There was a round of applause at the front desk.

Sha Zhengyang sat alone in the background, trying to calm his emotions and breathe his breathing, and it was about to be his time to take the stage as a "mysterious guest".

In the past few days, Sha Zhengyang has been in a state of almost excitement, of course, it has nothing to do with his performance on stage, but because the market in Changsha and even the entire central Hunan region has been stimulated.

Advertisements covered every corner, posters, television, newspapers, essay contests, and the large-scale wine tasting activity of "Gift for the Mother of the Motherland and Tribute to the Hometown of the Leader" during the National Day, which made the whole Star City boil.

The brand Dongfanghong is also very suitable for the place of Sanxiang, because this is the hometown of the leader, and the charm of Dongfanghong itself echoes the atmosphere here.

In addition, there were no big brands of liquor such as the Eight Famous Liquors in Sanxiang in this era, so the entire Sanxiang liquor market was occupied by several famous liquors at the high-end, while the mid-range and low-end liquor markets were a situation in which local brands were fighting for each other.

This is especially suitable for new brands like Dongfanghong to hit the market, if you want to go to Xiqin Province in another place, you may have to face the sniping of Xifeng, to Sanjin Province you will encounter the counterattack of Fenjiu, to Jiangsu, Zhejiang, Shanghai, Fujian and Guangdong, these economically developed coastal areas, not a national famous wine, to open the market, it will have to pay several times more price.

Therefore, choosing Sanxiang is a very correct strategy and tactic, especially in this era, the liquor market has not yet experienced a crazy advertising war like the health care product market, and liquor consumers have not really been brainwashed by the super advertising bombardment, and this time Sanxiang consumers immediately felt it.

Facts have proved that this is indeed the case, and the all-round publicity offensive for a month, from the government level to the media level to pure marketing, instantly exploded the Changsha liquor market.

Especially with the impact of the super popular activity of "Rock on the Road of the New Long March", the essay award, buying wine and drawing concert tickets, this series of activities completely attracted the attention of the people of Star City.

Even the members of Lao Cui's team didn't expect that this time the Oriental Red Wine Industry would spend so much effort and so much effort, so they were also very satisfied, and they were more supportive in terms of cooperation, so although there were still some stumbles in the early stage, it was quite tacit in the later stage.

In addition, the posters specifically for Oriental Red Wine were also recruited by Ning Yuechan and posted them to every restaurant and hotel in every city in Changsha and even in the central Hunan city agglomeration, especially the kind of low-end restaurants and food stalls and even hot pot restaurants, which are completely covered, making the reputation of the two wines of boutique Dongfang Red and aged Dongfang Red completely bombed the Sanxiang market in just one month.

As of the day before the concert, that is, yesterday, Ning Yuechan and they have received or received 128 distributors' distribution requirements, and the preliminary estimate is that just these five consecutive rounds of distribution can digest the current Hongqi Distillery's nearly 300 tons of inventory.

Moreover, some dealers felt this kind of warm market, and even directly put forward the cash spot and even finally became the first payment and then the goods, which simply made Ning Yuechan ecstatic.

You must know that in addition to a few famous liquors, the liquor market has always been basically the first to buy and then pay, and even the cash spot is rare, at least it must be local famous liquor.

But now the Oriental Red Wine Industry has done this, which can only prove one point, that is, the Oriental Red Wine has completely gained a foothold in the Sanxiang market, and the next step is to advance to other Hunan cities outside the central Hunan urban agglomeration H County, with this good start, no dealer can give up such a huge opportunity to make money.

For the Oriental Red Wine Industry, in the early stage, the money can be made less, but the market must stand firm and sticky, which is also the consensus of Sha Zhengyang, Ning Yuechan, Mao Guorong and others.

Now Ning Yuechan and He Wei are staying in Changsha to stabilize the market in Changsha and even the surrounding cities and counties, and the impatient Mao Guorong has already brought two people, and recruited and poached locally in Xiangnan, set up a sales team in Xiangnan, and is ready to fight a sales war.

Five people were recruited in the early stage, three of whom were sales staff from local wine companies in southern Xiangnan, and the other two were people with certain social connections in the local area.

With the help of this hot topic and popularity, Mao Guorong also made a military order, by the end of November, completely open the market in southern Hunan Province, and before the end of December, completely stabilize the entire Sanxiang market.

Now Sha Zhengyang is a little worried about the production of the distillery, and in the past few days, he has to talk on the phone with Gao Baishan, Lao Dong and Lao Hu at home almost every day, asking them to ensure that the quality of the wine cannot be caused by any problems.

The market has been opened up, and if you want to stand firm and consolidate, in the final analysis, you still have to use products to speak.

This is also very clear to everyone at home, especially when they see that the market situation is so optimistic, they also cherish this situation, they are all old people who have experienced the shutdown of the winery, and naturally understand what to do.

It can be said that this game has been successful.

According to the predictions of Sha Zhengyang, Ning Yuechan and Mao Guorong, in just these three months of 91 years, it is estimated that more than 600 tons of goods can be distributed on the land of Sanxiang, which has exceeded the sales volume of the original Hongqi Distillery in the heyday of the small half year, and there is a big increase in price.

Of course, there will be an increase in costs, and the cost of advertising and new packaging alone is quite staggering, but in any case, it is all worth it.

This also means that Hongqi Distillery, that is, the Oriental Red Wine Industry will usher in a blowout period of both production and sales, even if you don't talk about anything else, you only need to firmly grasp the Sanxiang market, it is worth it.

Of course, Sha Zhengyang will not stop at Sanxiang to exert his strength, with the victory of the Sanxiang market, then it is inevitable to counterattack the local market of Hanchuan, backed by the huge sales and influence of the Sanxiang market, Dongfang Red Wine Industry can completely take back a Jedi counterattack in several cities where the original Hongqi Winery still has a foundation and a certain influence in Hanchuan, and completely take back the mid-end and low-end markets.

This market is still in a state of mixed competition, and Sha Zhengyang is also confident that he can take it back, especially with the massive amount of money brought by sales, and the advertising war will be full of confidence.

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