"The Promise" is definitely not perfect, and even the professional level can only be said to be average in many professionals.

But "The Promise" is not a big movie, but just an advertising film, and that's enough.

Everyone knows that advertising films want themes, creativity, and resonance with people in just a few minutes.

Under the unremitting promotion of Huaguo People's Insurance, and the spontaneous forwarding and promotion of netizens.

"Promise" has become the hottest short film in just a few days, father's love is like a mountain, and commitment is gold, sweeping the Internet.

For the advertising short film "Promise", which is worth tens of millions, there were many doubts before, believing that Ling Xiao Pavilion was an order obtained by dishonorable means, but when "Promise" swept the Internet, these doubts were all silenced.

From the plot level, this short film is actually no worse than a blockbuster, from the beginning of the suspense, why the bride stopped the wedding at the scene, and then all kinds of encounters, people once thought it was a love change, but it turned out to be a big turn, and finally ended with the photo memories of the uncle and daughter. When the uncle said that even if she only had this heart left in the world, she would keep her promise to her daughter and love her with all her heart, I couldn't stop crying. ”

"I have to say, after seeing the photos of the uncle and daughter at the end of the film, with BGM, it really makes people feel that father's love always doesn't have too many words, it is as deep and heavy as a mountain, strict only because of deep love, see true fatherly love in the details, maybe more like that sentence, silently accompanying is the most affectionate confession. ”

"I have to say that the plot is set up very thief, I guessed 3 times, and I guessed it wrong. ”

There are millions of comments on "The Promise", and the total number of hits on the Internet has exceeded 100 million in just a few days.

Some celebrities have also commented on the short film.

Weibo big V Xiaowei: "After reading "Promise", I thought about it a lot, I think the relationship between parents and children is probably the most cherished and inseparable in the world. If you want to say that in this world, who is willing to pay for you unconditionally, there are only parents, from toddler to rebellion, and then to go away when they grow up, they are people who would rather be tired and bitter than cause you trouble.

If feelings are a person's weakness, then you are all their weakness. ”

Film critic Xu Meimei: "In this world, the most touching thing that makes people can't stop crying with a sour nose is always the deepest and most beloved family affection." He was the first man to hug me, he was the first man to hear me cry and see me laughing, he was the first man to call me baby, he was the man I believed he promised to fulfill, he was the man who dared to tell me that he would always be with me to the end, he was the man who thought I was the best and the best no matter whether I was wrong, beautiful or ugly. His name is: Daddy!

After watching "The Promise", I thought of my father.

When I graduated, I left home, and my mother didn't want me to go far away, so almost every time I went home for the Chinese New Year, my mother cried with red eyes. But my dad never did, every time he sent me to the station, he always left without looking back, and when he went out, he always hung up in a hurry on the phone, and rarely nagged like his mother.

At one time, I thought he was so indifferent because he was not very close to his father since he was a child.

But then, until one time, my mother told me that when your father sent you to the station, he came home and sat on the sofa for a long time and looked at the pictures of you when you were a child.

I heard my mother say that my dad didn't stop me from going out before, because he thought that I would definitely not be able to stay outside, and I had to call home in a few days, but I didn't expect that when he saw me growing bigger and bigger, and then hurriedly walking back and forth every year, he panicked and realized that the little girl in his eyes had really grown up.

Every time I don't dare to look back, it's because I'm afraid that if I look at it more, he can't help but say don't go, but he feels that the child should venture more when he is young, and he can't delay the child's future because of his selfishness......

For mothers who are closer to their delicate children, the figure of the father is always silent, because they are always used to putting everything together

Hidden in the heart, so let us feel that they are serious and don't seem to love you that much, but in the bottom of his heart, in fact, he hopes more than anyone else that you can grow up slower. ”

Famous critic Oyama: "As a father, I can understand the feelings of the father in "Promise", especially when he has a lovely daughter, and now when he sees a boy of the same age as his daughter, he will have a deep sense of vigilance, which is ridiculous, right? But this is the father!"

"Commitment" is popular, and there are many factors.

Because of the uproar of tens of millions of advertisements before, it successfully attracted people's attention, because of Lin Xiao, the director's first work of popular fried chicken, and at the same time, it is also inseparable from the vigorous promotion of Huaguo People's Insurance.

Those who questioned Ling Xiao Ge's disgraceful means to get orders were ridiculed by netizens after "Promise".

"Dark people never look at everything dark. ”

"Give Lin Xiao a thumbs up, give a thumbs up to "Promise", give a thumbs up to Huaguo Bao, I haven't seen such a touching commercial for a long time, if all advertisements have such a level, then maybe TV series advertisements are not unacceptable. ”

"Lin Banbi is going to change his name to Lin Quancang, this is too almighty, what do you mean when you are a big star who runs to steal the job of other people's advertising companies? I can understand why those people in advertising companies would smear you like that, because you are robbing other people's jobs. ”

"The theme is "Promise" is the father's commitment to his deceased daughter, and Huaguo PICC, the brand theme is very consistent, this advertisement, Huaguo PICC only spent 10 million, it's worth it!"

The turmoil of tens of millions of advertisements can be regarded as settled, and Lin Xiao has justified the name of Lingxiao Pavilion.

For Ling Xiao Ge, the benefits are self-evident, at least, many people know that there is a company that has such a good advertising creativity.

Although advertisers may not need such advertisements, it does not prevent Lingxiao Pavilion from having a lot of advertising business recently, and many people are admiring it.

Without him, he is famous!

And Huaguo PICC is also very satisfied with the tens of millions of advertisements this time, Yang Ming is even more proud, he has actually suffered a lot of pressure before, but with the popularity and success of "Promise", these pressures disappeared at once.

Those who previously thought that Yang Ming was just saying one thing and doing another have also shut up at the moment.