There is an old man in the family, if there is a treasure.

It was Donn's luck to meet a mentor like Jack Welch.

Don looked at him quietly and listened carefully.

Jack Welch said: "You've probably heard that when I led GE, my business philosophy was 'the best of the best'. It means that under the global market competition, any business unit of GE must be one of the best in the industry, otherwise it will be directly eliminated. ”

Tang En frowned: "This is very difficult to do in the media industry, and the current situation is already an oligopoly. Even with the strong impetus of News Corp., it is difficult for the Fox television network to shake the foundation of the three major television networks, and Hollywood has been carved up by the six giants. ”

Jack Welch laughed, "So you want to buy Universal Pictures and become an oligarch in the film industry, and then buy NBC and become an oligarch in the television industry?"

Don said honestly: "I can't think of any other way, this is not a situation that can be opened with money." ”

Jack Welch said, "The method is right, but the idea is wrong." ”

"I want to hear about it. ”

"Businesses and entrepreneurs pursue the same lineage, but the ideas expressed are very different, and sometimes even completely opposite! Don, you are in pursuit of wealth, beauty, and power, and that's understandable. However, the mission of the enterprise cannot be like this, Tangen Pictures is getting bigger and bigger, and there will be more and more employees, and it needs a strong, correct and universal spiritual belief to bring everyone together. ”

Don disagreed, "Shouting slogans? It's like Google's 'don't do evil', the actual effect is not great, Google search, and now it's doing bidding ranking." ”

Tang En has experienced too many things in his previous life when it comes to propaganda slogans, and they are basically, such as the slogan of a certain company: "customer first, teamwork, embrace change, integrity, passion, and dedication".

Isn't it about brainwashing and shouting a few slogans, which can bring impetus to the enterprise?

Jack Welch said: "This is Google's problem, the essence of the enterprise must be mission, action and results. I'll give you an example, and you'll understand. ”

"There's a company that does water treatment, and the company's mission is 'we're in the water treatment business, and this business is good'. Not only is this mission not exciting, but it's also a bit funny and not serious. After the new CEO took office, he spent three months focusing on a project that was developed six years ago and saved the customer water and fines from the Federal Environmental Protection Agency. ”

"Against this backdrop, the new CEO has decided that the company's mission will be redefined as 'providing clean water for the greater good of our customers and contributing to the sustainable development of the world's environment'. Not only that, but he also set up a large public screen inside the company to show how much water the company saves around the world every day. ”

"It's so exciting that the employees of the company tell everyone about their work, and what a great and exciting mission they are doing to save the world by saving water! ”

Don's eyes widened for a moment, and he almost burst out laughing, "You mean, the mission of the merchant...... Is it to change the world?"

Jack Welch shook his head and said, "The mission of a businessman is to make money! But if you can use the slogan of changing the world, you will make more money." There is essentially no difference between Edison using the image of an inventor to do business, and Bill Gates using the propaganda of a PC computer to make money. ”

Donn came up with American humor, "I really have to thank Edison, if it weren't for him, there would be no Hollywood today." ”

Jack Welch was a little embarrassed.

Edison is notorious, but he is the founder of General Electric, and he is the grandfather of Jack Welch.

Tang En smiled and resolved the embarrassment, "I understand that personal ambition should be hidden under beautiful packaging, and an attractive concept is the driving force of the entrepreneurial spirit." A wonderful community of imagination can mobilize the enthusiasm of all employees. ”

Jack Welch said: "I don't come to Hollywood much, but I feel old-fashioned and dead, like a dying old man, which is very different from the vibrant and competitive Silicon Valley." ”

Tang En frowned, "In the entertainment industry, that is, movies, music, TV and other business sectors, at most, amusement parks and interactive entertainment, how can there be any lofty concepts that can be packaged?"

Jack Welch looked at him deeply, "Don't you want to dominate Hollywood? After decades of development, Hollywood's power structure has long been determined. If you want to break the power structure and override everything, you have to break the status quo! If you don't know how to change the world, start by changing Hollywood!"

"Changing Hollywood?"

Don's eyes widened, his heart pounding, and he was deeply touched.

He was reborn, of course, he was not willing to let everything go on as usual, he wanted to make a deep mark on Hollywood.

Changing Hollywood is an exciting and good concept!

He proposed "platter investment", which changed the financing model of Hollywood films for decades, he changed the framework of the Marvel Universe and the pirate world, he founded Rose Pictures, which will promote the development of women's rights, and he made professional cable networks, an unknown field of television, successfully enter the mainstream vision......

In the future, he has more things to change!

Jack Welch looked at Donn's radiant appearance and smiled: "Hollywood is too old, but it lacks change to adapt to the times, as you said, many old guys who have been retired for 20 years are still exerting influence on Hollywood, which is very unfair." The current pattern of Hollywood must have caused many people to be dissatisfied, and this is the cohesion of Down Pictures!"

Don took a deep breath, as if his backbone was much stronger, and he was full of spirit, and he had a feeling of pointing out the world: "Okay, if I want to change the world, I will start with Hollywood!"

Jack Welch smiled, "That's right! When your company goes public, you'll know the importance of the mission to change the world." The stock price of traditional companies is usually more than 20 times the price-earnings ratio. However, the stock price of high-tech companies is at least 80 times the price-earnings ratio, and even more than 100 times! 200 times! Why? Because changing the world means replacing tradition, which is an expectation that is loved by thousands of people, and has unlimited potential and room for development!

……

Change can start from many aspects, methods, content, channels, etc., first of all, there must be a slogan.

Don returned to the company, sat down for an afternoon, and came up with a passage: "New order, new model, new force, new Hollywood!"

This concept directly caused Bill McNick to be shocked, "Donn, what are you going to do?"

Tang En said excitedly: "During this time, I found that the employees of the company were a little at a loss. My big boss is too rich, as if they have lost the direction they are going and the goal they are chasing, and they will sink with me. This is the new entrepreneurial spirit I designed for Down Pictures, which is to lead everyone out of confusion and strive again! Our goal is very ambitious, we want to build a new world of Hollywood!"

Bill McNick pouted again and again, his brow furrowed, "Donn, this is not a joke!"

"You think I'm joking?"

Don is really angry and funny, and in terms of pattern, Bill McNick is still too far from Jack Welch.

Jack Welch hoped that Don would become a legend like Edison, Rockefeller, Akio Morita, Bezos, and Gates, making a lot of money and changing the way the world was present, becoming a business legend that will last forever.

Selfishness, public desire, and morality are correct, this is the perfect life.

Bill McNick is obviously still confined to a small circle in Hollywood, for fear that Donn's big move will cause a backlash in the industry.

Tang En waved his hand and said lightly: "At the beginning of the establishment of DreamWorks, a similar slogan was also proposed, not because the ideal was wrong, but because the level of Jeffrey Katzenberg and Steven Spielberg was not enough! They were disabled by the Big Six, but I was able to stand out! They chose to compromise in an oppressive environment, and I will fight to the end!"

Bill McNick has been working with Donn for two years, and his statement means that there is no doubt that he can only sigh, "If this happens, we will be hit by traditional forces!"

Don sneered disapprovingly, "The Big Six, except for Disney, are all our partners. ”

Bill McNick said: "Film companies care more about profit than order. I'm talking about the group of people who hide behind the scenes and have a decisive influence on Hollywood. ”

Don vulgarly uttered a foul word, "Those old immortals?"

Bill McNick has a black line in his head.

He is a producer and a member of the old forces.

"Hollywood is obviously a commercial market, but it has to be interfered with by a lot of non-commercial factors, why? This is blacker than the White House and Wall Street! The market is the market, and the principle of the market is to make profits and provide consumers with excellent services, not to endure the arrogance of those old things!"

Don was a little angry, the old guys, led by Kirk Douglas, would always jump out and point fingers at him, he used to be patient, but now he is a little fed up.

"Forget it, leave them alone. Today's film companies, all backed by large media groups, are facing huge profit pressure and are increasingly ignoring them. Their real influence is the Oscar, anyway, I'm so young, I don't plan to win a real individual award. ”

The individual award that Tang En can win is, of course, the Best Director Award, but he is only 23 years old, too young.

"Bill, in a few days, I'll inject a lot of money into Down Pictures, about ...... It won't be less than $7 billion!"

"7 billion ...... Dollars?"

Bill McNick's eyes widened.

Don waved his hand, "You go and make arrangements, I want to take down IMAX and Dolby Laboratories in the shortest possible time." Oh yes, you can send Vivendi an invitation to apply, and tell them plainly, I want to buy, rings, balls!"

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