Chapter 1199: Coming to naught
If anyone believes Donn's words, he will really sell him and count the money for him.
Especially Michael Eisner, who has dealt with him a lot, is very vigilant.
Donn led New Global to an advantage in the confrontation with the Big Five, but in the end he chose a compromise tactic? Is this possible?
Michael Eisner's eyes were blazing, staring at Donn.
It seems that he doesn't want to miss even the slightest change in his expression.
Donn said to himself: "What is the advantage of Silicon Valley? It is the mastery of advanced business concepts and the Internet! What is the advantage of Hollywood? It is the content! If you want to compete with Silicon Valley, you must put a heavy hand on the content." ”
In any case, Michael Eisner still agrees with Donn's remarks, "That's true." ”
"Therefore, it is necessary for Hollywood to join forces, and while the current federal government's regulatory mechanism in this area is not perfect, we can cooperate to launch a Hollywood version of the streaming video platform and put our film and television content on it," Don said. Before Silicon Valley takes this territory, let's stand firm. ”
Michael Eisner tentatively said, "What do you mean...... Will you put a halt to Netflix's streaming transformation and instead work with your peers to develop a new streaming platform?"
Don nodded and said, "That's right. Each company has taken out the corresponding film and television content and put it on the Internet, so that member users can watch new and old movies and TV series such as "The Simpsons", "24 Hours" and "The Extraordinary Suspects" for free on the website. ”
"Monthly membership?"
"It's the only option!"
In fact, online video has been around since the nineties. In recent years, Comcast has also launched an online on-demand business for movies.
That is, users can subscribe to a movie on the Internet and then download it to watch it.
Usually, an old film like "Citizen Kane" costs $0.99, a literary film like "The Pianist of the Sea" costs $1.99, and a feature film like "The Usual Suspect" costs $2.99.
If it is a commercial blockbuster such as "Batman" and "Mission Impossible 2", the price is high, some are $3.99, some are $4.99, and some are $5.99. When the new film first came out, it reached $7.99 at its peak.
The price is really too expensive.
But it's also cheaper than buying a DVD, which costs $20 for a basic DVD disc. If it's hardcover, it's $35 to say the least. If it's a high-definition format like HD-DVD, you can't get $70 for a disc.
If it is a monthly streaming platform, the price of the monthly subscription ...... It won't be more than $15 per month, and everything is as you like. It is conceivable that once streaming media appears, it will seize a large number of online on-demand markets.
As for the physical disc business, it will be even more strongly impacted.
Not to mention whether the physical business will be too troublesome, the price can decide everything!
This is also the reason why Don will hold off Netflix's streaming streaming.
The stakes are just too big.
He is a person who has come from the past, and he deeply understands that once the streaming business appears, it will be a devastating blow to the traditional business.
This kind of industry "guilt" must not fall on the head of New Global.
Now, the Big Five Alliance has asked Donn for help, wanting him to come up with ideas to solve the impact of the emerging Internet forces on Hollywood, and the opportunity has just come.
What to do?
The law does not blame the public!
Hollywood launched a streaming site en masse, if not collectively, but by several supergiants. After the streaming service destroys the traditional business in the future, if someone is held accountable...... Hehe, let's carry it together!
Michael Eisner was very defensive about Donn, but he couldn't see through Don's mind at all.
No way, these days, they are very new to the Internet business, and they can't even figure out whether the streaming service is a blessing or a curse.
I can't even figure out this basic source, how can I see through the layout that Don En has set out for the future?
Donn went on to say, "Michael, you see, the good old days are gone with the wave of the Internet coming again, especially with the speed of the Internet. Hollywood should conveniently and legally disseminate its content through its own website, not through Silicon Valley channels, and this kind of behavior that is controlled by people should not happen in Hollywood. ”
Michael Eisner agreed, "But how can you guarantee that the streaming business will be successful?"
Don nearly fainted.
This Michael Eisner is really an old man, and his brain is rusty.
Tang En said: "Even if it doesn't succeed, so what? This time, it is a collective cooperation of Hollywood, everyone works together to attack other places, launch a joint video website, and spread Hollywood's own film and television works." If it fails, everyone will bear all the losses together, and it will not be too much for everyone to share with each family. ”
Michael Eisner is embarrassed: "At the moment, no company is interested in the Internet except for Twentieth Century Fox. They prefer to watch the fire from the other side and wait for the right moment. If the streaming business is successful, they may be able to jump in. If they fail, they don't suffer losses. ”
Tang Enqi said angrily: "What kind of big deal can we do in this pattern? Sooner or later it will be swallowed up by Silicon Valley! Not to mention anything else, what is your attitude? Will Disney join? I believe that Disney's major shareholders will definitely support the streaming business very much!"
Michael Eisner almost vomited blood, so he had to bite the bullet and say: "If the plan is feasible, of course Disney is willing to get involved." ”
Donn clapped his hands, "That's enough! New Universal, plus Disney, plus Twentieth Century Fox, I believe Warner's ambitions don't stop there." With these giants joining forces, it's enough to do great things!"
……
Of course, the matter of negotiations will not end like this.
Multi-party negotiations will be conducted in multi-party negotiations, and negotiations will be carried out in terms of funds, shares, content, control, etc.
In any case, the farce between New Universal and the Big Five Alliance has come to an end.
The thunder is loud and the rain is small.
This disappointed many speculators who had widened their eyes and watched the show.
They are still waiting for the New Universal and the Big Five alliance to fight and tear Hollywood to pieces, and then have the opportunity to take advantage of the situation to grab turf.
But this is the modern business competition.
During the confrontation, each side said cruel words, and the atmosphere was very tense, as if they were eager to make a world war.
At the end of the day, it is often a handshake between several parties, and the spring breeze turns into rain.
A piece of harmony.
Not to mention the commercial market, even if it is a trade war between countries, it is also this routine. No matter how fierce the clamor was in the early stage, no matter how fierce the threats were, they still got to the negotiating table later.
Harmony is the only way to make money.
Only the third-party forces that are eyeing each other are most eager to fight. They fish in troubled waters and seize profits.
How can smart people give them a chance?
All in all, Hollywood is back at peace.
Of course, there are certain changes, and the MPAA is making every effort to promote the entry of Legendary Pictures.
Disney wants to reclaim some of the rights to New Universal's products, Columbia Pictures wants to recall Will Smith, Time Warner wants to launch the "Hobbit" franchise, and Twentieth Century Fox wants to create a common universe of "X-Men" and "The Avengers...... These "wishful thinking" have also come to naught.