At the end of the year, the good drama in the Chinese film industry has finally begun.

On November 29, the blockbuster film 1942 was released nationwide, making the 20112012 New Year's file come ahead of schedule, which announced the official start of the longest New Year's file battle in history.

This year's Lunar New Year stall lasted 78 days from November 29 to February 14 of the following year, which can be called the longest in history.

The reason why the Chinese New Year stalls in China can occupy such a long cycle is because the Chinese people not only have the habit of Christmas and New Year's Day, but also the more important Lunar New Year is also an irreplaceable first-class festival, and with the Valentine's Day on February 14, the Chinese New Year stalls in China have gradually formed a super long schedule that combines major festivals in the East and the West.

However, even if this year's Lunar New Year stalls are so long, this year's Lunar New Year stalls in Huaguo are not as hot as in previous years.

On the occasion of this year's Chinese New Year, the Youth School directed by Ang Lee bore the brunt, released on November 22 and offline on December 24, although the total box office exceeded 570 million, it was not particularly outstanding.

The 1942 directed by Feng Xiaowan came into contact, was released on November 29, and went offline on December 23, with a cumulative box office of only 359 million, which can already be said to be a box office fiasco.

You must know that this is the first time that Feng Pants has failed at the box office in so many years of his directing career, and it is no wonder that he will wash his face with tears all day long.

Fortunately, the Thai embarrassment directed by Lin Xiaoguang was released from December 17, and as of December 24, in just eight days after its release, the cumulative box office of the movie has exceeded 421 million.

The birth of Thai embarrassment finally made the film market in 2012 start to be lively, this comedy film with an investment of about 80 million yuan, the cost was recovered within two days of release, and the box office was as high as 300 million in 6 days of release, and it began to stage a box office miracle in the history of Chinese films.

There are many so-called popular people, because Lin Xiaoguang's Thai box office surpassed Feng Xiaotank's 1942 for the first time, which also made Thai embarrassment a topic of conversation among the audience recently.

Whether it's the media or the audience, everyone wants to know, what makes a mid-budget film a "blockbuster of the year"?

December 25th.

Shenzhen Huaxing Cinema.

The main creative staff of Thai Embarrassment accepted an interview with the local media.

"May I ask Director Lin, what do you think of the box office popularity of Thai embarrassment in the film market?"

Faced with the reporter's question, Lin Xiaoguang coughed twice first, and it was obvious that the high-intensity propaganda for many days almost made Lin Xiaoguang tired.

After a pause, Lin Xiaoguang said: "Very surprised, I really didn't expect that the audience would be so hungry, and I didn't expect the film to be so popular and the box office to be so good, I didn't expect it." ”

"Director, did you predict that the box office would exceed 1 billion? Do you think this goal can be achieved?"

Lin Xiaoguang said without thinking: "Of course you can, 1 billion is definitely no problem, I have already said it." ”

In this situation, Lin Xiaoguang's remarks at this time did not make the people present feel unbelievable, but as if it were taken for granted, because now everyone has understood that Lin Xiaoguang is not grandstanding, and this movie is creating its own box office myth.

If nothing else, Thai embarrassment will win 50 million box office on Christmas Day with 50 films, and the total box office of Thai embarrassment will likely exceed 500 million.

The fiery momentum of Thai embarrassment has not slowed down, and the upcoming New Year's Day holiday in a few days is a critical period for the final word.

Subsequently, Lin Xiaoguang summarized the reasons for the good box office in Thailand in one sentence.

"Because our film captures the audience's viewing experience, the film is fast-paced, the audience does not spend a minute to wander when watching this movie, the film has no urine spots, the genre is clear, and the story is very complete. ”

"When I was a kid, I loved watching movies like Tiger's Mouth, and every minute was good. That's why I wanted to shoot with that feeling when I was shooting......"

"May I ask Director Lin, what do you think of Director Feng's box office failure this time?"

These days of roadshows, it is not the first time that Lin Xiaoguang has heard reporters mention such problems, and he also has to face reporters and talk about 1942.

"Don't compare my film with Director Feng's film, 1942 also has practical significance, it is a thoughtful film, in front of Director Feng, I am still a relatively new director, a middle school student, Director Feng's 1942 took 18 years, it was very difficult to shoot, very remarkable. ”

At this time, Xu Zheng, who was standing next to Lin Xiaoguang, also echoed: "The director is right, a good box office does not mean anything, don't use the box office to measure everything, there are many great movies that are not very good at the box office." ”

Even if Lin Xiaoguang and Xu Zheng don't want to get involved in right and wrong, sometimes, there will still be right and wrong who take the initiative to come to the door.

For example, Wu Xiaosu, a professor and writer at the School of Literature of Central China Normal University, wrote an article a few days ago to bombard Thailand on the Internet, believing that the film is a bad demonstration of the current cultural industry.

Wu Xiaosu also said in the article that the reason why Thailand, which has no aesthetic value and artistic content, has won so much box office is because the level of national appreciation is low to a certain extent, and such movies are meaningless for the improvement of national quality, and even have a negative impact.

"Thai embarrassment is a typical three-vulgar movie, vulgar, vulgar, and kitsch!" Xiao Su even pointed out that Thai embarrassment actually represents the two bad tendencies of current Chinese films, "cheap" and "showing off wealth".

When he heard the reporter mention this issue, Lin Xiaoguang scoffed and said: "When I see this statement, I know why there is such a word, called professor." ”

"Because after everything becomes an event, there will be so-called professors who come out and talk crookedly. ”

"In my opinion, this kind of professor is full of food and has nothing to do!"

"I hope that with the attention of this film, it will bring more possibilities to the audience, investors and peers. And don't have bad emotions because of the good of this matter, or all kinds of trouble, all kinds of suspicions, I don't think these things. ”

"In addition to Professor Wu, there are also many netizens who think that Thai embarrassment is meaningless for the improvement of national quality, what do you think about this?"

Lin Xiaoguang said angrily: "I don't think it's up to me, him or anyone to decide, one thing itself will have its fate and direction, but at least, I want to pack myself up on the right path." ”

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