"Hello senior sister!"

"Hey, hello!"

"Xiaoyu is going out?"

"Yes, Sister Xiu, go out, there is an event. Pen × fun × Pavilion www. ｂｉｑｕｇｅ。 ｉｎｆｏ”

Greeting the classmates she met along the way, He Yingyu walked quickly to the back door of the school.

At this time, she is similar to the image when she appeared in the movie, with long hair in a shawl, no jewelry on her hands and neck, and clear soup noodles, but she is painted with light makeup, so light that she can hardly see it.

It was still cold, and she was wearing a brown-black trench coat, a pair of black trousers, and a pair of high heels on her feet, which set off her slender and slender figure - the whole person looked beautiful, capable, and naturally carved.

Although she didn't deliberately do anything, she has to admit that now she is one of the most popular people in the domestic entertainment industry, even if she doesn't care about it, the full-time agent and full-time assistant newly arranged for her will urge her to pay attention to her clothes every day, and even her words and deeds.

And her current dressing and makeup style, even before she left Shuntianfu to go out to publicize, was tailored by professional clothing stylists and makeup artists, which not only fits the fresh and pure feeling she brings to the Chinese people now, but also has an indescribable sense of fashion and refinement.

It is conceivable that now whether it is from the temperament of the whole person's dressing, the delicacy of her makeup, or the price and grade of the clothes she wears, as well as the price and grade of the makeup supplies she uses, it has made it impossible for her to "stand out from everyone" and continue to be an inconspicuous ordinary student.

Of course, on the one hand, she knows that she has just reached her sophomore year, and there are still too few things she knows, and she still needs to continue to study seriously, to earn money, and there will be opportunities in the future.

So, don't look at the fact that the company has rented her a delicate apartment and hired a nanny according to the regulations, but she still insists on living in the school dormitory. Only when the commercial is filmed too late, it is inconvenient to come back, and there are Saturdays and weekends, she will choose to live in the apartment arranged for her by the company.

Even, at this time when she is the most popular, after discussing with Zou Wenhuai and her exclusive agent, at her strong request, the brokerage department finally set the path for her in the next six months to a year, which is mainly to ensure the study time, and try to take as few film appointments and advertising appointments as possible.

It is said that Li Qian was very happy to hear it.

The next day, he even called over and said: "Mr. Zou told me, you insist on taking fewer dramas and fewer advertisements, your decision is very good and right, you should continue to go to school now, and your road will be wider in the future." Don't make yourself a star, and don't listen to the people in the brokerage department fool you!"

So He Yingyu knew that she had thought right.

Of course, less pick-up does not mean that there is no answer, less pick-up, in order to only accept high-quality products, only take big orders!

Like today......

When he walked out of the school gate, He Yingyu subconsciously looked left and right, and unsurprisingly, he had just shown his head at the school gate, and two guys holding cameras immediately rushed out over there.

Although she has only been back for a week, He Yingyu is already a little familiar with them.

There are about four people at the front door of the school, and there are three at the back door.

They are all very dedicated, when they go out at less than seven o'clock in the morning, they are already there, once, the day before yesterday, in the studio for a few fashion magazines to shoot a film, the end is a little late, when the car sends itself back, it is already ten o'clock at night, these people are still sticking to it.

Click, click, click!

Outside the back door of the Suncheon Film Academy at half past seven in the morning, the sound of cameras taking pictures sounded again and again.

He Yingyu shook her head and walked towards the intersection.

Today is Saturday, and it is early in the morning, and the street outside the back door is relatively deserted, so He Yingyu also glanced at the three brothers with great interest—two familiar faces and one raw face.

From the beginning of the box office hit, he began to enter the rhythm of life of being chased by reporters and paparazzi everywhere he went, at first he was excited and proud, and there was an inexplicable feeling of "I am famous", and then he began to get tired and bored, and began to hide a little, but Mr. Zou gave several enlightenments in a timely manner, plus He Yingyu's own EQ and IQ are relatively high, and he soon understood the secret of dealing with reporters and paparazzi.

In just one month, she has basically walked the road that other stars may walk for several years!

For example, now, seeing that the three of them quickly surrounded after a while, He Yingyu knew that it was impossible for him to get away quickly, so he faintly quickened his pace and asked one of them like an old friend, "Why did you change people today?

One of the paparazzi laughed, "We're not a family." ”

He Yingyu smiled and continued walking.

The fresh face said at the time, "Miss He, can you give a pose? ”

He Yingyu turned her head to look at him, smiled, stopped, shook her hair, and posed.

Click, click, the camera rings continuously.

After they took a few photos, He Yingyu continued to walk forward, saying as she walked: "Okay, if you really want to shoot, go to the Asia Center, there is an event at the Asia Center Hotel today, let you take enough pictures." ”

This is actually a vain statement.

Paparazzi are very similar to journalists, but they are not a job after all.

The paparazzi specialize in taking the path that reporters disdain to take, life photos, private photos, secret digging, and follow-up shooting, which is the job of the paparazzi, and public occasions such as press conferences are the positions of reporters. Because there are newspapers and TV stations behind the reporters, the press releases in their hands can be published, but the paparazzi have to sell some things that the reporters can't shoot to make money.

For example, such a beautiful street photography as now, several major domestic portals are willing to buy at a high price!

It is equivalent to saying that He Yingyu is giving them money by standing down and posing for them to shoot.

Therefore, they chased and continued to shoot, but they were all polite.

Someone also asked casually: "Miss He, there is news that you have confirmed to join Zheng Yuan's new movie, is the news true?"

He Yingyu replied as she walked: "Guess, I haven't made any film appointments yet, and the cooperation with Brother Zheng Yuan is also being discussed, because the script has not come out yet." ”

Someone else asked: "A peer photographed you having dinner with Zhou Zhiyu, it is said that you are really in love because of the spark of love from filming, is it true?"

He Yingyu smiled, "With Lao Zhou? No! We are buddies! If you see us hooking up together, you don't have to guess, because the relationship between the two of us is indeed very good, but it is not a boyfriend and a girlfriend, but a boyfriend." ”

After that, she laughed by herself, and the three paparazzi laughed too.

At this moment, a business car parked at the corner of the intersection suddenly came to open the door, a girl ran over quickly, He Yingyu waved at her, signaling not to be excited, before getting into the car, she also waved at the three paparazzi, "Okay, don't send it, arrive safely!"

The three paparazzi were taking pictures and laughed when they heard the words.

…………

In the second row of luxury seats in the business car, Zhou Zhiyu was sleeping on all fours.

He Yingyu got into the car, and when the car started, she stretched out her foot and kicked him - I don't know whether to say that Li Qian's very targeted selection was really too accurate, or the life of filming together for nearly two months made it difficult to distinguish between the two people in and out of the play, in short, after the filming was over, everyone became good friends, but even in life, the relationship between the two people is still similar to the feeling in the movie.

He Yingyu has a free and easy temperament, a little arrogant, like what she said when she was black, like a boy, and Zhou Zhiyu is indeed neither that kind of domineering character, nor is it difficult to be like a gentle elder, after all, both of them are still young people, so they come and go, and the two of them really become buddies.

Zhou Zhiyu was very impatient, "Don't make trouble, I photographed until three o'clock last night and was sleepy." ”

He Yingyu asked, "What kind of work did you take on?"

Zhou Zhiyu sighed and said, "Yes, there are a few sets of reshoots over there, alas......"

He Yingyu kicked him again, "Okay, don't sleep, when you get to the place in a while, people will see that there is still eye in the corners of your eyes, don't be ashamed!"

Zhou Zhiyu's eyes opened a slit, glanced at He Yingyu, and sighed helplessly, but in the end, he still opened his eyes obediently - it's not enough to have eye feces, but he himself knows that the more he doesn't sleep enough, the more he can't make up for it halfway, so the eyes are easy to bleed, and it's too ugly.

"Alas, I envy you so much, there is so little work!"

He Yingyu glanced at her, "Then you can't just take it less?"

Zhou Zhiyu was in a daze, and said for a long time: "I'm not willing to do it! That's all money!"

He Yingyu thought about it and looked back and forth.

In front is the driver, and Zhou Zhiyu's agent, and in the back is his own agent.

So she leaned over, bit her ear quietly, and said, "Don't worry about earning this little money! Now among the actors in our company, who is the boss of the male actors, taking that one down is much more useful than you taking a cover or shooting an advertisement!"

This time, Zhou Zhiyu was really sober.

Glancing at He Yingyu, he also leaned over and whispered to her to bite her ear, "How can it be so easy!"

He Yingyu pursed her lips and didn't speak, but she couldn't help but say in her heart: "It's easier than me, right?"

The current Minghu culture, in terms of music and records, has long been the leader of the industry, and it is at the hegemony level, there is nothing to fight over there, He Runqing and Zhou Yan are two queens, one lets, the other is hiding and can't see anyone at all, the influence of the rose power is not inferior, but it flew alone, and the remaining singers, whether it is strength, influence, coffee position, or within the company, The qualifications in the music industry are not qualified to compete for anything for the time being, coupled with Liao Liao's own coffee position and influence, it is indeed too big to go against the sky, so Liao Liao, as the first sister of Minghu culture in music, is indisputable.

But in the film and television sector, the current Minghu culture has only just started, and everything is not yet a foregone conclusion - Jin Han is the company's current boss behind the scenes of film and television, while Bai Yujing can barely be regarded as the first sister in the actor group.

It's just that the former doesn't have enough weight to convince everyone, and the latter, to be honest, doesn't care how beautiful she is, after all, the age is there, no matter how popular she is, she has already passed the time of being the head of the house, so she, the first sister, is not very stable.

Now that it's just a movie, He Yingyu already has a faint intention to catch up with her!

Of course, it just looks like it's going to catch up, it's just that it's just popular, and the influence of the role of the White Lady is still very terrifying, and it's definitely not something that a "savage girlfriend" can easily catch up!

It's just that compared with the white lady in ancient costumes, compared with Bai Yujing's lazy temperament, the savage girlfriend of modern urban romance films, and He Yingyu, a young girl with excellent appearance and great commercial value, will obviously give people a particularly red feeling!

In short, although the company has just started, it is still too difficult to be the first sister of the company's actors!

Not to mention anything else, the company's "Princess Huanzhu" is said to be filmed on the grassland for more than ten days, and it can be completely completed, and the actresses of that play, she has seen, are all beauties!

Not to mention...... As for the unclear close relationship between Li Qian and Bai Yujing, her status in the eyes of Li Qian, the big boss, is not something that can be replaced by anyone!

But when it comes to actors, it's much easier!

Just as Li Qian is the best at praising female singers as a producer, Li Qian, who is a director, seems to be the best at praising actresses? Anyway, so far, the most popular TV series and movies he has personally shot are all heroines! Although the male protagonist is also popular, he is not as popular as the heroine!

Therefore, the competitive pressure faced by Zhou Zhiyu is actually far less than that of himself!

Zhu Qiang is a strong competitor, he has a good play, he is low-key, handsome, and he is the kind of old classmate who has drunk wine together for four years with Li Qian, the big boss, and his friendship is extraordinary...... But he's alone!

The rest of them, not to mention a few who have just signed in, it is not their turn to take the position for the time being, and the rest, there are not even any decent actors in the company - Ming Hai is also an actor who has been in the company for a few years, but as of now, his most famous roles are also playing a second and third in the TV series!

Qi Baoshan in "The Legend of the New White Lady", Zhou Yumin in "Meteor Garden".

It's also very popular, but it's not the kind of drama that carries the show!

So in He Yingyu's opinion, Zhou Zhiyu has a great advantage!

It's just that this guy seems to be even more low-key than Senior Brother Zhu Qiang!

…………

After thousands of choices, in the end, Zou Wenhuai He Yingyu took over several advertising orders.

A shampoo brand, a cosmetics brand, and a sportswear brand co-endorsed by her and Zhou Zhiyu - all of them are signed for two years and cost millions of dollars a year!

Of course, these advertisements together are not as good as the list that I just talked about a few days ago!

The national endorsement of the "Dynamic Youth" sub-brand launched by China Mobile Communications Group last year!

This endorsement has been talked about since last year, and at the beginning, the other party was extremely fond of Li Qian to make this endorsement, and offered a sky-high price for it, and as long as Li Qian is willing to write a promotional theme song for the sub-brand of "Dynamic Youth", the other party is also willing to give a sky-high price!

However, Li Qian refused the brand endorsement without even thinking about it. When it comes to writing songs, he verbally agreed, and promised that when he released his next solo album, he could consider writing one.

So, since Li Qian agreed to the theme song, with Li Qian's status and level, the other party would naturally rather wait than find someone else. But the matter of image endorsement, the two sides have always maintained contact - after Li Qian is unwilling to take it, once people retreat to the second, there are many options for a while, after all, it is difficult to find someone who has the same level of influence as Li Qian and can also represent the word "youth", but there are still many suitable candidates in the domestic entertainment industry who are slightly inferior to him.

But Minghu culture is unwilling to give up such a big list, Zou Wenhuai has recommended Liao Liao, Xie Bing, Wang Jingxue, it is really not possible to go on the rose power together, but in the other party's opinion, Liao Liao's image positioning is mature, coupled with the blessing of the international fan, it is a bit high-end, which does not meet the age positioning of the "dynamic youth" directional radiation crowd, the rose power is acceptable, but the price...... The other party is reluctant to go out so high!

gave Li Qian the endorsement fee, at the beginning he said that he was 20 million a year, Li Qian said that he was unwilling to accept it, but the other party didn't even hesitate, and directly shouted to 30 million a year, and directly signed it for three years!

Just rushing to this posture, Zou Wenhuai knew that as long as Li Qian was willing to accept it, the price would still be discussed!

But if you give the rose power, talk about it, and the other party will give it up to 40 million in three years! I can't talk about it for any more, and I also demand that this must include the right to use the theme song written and sung by Li Qian for "Dynamic Youth" for an unlimited number of times and for an unlimited time. Moreover, the other party also has an additional clause, that is, within one year after the contract is signed, Rose Power must re-form a group and release an album, and the national sales within one year must not be less than 10 million copies!

Zou Wenhuai was very unhappy, he felt that the power of roses had to be worth at least 50 million in three years!

As a result, the negotiations were stalled for a while!

But over the years, the sudden popularity of "My Savage Girlfriend", the young partners of Zhou Zhiyu and He Yingyu, especially He Yingyu, established their image of "pure spokesperson" and "national goddess" almost overnight, which made the other party feel moved all of a sudden!

So, it was an instant hit!

Two years, 40 million endorsement fees! The other party has the right to renew the contract for one year at a price of 20 million per year!

It's so easy, everyone sits down and drinks a cup of tea, and it's done!

No way, who made them really popular now!

In less than three weeks after its release, the box office of the movie has exceeded 100 million, and as of last weekend, the movie has been released for a total of four weeks, a total of 27 days, and after successfully winning the first place in the weekly box office list with a box office of 22.81 million in the fourth week, the cumulative total box office has been as high as 135.98 million!

It can be said that next week's breakthrough of 150 million is not a problem at all!

That is to say, in the past less than a month, more than 10 million people across the country have watched this movie!

And then, that number could increase by 12 million, or even 15 million!

And the survey shows that among the more than 10 million moviegoers, those under the age of 30 account for more than 83% of the total number, and those under the age of 25 also account for 47%!

What is this concept?

In today's China, the number of people who will go to the cinema to buy tickets to watch a movie is about 100 million people, but note that this is only in a broad sense, and among these 100 million people, at least more than half of them may not go to see a movie once a year! Only when a certain film is so loud that it seems that "it is impossible to watch it" and "it will be regretful if it misses it" can many of them go to see it! Otherwise, it is about when they suddenly remember that they will go to see a movie.

Therefore, these groups of people are actually accurate statistics and analysis data, which are not considered.

At present, the real movie audience in China, that is, the movie movie-goers in the narrow sense, and the movie lovers in the broad sense, are actually only about 25 million to 30 million people.

The annual national box office mainly relies on the tickets of these people to support the main line!

Among the main consumer groups of about 30 million, the growth group under the age of 30 accounts for less than half!

Well, the account is well settled!

There are a total of about 15 million main consumers under the age of 30 in the country, and there are as many as eight or nine million people who have gone to watch the movie "My Sassy Girlfriend", and it will soon exceed 10 million!

That is to say, more than half or even more than sixty percent of the youngest and most growing young people in China have watched "My Sassy Girlfriend"!

There are even four or five million of them, who are still under the age of 25!

Basically, it can be said that the more than 10 million moviegoers of "My Sassy Girlfriend" are the de facto supporting force of the entire domestic entertainment industry - they are young, they are more willing to consume cultural and entertainment products than the previous generation, and they also have a certain demand for cultural and entertainment products, and most importantly, they can afford to consume!

Then, there is no doubt that they have now begun to be, and will be the mainstream of the entire domestic society!

Occupy them, and at least occupy the top of mass consumption for the next five to ten years!

Not to mention, in the case of the diffusion of influence, this group of people who are holding the right to speak in the initial stage of the surging Internet era have a strong influence on every age group up and down!

Why is Li Qian's influence so great, and why is he so valuable in the eyes of advertisers?

Why is there several domestic movies that break 100 million every year, and there are actors who suddenly become popular every year, and rookies in the music industry are also emerging in endlessly, but just a pair of rookie actors like Zhou Zhiyu and He Yingyu, who have just become popular for a month, can quickly become popular to this extent?

Here's why!

…………

Half past nine in the morning, Suncheon, Asia Center, Asia Center Hotel.

Hundreds of journalists, long guns and short guns.

The general manager of China Mobile Communications Group, together with Qi Jie, the general manager of Minghu Culture Company, officially signed the contract in front of hundreds of reporters' cameras and camera lenses, under the almost blinding capture of the flash!

Then, the leaders of both sides left the scene, and Zhou Zhiyu and He Yingyu, who had been standing behind the leaders, stepped forward and accepted interviews with reporters -- they instantly became the only focus of the audience.

The big hit of the movie represents the rise of influence, and the advertising list represents the realization of influence.

This is the path that every star will definitely take.

And a large advertising endorsement that has both influence and reached a certain income price point, to a certain extent, is not simply a matter of influence monetization.

A company like China Mobile Communications Group, like a big order of 20 million a year, represents not only money and income, but also China Mobile's advertising will promote and promote your image.

What is a coffee position?

There are forced coffee positions, influential coffee positions, word-of-mouth coffee positions, and commercial coffee positions!

But all the coffee positions are added together, and if you want to say that the number one must be piled up, it must be made of real money!

The reason is very simple: if you are not at that level, other advertisers will not be willing to throw so much money at you!

There are very few people who can make exceptions to this truth.

At present, there is only one Li Qian in China, who never accepts advertisements, endorsements, shows, or even shows his face, and is still able to maintain the existence of a top coffee position!

And now, the winning of the single endorsement of "Dynamic Youth" means that Zhou Zhiyu and He Yingyu, the newcomers in the film industry, have officially become important young actors in the domestic film and television industry!