Chapter 708 Cross-shareholding
The revenue of the future music market is roughly divided into physical records, digital music, streaming media, performance rights, advertising, film and television, etc. Among them, the revenue of physical records is showing a downward trend year by year, and after a few years, there is only about 30% of the global market share, followed by digital and streaming, which is about 50% or more, and about 15% of performance rights. Of course, Zhou Shi doesn't know this data, but it is an indisputable reality that digital streaming will replace physical records. After experiencing the development of later generations, he basically knows that concerts and digital streaming are the future. He doesn't know the specific operation, but it is still possible to adjust the development direction of the enterprise.
The development of the industry will inevitably lead to the development of revenue distribution, because of copyright issues, record companies still have an advantage, but in the long run, digital streaming services and creators will have more advantages, as evidenced by Universal Music's 50% stake in the music group in 2018. There are many smart people in this world, and the executives of the three major record companies are aware of this trend, but there are not many people who are willing to give up their interests, and the pace of change of traditional companies is difficult to keep up with the changes of Internet companies, and the income distribution model of entertainers cannot keep up with the changes of the times. Giving up a part of the benefits may be able to have greater development.
The music market in China is very different, the market for digital music records, physical records and live music is not large, but the revenue growth rate of digital streaming music is very fast. This is mainly due to the significant increase in copyright fees and costs of Internet music companies. However, according to statistics, 75 percent of musicians actually do not receive any income from Internet companies, and 49 percent of those who do have income earn less than 100 yuan. In addition, 68 percent of the music with an income of less than 1,000 yuan accounts for 68 percent, which shows how serious the unfair income distribution in the music industry is! There are many circumstances that cause this phenomenon, including the problem of one's own music level, and so on, Zhou Shi cannot solve all of them, but if he can solve some of them, why not do it?
Zhou Shi told Song Ke and Gao Xiaoyi his thoughts, and it was not his turn to figure out how to do it, and the team they were about to participate in forming was responsible for these things.
"Music creation is about doing a lot and losing a lot, and if you transform according to your ideas, you may increase the loss ......" Song Ke
"It's not that you lose your money, you lose too much, you can't do it anymore, do you think I'm stupid, I said that the purpose of my investment in music is to do charity and public welfare, but my idea is different from others, I think that building a sound music industry system is the biggest charity, which can not only help a large number of young people with dreams, but also enrich the cultural life of Chinese people. I don't want our music culture to be disconnected or never innovate and progress in a few decades! In fact, what worries me the most is the unconscious suppression of your team's innovative concerts...... However, there is no one who is familiar with music in charge of this matter, and I am not at ease, so I have to find you, if we can cooperate, I guarantee that you will not lack a small amount of money, but you will not make a lot of money! Tens of millions of dollars is a guarantee, and hundreds of millions of income is not a problem!" Zhou Shi said frankly, he habitually said everything in the front and gave them a choice. Song Ke can start a business even if he has not done self-media, but the bigwigs in the domestic film and television industry don't have much money, let alone the bigwigs in the music industry, when they haven't been coaxed up the market price, they are very cheap. As for Evergrande Music, I'm sorry, the two sides don't compete in one dimension. Zhou Shi has starlight film and television, social networks, and large international companies, and there is no shortage of talents, funds and technology, looking for Song Ke and Gao Xiaoyi one is to fancy their talents, one is for the improvement of the company's organizational structure, and the other is for the balance of rights, but no matter how you say it, it is much better than working for the bigwigs in the real estate industry.
sent away Song Ke and Gao Xiaoyi, Zhou Shi ushered in Lei Jun, as well as some leaders of Time Music at home and abroad.
"How about the mutual shareholding we talked about with the three major record companies?" Zhou Shi, he said that the mutual shareholding is that Time has a stake in the three major record companies, and the three major record companies have a stake in the overseas Time Music Company, and at the same time, Time Music will also operate independently. This was a compromise made for the sake of music rights and to avoid competitive pressures. Somewhat idealistic, but not without hope of success. The combined market value of these three major record companies is just over $10 billion, and Time is only ready to invest about 5 percent of the shares, which is less than $1 billion. This amount of money is a lot for a startup, and for time, it is still affordable.
Universal Music is a subsidiary of Vivendi (Blizzard's parent company), Warner Music is controlled by a Russian-American-controlled private equity fund, and Sony Music is more fragmented, forming subsidiaries with Jackson's ATV and BMG, respectively, and has not yet become an independent music group.
The contradiction between Jackson and Sony is getting bigger and bigger, and with the help of Internet self-media, it can greatly alleviate his financial pressure, but I don't know how, Jackson's debt scale is still expanding, coupled with poor record sales, his public image has been greatly hit by complaints, and Guoke has not continued to look for him as an endorsement. In the final analysis, the superstar may not know how to manage money because of the problem of education, so he has all kinds of difficulties, but unfortunately he attributed all this to conspiracy, and the relationship between Zhou Shi and Jackson also turned from hot to cold, and gradually drifted apart......
Negotiations for a stake in the three companies were difficult, and Sony and ATV had an agreement to buy each other's shares. Warner Music was bought last year by a Russian-American super-rich whose company, Access Industries, holds a 40 percent stake in Tyumen-BP and will be bought by Rosneft next year for $50 billion. As for Universal Music, it is a large French media conglomerate, known as the overseas version of Penguin's Vivendi, which is the parent company of Activision Blizzard, which is a strong competitor to Time Games. However, Activision Blizzard is planning to get rid of Vivendi's torment, and in the face of the rapid development of time games, there are many internal problems, and time is mainly online games and mobile games, and there is not much conflict.
"Sony promised us a stake!" said a senior official of Time Music
"What?" Zhou Shi couldn't believe it, Sony's situation was so complicated, what was this for him to join?
"But only Sony/ATV, as for the other two companies have no ......"
(End of chapter)