Done's entertainment empire is much more than just the entertainment industry.

Movies, television, music, TV stations, the Internet, smart services, hardware equipment, tourism and vacation, consumer goods, etc., are actually all around the overall planning of the core of the movie.

In terms of personal ability, he is far from the best chairman, or CEO.

His greatest strength is his foresight.

When others want to cross the river by feeling the stones, he has seen the direction of the times clearly and can make the most correct strategic layout for the company.

The foresight is the biggest factor in the success and scale of New Globe today.

He is imitating the experience of Disney and Warner's integration of the entertainment industry in the previous life, and then determined the development course of the new Universal.

However, before that, Tang En's main focus was on the main business, and the attention to derivatives was not high.

So much so that he even merged the Consumer Goods Division and the Tourism and Resort Department into one department.

This is mainly due to the fact that in the early stage of New Globe's development, the brand ability was not strong and the derivative value of consumer goods was not high.

Anna Wintour's words seemed to open a window for Donn, allowing him to see the direction of the new global future at once!

New Globe's operating capacity is so strong that the cash flow hurdles that existed in the past few years will hardly ever arise again. In particular, in order to go public, it will have to borrow at least $10 billion to meet the requirements of the asset-liability ratio.

With such a large sum of money, how to spend it is a problem.

This year, New Universal will launch the "New Universal Store" boutique experience store program, invest in the construction of the Harry Potter theme park in the United Kingdom, and acquire a number of smart service companies.

The overall acquisition expenditure is about $3.5 billion.

Based on current performance trends, New Globe's net profit for the year could reach US$4.2 billion, plus the remaining US$2.5 billion in liquidity from last year, plus US$10 billion in debt loans......

With so much money, it is impossible to deposit it in the bank, and if you can't spend it, you can only pay dividends to shareholders.

Loan dividends?

Shareholders don't be too happy!

Don owns the majority of New Global's shares, and he will be the biggest winner once the dividend plan is launched.

However, he was not reconciled.

Only companies that lack confidence in performance growth will ask shareholders to pay dividends, and put money in their pockets first. Companies with potential, such as Warren Buffett's company, such as Google, Microsoft, Apple, never pay dividends!

Now, Anna Wintour's proposal has made him pause.

It seems that a new direction of investment has been found!

Big-money investment direction!

Fashion industry!

As Anna Wintour said, the fashion industry will be the last link in the downstream derivatives with film as the core.

Don is confident about that.

In the previous life, Disney had a very successful experience.

At that time, Disney had four core brands of Disney, Marvel, Pixar, and Star Wars, not counting low-end fashion brands, and its partners in luxury goods included Gucci, Hermes, Versace, Marc Jacobs, Louis Vuitton and many other top brands.

In 2016, the global retail sales of Disney's licensed derivatives reached $56.6 billion, ranking first in the world, a full double that of the second place!

Based on the most conservative 10% income dividend, this income can be $5.5 billion.

And that's just a brand collaboration.

If Disney can own these world-selling fashion brands and merge them into Disney's consumer division, the profitability will be even higher. Especially in the luxury industry, the cost of 10 yuan can buy 100,000 US dollars!

It's because of the role of the brand!

Precisely, what entertainment empires are best at is building brand influence!

The combination of cinema and fashion definitely complements each other.

At this moment, Donn's heart was very excited.

However, he is not familiar with Anna Wintour, so he will not easily reveal his attitude, and his expression is very calm.

Anna Wintour could not see what Donn was thinking, so she could only continue to elaborate on her own ideas: "In the last 100 years, most of the changes in fashion have been dominated by film. In the movie "One Night", the picture of Claudi Kolber wearing Clark Gable's male pajamas directly derived the next fashion trend. ”

Ingrid Bergman's elegant style of wearing in Casablanca also made the fashion clothing develop towards an elegant style. Dior's 'New Look' collection was born out of this influence, and the elegant style embodies the luxury of post-war womenswear reconstruction, which has influenced the whole world. ”

In the '60s, Bonnie & Clyde played a rebellious woman who wore a beret hat, a scarf, a tight jumper, a cigarette in her mouth, and a pistol, which also made the rebellion trend. ”

"The bell-bottoms and jeans of the '70s, the post-modernist cultural style of the '80s, were largely driven by rock stars, like the Beatles, like Madonna. The 90s returned to cinema, and if it weren't for Sharon Stone's "Instinct" and her favorite Versace, the brand Versace wouldn't be where it is today. ”

Don didn't let this conversation become one-sided self-talk, and said with a smile: "Don't say it, the relationship between movies and fashion is really close, and I really haven't found out before." Celebrity costumes in movies, costumes for red carpet shows, costumes specially designed for movies, all have the involvement of fashion companies behind this. ”

Anna Wintour let out a long sigh of relief and praised: "That's right! The cooperation and connection between clothing and film has become closer and closer with the development of commercialization! If we can shoot a film specifically for Prada, it is conceivable that Prada's brand strength and influence will be greatly enhanced! At that time, Mr. Dior was a costume designer in the film industry, and later the famous Dior brand was born. It is said that Audrey Hepburn refused to act in Hitchcock's movies because there was no costume designed by Mr. Dior himself. ”

"Dior?" Donn raised his eyebrows, "Although I don't know much about fashion, I do know a little, Dior belongs to the LVMH group, right?"

LVMH Group is the world's largest luxury group, with dozens of luxury brands such as LV, Givenchy and Dior.

Anna Wintour shook her head and said: "Dior's fragrance department belongs to LVMH, and the fashion department is still autonomous, but it doesn't matter. Today I invite you to come over and talk mainly about Prada. ”

Donn nodded.

He knew the main event was coming.

Prada is definitely the world's first-class luxury fashion brand, but its business is not good, and it has gradually opened up a gap with brands such as Hermès, LV and Gucci.

The market for fashion brands is changing with each passing day.

A certain brand may become a global hit overnight, and a certain brand ...... It can also be unknown to everyone in just a few years.

Done's heart moved slightly.

Could it be ...... Anna Wintour wants to be an introducer and sell Prada to New Universal?

If that's the case, it's not necessarily impossible!

Don doesn't know much about the fashion industry, but he has ambitions!

I also have the confidence to be ambitious!I want to talk about "Heads-up Hollywood" with more like-minded people, and pay attention to "excellent reading literature" on WeChat, talk about life, and find confidants~