Chapter 469 Science and technology are the primary productive forces

imax's DMR conversion technology has successfully applied for a patent, and Towne Pictures is also promoting the first Hollywood commercial blockbuster in history in the format of imax - "Pirate League: The Curse of the Black Pearl".

"Spider-Man 2" and "Pirate League: The Curse of the Black Pearl" are both super productions released by Down Pictures this summer, with the former being released on May 3 and the latter on July 3.

In order to promote "Spider-Man 2", Donn and Natalie specially recorded a song and spent $5 million to create a super MV.

Of course, Don can't favor one over the other, and in both films, he is the producer, promoting the core of "Pirate League: The Curse of the Black Pearl", and the focus is on the IMAX giant screen!

Even if it's just a late-stage conversion, IMAX is IMAX, and after 20 years, it still has a shocking viewing effect, not to mention that it's only 2002 now.

As you can imagine, once launched, it will be a sensation in the United States!

After "Platter Investment" and "Explosive Strategy", Don will give Hollywood the third gift - IMAX format films!

As soon as IMAX becomes popular, it will definitely drive more IMAX theaters, and there will be higher ticket prices, which means more box office.

This time, Donn is really giving money to Hollywood!

New Order, New Model, New Power, New Hollywood!

To change Hollywood, Donn has to do it!

The post-production of "Pirate League: The Curse of the Black Pearl" was completed four months ago, and now director Tim Burton is paying attention to the transformation of the IMAX format on the one hand, and on the other hand, he is deeply studying the IMAX camera.

He has already obtained some of the successfully converted films, and watched the effect in the IMAX theater, which is not at the same level as the ordinary theater!

Tim Burton is also a technical controller, basically the first person in stop-motion animation in Hollywood today. But in front of the IMAX giant screen, he sank.

When he saw Don En coming to inspect, he directly said: "The next "Pirate", I want to shoot directly with an IMAX camera!"

Don smiled: "That kind of clumsy and heavy camera is not easy to operate. ”

Tim Burton said with a smile: "Didn't you talk about special effects for highlights? I have thought about it, the highlight shots will be shot with IMAX cameras, and the rest of the ordinary shots will be shot with ordinary cameras, and then the post-production will be fine." ”

Tang En was choked and shrugged, "Okay, it seems that my theory of explosive style is really deeply rooted in the hearts of the people." ”

Tim Burton's temper was very strange, and he suddenly lowered his voice, "Donn, the IMAX effect is really fantastic, I'm sure that Hollywood in the future will be inseparable from this technology." But the IMAX camera is too bulky, why don't you improve it?"

Tang En deliberately shirked, "Although IMAX was acquired by me, it has the right to operate independently, and I will not participate in the specific operation of the company. ”

Tim Burton shook his head and said: "This is not good! The technology of the camera is too complicated, IMAX is a small company, in my opinion, the main direction is still service, technical support, photography equipment research and development, it is better to cooperate with a large company like Sony, their camera technology is better." ”

Tang En's anger was so angry that he wanted to kick him twice.

Of course, he knew that by cooperating with Sony, he would quickly improve the process technology and upgrade the IMAX camera. No longer bulky cameras, easy to be controlled by directors.

But this is tantamount to sharing top-secret technology.

It's patent! It's money!

One of the major profit points of IMAX in the future is the patent fee and the sale and lease fee of IMAX cameras.

If you cooperate with Sony, whose money does it belong to?

In addition, Donn donated a "Donn Walker IMAX Technology Research Center" teaching building to USC, and the school will also offer a special technology course in the IMAX direction.

The saplings planted by Don En can't let others take advantage of the shade, right?

Tim Burton was a smart man, and he knew Donn's thoughts, so he said disapprerovingly: "You have enough money, in my opinion, what can you do with IMAX technology? Besides, if IMAX cameras really replace traditional cameras, will IMAX have less revenue?"

"That's enough!" Donne's face sank and he was very polite, "Tim, do your own thing!"

"Ah, capitalist. Tim Burton shook his head in disappointment.

Tang Enqi said angrily: "Please use the technology of the capitalists to pursue your film art, Director Burton!"

Tim Burton was stunned for a moment, then laughed, "It's also ha, it makes sense." ”

……

Next, Donn is going to Silkwood Animation Studio, and Tosca Musk has asked him to inspect the production of the animated film "The Adventures of the Bone Treasure" and provide advice.

He sat in the car, meditating with his eyes closed.

In today's world of entertainment, new cinema technology is the best way to bring audiences back to the cinema.

Tim Burton became interested in IMAX technology just by making an IMAX film.

Many times, in the development of Hollywood, film directors play a key role.

George Lucas brought computer CG technology to the mainstream stage, Robert Zemeckis introduced the revolutionary technology of "motion capture", Christopher Nolan made imax images a sensation all over the world, James Cameron made 3D movies shine, and Michael Bay used the imax 3D format for the first time......

Even Ann Lee, who knows nothing about technology, has made bold innovations in the field of technology and launched a new concept film with 120 frames.

All great directors who have the pursuit of new film technology are sparing no effort to support new film technologies, even if they risk failure, they will use their own films as an experimental field.

George Lucas's Star Wars succeeded, Robert Zemeckis' The Polar Express failed, James Cameron's Avatar succeeded, and Ann Lee's Billy Lynn failed......

Done's eyes suddenly opened, and he contacted James Cameron by phone.

Cameron paid $200 million in dividends through "Unsinkable", and he was full of spirit, determined to show his ambitions, and went to research 3D technology with great vigor and spirit, planning to make a documentary.

Donn told him that Downe Pictures was willing to pay $500,000 a year for him to research 3D photography technology to pave the way for future 3D films.

Cameron was ecstatic when he got the news, as if Yu Boya and Zhong Ziqi had a sense of confidant.

He didn't care about the $500,000, but Done Walker's fully supportive attitude!

After that call, he called Bill McNick again, "Bill, I found that the directors were particularly interested in IMAX technology. The DMR conversion resolution is a bit worse, the screen is partially cropped, and I think in Hollywood in the next few years, there will be more ways for IMAX cameras to shoot directly. This requires us to reduce the weight of IMAX cameras. ”

Bill McNick was silent for a few moments, "Technical thing...... I don't know, but I think if IMAX could do it, they wouldn't have designed IMAX cameras to be as heavy!"

Don said, "I know, I didn't force it. I mean, a film camera is definitely heavy, and if it's a digital camera, it's a lot lighter. Digital shooting will become the mainstream in the future, and IMAX digital cameras must be developed quickly, in other words, imminent!"

In the previous life, the imax format would be so much ahead of the 3D format, except that the imax format was expensive, mainly because of the strategic mistakes of the imax company.

After the fire of "Avatar" in 2009, 3D movies were in full swing, and major camera manufacturers began to develop 3D cameras.

Instead of using two cameras at the same time to shoot Avatar like James Cameron.

Later 3D cameras, one camera, two lenses, replaced Cameron's way of shooting with two cameras, which greatly increased the convenience.

imax has also developed 3D cameras, but they have developed imax film 3D cameras!

The imax camera is already bulky, and the developed imax film 3D camera is even more bulky, like a hill, and three people can't lift it!

It has to be pushed by a car!

How can this kind of camera be useful?

Even the company IMAX considered this camera very promising and specially designed two models, one for the 3D-15 model and the other for the 3D-30 model. The only purpose of these two cameras is to take 3D pictures of the Hubble telescope, because they can be stationary.

Next, the Hollywood film market naturally snubbed this product, so that the 3D format and the imax format conflicted, and there must be a format to be converted later.

Hollywood studios must choose to convert to imax format in post-production, because the difference between the effect of 3D direct shooting and 3D conversion is too big!

For a full 4 years, the imax giant screen has lacked film sources, except for Nolan's insistence that "Batman: The Dark Knight Rise" was shot in the imax format and converted to the 3D format in the later stage, other movies were shot in 3D format and converted to the imax format in the later stage.

As a result, IMAX's global development naturally lags behind a lot.

It was not until 2014 that the imax digital 3D camera launched by the company was significantly reduced, and finally there was a market space.

The imax format and the 3D format have a common carrier, which is why it has swept the world.

In this life, Don must not let IMAX make such a strategic mistake again, and wasted 4 years in vain, which is the prime time for the development of new film technologies.

It is necessary to let IMAX develop IMAX digital cameras now, and later...... Directly develop the imax digital 3D camera, let the imax film 3D camera go!

Bill McNick said, "Okay, I'll talk to IMAX in person." The source of the film determines the rise and fall of the film format, and with your support, I think they will soon be able to figure it out. ”

"The source of the film determines the rise and fall of the film format!Bill, that's a good point!" Donn smiled and praised,

Bill McNick groaned for a moment and said slowly, "Donn, have you heard the latest news from Columbia Pictures?"

"No, what's wrong?"

"Columbia Pictures has officially confirmed that "Jedi Men" is going to restart filming a sequel, and the producers and directors are none other than Jerry Bruckheimer and Michael Bay!"

Donn's face turned cold for an instant, "Jerry Bruckheimer has been fired by Disney, and Columbia Pictures still dares to use him?"

Bill McNick said: "Maybe that's why Columbia Pictures was able to launch this project more smoothly. ”

Tang En smiled coldly, "It seems that you really take my words as a deaf ear!"

Bill McNick said in a deep voice: "This matter has been announced, and Sony Pictures is determined that "Jedi Men 2" must be started, even if you come forward to stop it, I'm afraid it won't work." ”

"Block?

The corners of Donn's mouth raised, he snorted coldly, and his face appeared a little gloomy, "I've already given them a chance, don't shoot "Jedi Men 2", don't use Jerry Bruckheimer and Michael Bay. If they don't listen, then I can't blame you!"

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