Chapter 1065: Dismal Box Office

The poster of "The Return of Wukong" is the smallest of all the posters, and at this time, there is also a broom and rag for cleaning in front of this poster, which is blocking at least one-third of this poster.

"Why are they like this?" After Ouyang Xiangnan saw this scene, his willow eyebrows suddenly furrowed.

Ouyang Xiangnan's feelings for this anime film are incomprehensible to others.

was brought to Beiyuan by Duan Yun from Heyang, and the production of the film "The Return of Wukong" was the first job she took over.

From knowing nothing about anime, to finally falling in love with the profession of animation cartoonist, many pictures of "The Return of Wukong" were drawn by Ouyang Xiangnan one by one, and she poured too much effort and energy into it, so for this film, Ouyang Xiangnan has treated it as his own biological child!

Now seeing the poster of her work being placed in such an inconspicuous place, and putting it together with a broom rag, makes her feel inexplicable heartache.

The next moment, Ouyang Xiangnan stepped forward, took away the broom and the rag, and didn't care about the dust and dirt on the poster, and carefully wiped it with his sleeve.

Seeing this, the staff at the front desk of the theater tried to step forward to stop them, but they were directly stopped by Duan Yun.

"Don't worry, she won't destroy what you have here. Duan Yun raised his eyebrows and said to the staff member.

The staff member saw that Duan Yun was dressed in brand-name clothes, obviously a rich man, and after seeing that Ouyang Xiangnan was indeed not excessively aggressive, he stepped back aside.

"Get me two tickets for "Wukong's Return" and two more popcorns. Duan Yun said after placing a hundred-yuan bill on the table.

"Okay. After collecting the money, the theater staff handed Duan Yun two movie tickets for "The Return of Wukong", popcorn and change.

Then, Duan Yun walked behind Ouyang Xiangnan with the movie ticket and said, "Let's go in." ”

"Hmm. When Ouyang Xiangnan heard this, he got up and walked into the theater with Duan Yun.

After entering the screening hall, Duan Yun and Ouyang Xiangnan were immediately stunned by the scene in front of them.

I saw that the huge screening hall was almost empty, except for a mother and daughter sitting in the front row, there were no other audiences.

Seeing such a low attendance, Ouyang Xiangnan was stunned, and Duan Yun's face on the side was also quite ugly.

Although the test screening is not an official large-scale national release, it is also a very important part of the film before its release, the theater side will collect the corresponding data through the effect of the test screening, and then specify the film scheduling rate after the official release, and the level of the theater scheduling rate directly affects the final box office of the whole film, and even the decisive factor!

If the other theaters for test screenings are as deserted as they are now, it is almost certain that the final box office of "The Return of Wukong" will definitely be quite bleak, and there may even be huge losses.

"Let's sit here. There were vacant seats everywhere, Duan Yun simply picked the best position and pulled Ouyang Xiangnan to sit down.

And after Ouyang Xiangnan sat down, her clear eyes were still a little distracted, she obviously didn't expect that the film she had spent so much effort would be so bleak after entering the test screening.

In fact, before the film was launched, Ouyang Xiangnan was mentally prepared for a poor box office, after all, domestic animation films have always been animation films with high investment and low box office, and even can earn back their capital, except for Hollywood films, it can be said that there are very few.

It's just that Ouyang Xiangnan is still quite confident in the quality of the animation she participated in, in her opinion, this "Wukong Returns" is not inferior to foreign animation masterpieces in terms of creativity and picture quality, and even has its own characteristics in some aspects.

So Ouyang Xiangnan has always thought that the quality of her film itself is good enough, and it is natural that she can get a good box office, but she obviously thinks things are a little simple.

Today's good movies will also face the problem of being afraid of deep alleys due to the smell of wine, the completion of the film production is just the beginning, and the next publicity, test screening, pre-sale, and theatrical scheduling are also very important, and even its importance is far higher than the quality of the film itself.

For example, if a good quality film is put together with another mediocre quality work, the latter has a high volume of films and strong publicity, and the box office will still far exceed that of the good quality film, which is the so-called 'bad money drives good money' effect.

Although some good films finally achieved a turnaround by relying on the word-of-mouth effect in the later stage, due to the loss of the opportunity, it was actually difficult for the final box office to explode.

When Duan Yun invested in the filming of Ning Hao's first movie "Crazy Diamond", although he was also a dark horse of the year, he only made tens of millions in the end, and when it came to the second film of the crazy series "Crazy Bicycle", relying on the reputation accumulated in the first part, it won an astonishing box office of more than one billion.

The quality of "The Return of Wukong" produced by Ouyang Xiangnan is definitely undoubted, but because of Duan Yun's public relations ability, he passed the review and obtained the license for public screening, but during this period, there was less time for publicity, no word-of-mouth accumulation like the crazy series, and there was little publicity, so there were naturally very few people who came to watch the movie.

In addition, in the eyes of today's Chinese people, cartoons are only for 'young children', so animation movies are also a very unpopular film genre in China.

But Ouyang Xiangnan couldn't accept the current result, the gap between the ideal and the reality was too big, so that she felt like she was falling into hell.

"The film has ten minutes to start, and there will be more people in a while. Seeing that Ouyang Xiangnan's face beside him was a little lost, Duan Yun comforted him with a relaxed tone.

"Uh......" Ouyang Xiangnan responded when he heard this, but his eyes were still a little distracted.

More than ten minutes later, the film began to be officially screened.

During this period, several more viewers walked in, all with children, obviously compared to some bloody and violent imported movies, cartoons are obviously more suitable for parents to watch with their children.

In his previous life, Duan Yun had only heard of this breakthrough work, which was once called a milestone in Chinese animation, but he had not actually gone to the theater to see this movie.

A good film will never be outdated, although the special effects technology of this film is a bit outdated in the previous life, but the exquisite picture and interesting plot quickly attracted Duan Yun.

Crossing Erlang's legs and eating popcorn, Duan Yun felt quite comfortable.

At the same time, Ouyang Xiangnan, who was sitting next to Duan Yun, saw the few viewers around him, and his eyes began to moisten......