At the beginning of 2000, the domestic record market was full of restless emotions. Pen | fun | pavilion www. ｂｉｑｕｇｅ。 ｉｎｆｏ

The total amount of the domestic record market in 1999 was slightly lower than that in 1998, and the degree of this reduction was not enough to have a great impact on the ecology of the entire market, after all, the total domestic market was large enough, even if the growth was completely stopped, the increase or decrease of the market between a few percentage points was actually a completely normal market self-adjustment.

Or, from another point of view, even if He Runqing adjusted her solo album to be released in November last year, the increase in the overall market capacity is likely to directly wipe out the reduction of a few percentage points, so that what appears in the year-end report will only be a slowed growth rate - but Minghu Culture does not. Moreover, there is no other increment in the market, which eventually leads to the fact that after many years of rapid growth, the domestic record market does not even have a buffer time to slow down growth, and it has directly entered the era of negative growth!

The pressure this brings to various large and small record companies in China is extremely huge.

The growth of the market is stopped, but the plans that each company has made before, and the various costs incurred in advance for a series of plans, are impossible to recover, and even those plans have contracts, and they cannot be stopped.

Appointments for works, signed artists, finished albums, and set release dates are basically things that are difficult to change. Of course, some things seem to be easy to change, such as the singer's personal style, as if it is OK to change a few songs and change the style of the arrangement, but in fact, compared to those things on the surface, it is more risky to change this, and the singer himself may not be adaptable.

As a result, the sudden arrival of negative growth caused some panic in the entire market.

The big company is okay, the family is big, the capital is abundant, the resources are also abundant, the ability to resist risks is stronger, most of the signed singers have a certain status, and their own appeal is also strong. However, there are hundreds of small record companies in China, but they all feel that they have stepped to the edge of the cliff in one step -- it is very possible for them to fall down and break their bones, but to go bankrupt.

In the expected market in 2000, there is a high probability that there will be no increment, and some are very likely to be negative, so the competitive pressure on singers and record companies has increased sharply.

In the current country, Minghu Culture is the leader in the total sales of the record industry, last year, not only the four major beauty bands "Once You" and the rose power's "Girls' Dormitory" swept the entire Chinese cultural circle, Liao Liao's first international album is swept the world, and even the three newcomers launched in one go, Zhuang Meiyue, Ge Releng and Zhao Yuan, have also found their own positioning in the market, and the album sales have achieved great success.

In addition to Minghu Culture, Sony Records is of course still second to none, and even in terms of the number of singers and the company's internal soft and hard power reserves, Sony Records is still ahead of Minghu Culture, many of its powerful singers, in the past year or so, have basically completed internal conditioning and integration, although in terms of overall quality, their singers are slightly weaker than Minghu Culture, but they really have to fight together, the little diva Li Xinru, the old diva Zhen Zhen, Feng Feifei, plus Zhao Xinfu, Zhang Chang, Huang Yuqing, Zhou Feng, and Sima Duoduo, etc., are really not necessarily afraid of Minghu culture.

In the future, although Hua Ge has been weakened, it is no longer domineering when the Five Elements and Wusu swept the world, at this time, there is only one Zhou Pingping's Five Elements and Wusu combination, and it has long been reduced to an ordinary female singing group with only one million sales of an album, but after all, they still have a Huyang Studio supporting the field, and they have two up-and-coming newcomers in the past two years, and the sales are not bad.

And Xinda Records, after being slashed by Sony's hoe, not only quickly launched a popular newcomer Zheng Guofeng, but also finally landed on the ground last fall, after several years of brewing.

Although the Flying Band, which has experienced various events such as infighting and reconciliation, is no longer as sharp as it used to be, and even because of the skipping of the album that it said, it was explained by the media that it was afraid of the four major beauty bands, which had a great negative impact on them, but Xiao Aiguo's musical talent is real.

Therefore, although the album sales are worse than the four major beauty bands, but after half a year, after all, they have sold five or six million copies, tying their previous best-selling record.

These four record companies can be regarded as the top in the domestic music scene.

In the past 1999, according to statistics from the Recording Industry Association, these four record companies alone combined to win 76.4% of the domestic record market.

And in the new year, as the market stops growing, everyone realizes that the competition will intensify!

At the beginning of the new year in February, Minghu Culture took the lead, He Runqing's new urban love songs that integrated a certain jazz style and folk style became popular, and the title song "Cloudy Sky" was known as one of the best urban love songs in China in recent years. Even a group of opponents have to admit that the current He Tianhou is already thirty-five years old, but her singing career is still at its peak.

According to the preview of the new album released by Minghu Culture in January, only in 2000 this year, Minghu Culture has confirmed that it will be listed one after another this year, and there are as many as seven albums: He Runqing, Li Qian, Xie Bing, Wang Jingxue, Zhou Yan, Zhou Ye, Wang Nanhao. In addition, Zhuang Meiyue, Ge Rilen, and Zhao Yuan's new albums are being actively prepared and produced, and are expected to be released in the second half of this year or the first half of next year - except for one Liao Liao, who will definitely rest this year, Minghu Culture is almost in full force!

But Sony Records is not idle, their release plan this year, even as high as thirteen to sixteen new albums, of which there are enough big names, including Zhao Xinfu, Huang Yuqing, Zhang Chang and Li Xinru - in fact, after Zhou Yan's contract is completed, the four of them are already the four trump cards with the most stable sales and the strongest market appeal under Sony Records.

Like Zhen Zhen and Feng Feifei, they have begun to gradually turn to behind-the-scenes work, and have begun to work more as producers, producers and other positions, and in November last year, Zhen Zhen began to serve as the deputy music director of Sony Records.

In February, He Runqing's new album quickly dominated the list as soon as it came on the market, but just three weeks later, when the time entered March, it seemed to be aimed at Minghu Culture, Sony's current biggest brand, the best sales, and the leading superstar among domestic male singers Zhao Xinfu launched his eighth album, and with the advantage of being a latecomer, he drove He Runqing off the list in one fell swoop.

He Runqing dominated for three weeks, followed by Zhao Xinfu for two weeks, and then, the two albums began a long tug-of-war - for the two of them, this hard encounter is definitely not pleasant, and even a result of killing a thousand enemies and losing eight hundred, He Runqing's new album sales will be affected, and Zhao Xinfu's side will definitely lose a certain amount of sales, but for Sony Records, they must fight like this.

Because in the following April, Li Qian's first solo album will be released!

In the current domestic record market, although He Runqing and Rose are also very powerful, big bulls like Huang Yuqing, Zhao Xinfu and Zheng Guofeng still dare to choose the right time to touch it, but Liao Liao and the four beauty bands, no one dares to touch them, because whoever touches them will die.

But the problem is that after breaking away from the four major beauty bands, Li Qian's personal self, although it is only the first solo album, but for the entire market and many competitors, its deterrent effect is not reduced at all - no one knows whether Li Qian's first solo album for himself will be particularly rebellious!

Moreover, no one dares to gamble!

Therefore, although Zhao Xinfu's new album is strong enough to dare to touch He Runqing, trying to use the advantage of being a latecomer to try to compress her sales time, he must leave himself a long enough time to sell as far away as possible from "The First Experience of Love", which will be released at the end of April.

It's just that although he is strong enough, he still can't completely suppress He Runqing.

He Runqing's "Cloudy Sky" has indeed been affected to a certain extent, but even in her sixth week, she still bites Zhao Xinfu's new album "Love Does Not Stop" tightly and successfully achieves a turnaround.

Then, the two albums just fell in love with each other and killed each other all the way.

You're first this week, I'm first next week, and I'm coming to the end of April in one go.

Of course, don't look at the bloodless struggle between the two record companies in the market, but when faced with other things, opinions and postures are still resolutely consistent.

In mid-March, led by Sony Records and Minghu Culture, more than 70 domestic record companies and singers with more than 140 people jointly sued Qiandu Search, the largest Internet search engine company in China, causing a sensation at home and abroad. The screenwriter, along with more than 20 film and television production companies, collectively submitted a petition demanding that the government departments strictly investigate all kinds of piracy and infringement on the Internet and entities, which shook the entire domestic literary and art circles for a while.

In just a few days, each unit made its own response.

Major network companies, including Sohu.com, Feixun.com, etc., have issued announcements, saying that they want to put an end to all forms of online piracy, and then, whether it is forced or voluntary, Qiandu Search also came up with a self-discipline announcement, although it resolutely refused to admit the piracy of mp3 songs and various movies on the Internet in the past, but finally showed its attitude.

Soon after, seven or eight government agencies, including the Ministry of Culture and the State Administration of Radio, Film and Television, jointly announced that they would jointly increase the investigation and punishment of various online and offline piracy, and in the following week, they ordered the closure of a number of websites and the destruction of piracy factories of several entities.

All of a sudden, in the past few years, the online piracy of various literary and artistic works that has flourished with the development of the Internet has been greatly curbed and cleaned up.

As soon as this kind of big move from all over the country came out, the most intuitive reaction was that He Runqing and Zhao Xinfu's new albums, after being on the market for nearly two months and more than a month respectively, the actual weekly sales and warehouse shipment speed suddenly increased sharply again.

In this context, on Wednesday, April 27, 2000, Li Qian's first solo album "The First Experience of Love" was officially released.

***

On the morning of the first day, I attended the wedding, three glasses of wine for 200 yuan, went to help my nephew prepare for the wedding in the afternoon, ran all kinds of errands, got up before six o'clock in the morning the next day, and slept for 14 hours after returning home, and drank with my brother-in-law on the third day, and drank about eight taels for the first time in nearly ten years, and was paralyzed. This morning, it's another wedding...... Is this a holiday? It's much more tiring than going to work!(To be continued.) )