Warner is a New Universal competitor, but not an enemy.

From Hollywood's point of view, the two sides can even become comrades-in-arms.

It is of great significance for Warner to use the sale of ultra-low-cost genuine DVDs to gain a living space for genuine CDs in China. If it does, Hollywood as a whole will benefit.

If it fails, it will only be Warner who will suffer.

Warner in the previous life, of course, failed.

However, Donn was unaware of Warner's actions in this regard in his previous life, and had never heard of it. However, with his knowledge of China, Warner's trip has no chance of success.

From the perspective of his Hollywood counterparts, Donn is willing to give them some advice.

It's really a waste of money to go over there to promote genuine DVDs.

Speaking of which, Warner can be regarded as a Hollywood giant that entered the mainland very early and launched business cooperation.

Hengdian Film and Television Base has made great contributions to the future Chinese film and television market.

However, there are some things that Don knows that Warner is indeed miserable by the Chinese side!

The matter of genuine DVDs is only minimal.

There are even bigger losses.

Because it is a socialist country, the Chinese side requires foreign investors not to have a controlling stake in mainland cinemas, with a maximum of 49% of the shares. In name, it is necessary to maintain the characteristics of "China leading." This is the same requirement as the project in the Magic City Theme Park.

However, in September 2003, the State Administration issued an "Interim Regulations on Foreign Investment in Cinemas", which pointed out that foreign investors are not allowed to have a controlling stake in mainland cinemas, but in seven pilot cities such as the capital and the magic capital, the foreign shareholding ratio can be relaxed to 75%!

This is exciting news for foreign businessmen.

When Warner heard about it, it immediately took action and officially planned to enter the Chinese cinema market. Earlier, they had reached a cooperation agreement with Wanda, and the two sides would cooperate to build six five-star movie theaters, called "Warner Wanda Cinemas".

However, after hearing the news, Warner's appetite immediately increased, and it increased its investment, in addition to the 6 theaters that have been built, it will also build more than 30 multiplex theaters with other investors in 30 cities across the country.

It's a pity that the problem of the General Administration is that the order changes overnight. This not only makes domestic filmmakers suffer, but also makes international investors suffer huge losses.

At the end of 2005, the State Administration of Foreign Investment (SAMR) issued the Opinions on the Introduction of Foreign Investment in the Cultural Sector, which changed the previous policy, abolishing the "pilot cities" and requiring all new cinemas to be "controlled by the Chinese party at least 51% or dominated by the Chinese side".

Angry, Warner could not bear the humiliation of teasing, and simply did not even want 49% of the shares, and completely divested. Warner Wanda Cinema transformed into the later famous Wanda Cinema.

This incident has had a very bad impact on the cooperation between the Chinese and American film industries.

With Donn's opinion to refer to, it is a little unrealistic for Warner to promote the genuine DVD plan.

Barry Meyer couldn't help but let out a long sigh, haunted by the huge economic loss of intellectual property.

Don kindly reminded: "Barry, if your China strategy continues to make mistakes, the losses will only get bigger and bigger." ”

"Huh?"

Barry Meyer's face changed slightly.

Tang En didn't hide it, and said: "New Universal is talking to the Chinese side about the project of Modu Real Estate, you must have heard that our competitor is Disney." Luckily, I made a lot of friends over there. You know, I have good Chinese, and I get along with them. Among them, there are some friends who have a lot of power. So I've heard a little about the policy changes over there. ”

Barry Meyer's eyes burned, as if he realized something, and said eagerly, "What's going on?"

Tang En said that in the future, China will strengthen its control over the film market and strengthen the concept of Chinese leadership.

Barry Meyer was stunned for a moment, "Donne, you...... Are you serious?"

Donn shrugged, "Many of China's policy opinions are put forward from the bottom up, and then implemented from the top down. Recently, China is going to hold two sessions, and I have heard some news that Chinese filmmakers are jointly signing a letter to oppose foreign investment in seizing more market share in the film market. ”

"If so......"

Barry Meyer felt a cold sweat come down.

Isn't their biggest investment in China, Warner Wanda Studios, about to become a bubble?

Coupled with the impact of China's policies under the non-market economy, there are still many uncomfortable problems in the operation of the cinema chain.

If the opportunity to make a lot of money is lost, then why should Warner wade into troubled waters again?

Don smiled, "Of course, that's what I said, and I can't say for sure. It's just a reminder for you to be mentally prepared in advance. If the Chinese side really turns around, you don't have to suffer too much economic loss. ”

Barry Meyer stood up and shook hands with Donne, and said gratefully: "Donne, this news is too important for us! ”

Tang En said lightly: "In the long run, the Chinese market is of great significance to Hollywood. Barry, this time...... Even if the talks with the Chinese side really break down, I hope you can stop it immediately, and there is really no need to stiffen the relationship with them, especially not to implicate Hollywood as a whole. ”

Barry Meyer immediately said: "Of course, we have cooperated with China for a long time, and we have higher expectations for the future of the Chinese market than anyone else." ”

"That's good. ”

Don smiled a sunny smile.

In the commercial market, there is no such thing as a free lunch.

Barry Meyer glanced at Don deeply, seemed to be keenly aware of something, and said with a smile: "In order to strengthen the attraction of foreign investment and create a better investment environment, even if there is really a policy change and squeeze out the Warner Chinese cinema market, it will definitely adopt more gentle measures." If Warner doesn't suffer much damage, then the time will ...... I'll give you a mouthful. ”

"Oh?

Don's heart jumped.

There is a feeling of unintentional insertion.

Barry Meyer said: "Warner also has its own theme park, but compared with Disneyland and Universal Studios, there is still a big gap, and there is no opportunity to become bigger and stronger. We prefer to see Universal Studios bigger and stronger than Disneyland. If possible, the project of Modu Real Estate, I will take the opportunity to help you push it. ”

Time Warner and Disney are bitter rivals.

The relationship is cold.

Especially in recent years, Time Warner has been deflated in front of Michael Eisner one after another. First the failure of the AOL merger, and then the disagreement of the TV operators, caused Warner to openly apologize to Disney and users in front of the media......

It's a shame!

Helping New Globe win over the project of Lower Magic City Real Estate is, on the one hand, to fight back against Disney, and on the other hand, to repay the favor of Donne's kind suggestion.

Don was overjoyed, "If that project is really accomplished, I will personally host a banquet for you and Mrs. Meyer!"

It seems that good intentions are really rewarded. ()

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