Chapter 152: Swimming Against the Current
Some say that miracles exist. It is also said that there are no miracles in this world.
But at the end of the day, when the crunch comes, whoever prays and expects a miracle to happen.
However, miracles are called miracles precisely because of their rarity.
In fact, "Life Show" did not create a box office miracle for literary films in the sluggish film market.
And RMB 300,000 is the total box office income of "Life Show" premiering in theaters across the country.
Such box office results are certainly not good, but they are not too bad, because there are many film works in China every year, and for various reasons, there is not even a chance to be released.
However, since yesterday was Saturday, not an ordinary working day, and it happened to be the big day of the movie premiere, in this case, the box office of "Life Show" is a little lower.
"Do you want to continue the roadshow?"
Huo Jianqi was a little disappointed and sorry for the box office results of the premiere of the film he directed, and he suddenly felt that the so-called roadshow was just in vain and could not play a substantial role in the box office of the movie at all.
At this time, Guo Yuming, who was beside him, took over the conversation: "It's only the first day, 300,000 is barely acceptable, if it can reach 500,000, it will be perfect, but it's a pity...... Don't be discouraged, we have to have information about ourselves, and good movies will not be disappointed. ”
"500,000 is perfect?"
Lin Xiaoguang was a little surprised and muttered in a low voice.
"Xiaoguang, do you know what the target box office of our "Life Show" is?"
Without waiting for Lin Xiaoguang to answer, Guo Yuming had already spoken: "500,000!"
Lin Xiaoguang stopped talking, he knew that he should not look at today's film market with the eyes of future generations.
The times are different, many things are not the same, and compared with the film market in later generations where a movie often broke 100 million or 1 billion, the current film market is still in its infancy.
In fact, since the movie "Shaolin Temple", the habit of domestic audiences to watch movies in theaters has already had some signs, but unfortunately in the nineties, this little sign was strangled by the overwhelming pirated discs.
So in these years, actors make money, and theaters also make money, but film companies don't make money.
Especially in those second- and third-tier cities, the theater owner only needs to pull a few blockbusters a year, and then contact a few units or schools to ensure that he will make a steady profit.
Moreover, the fact is just as Guo Yuming said, the conservative estimate of the first-day box office of "Life Show" by theaters and investors is 500,000, and as a result, the final first-day box office is only 300,000.
"What's next stop for the roadshow?"
Tao Hong felt that her brain was a little messy, she was a little unwilling, she felt that the movies that a group of filmmakers made so hard and hard should not be so neglected by the market.
Of course, the reality is in front of her, she is still very sober, she has no way to deceive herself, the only thing she can do now is to maximize the promotion of the film and continue to carry out roadshow activities across the country.
"Here's the box office stats, you see. Guo Yuming said, handing the newspaper to Tao Hong.
Tao Hong took the box office statistics table from the newspaper and looked at it carefully.
To be honest, the difference is a bit big, the box office in the north and south can be said to be polarized, the movie box office on the side of Guanggu GX is almost negligible, Guanggu is slightly better, GX is really miserable, of course, Beijing and SH are still the two major gathering places of the box office, the box office output of these two cities is almost about to account for three-fifths of the total box office, and the most unexpected is the place where the original story of "Life Show" takes place - Wuhan, the audience of Wuhan actually contributed nearly 60,000 box office to the movie.
Lin Xiaoguang was beside Tao Hong, and he also stared at the newspaper for a while, and he didn't look away until the latter came back to his senses.
"I think the next stop should be Wuhan!"
Tao Hong finally put down the box office statistics table in his hand, and looked at the few people present with a stubborn smile on his face.
"I support Xiaohong, and I also think we should go to Wuhan to promote it, "Life Show" is about the story in Wuhan, and I'm sure that the audience in Wuhan will like our movie. ”
Guo Yuming saw Tao Hong laughing, and he laughed too.
Lin Xiaoguang, who had been silent for a long time, also suddenly said: "I think we should also go to ZQ Roadshow a few times, I think everyone should know very well, although our drama is about the story of Wuhan, but the place where we filmed is mainly in ZQ's Houci Street, as well as Jialing River Cableway, Yangtze River Cableway, Jiangbei City, etc., right...... If I'm not mistaken, it seems that there are also places such as the Liberation Monument and the Cuilin Hotel of ZQ Technology and Business University. ”
After listening to Lin Xiaoguang's suggestion, Tao Hong also nodded thoughtfully: "Xiaoguang is right, what our film shows is more about the local customs of ZQ, I think you can consider going to ZQ Roadshow." ”
As a result, a group of creators of "Life Show" had a heated discussion around the city of the roadshow.
It's just that no matter where the next stop is, Lin Xiaoguang can't follow the big army to fight again.
There is no way, the crew in Suzhou is urging urgently, the roadshow of "Life Show", Lin Xiaoguang can only end here, unless Tao Hong will go to Suzhou, maybe he can still find time to have a show.
At the end of the meeting, the main creators of "Life Show" also left one after another.
In the temporary conference room, only Tao Hong and Lin Xiaoguang were left.
There was no one else present, Lin Xiaoguang spoke a lot more casually, and he also took the initiative to comfort Tao Hong, asking her not to care too much about the box office, making literary films is like this, no box office, thankless, should follow the trend in the future and make more commercial films.
Unexpectedly, Tao Hong said angrily: "I don't believe in this evil, why can't literary films do well and make money? Foreign countries can, why can't we? Is it really because our audience likes popcorn family movies?"
Lin Xiaoguang had a black line, and hurriedly comforted: "Sister, don't get excited, listen to me first, our current film market is not mature, and the audience is not unable to enjoy films like "Life Show", but the current viewing environment determines that most audiences go to the cinema to watch movies to enjoy, and enjoy the visual and auditory impact brought by the cinema......"
"As for literary films, it is more suitable for you to be alone at home, in an environment where you can see the scenery outside the window, or it is better to make a cup of tea or coffee on a rainy day, watch it slowly, and taste it slowly. ”
In fact, Lin Xiaoguang's statement is too one-sided, the immaturity of the market system is a serious problem, and the film aesthetics of domestic audiences are indeed quite low, such a situation, even if it is another ten or even twenty years, it is still difficult to change.
The next day, after Lin Xiaoguang left SH, the roadshow of "Life Show" was in full swing.
The roadshow of "Life Show" is the first time that director Huo Jianqi has done such a large-scale promotion of his film, and he has traveled to a total of 10 cities across the country.
The frequent roadshow activities made Huo Jianqi, who was not confused, tired enough, of course, the most desperate was Tao Hong, she alone ran 15 cities, and each city ran about 3-5 theaters.
Fortunately, Huangtian lived up to his wishes, and after a month of unremitting efforts by the main creators, the total box office performance of "Life Show" in China finally exceeded 2.56 million.
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