But now, computer-side live broadcast platforms like YY are basically live shows, and the game live broadcast mode is not yet a climate.

The live broadcast of the show is the easiest way to monetize, because the interactivity is relatively strong, and the atmosphere of audience reward is better.

However, the current live broadcast industry practitioners do not realize that the reason why the current live broadcast is very niche and difficult to attract new audiences is that it pays too much attention to monetization and does not consider drainage.

They got the order of doing things wrong, live broadcast is also an Internet company in the final analysis, since it is an Internet company, it must follow the thinking of Internet enterprises, do traffic first, and then find a way to monetize.

Of course, maybe they haven't thought about it, but the current strength of enterprises in the live broadcast industry is relatively weak.

The cost of optical hardware is almost unsupportable, where is the budget to do drainage?

You must know that the drainage cost of Internet companies is very large!

According to statistics, around 2013, for every effective customer drained, the promotion cost reached a staggering 50 yuan.

That's what a valid registered user is, not an active customer.

That's why it is said that to be an Internet company, the early stage is completely to burn money!

In fact, most of this money burning is spent on promotion and drainage.

Many companies can't afford to burn this money, and the limited funds are used for hardware investment, because hardware is the foundation for a live broadcast platform.

If the hardware is not up to par, users can't watch a live broadcast, then no matter how much you drain, it will be invalid, because the user experience is too poor, and all these users will be lost.

After all, I still don't have any money......

The game live broadcast mode is the most suitable for drainage.

A popular game can naturally attract a huge number of Internet users, and this kind of drainage is very low-cost.

Now LOL is already about to become such a game, so Wang Ye plans to use LOL + live broadcast platform, and the two complement each other.

LOL attracts traffic to the live broadcast platform, bringing huge and free traffic, and then the live broadcast platform retains and converts this traffic and monetizes it through the show!

The profits are used to invest in hardware and sign up for popular game streamers in order to bring more traffic to the platform!

In this way, the platform will get bigger and bigger!

This is from the perspective of the platform, if you consider it from LOL, what kind of impact will cooperation with the live broadcast platform bring to him?

First of all, in the past, there was no suitable channel for professional game masters to interact with fans.

Oh, it's not nothing, Weibo is a more popular interactive platform.

But the game is different from others, fans like those professional masters because their game skills are good, but Weibo can't show the technology.

The live broadcast platform is different, professional game masters can directly broadcast live while playing games, so that they can interact with fans while playing games, this feeling is completely incomparable to Weibo.

In this way, the stickiness of the player to the game increases, and they will also like to play the game.

Moreover, when the game holds a large event, it can also be broadcast live in real time through the live broadcast platform, so that players can watch it conveniently, and the influence of the event will also be greatly improved.

It can be said that games and live broadcast platforms are also the relationship between fish and water, and no one can do without anyone.

This is also a small closed loop of live broadcast ecology that Wang Ye plans to create.

He has a deeper meaning, because Wang Ye knows that in the next few years, LOL will be the most popular, the most players, and the most influential game.

The most popular king glory on the mobile phone behind is also hatched from LOL, and having LOL is having the glory of kings.

With these two games, what other live streaming platform can compete with its own live streaming platform?

Want to sanction your competitors?

That's too simple.

I don't allow your platform to stream my games live!

Without game live streaming, you still want to make it popular? It's too difficult, too difficult!

……

Brother Xiao Ma thought about it again and again, this is indeed the case, his company's acquisition of Riot is also in progress, and it is expected to cost two to three hundred million US dollars.

This investment is not small, and more importantly, the popularity of the first two S matches is bleak, and Tencent is cautiously optimistic about the prospect of LOL, and is not completely sure.

Now Wang Ye's proposal is obviously more secure.

Everyone invests together and cooperates with multiple formats to do this thing well, and the success rate is obviously much greater.

If Wang Ye also wants to participate, of course it is better, and Xiao Ma is also very convinced of Wang Ye's ability to turn stones into gold.

If the business is to their extent, they will not want to monopolize it unless it is necessary.

Because there are too many investments that can be made, you can play everything by yourself, not to mention whether you have enough energy and time, and it is very likely that you will narrow your own path while playing alone.

The bigger the career, the more attention is paid to a win-win situation, or even a win-win situation!

Not to mention anything else, as far as Tencent is concerned, Xiao Ma Ge does not have many shares, and Tencent's shareholder relationship is also extremely complicated.

Therefore, Brother Xiao Ma did not resist Wang Ye entering the game, and together they made the game business of LOL bigger.

"Okay, if Dong Wang wants to get involved, then it's the best! We can join forces to invest in a new company specifically to operate this live streaming platform and acquire Riot Company. He said excitedly.

Ping An's old horse also hurriedly interjected: "Don't mind, take me one, our company also has an investment department, and I also want to invest, but my company only makes financial investments and does not participate in the specific management of the company." ”

Ping An is also a very powerful large company, of course Wang Ye will not refuse, the more people he attracts, the greater the certainty of success in this matter.

Although the live broadcast industry is not a big industry, if it can be a big one, the prospects are also very good.

The three of them were discussing the investment, and Mr. Ge of China Merchants also walked into the club, and saw the three people sitting in the corner whispering, so he curiously came over to listen to what they were discussing.

As a result, there is a fourth investor in this investment!

Eventually, the result of the discussion between the four was that the four companies joined forces to do the thing.

Wang Ye is investing in the name of Ouhuang Fund, Brother Xiao Ma is Tencent Investment, Lao Ma is naturally Ping An Investment, plus Mr. Ge's investment is investment.

This lineup is definitely a super luxury lineup, and it also represents the top wealth power in Pengcheng at present!

Each of the four companies invested 5 billion yuan, a total of 20 billion yuan, to acquire the fist company.

Of course, the new company will have a fifth shareholder, and that is the Gathering Times.

Wang Ye plans to take the newly created APP of the Gathering Times and use it directly, and name it "Huya Live"!