For the music market, the emergence of digital music has had a huge impact on the traditional record industry.

Last year, total record sales plummeted by 23% worldwide!

A big reason is that fans have started to use mobile phones and MP3s to listen to digital music, and traditional records have gradually become a twilight industry.

However, due to the limitation of network bandwidth, the impact of movies in this regard is not great.

It's very easy to download a song on the Internet, but downloading a high-definition movie is simply not something that today's internet speed can afford. Therefore, the current film industry is in the golden age of DVDs and videotapes.

Otherwise, Toshiba, Sony and other companies would not have launched such fierce competition in the high-definition video format market. It's because they still think that this market has a lot of promise.

But there is a consensus in the music industry that the record industry is doomed!

The record is going to disappear!

Ten years ago, this would have been unthinkable!

The development of the Internet has completely changed the living habits of people all over the world, and if it cannot keep up with the times, even a giant group of behemoths will collapse in a short period of time.

Universal Music, as the world's largest record label today, has naturally been hit the hardest.

This puts a lot of pressure on Doug Morris.

He's trying to find a way forward in the post-recording era.

"Boss, Disney is going a new way. ”

Doug Morris is concerned about the changes in the music market.

If it's a small matter, he'll definitely solve it himself, or talk to Bill McNick, the head of the film and television entertainment department, and that's pretty much it. But the nature of this matter is too serious, and it is likely to make the already stormy record industry worse, and even destroy it directly!

Universal Records, as a music giant, must be treated with care and handled carefully.

When Bill McNick heard about it, he had a hard time making a decision and asked him to report directly to Donn.

Don looked relaxed and said with a smile: "Disney's music...... With the help of cartoons and children's signs, it is possible to gain a first-line living space under the monopoly pattern of the music industry. ”

Doug Morris said seriously: "It's on-demand." ”

"On demand?"

Tang En was slightly stunned.

Is this a new idea?

It appeared 50 years ago!

In the beginning, it was radio on demand, and later it was TV on demand. Especially after the appearance of the song MV, the scale of music on demand on cable TV has surpassed that of radio music on demand and has become a very important music industry. So much so that Viacom, which made its fortune on the MTV television network, soon became an industry giant.

In the paid on-demand industry of airplanes, waiting rooms, hotels, casinos, clubs, high-end clubs, and private places, the largest output value is not the on-demand business of movies, TV dramas and sports content, but the music on demand!

At this time, Doug Morris spoke, saying: "Disney's music territory is small, so they are more adventurous, and they are more rebellious to the development of the traditional record industry to find more room for innovation, they have combined the Internet and mobile phones well, and launched a music on demand service based on the mobile phone platform." ”

"Mobile on-demand ......"

Don's eyes widened suddenly, as if he had thought of something.

In 2005, the prototype of smart phones should also appear, not Apple, not Samsung, but Nokia.

The 3G network service of mobile phones is very mature.

Mobile phones have gradually penetrated into everyone's daily life.

If mobile phones can completely replace MP3, then who will bring an extra MP3 when they go out?

Doug Morris said: "Disney is the first in Japan to make Disney songs, characters and games available for mobile order. At present, this business has been running for half a year and has more than 2 million users in Japan. Users pay $1-$2 per month to download Disney music and cartoons. It is said that this summer, Disney will officially launch the same service in the United States. ”

Don can understand why Disney chose Japan as a testing ground.

First of all, Japan has the best genuine environment. In Japanese, there is not even the word "piracy", and in order to express this concept, it is necessary to have an English homonym, and most people do not understand the meaning of this word at all. This environment allows Disney to confidently and boldly launch a music-on-demand service, and even if it fails, it will not suffer from intellectual property piracy and damage its interests.

In addition, in the era of the rise of digital music, Japan is the country with the most support for traditional records in the world. The low-carbon and desireless Japanese society is the best place for physical music to survive.

If Disney's mobile pay-per-demand service can develop well in Japan, then it shows that this service really has great potential.

As it turned out, Disney was a huge success!

In just half a year, Disney was able to earn $3 million a month in Japan through this service. That's $40 million a year!

That's a really good look.

If rolled out, Disney can increase revenue by at least $200 million a year through this service!

You know, as the world's largest record company, Universal Music, last year's total revenue was only $2.15 billion!

And Disney Music's asset volume is less than one-thousandth of Universal Music!

Internet + music is the choice of the future.

Disney's test says it all.

Tang En pondered for a long time, his face was solemn, and he looked at him fixedly, "What do you think?"

Doug Morris said: "I think Universal Music needs to keep up with the times! This summer, Disney will launch this service in North America, and they have partnered with mobile phone companies such as Nokia, Motorola, Ericsson, etc. Fortunately, this service is not technically difficult, and if we successfully and properly handle Michael Jackson's case, then Universal Music can also launch this service with the momentum of Zhongtian, and it will inevitably be favored by the market. ”

Don frowned, "Doug, you must know that Disney music is only an insignificant piece of Disney's industry! If Universal Music also enters this market, it will be a fatal blow to the already declining record industry and physical music! When the time comes, no one will continue to buy records!"

Doug Morris struggles: "But the concept of New Global is to use innovative technology to enrich the diversity of traditional industries, so that traditional businesses can be revitalized in the new era." ”

Don shook his head and said, "No, that's not good. Maybe the paid on-demand business of mobile music will make a lot of money, but it definitely can't become mainstream. Not only can it not be deepened, but it must also be resolutely cracked down! The current music market is still dominated by physical entities, and it is not yet the era of digital streaming music. ”

"Streaming music digitally?"

Doug Morris's heart skipped a beat at Donn's word.

It turns out that the boss has already had an idea!

The concept of streaming is not too new, and it is even more so within New Universal. Netflix's series of layouts in the past few years, beating Pepsi is just a pediatric, but in order to be able to show its skills on the big stage of the streaming video industry in the future.

Streaming music?

It doesn't seem to be much different from Disney music now being paid on demand through mobile phones!

Tang En waved his hand and said, "Streaming media will definitely be the mainstream in the future, not only streaming video, but also streaming music." Disney...... It is true that a new path has been blazed, but it must be resolutely combated. In the current music market, it is necessary to maintain the dominance of physical music! This is the survival of hundreds of thousands of employees in this industrial chain, and it must not be broken!"

There are too many factors involved in the on-demand service of digital music.

It may be possible to make a small amount of money in this business, but it will infringe on the greater traditional interests.

The timing is not right.

It's too early.

Universal Music wants to join forces with Sony Records and Warner Records to resolutely crack down on and sanction Disney's nonsense behavior that disrupts the record market!

When the time comes, Don will take matters into his own hands and create an unprecedented and powerful streaming music platform. Or directly use the "Netflix" brand and launch the Netflix music service.

Streaming Video, Streaming Music, Streaming Games, Streaming News, Streaming Live Sports, Streaming Online Interactive......

These trendy concepts that can change the pattern of the media and entertainment industry, Don Don doesn't want to let go of any of them!

He wants to add these noun halos with epoch-making signs to himself!

He wants to become a true god of the entertainment industry!

It's not enough to have money, but we also need to really create an industrial pattern! Just like computers are to Bill Gates, and mobile phones are to Steve Jobs.

Streaming is largely Donn's biggest tool for rewriting traditional entertainment media.

He will never let go.

Won't let Disney steal his chance!

More importantly, Don is a shareholder of Apple.

When Apple was secretly developing a new type of smartphone, it was impossible for him to do business with traditional mobile phone companies such as Nokia and Motorola.

The trailblazer of streaming video will be Netflix.

Trailblazer for streaming music...... It can't be Disney either!

At a time when Disney has signs of such tendencies, it must be suppressed.

"Doug, in the name of Universal Music, call on all industry peers to protect the record industry and boycott Disney!" Donn's words were loud.

Although the proposal was rejected, Doug Morris was in a good mood, at least he really recognized the importance that the big boss took about the music industry.

It's not just a money-making tool.

Doug Morris nodded seriously, "No problem, I'll deal with it." ”

"At such a time, the three major record companies should put aside their differences, unify their thinking, and maintain the status of traditional records in the music market. Disney's irresponsible innovation must be resolutely opposed. ”

"Okay. ”

"If you have time, you can go to Netflix again to investigate. ”

"Huh?"

Doug Morris was stunned for a moment.

Tang En said lightly: "I said, streaming music is the mainstream of the future." On the surface, Universal Music wants to maintain the status of physical records, but secretly...... You might as well communicate with Netflix more to accumulate a certain theoretical and technical foundation for future streaming music. ”

Doug Morris felt like a storm in his heart.

Forcibly suppress the budding Disney music, and then secretly develop streaming music technology by yourself?

Enough shade!

Ruthless enough!

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