Chapter 495: No Money
After the big show ended, the business situation of the floating dream store was also very good, and Wang Ye no longer cared about things here.
Now that his career has reached this scale, it is impossible for him to control everything by himself.
In that case, wouldn't you be exhausted?
There is Li Qinghuan in THE TOP SHOP, and there is a relatively mature operation team, although this team has not yet operated an ultra-high-end brand, but the general plan, Wang Ye has pointed out.
Moreover, in order to support the brand of floating dreams, Wang Ye made a lot of layouts in the early stage, such as acquiring fashion media groups and spending a lot of money on benchmarking shows.
By the way, there are also top-of-the-line cosmetics bundled with Hermes limited edition packs, taking the lead in launching the brand that is like a dream.
If in such a situation, Li Qinghuan and the others still can't make a floating dream, then there is a problem with her ability.
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The matter of Wanfeng Real Estate can start to prepare, but it cannot be rushed, the huge acquisition of 30 billion yuan, and the capital preparation alone cannot be done in a short time.
Although Wang Ye is rich, it is net worth, fixed assets, and equity.
Recently, it has invested in Huya Technology Company, acquired Fist Company, and acquired Fashion Media Group.
Wang Ye found that he didn't have much cash in his hand, and the landlord's family had no surplus grain......
But this is a small matter, and there are many places where he can get money.
It's only the middle of the year now, and in the second half of the year, several companies will have a large dividend, wouldn't they have everything.
Those companies, at this stage, basically have nothing to invest in large amounts.
From now on, it's a steady stream of profits.
Like cosmetics, Flower Story and Floating Dream are both cash cows, with low costs and extremely high profits, with sales of tens of billions a year.
Net profit alone is billions!
In addition, don't forget that Meigou is a huge group company, not only Meigou itself continues to generate profits, but also several investments in the early stage can also get a lot of returns.
For example, Shiseido, which invested, Amorepacific, and of course, Estee Lauder, which is controlled by Euroemperor Fund, are even more profitable!
On the side of Huayou Group, there are now Huashang brand branches, preferred excellent product branches, THE TOP SHOP BRANCH, and three independent business divisions.
Huashang brand branch, after Wang Yan's adjustment in the past half a year, has been back on the right track.
Wang Ye looked at the recent performance report over there, which was very eye-catching!
After strategically abandoning the first-tier cities and shifting the focus to the third- and fourth-tier cities, the Huashang brand suddenly burst out with amazing vitality.
In the third and fourth tier cities, when the brand competition is not so fierce, the advantages of the Huashang brand have been greatly expanded.
This brand has been on the market for three years and is one of the representatives of mid-range brands in the domestic market.
The styles are diverse, in line with the aesthetics of most consumers, and the price is moderate, which can be called good quality and low price.
In addition, domestic first-line celebrities are invited to endorse every year, such as diva-level figures like Xie Bing.
In the third and fourth tier cities, the Huashang brand simply stands out from the crowd!
Don't underestimate the consumption power and purchasing power of third- and fourth-tier cities! Although the market capacity and volume of a single city are far from being comparable to those of first- and second-tier cities.
However, the number of third- and fourth-tier cities cannot be supported......
In China, there are less than 40 first- and second-tier cities combined.
And in third- and fourth-tier cities, there are thousands!
Therefore, the current sales report of the Huashang brand seems to show that the average sales of the store are lower than before, because many flagship stores in first- and second-tier cities have been removed.
However, if you look at the overall sales and profits, it has risen sharply!
Because the cost of opening a store in a third- or fourth-tier city is too low......
In first- and second-tier cities, to open a flagship store, the area should be more than 100 square meters, and the location should be in the golden business district.
In this way, the rent per month alone may be tens of thousands, or even hundreds of thousands.
For the same store, if it is placed in a third- or fourth-tier city, the rent may be less than 10,000 yuan.
The biggest cost of opening a physical store is the store rent......
Therefore, now Huashang Company can be said to live a very moist life!
After Wang Ye saw it, he also felt very relieved that he didn't see the wrong person.
At the beginning, he directly promoted Wang Yan to the position of general manager of Huashang Branch, and I don't know how many old employees gossip behind their backs.
There is no way to do this, seeing a person who has just joined the company and has no qualifications suddenly become his boss and get what he dreams of but can't get, who can not be jealous.
But now, the gossip is becoming less and less, and basically no one says it anymore.
If nothing else, Wang Yan's performance is enough to make most people speechless!
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As for the preferred products, it has entered a virtuous circle stage.
The first batch of 100 stores opened, each of them was very profitable!
Although the best clothes are very cheap, they can't stand the high sales volume, and such cheap clothes, as long as they are opened in the business district with a large flow of people, in fact, the requirements for the location of the store are not too high.
The opening of first-tier cities is no problem in second-tier provincial capitals, and even the opening of shops in third-tier cities is still thriving!
This is what high-end brands like THE TOP SHOP and Fusheng Ruomeng can't match.
Moreover, the best products are all super large stores, often three or four thousand square meters, and it is easy to sell one or two million after a day of normal business.
How much does a hundred stores have a daily turnover?
What about in a year?!
What's more, now Youxuan has also begun to expand on its own.
It has made a name for itself in the domestic market and is the most popular brand in shopping malls around the world!
Not for anything else, it's because the brand of Preferred Premium has its own traffic!
There are several shopping malls in a business district, so which shopping mall will consumers choose to go to?
Obviously, whichever shopping mall has more big brands, it will be more attractive.
And the best product is the main brand that can attract the crowd!
High-end brands can attract high-end consumers, but high-end consumers are still a minority.
Preferred for a popular brand like Youpin, which is from high-end consumers to mid-end consumers to low-end consumers, all in one go.
Super cost-effective preferred products, not only low-consumption customers like to buy, but also many wealthy consumers like to buy.
No one's money is blown by the wind.
If you can buy comfortable and beautiful clothes at a relatively cheap price, who will say no?
Wang Ye has great expectations for the performance of the best products this year, because this brand is the key to whether Huayou Group can become bigger.