Chapter 398: Word of mouth exploded
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The industry knows that for so many years, there has been no market for youth films in the mainland, as long as it is a film of this type, not to mention that the box office exceeds 100 million, it is a big problem to break 10 million.
However, compared with niche movies that expose the darkness of society, Huang Zhongjun has made it clear that he prefers to make "warm and healthy content" rather than the so-called "revealing content".
Huayi's Feng Xiaowan is undoubtedly a good hand at warm comedy, although Jiang Wen once said to Feng Xiaowan that movies should be wine, but what you shoot is grapes.
Obviously, judging from the reactions of Chinese audiences over the years, most of them are more likely to buy small cylinders.
Therefore, Lin Xiaoguang's filming of "Those Years", a fresh and refined youth movie, was strongly supported by Huang Zhongjun and Huang Zhonglei.
Although Huayi and other film companies only invested a total of 20 million to support Lin Xiaoguang's filming of this movie, in terms of the promotion of the film, Huayi Brothers can be said to be full of firepower, which is no less than the publicity of "Red Cliff".
On the night of the premiere of "Those Years", Huang Zhonglei personally led some well-known film critics in the circle to cheer for Lin Xiaoguang.
Seeing that the time was almost up, Lin Xiaoguang came to Huang Zhonglei's side.
"Brother Zhonglei, the time is up, it's better to start!"
"Okay, let's go sit down and watch Xiaoguang's movie, to be honest, I want to watch it a second time after watching it once!" Huang Zhonglei said with a smile to several film critics.
Then everyone took their seats, and the theater began to let the audience and reporters in.
No matter what movie it is, the premiere has always been much more lively than usual, not to mention that Lin Xiaoguang already has a part of the fan base with "People in Embarrassment" before.
"I've watched the trailer N times, and finally waited for the feature film to be released, if it's not good-looking, I'll kill that Lin Xiaoguang!"
A young man cursed and strode inside.
"Hurry, honey, the premiere has begun!" a long-legged fierce girl beckoned to the somewhat impatient boy behind her.
"What's the hurry, it's still early, it's not going to be released so soon!" the boy waved his hand a little impatiently, as if he didn't want to watch this movie.
"I know you only watch those Hollywood blockbusters, but I heard that this movie is an adaptation of "Those Years" with nine knives, and you should like it!"
Like a fart, I don't know who the nine knives are, why do I like it, the boy is slandered.
In the eyes of this boy, this kind of youth film is either a miserable abortion split, or a boring and boring ignorance, and in the end, after watching it, there is a high probability that it will be in vain.
However, since his girlfriend wants to watch it, he has no choice but to sit down and wait for the movie to begin.
"Good evening, dear audience and friends, and welcome to the premiere of the movie "Those Years"!"
The host of this premiere is He Yu, who was specially invited by Huang Zhonglei for a lot of money.
He Yu's hosting ability is not to say, and his witty speech successfully aroused the interest of the audience.
"Next, let's invite the creators of the movie "Those Years" to the stage with warm applause!"
"Welcome Director Lin Xiaoguang!"
"Bang Bang!"
How enthusiastic the audience is, it is not easy to see a star in the cinema for twenty or thirty yuan, and the hands are almost swollen.
Walking on stage, Lin Xiaoguang raised the microphone and said to the audience of more than 300 people: "Hello everyone, I am very happy that you can come to the premiere ceremony of my second film!"
The audience applauded and cheered.
Later, Jing Boran and Cheng Yanxi also introduced themselves.
Due to the prevalence of box office only in the Chinese film industry in recent years, no matter what new film is released, the director will be asked about his expectations for the box office.
But when He Yan asked similar questions, Lin Xiaoguang did not answer.
"Mr. He, there are two things I won't say, one is my expectation of the box office, and the other is what I will do if the box office breaks 100 million," in Lin Xiaoguang's view, although he is full of expectations, "I don't want the number to become the focus of film promotion, because it is really out of focus and will make the audience not pay attention to the film itself." Anyway, this is something I'm too willing to talk about, and I'll be very sincere about everything else, no matter how I talk about it, it's just a number. ”
Subsequently, He Yi chatted with the main creators for a while about interesting things during filming, and He Yi said to Lin Xiaoguang with a smile: "Director, look, the audience and friends can't wait, why don't we skip this link and start screening the movie directly?"
Lin Xiaoguang originally wanted to sell miserably in front of the audience, but the audience's interest in the movie was obviously greater than him, and they shouted to hurry up and screen the movie.
Lin Xiaoguang understood the audience's mood, so he obediently sat under the stage, waiting for the movie to start.
In other words, so far, in the entire theater, except for a very few people such as Lin Xiaoguang and Huang Zhonglei, who have seen this movie, others including the leading actors Cheng Yanxi and Jing Boran have all seen it, and every audience who enters the cinema is full of expectations for the movie.
In addition, although Huang Zhonglei has already watched it once, he still doesn't want to miss the premiere of "Those Years", and he also went to watch it with film critics.
Not long.
I saw that on the big screen, Ke Jingteng, played by Jing Boran, appeared and sorted out his suit and tie in front of the mirror, and many fans only felt that they were handsome.
Lin Xiaoguang looked at the girls sitting in front of him, and had to sigh, Jing Boran This is the rhythm of fire, if it weren't for the fact that I am too old to play the role of this kind of high school student, and I don't like to pretend to be tender, which round will get you Jing Boran, this time it is your ancestor to accumulate virtue.
In a trance, the picture switched, a school uniform was hanging on the hanger, and on the right side of the back of the school uniform, there were countless blue dots poked out by ballpoint pens.
The audience at the scene is not stupid, they know very well that director Lin Xiaoguang will not cut the camera for no reason, there must be a story in this school uniform.
Immediately afterwards, Jing Boran, who was wearing a handsome suit, picked up the apple, and after taking a bite, the story began in flashback mode.
Needless to say, this is a story about youth.
"Those Years" is a cross-strait cooperation youth film, Lin Xiaoguang abandons the overly strong local flavor and marginal color of Taiwanese youth films, and the film always focuses on common youth emotions.
Whether it is the hot-blooded brothers in the movie or the first love of youth, what points to is the worship and praise of youth, those youthful hazy love, sentimentality and confusion, simply and directly embellished in it, there is no cruel story of knife and light, some are just a positive and healthy attitude in a small freshness, just like Shen Jiayi in the film.
However, it is obviously biased to completely classify the film as "small and fresh", Ke Jingteng often blurts out "foul language", **, four-legged beast, six-legged beast, class jerking off, group watching ***** and other obviously sexual names and scenes are full of it, in youth films that have always emphasized a fresh style, these standard heavy scenes can be described as fierce and abnormal.
However, it is precisely the confident and reasonable use of heavy flavors that makes the film break away from the freshness of simple warmth and tear-jerking, which is completely what Lin Xiaoguang dares to do after careful consideration.
The combination of small freshness and heavy taste is perfect, it is difficult to strictly distinguish between the two, the audience is not only moved by the small freshness, but also smiles at the heavy taste, the combination of the two makes the film lead to warm memories and arouse the youthful feelings of the audience.
However, the happy time is always short-lived, and in the process of watching the movie while crying and laughing, the movie has come to an end.
On the big screen of the movie, at Shen Jiayi's wedding banquet, someone suggested that he would trip the groom, right?
The actor who played the bent bend said: "You guys are too bad like this, right? ”
Jing Boran said: "You don't understand, if you really like a girl very much, you will know that it is impossible to sincerely wish her and others eternal happiness!"
"That's right, people like us who put arrows in the back are true love. "I like Shen Jiayi's humanity.
But when the bride and groom entered, no one did any evil.
Slap yourself in the face at the speed of light, or pump yourself!
It's just that this groom looks a little handsome, and he doesn't lose to Ke Jingteng played by Jing Boran at all, but why is he so familiar?
I always feel that I know this actor, but I can't tell who he is.
Not only him, but most of the audience at the scene felt this way.
"It's Lin Xiaoguang! This is Lin Xiaoguang with a beard!" exclaimed a girl in the front row.
! It's so handsome! It's really Lin Xiaoguang!
What kind of operation is this? The poster doesn't say that Lin Xiaoguang has participated in the performance, this wave is a heavenly show! This easter egg is so surprising and unexpected!
And after post-production, he also specially made himself mature and stable, and he looks like a proper handsome uncle, so thinking about it, it is not surprising that Shen Jiayi married him.
In the emotional cheers of the audience.
The dinner in the movie is over, and everyone takes a group photo.
Someone proposed, "Brother Groom, let's have a discussion." ”
"What discussion?" Lin Xiaoguang said suspiciously.
"We have so many red envelopes, I want to kiss the bride, I don't know if it's okay. ”
It's normal to have a wedding, and when you see this, the audience just smiles.
Lin Xiaoguang glanced at Cheng Yanxi and said embarrassedly: "The bride said okay, I'll have no problem." ”
How did I think that Cheng Yanxi really joked: "Okay." ”
Lin Xiaoguang was in pain at this moment, so he had to say: "Wait a minute! However, how you want to kiss the bride, you have to kiss me first, so that it is fair." ”
Wanwan smiled: "Haha, your wishful thinking is ......"
Before she finished speaking, everyone froze!
Because Jing Boran pounced towards Lin Xiaoguang in an instant!
In the theater, there was a neat exclamation!
Throughout the film, Ke Jingteng was very cautious when chasing Shen Jiayi, for fear of being rejected by her.
This time, he didn't want to hesitate any longer.
Seeing this scene, almost everyone had goosebumps.
……
The camera switched, and the background music sounded, it was "Those Years" sung by Jing Boran, but it was pure music.
In the sound of music, Ke Jingteng and Shen Jiayi kissed together.
The scenes before the movie began to replay continuously.
Shen Jiayi pierced his picture with a pen.
Picture of two people solving a problem on a blackboard.
Ke Jingteng cut his bald head, and Shen Jiayi tied a ponytail.
There is also the scene on a rainy night.
Even the audience couldn't help but say, "Turn back." ”
Unexpectedly, Ke Jingteng really turned back.
Looking at Shen Jiayi, who was sitting on the chair crying, he was soaking wet, but he still squatted down and raised his hand to wipe her tears.
"I'm sorry, but I was so naïve. ”
In an instant, many emotional viewers couldn't stop crying any longer.
Tears fell, really tears.
The images of memories continue.
……
And Huang Zhonglei couldn't sit still anymore, he looked around the audience and found that the girls sitting in front of him had been for Jing Boran and Lin Xiaoguang's handsome appearance in the movie, but now they were already crying.
The way Huang Zhonglei couldn't help but smile with relief while sobbing and looking down, as an experienced filmmaker, he knew very well in his heart that the reputation of the movie "Those Years" was about to explode.
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