Chapter Seventy-One: The Boss Lady
Jin Han and He Yingyu obviously won't have time to have this meal with Hu Fei.
Next, the domestic publicity journey of the main creative team of "Dragon Gate Inn" has a dense schedule that makes people's scalps tingle at a glance - Rao is He Yingyu has experienced more than one such battle, and in the face of this extremely closely arranged publicity schedule, it is still the same.
And tonight, they're leaving.
But the good thing is that this time the promotion of "Dragon Gate Inn", its scale and its activity area, are still much smaller than the publicity of "The Matrix"-
The theme of "Dragon Gate Inn" determines that it is a martial arts movie that is biased towards traditional Chinese aesthetics, which is of course different from "The Matrix", and even "Huang Feihong", which strives to highlight personal heroism, is by no means the same. So, its main market is undoubtedly domestic.
Up to now, this kind of traditional Chinese martial arts movies have gone overseas, mainly covering pan-Chinese cultural circles such as Japan, South Korea and Southeast Asia, and the market will be almost impossible if you go a little further.
Even in Japan and South Korea, the market was not large in the past.
Guo Yulong is the king in China, a martial arts superstar, almost every one of his movies is not low at the box office, but once he leaves China, even if it is Japan and South Korea, his audience is limited, but in Southeast Asia, because the Chinese occupy a fairly high proportion of the local population, so his martial arts films are still very marketable.
Don't look at the fact that he didn't get any awards and recognition at European film festivals, and then he simply stopped participating in a rage, but his films are good in the Japanese and South Korean markets, and in the early years, before "My Sassy Girlfriend" swept the Japanese and Korean markets, he was the best selling director in Japan and South Korea in China.
Therefore, although the "Once Upon a Time" two-part series has achieved quite good box office results in Europe, and "The Matrix" is even more of a big kill, after watching "Dragon Gate Inn", Oriental Dream Film Company, which is responsible for the distribution of films produced by Minghu Culture in Europe, to be precise, John Days believes that the delivery of this film to Europe and Latin America should be postponed.
He said very clearly, the pictures, performances, shots, etc. of "Dragon Gate Inn", its elegance and exquisiteness, and its shock, are definitely a good movie, but he feels that if it is rashly introduced to Europe for distribution, local distributors in Europe will be reluctant to buy it, let alone North America!
Therefore, he thinks that it is better to simply start the market in China, East Asia and Southeast Asia, and wait until the movie is released, if the box office is good, the reputation can also be very good, and at that time, it will be relatively easier to succeed in the European region by taking advantage of this outlet.
Li Qian is indispensable, but Jin Han is not very happy.
He even considered taking "Dragon Gate Inn" to Cannes again, but before the registration deadline at the Cannes Film Festival, he couldn't finish the editing and post-production of the film at all, so he had no choice but to give up. In his opinion, this "Dragon Gate Inn" is qualified to go to the three major European film festivals in any aspect, and therefore, it should be quite attractive to European audiences who love to watch art films.
Therefore, he was a little unhappy that John Days was not optimistic about the European market for his work.
In particular, he felt that he had told the story of "Dragon Gate Inn" very vividly and with precise rhythm, but John Days said that this drama is different from "Once Upon a Time", although this movie is also clear about good and evil, but his story, including the background of the story, will seem a bit winding to Europeans, and Europeans may not be able to understand it - which is also an important reason why he is not optimistic about the release of this film in Europe.
Jin Han, of course, felt extremely uncomfortable in his heart.
How could I not understand it? My story is told so well! Li Qian said yes!
However, there is no way, John Days thinks so, and also promised that once the film is released in China and Southeast Asia and other regions, if the market feedback and word-of-mouth feedback are good, he will immediately start operating and distributing in Europe.
But fortunately, this wave of publicity is not difficult to do.
There are too many propaganda points.
He Yingyu is the focus everywhere she goes now, the topic and attention she brings alone are high enough, the second cooperation between "the best couple on the screen" Zhou Zhiyu and He Yingyu is another point, the most famous Peking Opera Tsing Yi in China, known as "a clear stream of actors", Cheng Suhua starred in this movie in a reverse series of female disguised male clothes, which is also a major attraction.
A few days ago, as soon as the pre-screening publicity was released, her poster quickly spread on the Internet and across the country, causing quite a heated discussion - everyone said that Song Hye Kyo in "Full House of Romance" could be so heroic and glamorous and sharp when she wore men's clothes.
So, being tired is definitely tiring, but it's not hard.
And, to a certain extent, this is the first time that Jin Han has been so formally involved in the promotion of a movie in the more than ten years since he made a movie, so he is even a little excited - the popularity of his past movies is too low, and there is really no need to run around for publicity.
The evening plane ticket flew directly to Songjiang Mansion, and from here, "Dragon Gate Inn" will officially start its own domestic publicity journey.
However, what Jin Han himself didn't expect was that the fans were really so enthusiastic-
After the film was finished, he cut the film by himself, and looking back, he felt that he had made it really well. Later, Li Qian reviewed the film and made suggestions for revision, addition and deletion, and also said, "You made it really well." These all made Jin Han, who directed a commercial film for the first time and had never had a big sales record before, feel a little more confident.
But it's useless, after the release, will the audience think it's good-looking? What will the critics say? Will they criticize me and this film?
What will the netizens on the Internet say? Their evaluations are becoming more and more important now, not only do many moviegoers focus on referring to some movie reviews on the Internet before going to the cinema to buy tickets, but even the major cinema organizations attach great importance to these film reviews when they schedule films.
At last...... What will happen at the box office?
He was very uncertain.
However, on the morning of the next day, when they appeared at a large movie theater in Songjiang Province and were about to participate in an interactive event with fans, they had just arrived and were warmly welcomed by nearly 100 fans!
Although everyone shouts "Xiaoyu Xiaoyu I love you!", or "Suju you are the most beautiful!" and the like, it can be very clear that they are all die-hard fans of a group of star actors, but Jin Han still has a feeling of being flattered!
But after only two or three days, he wasn't so excited.
Because it quickly became numb.
After the premiere of Suncheon Mansion on August 24, "Dragon Gate Inn" began to join the midnight screening after 12 o'clock that night, and officially landed in theaters nationwide from August 25.
And at the same time, the film's word-of-mouth on the fastest-responding internet, quickly began to explode.
Because it's really beautiful, it's beautiful.
The story is smooth and ups and downs, the picture is delicate and delicate without lacking in atmosphere, the lens is exquisite, and the characters are delicate and vigorous - especially the two heroines, after the movie was released, they quickly fascinated thousands of fans.
The coquettish beauty of the proprietress Jin Jiyu played by He Yingyu, and the neutrality and heroism of Qiu Moyan played by Cheng Suhua dressed as a man quickly became the focus of heated discussions among all the people.
Plus...... How to say it, if Tsui Hark's version of "New Dragon Gate Inn", in the case of properly taking care of the aesthetics of the movie, its main attribute is still a commercial martial arts movie, then when it comes to Jin Han's version of "Dragon Gate Inn", he almost polishes every shot of the movie as a work of art!
To say that it is a commercial film is definitely a commercial film, because its core is still the story.
But to say that it is an art film...... In addition to the fact that the story and the theme of the story are not so "literary", not so "profound" and "connotative", and "worthy of reflection", it is indeed qualified to be called a pretty good literary film!
Speaking of which, the two directors are in different eras, have different educational backgrounds, different levels of professional quality, and even the differences in creative themes and creative directions, as well as shooting costs and framing scopes, etc., etc., under the combined action of countless factors, there are such differences.
Therefore, such a martial arts blockbuster with exquisite production, gorgeous acting, exquisite shots and such exquisite stories, and even such unique fighting scenes, it is natural that it has been unanimously sought after by fans all over the country as soon as it was released - on the first day in Songjiang Mansion, 100 people welcomed and shouted, and when they went to the TV station to record the program that night, there were already nearly 200 fans waiting at the door of the TV station, shouting support! And the next day, they went to Yingtianfu to participate in the event, and they received the support of three or four hundred fans at the scene who put up banners.
Later, when they ran to Hangzhou, they even caused a big congestion on road traffic for a time.
Local fans even put up banners that read "Hello Boss Lady!"
Seeing this banner, Jin Han smiled from ear to ear - this fully shows that He Yingyu's movie fans have become fans of "Dragon Gate Inn"!
Of course, He Yingyu seemed to be a little happier than him.
When participating in the recording of ZJ Satellite TV's program, when the host directly called He Yingyu "Hello boss lady", she smiled even more, looking very useful.
And on the same day, August 28, the fourth day of release, the domestic box office of "Dragon Gate Inn" exceeded 100 million!
Its speed of breaking 100 million is second only to "The Matrix"!
surpassed a series of blockbuster movies in the past few years, such as "Once Upon a Time", "The Door of Life and Death", "Wong Fei Hung's Boy Should Be Self-Improvement", "Big Names", "Red Sorghum", etc.
And the key thing is that at this time, more than 90% of the media and film critics across the country, as well as various non-professional film critics on the Internet, have praised this movie!
Many film critics and fans believe that He Yingyu "gave the most wonderful performance and the most wonderful role since her debut"!
Some people also said, "In terms of the classicity of the role, the role of the proprietress Jin Jiyu is not inferior to the eternal savage girlfriend in the hearts of countless people, but in terms of acting skills, the proprietress has to get rid of the barbaric girlfriend who doesn't know how many streets away! As for He Yingyu's performance in "The Door of Life and Death" and "The Matrix", there is no need to mention it!"
"Compared with showing off her appearance and figure in "The Matrix", and even the fresh and lovely national goddess actually turned into a beating girl, I prefer to call the coquettish and glamorous role of the boss lady Jin Jiyu a real breakthrough for He Yingyu! In my opinion, with this role, she has changed from a star to an actor. ”
In addition, about the story, about the shot, about the picture, about every character in the movie, everyone is keen to comment and discuss, and they are often praised without hesitation.
The box office was a big hit, and the word of mouth was good.
In a few days, Jin Han, who has been in the industry for more than ten years, experienced for the first time what it means to be truly proud of the spring breeze - he originally thought that the award in Cannes would be regarded as a small fame.
But at this time, he suddenly understood that if it was the Palme d'Or or something, it might be okay, but he only picked up a Cannes actress, and the influence bonus brought to him was not enough compared with a blockbuster movie like the current one!
What's more, the box office and word-of-mouth are flying together!
As a result, this feeling of walking past one station at a time, each station is more valued than the previous one, and this feeling of being unabashedly touted by many people in front of him, makes Jin Han feel doubly useful.
In fact, the box office of "Dragon Gate Inn" is indeed powerful enough, in the first week of release, this movie directly swiped more than 190 million box office in domestic theaters alone, almost breaking 200 million!
This level of box office has directly stepped on a number of domestic and foreign films that are being released, and "The Matrix" and "Flying Sky" are of course no exception!
"The Matrix" is okay, it has been in theaters for more than a month, even if "Dragon Gate Inn" does not appear, it is already the end of the crossbow, but "Flying Sky" should still be quite strong in theory, but it was kicked by "Dragon Gate Inn" and the box office this week was less than 60 million.
Liu Chengzhang is estimated to be quite depressed.
Originally, "Flying Sky" should have been able to make good money for another two weeks.
Of course, Li Qian no longer pays attention to these things, he didn't even wait for the box office of the first week of the movie to come out, and as soon as the premiere ceremony here ended, he asked people to book air tickets.
didn't bring anyone else, just he and Xie Bing quietly got on the plane from Shuntianfu to Paris, planning to accompany Xie Bing to spend a vacation, and by the way, he went to inspect the winery that Xie Bing had just bought.