Chapter 701 The Reform of the Red Star Automobile

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London Heathrow Airport is the 7th largest airport in the world for passenger transfers. After visiting George H.W. Bush in Austin, Texas, Guo Shouyun arrived here on his own private jet, the Kunpeng.

Revisiting the old place and seeing this city that once carried his countless memories, Guo Shouyun couldn't help but feel a trace of emotion in his heart.

No. 196 Park Street, here is a 389-square-meter three-storey apartment facing the street, and it is also the only apartment owned by Guo Shouyun. It is located in the heart of London, just one block from the Royal Academy of Arts.

When Molly Bevan was studying here, the apartment was a love nest for their frequent dates. Today, the Si people are still unconscious, and the apartment they named 'Rose' is clean by the servants, but it has lost its former sweetness. Only the photos of the two people's voices and smiles placed in the corners are still telling the story of the past.

"Boss, this is the information you want for Rover Motors. ”

Wang Jue interrupted Guo Shouyun's contemplation with some caution.

"I see, you can put it there!"

Putting the information on the table, Wang Jue, who was just about to turn around and leave, stopped again, and after hesitating, "What do you want to eat at noon?"

"As always, home cooking is enough!"

Sensing her abnormality, Guo Shouyun turned around and said with a smile: "Don't worry about me, after so many years, no matter how serious the heartache is, it will have long been healed." It's just that coming back here again still can't help but have more memories. ”

"Then I'll get busy first!"

Wang Jue, who breathed a sigh of relief, said.

"Go ahead!"

After sending her away, Guo Shouyun turned around and looked at the rain-shrouded Royal Academy of Art in the distance through the window, with a trace of sadness in the depths of his eyes.

However, Guo Shouyun will not let his feelings affect his work.

Two days after Guo Shouyun arrived in London, Bo Ruituo also flew here from the magic capital.

After handing the brewed coffee to Bo Ruituo, Guo Shouyun sat down on the sofa opposite him.

"You've been making a lot of moves in the past few months, and I heard that the employees below have given you the nickname 'Iron-Faced Foreigner'?"

Bo Ruituo smiled, put down the coffee cup and said, "Actually, I quite like the nickname they gave me!"

Guo Shouyun nodded, "The rumors of the collapse of Hunan Torch some time ago made the company a little turbulent. In addition, Delong has continued to merge and acquire within the automotive industry in recent years, although the scale has increased, the integration work has not been in place. In such a situation, it is necessary to implement an iron fist management. ”

"In the past three months, through comprehensive evaluation, Red Star Automobile Group has streamlined 1,873 unqualified employees, accounting for about 10% of the total number of employees in the group, increased work efficiency by 13.4%, and reduced salary expenses by 43 million Huaxia dollars. ”

“… A new employee rating system has been adopted, with a total of 11 different levels, from the Group CEO to the new employees. Each level corresponds to different salaries and bonuses, which effectively improves the work efficiency of employees. In addition, we have set up technical training courses in each factory to provide free technical training to the workers who join the company, improve their work ability, and cultivate excellent skilled workers for the group. In addition, we have established automotive R&D facilities in Wuchang and Changan to improve the weak R&D system and R&D facilities of Red Star Automobile Group. ”

“… In terms of business, we sold off the production of ironclad off-road vehicles, as well as several parts factories in Mukden and Quancheng. It has formed a heavy-duty vehicle production base based on Chang'an and Shancheng, an auto parts production base based on Zhuzhou and Modu, and a family car production base based on Xiao~gan and Ningbo, with six business blocks. ”

"In the next three months to six months, the main task of Red Star Automobile is to upgrade automobile production equipment and improve the production efficiency and quality of vehicles. Establish new production standards and quality inspection systems, and conduct research and development for new models. ”

Guo Shouyun nodded and said with a smile: "It seems that it is indeed right to choose you to become the CEO of Red Star Automobile Group." In three months, you have sorted out the management, production and R&D system of the entire group very clearly, and laid a good foundation. ”

"I wouldn't have been able to do so much without your full financial support. ”

"It seems that after spending some time in Huaxia, you have also learned to be humble. After a pause, Guo Shouyun thought briefly for a moment, "You have no problem with the transformation of the Red Star car, I only have a few points to add here." First, the automobile industry is a technology-intensive enterprise, executives, R & D personnel and technical elites are the core talents that we can not ignore. Therefore, I plan to take out 49% of the equity of Red Star Automobile and set up an employee stock ownership association with 500 million preferred shares, and in the future, employees above the intermediate level of Red Star Automobile Group can get a part of the options and enjoy the annual dividends of this part of the options. At the time of his departure from Red Star, the ESOP would call the option at the market price. ”

Guo Shouyun plans to learn Huawei's management methods: retaining talents with high salaries and attaching importance to research and development.

Of course, this also means that Red Star will not be listed in the future.

After leaving Bo Ruituo to digest it, "There is also the sales system of Red Star Automobile, I don't want to cooperate with dealers, but all use direct sales." In the next year, Red Star Automobile will set up 4S stores in 334 prefecture-level cities in China. In the second year, 4S stores will be set up in 363 county-level cities in China. In the third year, it is necessary to expand the 4S stores directly operated by Red Star Automobile to all counties in China with a population of more than 300,000. The international market is mainly based on cooperation for the time being, and our main market in the future is in China. ”

"Boss, doing so will cost us a lot of time and money!" said Bo Ruituo with a slight frown.

"But it can also increase our revenue, isn't it? Moreover, being directly with customers allows us to keep abreast of their feedback on the use of the vehicle, and to deal with customer complaints in a timely manner and improve the level of service, which is crucial to shaping the image of Red Star Automobile!"

Before he was reborn, the video of the female owner of Changan Mercedes-Benz sitting on the hood and crying became popular on the Internet, and several similar rights protection cases in the follow-up not only unveiled the shady curtain of the automobile industry, but also made the goodwill of Mercedes-Benz's high-end luxury cars established in China for decades instantly fall to the ground, and fell to pieces.

The buzzwords of "driving Mercedes-Benz, taking BMW" have become "Mercedes-Benz makes women cry in the car", "Does your Mercedes-Benz leak oil" and the like, it is certain that Mercedes-Benz's sluggishness to this matter, as well as the stupid handling of 4S stores, directly ruined the high-end image of Mercedes-Benz in the hearts of consumers.

This shows that it takes decades, if not more, to build a brand, and it may only take a few hours or even a few words to destroy a brand.

Therefore, Red Star Automobile, which also intends to enter the high-end luxury car field, must not make a mistake in sales. The best way is to establish a directly operated 4S store, with unified standards for sales and after-sales. Because distributors only care about profits, they never care about the reputation of the car among consumers.

"You don't have to worry about funding, I'll give you your back. All you have to do is train enough qualified staff for the 4S shop!"

"Understood!"

Without the constraints of funds, Bo Ruituo is confident that he can do this well.

"In addition, for the mature automobile platform, such as our Hongyan heavy truck, as well as the Rover 25, 45, 75 and other models that will be acquired, we must make a small change every year, a medium change every three years, and a big change in five years. Keep up with the latest technology and always be at the forefront of automotive design and manufacturing. ”

Making a car is different from the Internet, if the Internet starts from scratch, it can be developed through rapid iteration, but the car is different, it must be launched on the market at the same time, it is a mature model.

From scratch, a model has to go through market research, conceptual design (general layout, styling design and clay model), engineering design (general layout, body data design, engine engineering design, body-in-white engineering design, site engineering design, interior engineering design, electrical engineering design), prototype test (wind tunnel test, proving ground test, road test, crash test), and then enter the mass production stage, namely: stamping, welding, painting and final assembly.

Such a process requires a team of thousands of people, an investment of more than a billion dollars, and three to five years of research and development to be done. Although the process is much shorter than in the past due to advances in new technologies, especially the use of modular assembly, the development of a new car also takes years.

Of course, improving on a mature automotive platform doesn't need to be so cumbersome, and the time is much shorter. Facelift and generational change are two very different concepts.

Bo Ruituo originally wanted to talk about the problem of funds, but when the words came to his lips, he remembered the generous investment of the big boss in the sales system in front of him, and swallowed it back.

After explaining what he thought to Bo Ruituo, he changed the topic again.

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