On the fifth day of the Lunar New Year, when the artists of Minghu culture who stayed in Shuntianfu for the New Year gathered together to drink New Year's greetings, Li Qian first accompanied Wang Jinglu to watch a "Let's Talk About a Big Business", and then took her over to catch up.
On the sixth day of the Lunar New Year, on the day when Chengmen's brothers and sisters got together, Li Qian kept a lot, and after the wine field dispersed, he happened to go to watch "Escape Hero" with Cheng Suhua.
Both of these movies are good.
The former's joke baggage and the black humor that is not obvious, obviously the audience is cooking, it is estimated that foreigners do not understand the stalk inside, but the Chinese, especially the northerners, absolutely understand in seconds!
Therefore, Zhao Meicheng is really a genius!
And "Escape Hero", in terms of screenwriting and acting, and even in the camera, there is not much to evaluate, and it is the prodigal son who turns back, a standard Zheng Yuan-style hero film, but from the perspective of commercial production, in addition to the routine is really a bit old, it is basically a qualified commercial film.
On the seventh day of the Lunar New Year, Li Qian and Qi Jie were scarves and sunglasses, holding hands, and sneaked to watch Lu Ping's new movie, "Hello Woman!"
Not to mention, after watching it, Li Qian felt that the shooting was really good!
Previously, if there were some worries about the quality of this movie, it was mainly focused on Lu Ping, who was used to playing in depth and playing alternatives, and suddenly changed to making urban romance films, afraid that he would continue to play in depth, it would be difficult to say at the box office.
Everyone is right, Lu Ping took the initiative to ask Lu Lingxi to talk, and he was going to make an appointment to fight, it is said that Li Qian should of course hope that he will smash the movie, but to be honest, Li Qian really doesn't think so.
If you want to think like that, first, you underestimate Lu Ping a little, and you also underestimate yourself, and second, to be honest, if you meet an opponent who is not up to standard and is already a failure, it will inevitably be a little insulting to the movie "My Sassy Girlfriend".
Moreover, not to mention anything else, Li Qian is not so petty in the first place!
But fortunately, looking at it now, Lu Ping is indeed talented!
Even if he went to shoot this kind of urban romance film that should have been relatively superficial, and added a little urban martial arts elements in a bit of nondescript, he actually kneaded these elements very well!
After watching the movie, the two of them unanimously admitted that the movie was really good!
The warm scene was filmed tactfully, and a side line of martial arts ran throughout, and it exploded at the end of the high tide, but it was not abrupt at all.
By any measure, it's a successful movie!
Although in the eyes of Li Qian, a person who is accustomed to watching thousands of movies, this movie is still missing a little touching thing from the evaluation of "excellent", but after reading it, Qi Jie's mood seems to be a little heavy, and when they had lunch together, they repeatedly told Li Qian that the box office of this film is estimated to be no worse!
And after Li Qian went back, he received a call from Cao Zhan, he also watched "Hello Woman!", and told Li Qian very frankly that he was very optimistic about that film, and believed that it was likely to usher in a double harvest of word-of-mouth and box office - warmth, inspiration, and added the most popular martial arts and shootouts among Chinese people!
Immediately afterwards, Qi Jie convened an internal meeting, except for Han Shunzhang, Lu Lingxi, Zhou Zhiyu and He Yingyu, who went out to record the program and did advance publicity, all the people in the Minghu Culture Film and Television Department were all there, and after some analysis, everyone thought that although the opening canvas of this film is not as good as "Escape Hero", the quality of the film is excellent, and it is even very promising to challenge its top position!
In fact, on the ninth day of the Lunar New Year, February 9 in the Western calendar, Monday, when the box office rankings of the new week were released, although this week was definitely the off-season in the off-season of the year's movie box office, "Hello Woman!" did counterattack!
The opening canvas was 1,836, the release time was five days, and the box office won 10.22 million!
is only 130,000 more than the box office of the third week of "Escape Hero"!
But the first place is the first place!
And it was achieved when the box office market was cold, and the theater operators increased the release canvas of "Escape Hero" with the mentality of being idle and idle!
"Hello Woman!", 1836 canvases, five days, 10.22 million box office!
"Escape Hero", 2473 canvases, seven days, 10.09 million box office!
One more day, on February 10, "My Sassy Girlfriend" will be released.
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The third is offered!
More than 10,000 words!
There are still monthly tickets in your hand that you haven't voted, don't be reluctant to vote, there are only 26 hours left before the end of this month, the end of 2016!
Knife doesn't want to counterattack the top ten of the year in the urban category, at least standing in the 24th place in December, and it can't be kicked anymore, right? )