Chapter 186: Slap in the face 02
Moreover, "Qi Meng" and "Best Friends" have so many similarities, which is enough to attract netizens to the cinema-
First, both are commercial films.
Second, the investors of both films are Jin Youqian, and the name Jin Youqian represents word-of-mouth and quality.
Third, both movies have the participation of Song Wan, and Song Wan is by no means a vase.
Fourth, Zhao Qing and Qian Fu both belong to the top directors in Kyushu, and the effect shown in the film is definitely a supreme visual enjoyment.
……
Although the fourth point is still up for debate, just the first three points are enough to make the audience walk into the cinema with anticipation.
If you can take advantage of the residual popularity of "Qi Meng", no matter what, the box office of "Girlfriends" will not be too ugly.
But this kind of behavior of rubbing other people's popularity itself has a sense of "showing weakness", which can actually be said to be an insult to a director of Zhao Qing's status.
So Zhou Qi was very puzzled, and he was also worried about whether Jin Youqian forcibly promoted the file despite his friend's wishes.
However, Qian Fu shook his head: "Zhao Qing called me and asked. ”
"Ask you?" Zhou Qi frowned, "What do you ask?"
Qian Fu thought about it and looked a little strange: "Ask me, ask me if I mind being rubbed off by him." ”
Zhou Qi was directly dumbfounded: "Lao Zhao, this is ...... Broken jar broken?"
He didn't react at first, but after thinking about it carefully, he understood the helplessness behind Zhao Qing's question.
Qian Fu's expression was a little ugly: "He likes to make commercial films, but the box office is always weak, Mr. Jin's opportunity is likely to be the last chance he can grasp, if he pounces again this time, no one will take money to make commercial films for him again." ”
Perhaps, he will be affected to a certain extent if he goes back to make literary films.
Word of mouth is the most important thing for the director-
Literary films look at the award rate of movies at major film festivals, and commercial films look at the return of movies at the box office.
But most directors will only make one of the big genres, so it is enough to ensure that the film they make will win awards or win at the box office.
As long as this is done, there will be a large number of investors begging them to make a movie with money in their hands.
However, a director like Zhao Qing, who is making movies of both genres, needs to take care of both-
To make a literary film, you must win some awards, and to make a commercial film, you must get enough returns at the box office.
Otherwise, it is easy to fall from the altar.
Although everyone knows that Zhao Qing's level in these two types of films is completely different, this does not mean that others will not question Zhao Qing's ability to make literary films because of his failure in commercial films.
For example, the old farmer grows vegetables -
The old farmer's ability to grow cabbage is the best in the village, but he is also growing cabbage, but the cabbage he grows always fails. In such a situation, people still think that his ability to grow cabbage is also the best?
No, because the Chinese cabbage he planted failed to harvest, so people can't help but wonder if his cabbage is still not the best.
It can be said that if it weren't for Director Zhao's talent in literary films that had already been deeply rooted in the hearts of the people, no one would have suspected that all the literary films he made were made by gunmen.
In fact, after Zhao Qing's third commercial film hit the streets, many viewers have already questioned his directing level.
Some radical fans who were disappointed in Zhao Qing even shouted on the Internet, telling him to go back to making literary films, lest no one even watch the literary films made in the end.
If it weren't for Zhao Qing still maintaining the tradition of one literary film for two years, and each literary film could win at least one heavyweight trophy, it is estimated that his sunspots would have spread all over the Internet.
But even so, Zhao Qing's investment in commercial films is extremely difficult to get.
Even his original cooperative company broke up with him directly because he insisted on making commercial films-
would rather give up the income from the trophy than take the money to make a literary film for Zhao Qing.
Zhao Qing was in an embarrassment.
Zhou Qi obviously knew Zhao Qing's current situation very well, so he was even more worried......
"It's really not Mr. Jin who forced him to raise the file?" Zhou Qi looked anxious.
Qian Fu shook his head again: "Lao Zhao said that although Mr. Jin made this suggestion, he also said that if he is resolute, Mr. Jin will not go against his wishes, and will still release it according to the original schedule." ”
It was Zhao Qing who gave up by himself.
Moreover, the promotion of commercial films is originally all-encompassing. Qian Fu smiled, "If Lao Zhao had such an ideological consciousness before, how could his movie box office not be like that." ”
Zhao Qing's movies are not of bad quality, although they can't maintain the pleasure of watching commercial films because of that strong sense of disobedience, but the rhythm and story of the movie itself are the top level in China.
Even if you can't make a profit, at least you can get back to your roots.
But precisely because his propaganda can't keep up-
Even if his original cooperative company helped to promote it, he would be bound by Zhao Qing with various terms.
But if a commercial film wants a box office, it is to promote!
Literary films are trophies that drive the box office, and commercial films, if they want to have a box office, they can only publicize and publicize overwhelmingly.
In fact, if "Qi Meng" hadn't caught the hot car of "Stars" and "Acting Masters", the box office of more than 8 billion would have been just a delusion.
Qian Fu is a commercial director, and he has never been afraid to use the methods commonly used in commercial films.
But Zhao Qing, although he likes commercial films, is very taboo to use the means of commercial publicity in movies.
Zhou Qi was stunned, and said in an unclear tone: "He has learned to be obedient." ”
He sighed.
Anyway, "Best Friend" was released.
Song Wan got the news earlier than everyone else, probably earlier than Zhao Qing.
When the major theaters unanimously decided to postpone the release of "Qi Meng", Jin Youqian decided to raise "Best Friend" to the file.
At that time, the later stage of "Best Friends" had only just been completed, and the publicity plan had not yet been perfected.
"Have you asked Director Zhao's opinion?" Although Song Wan didn't know Zhao Qing 100%, he also knew that he would never agree to Jin Youqian's proposal.
Even if she used a questioning tone, she was very sure of the answer in her heart.
And the facts were not as she expected, but Jin Youqian did not ask Director Zhao for advice.
But Jin Youqian didn't think this was a problem at all: "Whether I ask or not, the final result must be the same." ”
Jin Youqian said it more firmly than her.
Song Wan asked rhetorically at the time: "How do you know Director Zhao's choice? He has never ...... before."
"You also said that it was before. Jin Youqian's voice was faint, inexplicably, which made Song Wan have some thoughts of wanting to fight him.
That's exactly what she thinks in her heart-
"I don't think Director Zhao will follow your ideas. ”
It may be that her tone is a little rushed, Song Wan was stunned when she found Jin Youqian's expression, as if she didn't expect her to be such a tone.
He seemed to want to explain, but frowned, but still insisted on his claim: "He will agree to my proposal." ”
Song Wan had already realized the abnormality of her temper at that time, so she endured it and did not speak.
Jin Youqian may have seen her suppressed anger, and her tone was a little flustered: "If this movie can't be profitable, no one will invest in his commercial films in the future." It may even affect his investment in literary films. ”
Even if Zhao Qing has a deep love for commercial films, it is impossible for him to use the money he earns from making literary films to make commercial films-
Although most of the films that Zhao Qing likes to shoot are low-budget youth and crime movies, according to the box office earned by his previous commercial films, he may make three or four movies and wipe out his family.
The most important thing is that even if he shoots it, it is likely that no theater will be willing to release his commercial film again.
Businessmen, profit first.
No one wants to put the opportunity to make money to release a movie that is destined to make no money and no way to make fame.
So no matter how you look at it, "Best Friend" is Zhao Qing's last chance to continue commercial films.
Jin Youqian carefully explained these truths to Song Wan, but she frowned and refused directly.
Then half a month later, she was directly slapped in the face by Zhao Qing himself-
Jin Youqian just mentioned it again, and didn't even repeatedly emphasize trying to persuade him, Zhao Qing directly agreed to Jin Youqian's plan to raise the file, and was willing to hand over the publicity to Imperial Capital Entertainment.
Song Wan: "......" face hurts so much.
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