On Tuesday, January 9, Huashang International released its annual report forecast, due to the huge investment in the company's production base under construction, the company incurred a loss in 2011.

As soon as this announcement came out, the stock price was even more unstoppable...... Downward.

When Huashang International was first listed last year, the reason why it became a demon stock was because of its amazing performance and high dividends. Otherwise, even if Fang Haohua wants to hype, there is no theme.

Any stock, if you want the stock price to increase many times, two factors are essential, one is the subject and the other is a strong capital, the combination of the two, in order to produce a strong power, promote the stock price upward, if there is only one factor, the stock price can not rise much.

As a result, this year's annual report predicted a loss, and this forecast did not tell a lie, Huashang International did have a slight loss this year, but it was not because the main business was not profitable.

After the annual report really comes out, those who have read it will know that the main business of Huashang International this year, that is, the sales performance of clothing, has increased significantly compared with the whole year. The reason for the loss is that the largest garment production base in China is about to be put into use.

According to Wang Ye's requirements, this garment production base will build hundreds of production workshops large and small. This is a complete garment production industry chain, from fabrics and accessories to garment processing, all can be completed in the production base.

Moreover, the garment processing factory required by Wang Ye is not a large workshop like the Lihua factory, which can accommodate more than 500 workers. The garment processing workshops in the new garment production base are all small, and each workshop is expected to have about 100 workers, but there are many workshops, 40 of them!

Of course, this has also led to a significant increase in the procurement cost of the production line, and Wang Ye requires that the purchased production line must be the world's first-class level!

Because of this, a large number of profits generated by Huashang International clothing sales have been continuously filled into the bottomless pit of the production base, and there has been a loss on the books.

Since there is a loss, there will definitely be no dividends this year, and the stock price will definitely not rebound in a short time.

This time, the retail investors who were holding on tightly and did not let go couldn't sit still and began to sell out. However, there are only sell orders, no buy orders, and the stock price can only be pressed on the down limit.

During this period of time, although Huashang International has fallen a lot, it is not the worst, and there are many companies that have to issue annual reports because of huge losses. As soon as the results were announced, the stock price fell several times in a row.

In contrast, Huashang International's share price has not fallen sharply, according to the new valuation given by the securities company, it is expected that Huashang International's share price will fall to the range of 15-20 yuan.

At this moment, even Li Qinghuan couldn't sit still, she ran to ask Wang Ye worriedly.

"Wang Dong, 20% of the Huashang International shares in my hand can be sold after the ban is lifted, do you want to sell them. ”

Wang Ye was staring at the computer, looking at a piece of information, and when he heard Li Qinghuan's words, he didn't raise his head and said, "Why are you selling, are you short of money?"

"Uh...... There is no shortage of money, but I see that many experts don't analyze whether the stock price of Huashang International is going to fall. The most important thing is that you don't plan to personally take charge of Huashang International anymore, so what's the point of keeping the shares over there. ”

Wang Ye will no longer return to Huashang International, this is Li Qinghuan's own guess. She judged that Wang Ye earned the first pot of gold in Huashang International, and then only kept the shares and no longer cared about specific affairs.

Stepping out to do the cosmetics industry by himself, Wang Ye has really done well in this industry in the past year, and the wealth he earned far exceeded that obtained when he was in Huashang International.

AND WANG YE ALSO SET UP A CLOTHING BRAND THE TOP SHOP HERE, WHICH OBVIOUSLY HAS MORE POTENTIAL THAN HUASHANG, BECAUSE HIGH-END BRANDS ARE THE MOST DIFFICULT TO DO.

Therefore, Li Qinghuan judged that Wang Ye should not return to Huashang International, and the shares over there should change hands when the three-year lock-up period expires. In this case, it is not interesting to keep your own shares, it is better to sell them.

Wang Ye finished reading the information, stood up and came to the reception area, and sat down on the sofa. Li Qinghuan also walked over behind him.

Leisurely cocking Erlang's legs, Wang Ye looked at Li Qinghuan and said: "First of all, I am still the chairman of Huashang International, and I have never stepped down, so I have never left, how can I go back?"

Li Qinghuan is a little embarrassed, think about it, Wang Ye's identity as chairman has always been retained, and every few months, he will go back to Huashang International to have a look, it can't be said that he left Huashang International.

After hesitating for a moment, Li Qinghuan asked: "Now the development prospects of THE TOP SHOP are very good, I feel that it will not take two years to fully surpass the Huashang brand." This positioning is relatively high-end, and the profit is much higher than that of Huashang. Moreover, it is a full direct operation, and the management advantage and profit margin are greater. ”

From 2010 to 2012, it was only two years, and the business model of clothing brands also had a great trend of change. Previously, most of the domestic clothing brands were mainly franchised, and there were relatively few direct sales.

How simple it is to join, the channel is opened quickly, and the cost is less.

At that time, the common operation was to set up a new brand, find two designers, go to the market to buy samples, assemble an inventory, and then find a processing factory, and first place an order to produce a batch of goods. Then it was time to recruit an investment team, and the company was opened.

With the investment team as the core, we will start to recruit agents or franchisees in various provinces and cities, as long as we get one or two large agents or one or two dozen single-store franchise customers, we can basically support the operation of the entire company.

Then, the new brand can be considered to have survived. After that, whether the company is alive and well or slowly dying depends on many factors, and there is no need to go into details.

However, since 2011, perhaps there are too many clothing brands, and there are not so many agents and franchise customers, and it is difficult for this kind of brand to survive with investment promotion.

Think about it, a new customer wants to open a store, looking for a brand when you find that there are dozens of brand manufacturers and then begging him to join, give a better condition than a discount, the customer's appetite will be bigger, not only depends on the strength of your brand, but also ask for more preferential policies.

In this case, those new brand companies cannot recruit agents and franchise customers at all, and they have no strength to compete with old companies. The strength can't be compared, and the preferential policies can't be given.

Since 2011, Huashang International's store opening speed has also slowed down significantly. Fortunately, it is a listed company, with deep pockets, and dares to give new customers greater preferential policies and subsidies, so that it can barely complete the expansion speed of 3,000 stores a year.

So, what is the model in vogue right now?

Obviously, it is the full direct sales model of THE TOP SHOP founded by Wang Ye!

The domestic market has passed the stage of savage growth and making a lot of money, and now it is too difficult to think of a new brand.

It not only requires your brand positioning to be accurate and the products are distinctive, but also requires your company to be strong and able to support the difficult stage in the early stage.

LIKE WANG YE'S TOP SHOP, IT IS THE BIGGEST HIGHLIGHT IN THE DOMESTIC CLOTHING MARKET THIS YEAR!

Brand positioning high-end, designer style, strong personality, full direct sales, high-end shopping center store!

The combination of these factors has formed the unique charm of THE TOP SHOP, which has become the favorite brand of fashionable women in China, and it is also a brand that major shopping malls want to introduce.

Li Qinghuan is now the person in charge of THE TOP SHOP, and of course she deeply feels the vigorous vitality and vigorous development prospects of the model of THE TOP SHOP. From the bottom of his heart, Li Qinghuan is a little disdainful of the Huashang brand now.

That's why she said what she just said.

Wang Ye smiled after hearing this, he could see Li Qinghuan's thoughts clearly, in fact, her judgment was right. Huashang brand is indeed a traditional domestic clothing brand, and from the perspective of prospects, it cannot be compared with THE TOP SHOP.

However, the Huashang brand is not all of Huashang International, and I am afraid that few people can see this clearly.

However, Wang Ye didn't explain to Li Qinghuan now, but just told her that since the stocks in her hand were not in urgent need of money, it was better not to sell them for the time being.

Of course, Li Qinghuan is convinced of Wang Ye's words, and he no longer pays attention to the stock price of Huashang International.

……

On Friday, January 12th, when the stock market closed, the share price of Modu Jiahua was still firmly sealed on the price limit!

In the past two weeks, the stock price of Modu Jahwa has been up and down for nine consecutive days! The stock price has tripled from 6.5 yuan to 15.5 yuan.

In the current downturn in the stock market, this is the brightest star, which seems to repeat the trend of Huashang International in January 2011.

The attention of all shareholders and stock evaluation experts has been attracted to this stock, and some bold shareholders have begun to place orders every day, trying to grab some chips.

And the stock evaluation experts, after the securities company issued an analysis report, also jumped out one after another to analyze why the stock price of Modu Jiahua could rise so high.

And from the news, the company's performance, development prospects, the overall situation of the stock market, and even the mentality of shareholders, the current magic capital Jiahua and Huashang International, which has just been listed throughout the year, have been compared one by one.

The conclusion reached, of course, is that the share price of Modu Jiahua is expected to repeat the trend of Huashang International that shocked everyone's attention last year!

In other words, although it has been nine consecutive boards, the stock price of Modu Jiahua, its rising momentum, has actually just begun. The question of how high it can be in the end depends on the level of participation of the funds.

On January 13th, the general meeting of shareholders of Modu Jahwa was officially held, and Wang Ye flew to Modu and presided over the meeting.

In previous years, Modu Jahwa also held a general meeting of shareholders every year, but basically no one paid attention to it, because they knew that there would be no major news, who was full of food, to pay attention to the shareholders' congress of a company.

But this year is different, the magic capital Jiahua now looks like it has the potential to become a "demon", or it has become a demon, as for whether it can become a "demon king", this shareholders' meeting is more critical.