Seeing the two female staff members brought by Sha Zhengyang extremely diligent to help her mother to the Toyota Overlord, Ji Meifu felt both shocked and a little frightened in her heart, she didn't expect that after Sha Zhengyang left Zhenyang and no longer served as the county magistrate, it seemed to be more imposing, which can be seen from the respectful attitude shown by the people next to him and these staff.

These two women who are very generous in dressing up for the time have an attitude towards Sha Zhengyang that is almost a little flattering, which makes her very uncomfortable.

And although she doesn't know much about cars, she has also seen the Toyota Overlord bullet and knows that the price is expensive, and she knows that the price of the long and big Mercedes-Benz must be more than one million.

Even if it is the Lexus LS400 that Sha Zhengyang is riding in that she doesn't recognize, just looking at the shape, it is estimated that it will not be a bargain.

Sha Zhengyang arranged a residence for Ji Meifu in the Wangfu Hotel, which is not too far from Jishuitan Hospital, which is also an old five-star hotel, with a good location and acceptable service, of course, it is not expensive in terms of price.

However, these problems were all solved by Wang Shu, and Sha Zhengyang did not ask.

The group drove to the Wangfu Hotel to settle down, and Sha Zhengyang asked the people from the group's Beijing office to leave first, leaving only Wang Shu behind.

While Ji Meifu took her mother to settle down, Sha Zhengyang and Wang Shu simply sat down to rest in the café of the Wangfu Hotel.

"Who is this person?" Wang Shu couldn't help but want to remind the other party.

As a friend for many years, if Sha Zhengyang really leaves the system, then that's it, no matter how much you spend all your time, it doesn't matter, but you are still in the system, although you have reached a state-owned enterprise, it is almost the same, once there is a problem in the style, it will not be able to run away.

"Can you not be so curious like a woman?" Sha Zhengyang said angrily: "If you have the heart to care about these, it is better to care about the strategic planning and development of Dongfanghong Group, how effective is the packaging advertising strategy of Dongfanghong Group this year?"

Seeing that Sha Zhengyang didn't want to answer this question, Wang Shu was also very helpless.

"It's okay, this year's bid king competition, Mr. Ning means that he may give up, she feels that we have dominated for several years in a row, in fact, the effect has been exerted to the extreme, flourishing and declining, and it is also easy to cause aesthetic fatigue, plus this year's VCD DVD player war is in full swing, it is estimated that this year's competition for the king of the standard, will be more intense, and the manufacturers from Nanyue are estimated to make a fuss on this. ”

Wang Shu's words made Sha Zhengyang fall into deep thought.

He can't remember whether it's backgammon or Aiduo's strength, but backgammon should have been replaced by Gao Sheng, and Aiduo seems to have begun to emerge, maybe Aiduo, the unbeatable Xiaoqiang, will still show up as tenaciously as in his previous life.

"Well, I don't think there's a need to fight for this gimmick, after a few years, I'm afraid everyone is really a little aesthetically tired, but it is still necessary to place appropriate advertisements on CCTV primetime, which is the basic requirement for maintaining a big brand strategy, especially our food consumer products, which are essential. ”

Sha Zhengyang groaned: "The dairy industry, this year and next year is the key, Jiao Hong is now going all out, it is estimated that the next year will be the decisive stage, and I am afraid that there will also be a huge investment in advertising, which is also a matter of no choice." ”

After the Spring Festival, Jiao Hong resigned as the general manager of Sanyo Ruosi Electric Appliances and officially took over the newly established Dongfanghong Dairy Co., Ltd.

Dongfanghong Dairy was jointly established by Dongfanghong Group with a capital of 200 million yuan, Haizheng Transportation Industry with a capital of 20 million yuan, and Huatai Industry with a capital of 80 million yuan, with Dongfanghong Group accounting for 66.7% of the shares, Hisun Yunyun Industry accounting for 6.6% of the shares, and Huatai Industry accounting for 26.7%.

Sha Zhengyang's suggestion to Jiao Hong is to lay out the milk source while acquiring suitable enterprises, and take a two-pronged approach to form a scale as soon as possible.

At present, Jiao Hong has gone to Inner Mongolia, Xinjiang and Qinghai to inspect the construction of milk sources, of course, Wanzhou is also a potential location, but for a professional dairy production enterprise, the scale of Wanzhou is obviously not enough.

"In addition to the investment in CCTV, the group still spent a lot of effort on advertising placement, in my opinion, the effect of film and television placement may not be as immediate as TV advertising, but its long-term effect I think may be better, well, to be precise, the input and output are more valuable. ”

In addition to the group's legal affairs and outreach, Wang Shu also has a great say in marketing, especially the two companies such as Nature Hall and Fun are fast-moving consumer goods, which rely heavily on advertising, and Wang Shu's series of arrangements have played a very good role.

According to the predictions of Sha Zhengyang, Ning Yuechan and Jiao Hong, Dongfanghong Group should achieve revenue of 20 billion yuan in 2000, of which the revenue of the wine industry will drop to less than one-fifth, while the natural hall, tea drinks and dairy industry will account for a quarter respectively, and by 2002, the revenue target of Dongfanghong Group is 30 billion, and the dairy industry should account for more than one-third.

This goal is a bit ambitious, but it is enough to show how much Sha Zhengyang and Ning Yuechan are looking forward to entering the dairy industry after market analysis.

To do the best industry, whether it is liquid milk or dairy products, in addition to ensuring the quality of quality control, advertising and marketing need to make great efforts, and it is also necessary to do better.

"How do you feel like you want to toss in the film and television industry, I heard that Feng Zicai has been lobbying you, Zhenggang also has this meaning?" Sha Zhengyang heard Sha Zhenggang's words during the Spring Festival, and he didn't care about it at the time, but now I feel that there is Wang Shu's support behind it.

"Hehe, it's a bit of a meaning, and I think Zicai hasn't been idle in Yanjing for the past two years, and he has really been tossed out a little bit of fame, he and Zhenggang are really a match made in heaven, well, one in the main, one outside the main,......"

When Ji Meifu settled her mother down and rested and went to the café, she happened to see Sha Zhengyang's mouth open wide, and her voice raised a few degrees: "What did you say? Zicai is a screenwriter, uh, he has written a script, and he is pulling investment, you want to invest? I heard you right?"

"Don't make such a fuss, why do you always look at people with old eyes?" Wang Shu said disapprerovingly: "I can be persuaded by you to invest in that old Shengfeng that produces tempeh, what is wrong with the quilt saying that he will shoot a TV series? And I am not investing alone, I am just helping him to attract investment." ”

Sha Zhengyang was really a little stunned.

He didn't expect that Feng Zicai really entered the film and television circle, and actually became a screenwriter, I don't know if he will become a director next, uh, or even become a famous director?

For a while, Sha Zhengyang thought about it, and felt that if he could really create another Feng Dao in this life, he would seem to have a sense of accomplishment, which was in line with his bad taste as a reborn.

Wang Shu saw Sha Zhengyang's strange expression, and even a little distracted, he was also puzzled, even if he didn't agree, he wouldn't use such a weird expression to scare people.

"Zhengyang, Zhengyang, uh, that friend of yours is here. Seeing Ji Meifu coming, Wang Shu hurriedly pushed Sha Zhengyang, who was still in a fugue state.

Sha Zhengyang woke up from his sleepwalking state and quickly got up to greet Ji Meifu.

Sha Zhengyang has made a brief introduction to the two before.

Wang Shu also knew that Ji Meifu was Sha Zhengyang's subordinate in Zhenyang County, but this female subordinate was too beautiful, and her appearance was not inferior to those women in the film and television industry and the advertising industry, and even surpassed, especially this figure made Wang Shu also amazed, no wonder Sha Zhengyang was shaken by this.

Wang Shu made an appointment to meet again, and fled like a fly, leaving space for the two.

Seeing that there was still an hour before dinner time, Sha Zhengyang also asked for a cup of coffee for Ji Meifu.

"You seem to be tired?" Ji Meifu observed very carefully, and at a glance she could see that Sha Zhengyang was slightly haggard.

"Well, this period is very critical, every day is either to read the information, or to negotiate with the Americans, the negotiations are very anxious, fortunately, two days before you came, a preliminary agreement was reached. Sha Zhengyang leaned his body on the sofa to make himself more relaxed, and he was really relaxed in the face of Ji Meifu.

Ji Meifu also realized this, "It doesn't affect you if we come over, right?" Also, we can go to the hospital by ourselves tomorrow, and we don't need you to arrange someone to accompany us, that's not good." ”

"It doesn't matter, if someone really says that I use my power for personal gain, then I will admit it, which means that I am a very failed person. Sha Zhengyang said casually.

Ji Meifu frowned, a little angry, "I mean seriously, you help me contact the hospital, I'm already very upset, if you do this again, I'll ......"

"What's wrong?" Sha Zhengyang sat up straight, "Are you too sensitive, I'm just looking for someone to help you, there are a lot of people in the company's Beijing office,......"

"You're wrong, no matter how many people there are in the Beijing Office, it's also a business matter, and this is a private matter for me, and it won't have a good impact on you,......" Ji Meifu said categorically.

"Okay, it's okay for me to ask Wang Shu to find someone to help tomorrow, right?" Sha Zhengyang actually knew Ji Meifu's worries, this woman is a character who thinks about others very much, and she is afraid that this will have any adverse effects on herself, in fact, in the Beijing Office, this kind of thing abounds, and Sha Zhengyang doesn't even have to think about it.

Ji Meifu bit her lip and didn't speak, which made Sha Zhengyang have a headache, and finally had no choice but to relax: "In this way, I will let my brother drive you up, and Wang Shu will take you to the doctor who has been contacted, and I don't care about the rest, okay?"

Hearing Sha Zhengyang say that he would let his brother come to help, Ji Meifu was taken aback, and her face turned red all of a sudden, "Your brother works in Yanjing?"

"I don't even know what he's doing. Sha Zhengyang said casually: "I've been in Yanjing for so long, and I haven't seen him yet." ”

"Then, I'm afraid it's not good?" Ji Meifu was flustered for a while, she didn't know what she was afraid of, what she was afraid of, there was nothing, why she was so nervous.

"It's okay, he's my younger brother, just do me a favor, what's the matter?" Sha Zhengyang looked at Ji Meifu's face suddenly turned red, and he looked like he wanted to speak, and suddenly felt very cute.

Is this an old girl in her early thirties? How does she feel more like a cute girl?

"But I still don't think it's right. Ji Meifu finally calmed down, bit her lip and thought for a while before saying, "Otherwise, let's take a taxi, and then you ask Wang Shu to wait for us at the entrance of the hospital,......

Sha Zhengyang was finally "submitted" by the other party, looked at the other party's persistent expression, and sighed: "That's it, I know you're afraid of troublesome people, I'll let Wang Shu drive to pick you up, and then take you to the doctor, if it's a long time, you can make an appointment, or you call him, and then he will come to pick you up directly, if it's not long, he will wait for you, OK?"

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