Donn is very satisfied with Jeff Zucker's job and has done his best to develop New Universal's television and media department.

Very good.

But who is better than Kevin Turner, the head of the interactive entertainment division?

This question hardly bothered Don too much.

The answer is Kevin Turner!

Quite simply, it's a matter of pattern.

From a simple aspect, you can see it.

Jeff Zucker said that the documentaries produced by the Discovery Channel need to conduct market research and produce content according to the tastes of users.

It's a safe way to deal with it.

However, the pattern is slightly narrower.

Here's an example.

In Hollywood, Martin Scorsese, Steven Spielberg, Clint Eastwood, Woody Allen and other big directors make movies, do they need to do market research?

In many cases, their self-ideas represent the market!

In other words, what they shoot, fans have to watch!

Movie fans should like to watch something!

Controlling the aesthetic interests of fans is the dignity of the master.

Like a group of directors such as Michael Bay and John Wu, blindly catering to the market and pleasing the audience will certainly make some money, but this must not be a long-term solution.

Another example is Steve Jobs in the mall.

Steve Jobs has been at the helm of many companies, and he has launched a series of products that have won great acclaim in the market, such as Mac, iPod, iPhone, iPad, Pixar cartoons, etc.

However, Jobs never conducted market research.

Pleasing users?

No, you don't!

Users are passive, they simply don't know what they need.

Manufacturers just need to come up with great products and make users fall in love with them.

What if there is a conflict between the product and the user's habits?

Very simple.

Then let users change their habits!

This is the big pattern and high realm that top managers should have!

Take Kevin Turner in Interactive Entertainment, for example.

This guy's handwriting is really not small!

In 2003, the Internet was still in the narrowband period, the network video service was far away, and the future of broadband network was also bleak.

At this time, he dared to bet heavily on the streaming media business, focusing on the development of Netflix, and suggested that Tang En acquire the online copyright of film and television content on a large scale.

What kind of landscape is this?

Bijeff Zucker's kind of cautious market research has broadened his horizons a lot.

This is the courage that a top manager of the group should have.

Not afraid of failure, the key is to dare to bet on the future.

The greatest companies are the product of a successful gamble on the future.

More than a dozen years have passed in Donn's foresight.

The future is uncertain.

The future is also fearful.

If he wants to continue the glory of the New Globe Group after Donn's prophetic vision disappears, he must prepare as soon as possible.

Cultivating successors with a vision for the future!

In that sense, Kevin Turner is excellent.

At the end of the day, Jeff Zucker is just a TV producer.

……

The second phase of the new global headquarters campus has been completed.

The activity space of the campus headquarters has been fully doubled.

There are 7 more buildings, a security center at the entrance, a spherical film museum, a second staff restaurant, a fitness center in the park, a visitor center (on an artificial mountain bag with a beautiful view of the park), the Siriwood Building, and the headquarters building of the new Universal Television Production Company.

Donne, accompanied by Robert Iger, President of New Globe, visited the second phase of the project.

"Sriwood Animation Studio...... I'm not in a hurry to move over for now. ”

Don passed by the Sriwood Mansion and suddenly spoke.

The Silkwood Mansion has a total of three floors.

In fact, all the buildings in the New Global Headquarters Campus, except for the New Global Headquarters Building, which has four floors, can only be three floors at the highest.

The fourth floor of the Dunn Building is mainly the office area of the Dunn.

This would accentuate his overriding stance.

Of course, these three-storey buildings don't sound high, but in fact, they definitely meet the standards of a "building".

Except for the skyscrapers in commercial hubs such as downtowns, the rest of the buildings are mainly relatively short buildings.

This will be more aesthetically pleasing and will not interfere with others' appreciation of nature.

Building skyscrapers will provoke protests.

The California government's desire to build a highway along the Gold Coast to help grow the economy was met with unanimous opposition from the citizens of Los Angeles because the road would damage the natural environment......

Disney's headquarters building is only three floors.

Moreover, the three floors of this kind of commercial building are not equivalent to residential buildings, and the height of one floor is nearly seven or eight meters, which is equal to the height of two floors of residential buildings.

Robert Iger didn't talk to him, because it was a trivial matter, and it wasn't worth the distraction of him, the president of the group.

Tosca Musk quit and exclaimed, "Why?

Don was a little embarrassed.

The Adventures of Bone Treasure produced by Sriwood Animation was a huge success, grossing over $260 million worldwide.

It is tentatively estimated that in the next 20 months, the film will bring in at least $900 million in revenue!

Profit...... Most likely, it will reach 180 million-200 million dollars!

Because there are more huge peripheral derivatives, the earning power of cartoons is much more than that of live-action movies.

Don was pleasantly surprised by the achievements of Sriwood Animation.

However, he had something else in mind.

He has always wanted to sell Sriwood Animation to Disney at a high price and get out as soon as possible.

After all, this is a studio that has not appeared in a previous life, and it is an unknown.

When it comes to the development of the animation industry, Donn has other greater and more amazing ideas in mind.

It's so much better than the Silklywood animation!

Now, the big hit of "The Adventures of the Bone Treasure" is an opportunity.

It's just that Tosca Musk worked hard for Silkwood Animation for three years, but was sold by Donne, and he was a little unhappy.

"Ahem, this thing...... More on that later. ”

In plain sight, Donn didn't want to argue too much with Tosca Musk.

Inspections continue.

Next up is the Cinema Museum, which is shaped like a circular glass cover.

"Universal Pictures doesn't want to bring too many historical items, after all...... Over there is Universal Studios, which is a tourist project. Robert Iger spoke at this point.

The headquarters of Universal Pictures is located in Universal Studios.

If you take that part of Universal Pictures' movie "cultural relics", won't Universal Studios be missing attractions?

Tang En nodded, "Let's evaluate it specifically, if it's more profitable to put it over there, put it over there." The film museum here is mainly a nostalgia for MGM Pictures and United Arts Pictures. ”

During the golden age of Hollywood, there were four giants, three small, and eight major movie studios.

"A giant" refers to MGM.

In addition, the "Big Four" are Warner Bros., Twentieth Century Fox, Paramount, and Raiden Hua, and the "Three Littles" refer to Universal, Columbia, and United Arts.

Later, Lei Dianhua went bankrupt, the assets were divided, and Lianyi was acquired by MGM.

In other words, the current MGM actually includes MGM Pictures and United Arts Pictures in ancient times, two film studios.

Unfortunately, in the process of repeated sales, reselling, and asset splits at MGM, 90% of the assets are gone.

Now MGM is almost an empty shell.

Every time he thinks of this, Don is heartbroken, and he hates that bastard of Cork Corkrian!

Robert Egger's eyes narrowed, he keenly grasped something, and his heart kept flashing the word in Donn's words just now - "nostalgia".

It seems to have a lot of meaning!

"How's MGM's case going?" Donn asked.

Robert Iger said: "It's okay, Cork Cockrian's side is still delaying, but our offer has far exceeded the psychological expectations of General Electric, Lionsgate, and Disney." As long as Sony is okay, it's fine. ”

"Sony?" the corners of Donn's mouth curled, a little contemptuous, "They are all too busy to take care of themselves, and they still have the heart to compete with me? Without the banner of Comcast, they want to pull the international consortium, but they don't have that credibility!"

"Hehe, yes. Robert Iger echoed with a smile.

Don waved his hand, "Tell that old bastard to complete the MGM deal by October!"

The rest of the entourage couldn't help laughing.

Hollywood people's hatred for Cork Cockrian is well known.

Tang En's face was solemn, and he said: "Bob, the museum is a review of history and culture, and film is an entertainment industry, and at the same time, it is also a universal culture. In the whole of Hollywood, there is no museum yet, we are the first, we have to do our best! Don't be afraid of expenses, we will not be less responsible. ”

"I know. Robert Egger nodded repeatedly, "Actually, Shirley Lansing is in charge of this, and we will be buying some valuable historical artifacts at a high price, including MGM movie props that were sold by Cork Corkerian in the early years, such as the ruby slippers designed by Mr. Adrian in The Wizard of Oz." ”

"In addition, many film masters and their families have supported our work, including the private collections of Cary Grant, Katharine Hepburn and Alfred Hitchcock. Marlon Brando even donated his Oscar trophy. ”

"The academy has also been a huge help in this process, and they have promised to donate 12,000 old photographs, as well as 80,000 scripts for old movies, to help us build this film museum. A group of veteran actors, including Paul Newman and Robert Redford, are also willing to conduct some interviews to reminisce about the events of that year. ”

Tang En sighed heavily, and sighed with some emotion: "There is a lot of help for the righteous, but little help for the unjust, the ancients are honest and don't deceive me!"

"What?"

Although he spoke English, the people behind him still didn't understand such a mouthful proverb.

Either way, everyone can see it.

The opening of the Movie Museum has the support of the whole of Hollywood!

It's a great event!

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