The NBA Golden State Warriors, led by Brad Stevens, did not have too good results, maintained a winning rate of nearly 50 percent, and should not be able to make the playoffs. In addition to Liverpool and the Golden State Warriors, Zhou Shi's Fengyun Sports actually holds shares worth 3~40 million euros in Dortmund, and is the majority shareholder of Dortmund, holding 35% of the shares. Some of these shares were purchased from the stock market, and most of them were through targeted financing, and the actual cost was less than 40 million euros. The important thing is that Dort's coach is still Klopp, and the management is still the same management, and Fengyun Sports is more about observing and learning from close range to see if Dort can go from bankruptcy to glory again.

Fengyun Sports not only has these assets of the team, but also has the content of technology, mainly to develop its own or integrate various technologies from existing products in the market to provide services for football and basketball clubs, including hardware and software. Of course, there are also experts in sports training, health care, etc. Zhou Shi's intention is not simply a sports company, but to make progress in the direction of science and technology. Of course, these will not be achieved overnight, he has the patience and strength to support the development of the company. Sun Tzu said that the Art of War is better than easy to win, Liverpool and the Golden State Warriors want to gain an advantage, they have to let everyone compete in the field that Zhou Shi is good at, relative to most teams, the high-tech Internet is the most familiar to Zhou Shi. As for how to face more powerful challengers after establishing an advantage, that is a matter for later. Whether it is business competition or sports competition, the most important thing is to create an environment that is beneficial to you.

Nowadays, on the basis of a high probability of success, there must also be things that can achieve each other, such as Huiyuan, Fengyun Sports jointly acquired Baiqu Beverage, and then joined forces to promote it to the market, and a new brand may be able to take advantage of the rise. It's a pity that the NBA is monopolized by Gatorade, some troubles, fortunately, the two teams and players do not endorse functional drinks, many other extreme sports can also be selected, Baiqu's publicity and promotion is still guaranteed, and it is also developing pure natural, carbon dioxide-free, caffeine-free, gluten-free, preservative-free, low-calorie functional drinks, that is, the drinks produced by the beverage company invested by Kobe Bryant in the previous life. After all, with the development of the times, a healthy lifestyle is more and more popular, and healthier drinks will have a larger market. Because they are not listed companies, this information has not been announced, so it seems a little quiet.

Guoke mobile phone is different, after the Super Bowl advertisement, Guoke further promoted its own brand culture, "useless use!", the market can finally be compared with the iPhone, although in the United States still did not exceed the sales of iPhone, but at least let the vast majority of people know this brand.

In the Super Bowl and subsequent commercials, Guohug uses the fable of Zhuangzi in the form of ink landscape animation: once upon a time, a carpenter surnamed Shi went to Quyuan in Qi and saw an oak tree that was regarded as a shrine, with a canopy large enough to shelter thousands of cows, a trunk ten zhang thick, and the treetops were high on the top of the mountain, 80 feet above the ground before branching, and more than ten could be built by using it to build ships. The crowd of people who came to watch it was like rushing to see the market, but the carpenter did not pay any attention to it, and went on alone, when the apprentice caught up with him and asked, "The disciple has never seen such a magnificent tree since he followed the master, but the master does not bother to look at it more, why is this?" The carpenter replied, "Forget it, there is nothing to say! If you use it to build a ship, you will sink if you use it to make a coffin, if you use it to make utensils, if you use it to make a house, if you use it to make a house, your door will burst with grease, and if you use it to make beams and pillars, you will be eaten by insects. This is a tree that cannot be taken from wood. It is precisely because it is of little use that it can live so long. ”

And then boast about the design and production of Guoke from all aspects, for example, the actual service life of a mobile phone is only one or two years, why does Guoke make his design and use time many times more than this number; most people will choose to use leather cases and protective films, so that they can't see the beauty of Guoke mobile phone itself, why Guoke still has to make so many efforts in the direction of lightness, thinness, fashion and beauty; why is Google's Android system enough, but also use the Android system of time......

Later, there were more advertisements to expand the brand image in TV and online video commercials, including some public service announcements, such as how many people died of overwork in the United States and the world, and how many people sacrificed (love, family, dreams) too much in order to make themselves more "useful". Then advocate that everyone should not be enslaved by what they have created and used, and become slaves of machines, capital, money, commodities, systems and even others, and the important content of human values such as ideals, beliefs, emotions, and dignity seems to disappear, making people become as insensitive as robots.

Subsequently, Facebook, friends, Twitter and other Internet channels set off a wide range of discussions, not only about "useless uses", but also about people and society.

High-intensity advertising and convenient shopping channels have made the sales of Guoke continue to rise. The company's valuation has also risen with this hot water. Guoke is not a manufacturing company, but a high-tech brand like Apple. One of the purposes of this financing is to establish the flagship store of Guoke Home around the world, and it is also to invest in Android and Spreadtrum Technology. The purpose is very clear, one is for sales and after-sales service, and the other is for the core components of mobile phones. Spreadtrum will even establish a joint laboratory with Guoke to develop a dedicated mobile phone chip for Guoke. The other is the R&D investment of new products, and 10% of the sales of Guoke are invested in R&D, which is an investment in the future.

Guoke's advertisement not only caused a lot of discussion in the United States, but also had great praise and video views in China, and Zhou Shi's admiration for Zhuangzi also aroused a lot of curiosity. After all, he is the richest man in China, and there are few people who want to study the secret of Zhou Shi's success.

With the media reports, everyone has a basic understanding of Zhou Shi's industry, he is the founder of the time system, a shareholder of Baidu, Amazon, Marvel Entertainment, and now the chairman and CEO of Yelp. The inextricable relationship between the husk and time is not a secret. (Change an important setting, Pig's Feet does not directly hold any shares of Friends, but owns the shares of Time Holdings, the parent company of Friends, which should be better)

The establishment of a corporate brand image should be said to be without Zhou Shi's thoughts, others will not believe it, and his idea of doing nothing is obvious (the time system is given to Lei Jun to preside), many domestic experts and scholars have believed that Zhou Shi appreciates Taoist thought. It seems that he found the key to Zhou Shi to open the door to wealth, and began a crazy interpretation.

(End of chapter)