Chapter 957 - Entering the Fashion Industry

The Avatar project is still in its infancy, but that doesn't hide Cameron's immense passion for the project.

He shot a 30-second short 3D experiment to show the results. Don was invited four times in a row to let him observe the scene.

Don was helpless, and after separating from Nicole Kidman the next day, he went to the 3D experimental hall of Universal Studio.

Cameron had been waiting for a long time and said with a smile: "Don, you should come! You will be a witness to the birth of 3D movies!"

Tang En said angrily: "I still have a lot of things over there! Hurry up, see what you have photographed." ”

The 3D experimental hall is not a normal screening hall, but a huge monitor screen that can imitate a variety of 3D screens, and 3D glasses are also divided into several types.

3D cinema is in its infancy, and everything is being explored.

After taking his seat, Cameron enthusiastically introduced to Donne: "Only after real shooting can I know that 3D is not only the advancement of visual technology, but also can be used as a new film language, just like pushing, pulling, and shaking, adding more diverse expressions to the narrative of the film." ”

Tang En shook his head and said disappreciably: "The scene that is too realistic will numb the audience's mind." After all, 3D is a tool for commercial films. ”

Cameron pouted, and at this time, the screen lit up.

This is a meaningless short film, through a long set of shots, following the process of a male protagonist from entering the house, changing shoes, undressing, going to the kitchen to drink water, and then entering the bathroom.

The main thing is to test the 3D effect.

In the past, the 3D images were static 3D because the camera was too cumbersome to move. Dynamic 3D is all created through post-production. This video is a dynamic 3D image shot by a movable 3D camera.

On the screen, the male protagonist is taking the key to open the door, and a male face appears, the effect is very flat and lacks three-dimensionality. When he opened the door and appeared in the room inside, the depth of the picture suddenly increased, and he felt that the male protagonist, the door and the wall stood out at once, showing a 3D effect.

Then, the camera followed the actor into the room and captured his slippers and clothes from the side. The surrounding environment, shoe cabinets, walls, and chandeliers have good 3D effects, but the actions that the male protagonist is doing lack enough 3D effects.

The same is true for the footage after that.

The visual effect of the large background is very good, but the local effect, especially the 3D presentation of the dynamic effect, is not prominent.

After watching the short film, Tang En frowned and said: "The macro depth is there, but the micro effect is lacking." James, this 3D camera of yours still needs to be upgraded. You can't always rely on background depth and the Kulishoff effect to highlight the 3D effect, which is clumsy. ”

Cameron smiled: "This is just the original version, I'll show you the restored version!"

Then, Cameron gestured to the staff behind him again, and the video was replayed.

Sure enough, the short side that came out of the play this time showed a very strong 3D effect, and even the outline of the actor's facial features showed an excellent 3D effect.

Tang En has experienced the era when 3D movies were popular in later generations, and he has seen many beautiful 3D pictures, and the current set of short films can only be said to be average.

However, for this era, the appearance of such a picture is indeed gratifying.

Cameron's dynamic 3D short films are even better in 3D than those shot with a still 3D camera!

Tang En nodded, "You can't put the cart before the horse, since it is a direct shot, you must improve the shooting effect to the greatest extent, and the post-restoration is equivalent to the post-conversion, which is easy to get started, but the upper limit is low." ”

Cameron smiled and said, "Don't worry, this is the first short film." Before the movie officially starts, I plan to shoot 10 experimental short films first, and I will never turn on the film until it achieves the best results!"

"Okay. ”

"By the way, there's one more thing, I have to ask you for help. ”

Tang En looked at him amusedly, "This matter is the main purpose of your search for me today, right?"

Cameron didn't hide it, hehe smiled, "I just came back from Tokyo." ”

"Tokyo?"

"I went to meet a Japanese manga artist, Yukito Kishiro and bought a manga from him, and I wanted to make a movie. ”

Tang En said angrily: "Can you be busy with "Avatar"?"

Cameron said: "I'm only a producer, so the workload will be small and ......"

"What comics?" Don suddenly thought of something.

"Gun Dream. Cameron replied, and quickly said, "It's a science fiction comic, set in the 26th century, about the adventure of a mechanical girl with super combat power to break the old order and uncover the mystery of her life." ”

This should be the movie "Alita: Battle Angel", but Don is not optimistic and refuses: "Not good." The science fiction theme, at first glance, is a commercial production with an investment of more than 100 million, and the risk factor is too high to let a girl be the protagonist. This year, Donn Films' "Enemy of the Machine", starring Will Smith and Nicole Kidman, also grossed just over $400 million. ”

Cameron seemed to be fighting for it, and Don directly blocked his words, "I'm not interested in going to Japan to make movies, New Universal has its own comic company." You should know that Japanese-themed movies have lost the market in Hollywood, so you should concentrate on studying "Avatar". ”

It is enough to use a "Mulan" to reflect his feminist tendencies. There is no need to make another "Alita: Battle Angel".

……

To develop a video player, Dolby Laboratories would have acquired four small companies and integrated technology, production lines, and supply chains, totaling about $18 million.

Don doesn't pay too much attention to this little thing.

In addition to the film business, he only cares about the company's big strategy and big projects!

For example, the acquisition of Prada.

On November 16, 2004, New Global announced that it would wholly acquire the Italian fashion brand Prada!

At the same time, Prada also officially announced that the chairman of the board of directors, Ms. Miuccia Prada, will step down to serve as artistic director, and Pagio Bethel will also officially step down as CEO. The new management will be arranged separately after the completion of the merger.

Because neither party is a listed company, no specific offer was given.

However, the business media still gave a lot of authoritative conclusions.

The total amount of capital involved in this M&A transaction will be as high as 3.8 billion euros!

The price is a little higher than the market expectation of 3.5 billion euros.

Of the €3.8 billion, New Globe will assume €1.5 billion in Prada's debt, pay $240 million in cash and provide 19.8 million shares.

Upon completion of the merger, the Prada family will have a seat on the board of directors of New Globe.

The Prada family has also become the fourth largest shareholder of the New Globe Group after Donne, Jobs, and Dolby and his son!

Since then, New Globe has officially taken a step forward and made a high-profile march into the fashion industry!

Moreover, as soon as it is shot, it is a thunder punch!

Bloomberg Businessweek reported: "New Global's acquisition of Prada will have many benefits, as it can leverage its advantages in information dissemination channels to strengthen Prada's recognition in the minds of users and significantly increase the value of the brand." Prada, a century-old store, will shine to the greatest extent when it is embraced by the emerging force of New Universal!"

The New York Times said: "New Globe has successfully gained a foothold in the fashion industry by taking down Prada." Prada has a very strong foundation and appeal in the industry, and is the ace brand of Italy. This merger and acquisition indicates that New Global will have more room for market expansion. ”

The Los Angeles Times reported: "New Globe saved Prada from its debt crisis, and there is no doubt that this merger is a very promising one." It is rumored that Universal Pictures has long been promoting a movie called "The Queen Wears Prada", which is an adaptation of Lauren Weisberg's name of the same name. Now, they have a stronger reason. ”

Compared with the peace and praise in the United States, the Italian media is a little crying and crying.

The city of Milan, Italy, is the fashion capital.

Prada is the brightest pearl of the fashion capital!

Now it's good that it's been bought by an American company.

"Italy's loss of national treasures, the government's policy mistakes, plunged Prada into a debt crisis, reduced to a game of capital. ”

"Prada's move to New Universal will completely lose its luxurious and luxurious artistic temperament. ”

"New Universal has opened the door to Italian fashion with savage capital. ”

"Prada's death. ”

……

Don doesn't care what the Italians think of the merger.

Europe is the capital of luxury, but Europeans are not very enthusiastic about luxury, and North America and Asia are the largest consumer markets for luxury goods.

Don has only one idea now, and that is to get the movie "The Queen Wears Prada" out quickly!

Use movies to quickly enhance the popularity of Prada and open up the entire industrial chain in the upstream, middle and downstream.

Although Anne Hathaway moved out of Villa 2, she could not refuse Donn's call.

She is only 22 years old this year, and her career is still on the rise.

It's impossible to be like Nicole Kidman, who has accumulated enough heritage to no longer need to curry favor with Don through his own hue.

For a beautiful woman like Anne Hathaway in her good years, the body is still the biggest asset.

"Don, I'm not happy!"

Anne Hathaway sat on the couch with her mouth pouted, not teasing Donn as she usually did.

"What's wrong?"

Tang En was not in a hurry, and poured two glasses of red wine with a smile.

Anne Hathaway stomped her foot, "Last year I made a movie called "Pretty Woman", which was my first time filming nude, just to break the impression of a silly white and sweet vase and make a breakthrough in performance. As a result, the other day I received the news that the film would be released directly in the form of a DVD and would not be released. ”

Don smiled, "Deceived?"

Anne Hathaway said depressedly: "No, the director of the film is Barbara Capo, the screenwriter is Stephen Gahan, it's not a film company, the strength is too poor." ”

Tang En said helplessly: "I didn't tell you, don't take on the drama indiscriminately, especially foreign film companies, it's very unreliable." Don't even take off your clothes on the big screen obediently because of the foolery of individual film artists. ”

Anne Hathaway sighed, "Donn, what do you say? After the release of "The Princess Diaries 2", everyone said that my acting skills had not progressed, and it was no different from when I was filming "The Princess Diaries". The box office of "Pirate League 2: Soul Coffin" is very good, but the reputation in the industry is ...... Hey, people are not very satisfied with my performance, saying that my English accent is very fake and difficult to hear. ”

Don walked over and sat down beside her, handed over the red wine, and comforted, "Don't worry, haven't I arranged it for you?"

"Brokeback Mountain?"

"That's right, "Brokeback Mountain"! This movie will make you gain the approval of a group of film critics. ”

"Oh, I hope so. ”

Anne Hathaway shook her head, took a sip of wine, and then began to undress and get ready to get down to business.

She was called over today, isn't that what happened?

Tang En smiled: "Don't worry, let's finish the business first." ”

"Anything else?"

Anne Hathaway blinked her big beautiful eyes.

Don said: ""The Queen Wears Prada" is officially established, you are the female number one, and she has agreed to play with Meryl Streep. ”

Anne Hathaway was immediately excited, "Really? Great! Who's the director?"

Tang En said: "The director is a newcomer, named David Francole, who has made many TV series before. When filming "Band of Brothers", it was quite recognized by Tom Hanks and recommended to us. Later, he filmed the TV series "Star Partner" on Starz Channel, which was quite successful. ”

Anne Hathaway was pleasantly surprised: "Ah! Didn't the first season of "Star Buddies" just end last weekend? I'm a loyal viewer, and I watched every episode, which was very interesting. I also know that you are the screenwriter of that TV series. ”

Screenwriter?

Well, Don once "wrote" dozens of popular American dramas and reality shows in his previous life in one go, and all of them were registered with the Screenwriters Guild and the Producers Guild.

It is not an exaggeration to say that he is the screenwriter of "Star Buddies".

"This movie, you have to treat it with heart. Your role is that of an assistant, and you'd better find an opportunity to dedicate yourself to an internship for a while. Otherwise, you won't be able to compete with Meryl Streep. ”

"Well, I know. ”

Anne Hathaway nodded, in a good mood, with a trademark bright smile on her face, "Otherwise, if I can be your secretary for half a month, it will be regarded as an internship." ”

"Me?"

Donn raised an eyebrow.

"No, I did well in school, no worse than your Natalie. Moreover, I have been accepted to New York University, and I will go to study next year with a major in Personalized Studies. Anne Hathaway raised her white chin and looked slightly meaningful.

Don was still groaning.

Anne Hathaway leaned in and whispered, "When you're busy, I'll help you work, and when you're not busy, I'll help you...... Relax, isn't it?"

"Relax, how to relax?" Don looked at her with a smirk.

Anne Hathaway pursed her lips, got up and sat on his lap, and then slowly slid down until she knelt in front of him, and her voice was very seductive: "Is this okay?"

Don smiled, "You go and work as Tosca's assistant for a while, you can't handle my job." When I need you, I will naturally call you. ”

Anne Hathaway grinned, "That's fine......! Shall we get started?"

"Let's get started. ”

Don held a glass of red wine, and for a moment, his eyes narrowed, and then he took a sip of wine, looking like he was enjoying himself.

The taste is very positive.

Wine!

/35_

。 Nine Heavenly God Emperors