The time to relax is always short, and it has been a week since Li Xiaoming returned to Rongcheng.

Zheng Yaoguang really took Shu Ting and them to the domineering Longtu Building.

When they entered the private space at the top of the Longtu Building, which only belonged to Li Xiaoming, they were shocked beyond measure.

In the following time, most of the time Xue Jin accompanied Shu Ting to wander around Rongcheng and the surrounding areas, Zheng Yaoguang didn't go anywhere, so he followed Li Xiaoming around the company every day, and his attitude of not sighing for a long time at that time made Li Xiaoming a little unbearable.

"Hey, I'm talking about you, do you have to shake your head and sigh a few words when you talk about anything, I think that if you throw you on Dongting Lake now and row a boat, you can wear a scribe's shirt again, and you can recite poems against it, and you will be sad and sad!"

"Mr. Li, you have to forgive me, I have tried my best to imagine the business you are in charge of, but I didn't expect everything to be beyond my imagination!" Zheng Yaoguang said helplessly.

In his mind, the most profitable project of the entire Longtu can have a revenue of one or two hundred million a year, which is already very high, who knows that Longtu will take out any project, and the data will far exceed this number, which makes him doubt himself, is the money so easy to make now?

Li Xiaoming obviously knew what he was thinking, and looked at him with disdain: "Can I be like you? To tell the truth, think about it yourself now, assuming that you don't depend on anything, what kind of job can you find if you go out to look for a job?"

Zheng Yaoguang was stunned for a moment, frowned and thought for a long time, and finally said uncertainly: "It should be okay to be a vice president, right?"

"Hey, vice president? Which company is so unlucky, please be the vice president? So, how many documents can you handle?"

After Li Xiaoming finished speaking, he casually threw him the marketing report on the development of "Dancing King" and the closed beta report of Luoyan's "Dream Three Kingdoms".

He took it excitedly, with a look on his face: "Can this little thing still stump me? Isn't it just a sign?"

However, when he saw Li Xiaoming's undisguised contemptuous gaze, his voice became smaller and smaller.

He opened the report of "The King of Dancing Days" and read it line by line.

"The target group of the game: female gamers aged 16-35 are the mainstay.

Publicity focus: Highlight the characteristics of the game to attract female players, summarize and summarize, and promote it mainly on the company's own platform, supplemented by online third-party media, traditional media or TV dramas.

Key points for the selection of online third-party media: Female users are more suitable for the media of the game.

Key points in the selection of traditional media: media with greater female influence or media with a high female audience at a certain time period are preferred.

Selection points for TV series, movies or variety shows: emotional categories, classical court categories, etc. are the key points for selection.

……

Publicity budget: 22 million RMB. ”

After reading it, Zheng Yaoguang felt that this plan was very good, after all, Longtu's own publicity channels such as [Rainbow Blog] were actually sufficient, and in his opinion, the publicity of traditional channels was also added, and the coverage rate was definitely enough.

And under such a plan, the cost is only 22 million, which is already a very low price.

After all, at present, the advertising title of a TV series is millions for the cheaper ones, and the expensive ones are not even enough for an advertising title.

So he said, "This thing is very good, can't you just sign it and execute it?"

Li Xiaoming looked at him and smiled mysteriously: "Have you turned to the last page?"

When Zheng Yaoguang heard this, he hurriedly turned to the last page and found that there was nothing, and then he turned over the entire plan, only to see that on the paper at the end of the plan, Li Xiaoming wrote two words: "Rejected." ”

"Why?"

"That's why I said you don't use your brains!" Li Xiaoming looked at him disdainfully.

"Since you all know that we have [Rainbow Blog] and [Rainbow] as publicity channels, why should I spend money on publicity? ”

"Second, men and women are matched, they don't get tired of working, the whole publicity plan is about women, and male players don't like to dance?

"The most critical point is that there is only an investment budget and no effect evaluation, this is a plan, what are you teasing me?"

As soon as Li Xiaoming finished speaking, Zheng Yaoguang was also dumbfounded, he felt cool just by looking at the plan, and he didn't notice any of the problems inside.

Li Xiaoming looked at his embarrassed expression, and then said: "If you want to be a manager, yes, your logic must be based on the overall situation, if your thinking follows the employees, what do you want you to do? Then everyone can do their own things, and I will pay you a salary, am I stupid?"

Zheng Yaoguang listened, and still refused to admit defeat: "Then you say, what if it's you?"

Li Xiaoming took a sip of tea, put his feet on the table, held his head in both hands, changed to a comfortable position and half-lying, and continued: "It's very simple, this is not my job, this is the work of the employees, I am only responsible for auditing, they have come up with a good plan, I passed, not good, I rejected, everything has to be done by me, am I a manager or an executor?"

"I ......" Zheng Yaoguang was choked up, am I asking this?

Li Xiaoming continued to himself: "I know what you are thinking, you want to ask what I should do if this plan is what I should do, right? What I said just now is the truth, this is for the employees themselves, not my job, of course, if I am an employee, then this plan is definitely not like this." ”

"Let's just say first, the advertising effect of [Rainbow] in various channels managed by Tianyu is supported by factual data, the first thing I need to do is research, I need to know what kind of publicity effect can be achieved by various advertising effects. ”

"Second, I need to evaluate the conversion of these effects into game users, and then calculate the profitability according to the existing closed beta data, and then compare the profit conversion rate of other projects, if it is high, it is naturally good, if it is low, then I need to find the problem and issue a solution. ”

"Third, it's not that the outside media and the traditional media can't do it, the key is this, the data, I need something that can actually reflect the data, and then measure the final result, these are not a fart. ”

"In the end, the plan itself, which is wrong in itself! So many female players, just such a gimmick how attractive male players? I can't even think of this, just relying on female likes as a selling point, male players still want to put the cart before the horse!"

"The scheme itself has fallen into the misunderstanding of the game function, and only pays attention to the local rather than the global, is there a problem with the rejection of this scheme?"

After hearing this, Zheng Yaoguang hung his head and muttered dejectedly: "Okay, you're right." ”

"Yes, I know you're not convinced now, you can continue to read the closed beta report of "Dream Three Kingdoms", and then I will continue to teach you. ”

Zheng Yaoguang didn't say a word, picked up the closed beta report of "Dream of the Three Kingdoms", and read it seriously.