Volume III, Section 9 Circulars

Without the help of Dongfanghong Group, it may be much more difficult for him to arrange his future, which is the most difficult point for Sha Zhengyang.

At the beginning, he was reluctant to leave Yintai, because he could not cultivate Dongfanghong Group, especially with the help of its abundant cash flow, to do some things that he had never thought of in his previous life, but after seeing it in TV, network, newspapers and other media, he was suffocated.

But now that he is gone, can the giant ship Dongfanghong still follow him like he did when he was at the helm?

Ning Yuechan, Jiao Hong and Gao Baishan, and even Gao Changsong, Yang Wenyuan, and Pan Zhonggui behind them, will they trust themselves as always?

Yes, he still has some influence on Guo Yeshan and Sang Qianwei, but this is far from enough, the influence of the two of them in Yintai County is still far behind, far from enough to influence the intervention caused by the Dongfanghong Group when certain decisions may bring some risks.

The problem is that I don't have that much time to cultivate resources that I can use anymore.

Walking on two legs, once one leg is lame, it will immediately form a huge constraint on the future strategy, and he cannot be abandoned anywhere.

But in the face of the leapfrog promotion from the deputy department to the deputy department, it can greatly make up for the shortcomings in this area and save several years, Sha Zhengyang can't refuse, he can only accept it, but now it is inevitable that there will be a shortcoming in the other leg.

I have more than enough heart, but not enough power.

If it is a private enterprise, it may be better, but in the current climate, private enterprises will always be constrained by various factors, and although township enterprises are not as favored as state-owned enterprises, they are after all collective enterprises and can be regarded as part of the public-owned economy, and they are much more flexible than state-owned enterprises in terms of mechanism.

There are pros and cons, and this is also a helpless thing.

"Thunder, how is Huafeng Electric here?" Sha Zhengyang retracted his thoughts, instead of envying the fish in the abyss, it was better to retreat and close the net, but the thunder side was too weak, and Huafeng Electric was subject to the development of bottled water, which was too slow.

"It's okay, we have started to stock up on full production, and the advertising side is also starting to prepare, and it is expected to be on the market in July. Lei Ting replied casually: "There are already some markets for bottled water in Nanyue, and I have sent some goods to Nanyue to test the water, anyway, the market in Hanchuan has not yet been done." ”

"Well, you'd better stock more, the market in Hanchuan is not small, once the bottled water market is fully rolled out, you have to keep up with Hanchuan here, and according to my judgment, it is estimated that the bottled water market will be in full bloom within two years, and you also need to make a fuss about the diversification of the specifications and quality of water dispensers." ”

Sha Zhengyang's reminder made Thunder quite moved, "Do you think these two specifications are not enough now?"

At present, Huafon Electric has launched a water dispenser is a kind of desktop type and a vertical cabinet type, the desktop type is cheaper, and the price of the vertical cabinet type is slightly more expensive.

"Market segmentation is a matter of time, it is best to prepare in this area as soon as possible, in order to meet the market challenges, the Pearl River Delta and the Yangtze River Delta region of enterprises to imitate the ability and capacity to improve the speed you should know, once they perceive the huge market, half a year may be able to emerge dozens of hundreds of similar enterprises, then how do you compete with them?"

Sha Zhengyang felt that he had less time to ask about Huafeng Electric's side of the matter, and now it seems that Lei Ting did not realize the pressure of market competition, and he underestimated the speed and ability of the domestic market to follow the trend.

"In addition to advertising positioning to highlight brand value, it is more important to launch more competitive products in the market, such as a richer product line, can you consider adding refrigeration functions?"

Lei Ting frowned, "We have also considered the refrigeration function, and even the process design drawings and samples have been taken out, but it involves the need for compressors or semiconductor refrigeration, and the cost of using compressors will increase significantly, while the refrigeration effect of semiconductors is not good, I am afraid that the market reaction may not be good." ”

"You think wrong, the launch of high-end water dispensers has two major benefits, one is to establish their own brand positioning, and Dongfanghong Guojiao 1949, although expensive, and limited sales, but the entire Dongfang Red wine industry of all kinds of liquor pull is obvious, when it comes to Dongfanghong, everyone subconsciously thinks of 268 yuan a bottle of Guojiao 1949, then I can't afford to drink, but you can also drink other Dongfanghong wine, this is a psychological advantage,......"

Sha Zhengyang's words made Lei Ting ponder.

"In addition, you also underestimate the high-end market of water dispensers, you should take into account the main public market, this kind of hundreds of a water dispenser with a refrigeration compressor may not be large in the family market, but not necessarily in the public market, this kind of official consumption is not sensitive to price, more than a few hundred can not affect the needs of leaders, and a leadership office has, which means that other leadership offices also have, the demonstration effect is very strong. ”

"As for semiconductor refrigeration, it belongs to the mid-range market, you can also try, according to the situation to decide, I think it is absolutely necessary to make a fuss about product segmentation, especially in the future market competition is becoming more and more fierce, you must establish your own brand positioning,......

Lei Ting smacked his lips and searched, I have to say that Zhengyang's brain is easy to use, and the angle and depth of thinking about problems are more thorough and profound than ordinary people.

If the director of a unit has it, the other deputy directors shouldn't have it? It's just a few hundred yuan a piece, or office supplies, and it is reasonable to reimburse the public expense, how big of a deal?

Roughly calculated, just a Hanchuan province is amazing, if you can open the market, how big a market should it be in the country?

"Thunder, let me tell you a truth, don't be afraid to invest in product research, products like electrical appliances, itself is updated and iterated very quickly, you can only maintain the continuous investment in research and development of new products and new processes, in order to maintain their competitive advantage, which many people are not aware of, or do not realize how important it is, the more you go back, if you want to be the leader in the market, then the investment in scientific and technological research and development must not be less, especially once foreign products come in the future, you want to compete with others, then you must have confidence in this regard。 ”

Lei Ting was brainwashed by Sha Zhengyang.

However, this time Sha Zhengyang gave him a deep impression of his advice, especially Sha Zhengyang resolutely and affirmatively mentioned the importance and necessity of investment in scientific and technological research and development, even many years later, he still remembers the advice he gave Sha Zhengyang on this Lexus GS300.

In the car, Sha Zhengyang and Cao Qingtai talked on the phone and informed each other of their decision, and Cao Qingtai gave encouragement and support.

Sha Zhengyang knew that his decision would definitely attract many people's confusion and opposition, but he had already made a decision and would not change it, as for some problems that need to be solved, they can only be dealt with in other ways.

"Go to Wanzhou?!" Jiao Hong, Ning Yuechan and Gao Baishan were all surprised in disbelief, "Zhengyang, what do you think?"

"I didn't think much about it, I just wanted to do something, I was also doing things in the Economic Development Zone, and I was also doing things in Wanzhou, I think maybe I had more opportunities in Wanzhou, well, starting from scratch, it's more interesting to do." Sha Zhengyang also estimated that they couldn't understand.

"But when you leave Handu and go to Wanzhou, you always feel as if you are challenging yourself, is this necessary?" Jiao Hong frowned, "Wanzhou is too far away." ”

"The impact is not big, that is, there is less time to come back, but now the communication facilities are very convenient, and you can talk on the phone at any time." Sha Zhengyang smiled and said: "There's no need to be so nervous, you are doing a good job now, and Dongfanghong Group will definitely be able to reach a new level this year." ”

Gao Baishan had a bitter face, he was now in pain and happy.

The big sale of Nature's mineral water made Nature's water industry an instant hit, and the market of the entire Hanchuan and several surrounding provinces has been stirred.

Now with the help of CCTV advertising, Nature's mineral water has become popular inside and outside the Great Wall, which has also triggered the mineral water giants in southern Guangdong to start catching up and begin to compete for the market in the north.

"Zhengyang, do you think we can also build a mineral water plant in Wanzhou?" Gao Baishan asked suddenly.

"Oh, send me political achievements?" Sha Zhengyang laughed, "No, right? In the past, it would not be my turn to worry about this kind of thing." ”

"No, not exactly, in fact, I was already thinking about it when you went to the Economic Development Zone, judging from the current production capacity here, it seems that it can still meet the needs, but with the expansion of the market, this gap will gradually appear, this is a point, and more importantly, the transportation cost and pressure will be increasing. ”

Gao Baishan is no longer Wuxia Ameng, and he already has the momentum of a boss when he speaks.

"Wanzhou has a unique geographical location, is the number one city in Handong, is located in Henan, Hubei, Shaanxi and Han provinces of the intersection zone, and its territory in Fulong Mountain, Laojunling, Dabai Mountain are extremely rich in mineral water mountain spring water, there to build a mineral water plant, not only can cover the Handong region, but also can directly supply the market of Henan and Hubei provinces, greatly saving transportation costs, but also reducing the pressure on our production capacity. ”

Shibei was impressed for three days, Sha Zhengyang really wanted to look at each other differently, but he didn't expect Gao Baishan to be able to take precautions so early.

"Have you done all the investigations?" Sha Zhengyang sighed in his heart.

"Well, I went to Wanzhou at the end of May to investigate, but it's just a preliminary idea, I didn't expect you to go to Wanzhou, isn't this a godsend?" Gao Baishan nodded, "Of course, I think I'm afraid it's not just Wanzhou, I'm afraid that the Natural Hall also needs to go to other provinces and cities to select a site and build a factory, Zhengyang, you said before, this is a horse race, now we have strong funds, then we have to take this opportunity to attack and seize the market!"

It was originally a briefing, but it soon evolved into a business development seminar of Dongfanghong Group, which also diluted the parting emotions brought by Sha Zhengyang's departure from Handu.

Now is a good time for a group of people to start a business, for Sha Zhengyang to Wanzhou, they don't think it's a big deal, hundreds of kilometers, if you really want to meet, it's a few hours to drive, it's not a big deal.