In terms of the entire era, 2005 is an ordinary year, which is not a bumper year for Chinese films and even global films.

Some people hit the streets, some make money, some newcomers show their heads, and some veterans fall.

So much for.

But for some, 2005, or to be more specific, July 2005, is a time period that they and they will remember for many years.

Hollywood superstar Daniel Jackman, who was treated as a guest by Huafei Film and Television and the crew of "The Great Wall", pushed down the dinner party prepared for him by Hu Fei, and ran over to hold Li Qian's stinky feet, which certainly made Hu Fei, Qin Wei and others feel quite angry, and at the same time a little helpless.

But compared to the next series of events, this kind of trivial matter seems to be lighter again.

"The Great Wall", with a production cost of 200 million yuan and a publicity and distribution fund of 150 million, is undoubtedly the largest work in the entire Chinese film industry so far, and to some extent, it can even represent the highest level of the current domestic film industry - although its special effects are made in the United States, the flushing is done in Japan, and even the actor is an American, but since it can be smashed with money, it barely means that this is something that other Chinese filmmakers can also follow, and naturally it can represent the level of China's film industry.

Before the release, all kinds of publicity were overwhelming.

In the eyes of film companies, Hollywood superstars are extremely valuable and expensive, so when promoting and copywriting, Daniel Jackman's priority is even in front of the big director Qin Wei.

As for Zheng Zhongyuan, Liu Yan, etc., although they are also superstars in China, they have to wait for the treatment of Hollywood superstars and Chinese directors in terms of publicity.

But even so, neither of them is an ordinary person, and there are quite a lot of propaganda points.

And the publicity and distribution funds of up to 150 million are not a joke!

As a result, basically everyone who will have a little interest in movies, before the release of "The Great Wall", has already known from various channels such as news releases, paper media interviews, street hard broadcasts, subway advertisements, variety shows, theater posters, etc., that the international masterpiece "The Great Wall" by the great director Qin Wei and Hollywood superstar Daniel Jackman is about to be released.

In the history of Chinese film, such a scale of publicity is really the first time.

The effect is powerful.

Although the survey feedback in fact shows that the audience's interest in Daniel Jackman running to play the leading role is not as great as Hu Fei and Qin Wei imagined in advance, but Qin Wei's sign, despite a failure, is still strong, which makes them all happy.

But no matter what you say, the stall has been rolled out, and the posture has been stretched to the fullest.

Then, "The Great Wall" was released!

As soon as it was released, it immediately won 41% of the film schedule in the country - even the three current theater lines under Minghu Culture gave up to 32% of the film schedule in line with the belief that they would not get along with money.

Squeezed by this, the number of films that are still being released, regardless of whether they are imported blockbusters or domestic films, even "Autumn Fairy Tale", which is still very popular, has suddenly decreased sharply.

This is a normal law that no one can control.

Minghu Culture is biased towards its own films, and in all its theaters, it only continues to retain 17% of the film schedule for "Autumn Fairy Tale".

"The Great Wall" is coming with such a strong investment, lineup and publicity, and it is menacing, and the film schedule must be given more, and a large wave of Hollywood blockbusters in the same period are still selling well, and they must also be given.

In the first week of release, "The Great Wall" sold for three days and a midnight show, and the box office collected 193 million, almost breaking the 200 million mark, and it topped the list in the weekly box office list - Huafei Film and Television's follow-up second wave of release promotion, after the movie was released at midnight in advance, it had already started on a large scale, and by this time, as soon as the box office came out in the first week, it was even more crazy.

However, in fact, don't mention word of mouth, just this box office, the industry has begun to question one after another, and the voice of this doubt is so loud that even Huafei Film and Television can't stop spending money on it.

The investment of 200 million, such a big cast, and such overwhelming publicity, in the first three days, it didn't even exceed 200 million......

You must know that in the past few weeks, "Autumn Fairy Tale", a small love movie with a small mood, won the box office of 146 million in the first week in one fell swoop, and last year's "The Matrix" exceeded 100 million in one day, more than 340 million in the first week, and "Dragon Gate Inn" also had 230 million in the first week!

Not to mention, the reputation of this movie on the Internet is quite poor, although there are various word-of-mouth guidance plans made by Huafei Film and Television in advance, but a large number of viewers who have watched the movie return to the Internet to complain, but you can't do it by hiring a bunch of water army.

As a result, after the first week of the movie, the word-of-mouth fell quickly.

Of course, commercial films, with a slightly worse reputation, may not affect the box office.

But apparently, "The Great Wall" is not among them.

You must know that Qin Wei has been a director who has relied on word-of-mouth for many years!

As a result, even after many years, something happened that made Qin Wei, Hu Fei, Liu Yan and others unforgettable - the second week of the release of "The Great Wall" is said to be the time when the box office exploded and properly collected money, but the box office of "The Great Wall" dived rapidly, so that when this week passed, everyone found that the first place in the box office list was actually a movie that had been released for two weeks, and "The Great Wall" actually fell to the third place!

"Happy Events at Home", the producer and producer are unknown, and only some people in the industry know about a film company that has been established for less than three years, called "Lehe Film Company", the director of the film is called Guan Ziping, a previously unknown director, the actor is very famous, the hot comedy star in the past two years, Huang Ge, the heroine is also very famous, the famous Peking Opera Da Qingyi, Cheng Suhua.

And the distributor of this movie is Minghu Culture.

The popularity of this movie is surprisingly popular.

Because the heroes and heroines of the movie are both artists of Minghu Culture, although the investment amount is not large, and the director is unknown, because of Huang Ge's strong recommendation, Minghu Culture finally decided to take over the distribution, and also prepared 10 million publicity funds for this movie.

In the first week of the movie's release, although Huang Ge and Cheng Suhua were there, the film's scheduling rate was not high, but after the release, the reputation was surprisingly good, and the attendance rate also climbed rapidly between two or three days, so the distribution department reported the results, and Qi Jie immediately held a meeting, and the meeting made a decision to add 30 million publicity funds for the film.

Then, well, although it only got more than 30 million box office in the first week, but in the second week, Minghu Culture's publicity and distribution system began to exert force, and a few days before "The Great Wall" was not released, this movie even once got more than 25% of the daily schedule - and the amazing thing is that with the large increase in the number of films scheduled and the sharp expansion of the screening scale, the attendance rate of this movie has only dropped a little, and the subsequent word-of-mouth feedback is almost comprehensively good, and the overall evaluation has not dropped!

Although after the release of "The Great Wall", the film's schedule was greatly squeezed immediately, his attendance rate was even higher - almost exactly the same as the blockbuster route of a series of movies launched by Minghu Culture such as "My Sassy Girlfriend", "Red Sorghum", and "Big Names"!

As a result, "Happy Family", which only ranked fourth in the box office list last week and was regarded as a dark horse, was completely exploded at the box office this week!

The next week, 134 million!

No. 1 in the weekly box office rankings!

In second place, it is a Hollywood blockbuster, and the box office of "The Great Wall", which was released in the second week, plummeted by more than 50%, leaving only 84 million this week!

Added up in two weeks, a total of 277 million!

There is no doubt that anyone with a discerning eye knows that it is pounced!

Another Waterloo for Qin Wei.

And it can basically be concluded that it is going to be lost!

And with the box office plunge of "The Great Wall" at the same time, it was the cutting-edge director Guan Ziping who stepped on Qin Wei's shoulder to become famous, Huang Ge once again consolidated his position as the "No. 1 Chinese comedy star", and "Autumn Fairy Tale" quietly collected a box office of 65 million, raising the total box office of this movie to 405 million!

Yes, four weeks after its release, "Autumn Fairy Tale" broke 400 million!

So, when Lu Lingxi, who has always been a little dizzy these days, returned to Shuntianfu with the publicity team, he participated in the celebration party specially held by the company for himself and for the crew of "Autumn Fairy Tale", and then enjoyed everyone's congratulations and congratulations in a daze, and finally ended this dizzy state until the movie finally ended the screening with a box office of 520 million.

In stark contrast, the "Great Wall" suddenly lowered its profile.

In the face of the reporters' pursuit and interception, Hu Fei was forced to have no choice, and lost his mind and said a famous sentence that shocked the film industry - "The current audience doesn't know what a good movie is!"

And when the reporter finally blocked Qin Wei, in addition to being lonely, the big director was a little unexpectedly calm, he said very sincerely: "The box office is not good, because the movie was not filmed well, everyone has opinions, saying that it is not good, it must be my reason." I'm the director, it's up to me to do this!"

And it wasn't until September, when the reporters finally found Liu Yan's traces and tried to interview her, at first she just didn't answer, and when the reporter asked the question "What do you think of your first film investment to lose all your money", she suddenly turned her face, took off her sunglasses and threw them at the reporter.

Although the reporter avoided at the time and was not harmed, the incident was published on iFLYTEK and blogs on the same day, which quickly caused an uproar on the whole network.

And just when the rot of "The Great Wall" and Qin Wei's second fall became the focus of the whole network and the whole people, the previously unknown "Happy Family" carried the impact of Hollywood blockbusters in turn, and staged a counterattack by a cutting-edge director - after this movie became famous, it always maintained a good film scheduling rate and attendance rate, and it successfully exceeded 100 million in the third week, and there was a box office of more than 70 million in the fourth week.

So, when the film finally ended its screening, this urban comedy with a total investment of 30 million yuan had a final box office of more than 460 million.

Following Lu Lingxi, in the Chinese film industry in 2005, director Guan Ziping also successfully ascended.

Even, considering that "Happy Family" is Guan Ziping's first directorial work, his success is obviously more legendary than Lu Lingxi.

And not long after the release of "Autumn Fairy Tale", when films such as "The Great Wall" and "Happy Family" had entered the end of screening, just harvesting a little box office residual value every day, and Hollywood blockbusters were ravaging the Chinese film market again, Zhao He came with his "Shaolin Temple".

There is no doubt that the biggest selling point of "Shaolin Temple" is one, Zhou Baoshan.

And it turns out that the same way, coupled with the popular actors, is really a unique weapon to win the box office - in the first week of release, this martial arts blockbuster won 210 million box office.

Although the reputation is obviously inferior to the two-part "Once Upon a Time" series, it also proves that Zhao He is more like a "cadre" than a "capable official", but he has always made movies steadily and steadily, although he does not seek innovation, but basically does not make mistakes, let him go along an old road, he can still walk very steadily.

As a result, the slightly inferior word-of-mouth of this movie did not have a big impact on the box office.

won 140 million at the box office again the next week, pushing the cumulative box office to more than 350 million, which already means that the film has been a huge success - which also makes Qi Jie even hesitate to personally talk to Li Qian about whether to take the initiative to ease the relationship with Zhou Baoshan.

But Li Qian thought about it again and again, and decided that he didn't have to keep people.

When it's time to let go, let go. Twisted melons are not sweet.

Since he's leaving, let's go!

It's just that when the brokerage department took the scripts of the two movies designated by Zhou Baoshan's agent to Li Qian and showed them to Li Qian, after reading the scripts, Li Qian couldn't help but sigh.

At this time, he couldn't help but think: It seems that the information that he took great pains to collect and personally sent to him on the set of "Shaolin Temple" was the same as what he said to Zhou Baoshan at the beginning, and it was not sent to his heart at all!

But at this point, Li Qian didn't say a superfluous word, just called Zou Wenhuai in person and told him: Just let him toss it himself!

In fact, it's a pity that he is not simply Zhou Baoshan, he is only a pity that he finally succeeded in pushing one, but he has to watch him all kinds of nonsense.

But if you don't let the flower that grows in the greenhouse go outside to feel it, how will he know that it's really cold outside?

***

Recently, all kinds of anxiety, the little guy has been eight and a half months, saying that the umbilical cord is around the neck, and there is a little fetal heart rate instability, so recently all kinds of running to the hospital, it is inevitable to be restless, but facing the end of "Perfect Life", it is really not good to receive, so the update may not be so stable, everyone is not strange!