After Shanghai Jahwa Group was acquired by Sixiang Fund in 2011, it gradually controlled nearly 50% of the shares through capital increase and share expansion. At the same time, Ge Wenyao was given great autonomy and abundant funds. Although the 2015 semi-annual report was not announced, last year's operating income was more than 7 billion soft sister coins, and the operating income in the first half of the year was about 4.6 billion, compared with the annual operating income of more than 3 billion soft sister coins in 2010, there has been a great improvement.

Lao Fengxiang was also swallowed by the Four Elephants Fund and controlled more than 50% of the shares. Last year's operating income was about 35 billion soft girl coins, and the revenue in the first half of this year was about 20 billion soft girl coins.

The operating income of Shanghai Jahwa and Lao Fengxiang is very different, but because of the difference in profit margins, the market value of the two companies is not much different. In this A-share bull market, the market value has reached about 48 billion soft girl coins. At present, the A-share Shanghai Composite Index is still around 5,000 and has not plummeted. Therefore, the market value of these two companies is more than 40 billion soft sister coins. As the chairman of these two companies, Ge Wenyao has new ambitions.

At the end of last year and the beginning of this year, Sixiang Fund made an adjustment and put the shares of Lao Fengxiang and Shanghai Jahwa into a new group company, named Yunmeng Group. By the way, I registered trademarks such as Yunmen and Yunmengze and bought them. Then Seagull Watch was also divided into this Yunmeng Group. Ge Wenyao was the general manager of this group company, and then Shanghai Jahwa and Lao Fengxiang became its subsidiaries.

In this way, the management of the two companies has been much smoother, and Ge Wenyao's idea of building a local luxury brand in China has further room for development.

It is very difficult to build a luxury brand, especially since the Chinese tradition of admiring foreign countries is very serious, and it does not recognize local luxury brands. If you follow the model of well-known overseas luxury brands, you must first have a top master designer, and then rely on this master to design products to build a brand.

Zhou Shi has made some preparations, whether it is a husk or a nut, has strict requirements for industrial design, and maintains a good cooperative relationship with the top few craft design schools in China. In his eyes, the so-called masters are at most half of their true talents and learning, and half of their business blows each other. So he created the useless Ma Ke, a female design master. Of course, he believes this is just the beginning.

Whether it is luxury goods or design, what Zhou Shi pursues is not money, but the right to speak in fashion aesthetics, just like when the Guangdian Department of the imperial court was controlled by the Tartars, there were a lot of braided dramas, a lot of TV series that beautified the Manchu Dynasty, and all the beauties were similar to melon seed faces, if Huaxia did not have the right to speak in fashion, it may not even be able to say what is beautiful in the future, or after a few decades, Huaxia's aesthetics may be consistent with Western aesthetics.

Then the entire Chinese design community will lose its greatest advantage, that is, the uniqueness that Chinese culture brings to us. Maybe there are more far-reaching effects, I can't think of them for a while. It's part of the culture wars, part of a nation's national soft power.

The future of Chinese luxury goods lies in the promotion of national pride and the increase of national self-confidence, and then grasp the right to aesthetic discourse, popularize aesthetic knowledge, and let the traditional Chinese public aesthetics replace the dross trampled by Western aesthetics, and be the best version of themselves.

There are many ways to grasp the right to speak aesthetically, such as public opinion, such as the selection of design awards. Just like the Hollywood Oscars, while judging the awards, they pushed their preferences and standards to the world. Another example is the Nobel Peace Prize, through the selection of this award, he conveys his values to ignorant teenagers who do not know the truth.

Zhou Shi didn't have time to create an award of his own, and the Golden Bull Award for film and television dramas selected by Douban was only silently selected on the Internet due to various reasons and restrictions. has not invited any celebrity artists to participate, so the influence is naturally not great. In terms of process design, although it has always denied the German Red Dot Award, which depends on who pays more money, it has not launched its own credible industrial design award.

Ge Wenyao, as the head of China's largest luxury company, heard that Zhou Shi was soliciting opinions and preparing for the acquisition, and his mind rose. The method he thinks of is different from Zhou Shi, which is very conventional and commercial.

Last year, Blackstone invested $210 million in the Versace Group, of which $160 million was injected into the group and the other $50 million was paid to the Versace family. In the end, it acquired 20% of the shares of the Versace Group. "Ge Wenyao, Versace is a world-renowned luxury brand, and its trademark is a Medusa, which represents deadly temptation. Even more famous, Variosce's founder, Giovanni Gianni Versace, was forcibly killed by a serial murderer in front of his villa in 1997.

This luxury brand is very good, but it was led astray by Zhao Benshang and greasy uncle Guo Degang, and ruined a good brand image. Just like the legendary private equity Xu Xiang who wore Armani in a white coat, these people are all masters of ruining brands.

"In other words, Versace's valuation is about $1.1 billion?"

"???" Ge Wenyao

Zhou Shi's mental arithmetic ability is good, although it is a one-dimensional equation, but it is really powerful to solve it at such a fast speed. According to calculations, the valuation of Versace before Blackstone's acquisition was about $930 million, and after the acquisition, it was valued at $1.1 billion.

"They only completed their shareholding last year, and they won't be willing to do it without two or three years of hard work. "Zhou Shi, the cycle of a private placement is about five years, and the short one is two or three years, and if it can achieve business results, then it is possible to multiply it several times, and there is definitely no suitable price to sell it now. Zhou Shi would not pay more than $3 billion for the acquisition of Versace! That wouldn't seem too stupid!

"I want to try, now there are not many suitable acquisition targets in the market, we don't have many opportunities, at least we have to contact first. "Ge Wenyao

"Okay, but unless there is a real opportunity to buy Versace, I won't help me much!" Zhou Shi, what he didn't know was that Versace was actually sold to an affordable luxury brand in the United States, but it also attracted many customers to oppose the acquisition, thinking that it would destroy Versace's brand culture.

"Well, I'm sure there's going to be a chance. "Ge Wenyao

"By the way, I heard that the people of Ping An laughed at us, saying that the growth of Shanghai Jahwa did not meet expectations because of the ......incompetence of the Sixiang Fund," Zhou Shi, when the acquisition of Shanghai Jahwa Group, Ping An Securities promised to reach 15 billion soft sister coins by 2015, but when the time came, Shanghai Jahwa now has a lot of difficulties in even 10 billion soft girl currency operating income. Of course, in history, Shanghai Jahwa only had a sales revenue of 7 billion soft sister coins due to infighting.

“…… What do they know......" Ge Wenyao