According to the traditional definition, the concept of the film industry includes two parts: the film production industry and the film distribution and projection industry.

Among them, in the film production industry, the production of films and the auxiliary industries that provide services for films, mainly cinema lines, are two subdivisions of the production industry.

The film distribution and screening industry refers to film distribution services, which are mainly based on cinema chains or films, and connect film production enterprises with general consumers through a series of intermediate links such as film publicity and release.

In the current market environment, with the integration of entertainment industry resources, movies have long been not only the economic benefits of movie theaters, but have developed into a large film industry composed of industrial chain and derivative industry definition, industrial chain and derivatives.

This big film industry requires collaboration and interaction between all walks of life, including: financing and planning - film services - production - distribution and marketing - screening theaters - film product development / TV station / video on demand / DVD sales / TV series copyright development ......

That is, in addition to the core part of the integrated process of film screenwriting, production, distribution, and screening referred to in the traditional definition, it also includes the front and back end of the film industry chain.

The front-end refers to film financing, and the back-end refers to diversified post-film products, including movie audio-visual products, games, CDs, movie commercials, pay-TV channel broadcasts, etc.

With so many diversified products, the film industry has gradually become the core of the entire cultural industry, providing rich resources and economic impetus for the star economy, tourist attractions, audio-visual industry, advertising industry, service industry, game entertainment industry, etc.

As a result, the film industry has become a big film industry, and the film economy has become a "big movie economy".

This movie model, Hollywood has already played through.

This is an advantage as well as a disadvantage.

The advantage is that Hollywood can lead the crowd and is the kingdom capital of the world film industry.

The disadvantage is that the market is saturated and the growth potential is lost.

This is best illustrated by the box office market, which has seen a 20% increase in box office revenue in North America over the past five years.

Overseas markets ...... gains Up to 48%!

This is still in the case of the Chinese market not working.

It also shows that the development speed of the overseas film market is far greater than that of Hollywood.

This is the main reason why New Global will strive to develop the smart industry after opening up the upstream, midstream and downstream of the film industry chain.

The development of the overseas film industry is unstoppable, and in order to maximize the benefits of New Universal in the rapid development of the film industry, it is not only necessary to make films that satisfy the appetite of global movie fans, but also to provide film-related services for overseas film companies, and then obtain a commission.

Let foreign film companies work for New Universal.

As long as New Universal can take advantage of its technological advantages and resource advantages in Hollywood, it will open up the handover and exchange of film companies at home and abroad, and become a platform-like organization.

New Global can firmly control the resources at both ends, big data analysis, and then maintain the industry-leading advantage.

New Universal's Netflix, Dolby Laboratories, imax, Imdb Database, Rotten Tomatoes, and even the newly founded website Facebook, as well as Avid Technologies, LP Media, and THX, which are trying to acquire, are all aimed at creating this kind of intermediary movie platform.

Not just to serve fans around the world, but also to film companies around the world.

Firmly grasp the dividends of the rapid growth of the global film market!

Avid Technologies and LP Media are well known to say that the combined valuation of the two companies is between $1.2 billion and $1.5 billion.

In contrast, THX companies, which have the smallest market share, are the most difficult to get their hands on.

The reason is simple, THX is a subsidiary of Lucasfilm.

To this end, taking the opportunity of the world premiere of "Pirate League 2: Soul Coffin", Donn specially pulled George Lucas to a separate lounge.

"Donn, I like the first part of "Pirate League" very much, Tim Burton's style is very distinctive, and with Johnny Depp's performance, it can be said that they complement each other. Not enough for this second part...... Is that director Gore Verbinski okay?"

The film hadn't even started to be screened, and George Lucas was inevitably a little worried.

I'm afraid that Don chose a rookie director Gore Verbinski, who is not very famous, and messed up this big project.

Don En smiled: "Don't worry, the era of movies has changed, especially after the establishment of Hollywood industrialization standards, the position of the director of commercial films is far less important, he is the assembler of assembly line products, and there are no technical barriers." Tim Burton and I are also the producers of this film, and with us in check, there are no problems with the film. ”

George Lucas nodded.

As for the theory of the film industry, I am afraid that no one in the current Hollywood industry can compare with Donn.

It's just that Don's words made him feel uncomfortable.

Who is the director of a commercial film...... It doesn't matter anymore?

This is also too demeaning to the role of the director!

Donn explained, "Of course, original works still need a strong director to control the style and film style. Like Marvel's movie, "Pirate League", a film series with a strong brand and has formed its own characteristics, can also be decent if you put a fresh graduate of the directing academy on it. ”

George Lucas's face darkened.

Isn't Star Wars Episode III: Revenge of the Sith, the kind of movie series with a strong brand that Donn calls it?

However, this is indeed a piece of his heart.

When filming "Star Wars Prequel 1", the director was Donne, and then it was a box office hit, with a box office of $580 million in North America and $1.18 billion at the global box office.

It is the second film in history to exceed $1 billion at the box office after "Titanic".

As a result, when it came to "Star Wars Prequel 2", it was George Lucas as the director, and the box office performance was not satisfactory, with a North American box office of $300 million and a global box office of $650 million, almost halved.

Still making a lot of money, but nowhere near the heights of Donn.

At the time, many critics also criticized him, believing that he was outdated, and his narrative technique and expression were too rigid compared to emerging directors such as James Cameron, Peter Jackson, and Done Walker.

With Don's level of conversation, of course, there would not be such an obvious verbal loophole that would cause the other party to be unhappy.

Then there is only one reason, he did it on purpose!

"Do you want THX?" said George Lucas, aware of Donn's intentions.

Donn smiled, "George, if I'm not mistaken...... You're 60 years old, aren't you? Your achievements are unparalleled, and the Star Wars and ILM you've created are the jewels of Hollywood, and you can retire with peace of mind. ”

In fact, the current George Lucas is in a state of semi-retirement.

He just doesn't have to make Star Wars Prequel 3 for him to get busy.

"Star Wars Episode III: Revenge of the Sith will be my last movie. "George Lucas is also self-aware, and his greatest talent is not filmmaking.

"What about Lucasfilm?" Donn's eyes burned.

George Lucas laughed and said, "What? Could it be that your idea is not just THX, but the whole of Lucasfilm?"

"Can't you?"

"Seriously?"

George Lucas looked serious.

Donn smiled: "George, I remember I told you a long time ago, right? Pixar was the animation department of ILM back then, and was later bought by Steve Jobs. Now, Pixar is already an animation studio under New Universal, is it ...... You don't want Pixar and Lucasfilm to be a family again?"

George Lucas nodded, then shook his head again, "Donn, now is not the right time. You should know that before the release of Star Wars Prequel 3, it was impossible for me to talk about any M&A deal related to Lucasfilm. ”

Donn expressed understanding, "George, I can reveal a little secret to you. If nothing else, New Globe will be ...... next year It will be available in the following year at the latest. ”

"Oh, really, congratulations?" said George Lucas.

Don looked at him strangely, "Don't you want to get involved?"

As we all know, with the strength and potential of New Globe Group, listing is equivalent to an explosion of market capitalization!

If New Globe Group can complete the acquisition of Lucasfilm before going public, George Lucas will definitely be able to get a large stake in New Globe Group.

Wait until after the launch...... He would be the second richest celebrity in the nation after Done Walker!

Right now, the list of the richest celebrities in the United States is probably -

Done Walker, $61.5 billion;

Steven Spielberg, $2.2 billion;

George Lucas, $2 billion;

Oprah Winfrey, $1.7 billion;

Michael Jordan, $900 million;

David Corfield, $760 million

Tiger Woods, $600 million......

Once George Lucas can participate in the listing of New Globe Group, his personal net worth will be doubled, and it will not be a problem at all!

Unexpectedly, George Lucas said firmly: "Until the dust settles on "Star Wars Prequel 3", I will not start any negotiations, I'm sorry, Donn." However, you're an old friend of Star Wars, and if possible, someday in the future, I'll give you the series. ”

The failure of "Star Wars Prequel 2" once made him disheartened.

"Star Wars Prequel 3" will be his last personal film.

He doesn't want any outside interference, he wants to make this movie well.

With his current net worth, wealth is just a number, and he can't spend it at all.

How much difference can it make if it's $2 billion or $4 billion?

As long as "Star Wars Prequel 3" can be successful, when the time comes, even if Lucasfilm is sold to New Universal, can the price still be low?

You know, a tattered Silkwood animation studio, Disney can offer a sky-high price of $2.2 billion.

Don bowed his head slightly, and then smiled, "Let's go, let's go to the movie, "Pirate League 2: Soul Coffin" is about to start, I have a hunch that this movie is ...... It's going to be a big hit!"

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