The psychology of a human being naturally has the gene of admiring the strong.

This is the basis for the continuous progress and evolution of human beings for tens of thousands of years.

When China was in the Tang Dynasty, the four seas came to the dynasty because the Tang Dynasty at that time had indeed become the most advanced country in the world in terms of economy, politics, military and other aspects.

Therefore, the culture of the Tang Dynasty swept the world at that time.

As time passed, when the Europeans began to colonize the world with the Great Voyage, the First Industrial Revolution and the strong ships and cannons, they quickly conquered the whole world, and the conquered peoples, to a large extent, began to subconsciously follow the Western culture of the time.

The strong economic, military, and cultural expansion of the West has lasted for hundreds of years, and has always been the object of envy and yearning of people in various backward regions of the world, and even the cultural circles that should be the most stalky must mention how the West is - Hollywood's strength in movies, relying on the expansion of the United States in the economy, military, culture, and so on, in the final analysis, is still a small wave in the big wave of Western power.

This does not mean that Western culture is really leading across the board.

And in fact, the global popularity of American culture in the 20th century and the popularity of Tang culture in that year are actually the same as the roots - aside from the economic and political strength, just talk about the culture itself, the reason why it has become a global culture that everyone yearns for is precisely because it has a fairly strong inclusive and integrated culture.

Not to mention the Tang Dynasty back then, a country with multi-ethnic integration, and in fact, the United States is also a country with multi-ethnic and multi-cultural integration.

Such a country naturally has the best multicultural tolerance.

It is precisely based on this that Li Qian feels that as long as Chinese culture is well done and packaged well, it is fully capable of breaking into the American cultural market, not to mention becoming the mainstream, at least becoming an important part of American culture.

Of course, he is deeply aware that color discrimination and xenophobia, especially cultural xenophobia, will definitely exist, both in the United States and in Europe.

Therefore, transporting Chinese culture to the world is not something that can be accomplished overnight.

If it is said that from Liao Liao to the Four Great Beauty Bands, this form of music is actually just an active catering to European, American and Western cultures, then when the movie "Gourd Baby" arrives, it can basically be regarded as an attempt by him to export culture.

The storytelling routines and the basic values of the story are American, and of course, at present, American-style values can actually be understood as global values.

However, the aesthetic tendencies of the story, the oriental cultural genes in the vision, and the oriental and Chinese cultural speculations reflected in the whole story, etc., are all Chinese and Chinese culture.

To put it simply, it is neither enough to cater to domestic audiences, nor enough to cater to European and American audiences.

Therefore, Cao Zhan will have high expectations for this movie, but Li Qian has always been very sober, he knows that this animated film produced by Chinese filmmakers and animators in Chinese nuclear American skin, no matter in which market, is not the most mainstream culture, and theoretically speaking, it is unlikely to become a popular hit.

In fact, the box office of the film after the first week of its global release basically confirmed his point of view - but there are no absolutes in the world, and what is unexpected is that his acquisition of Columbia Pictures was sniffed by Wall Street reporters so quickly, and after a lot of media coverage, it quickly aroused a considerable degree of national attention and heated discussions.

As a result, the acquisition itself seems to have encountered a little difficulty, but "Gourd Baby" has been a blessing in disguise, and it surprisingly began to explode in the North American market!

Only got $32.46 million in the first week, but unexpectedly won $49.43 million in one fell swoop the next week, ranking second in the weekly box office list in North America!

And the box office accumulation in two weeks is added, and in thirteen days of release, "Gourd Baby" has already received a total box office of 81.89 million US dollars in North America - breaking 100 million is inevitable!

Even at the junction of 2003 and 2004, there are still very few films that can get $100 million at the box office in the North American market - for the vast majority of non-super production and big production films, the North American box office of more than 100 million is still regarded as an important watershed in the box office success!

There are several movies with a box office of over 100 million, and even movies with a few consecutive North American box office breaks 100 million, which is still the most important indicator to measure the box office appeal of a Hollywood superstar!

For animated films, a small branch of the film world, it is even more difficult to break 100 million at the North American box office - Hollywood's strong position in this regard is far greater than that of Hollywood movies as a whole, especially Hollywood's live-action films.

To put it simply, it is especially difficult for an animated film to sell more than 100 million in North America!

And if an animated film from China wants to exceed 100 million, of course, it is especially difficult!

And now, "Gourd Baby" is about to break 100 million!

Of course, in this week, in addition to the North American market, the film also showed a rebound against the trend in China's film market - there was even a post on the Internet suddenly, in which some netizens said, "The teacher mainly bought Colombia, and buddies can't help much, I just don't know if the money is enough, I'll help you contribute a few more movie tickets!"

And then, this post turned out to be a craze for the whole people!

"Let's all scrape together some money and help the sect leader buy Columbia!"

This has become a very fashionable phrase among young people!

So, in the second week of its release, the domestic box office of this movie was similar to that of North America, and it did not fall but rose, and many people went to watch the movie and contributed movie tickets completely to the psychology of "helping the leader", and after watching it, they thought, wow, this film is good!

Then, he'll call others to see it!

There are also a lot of young people, some of whom go to the second and third brushes by themselves, and some of them simply contribute one or two tickets a day willfully, and buy tickets directly on the ticket purchase channel of the newly opened QQ blog, but in fact, he doesn't go to see it at all.

Therefore, with such national support, the box office of the second week of this movie surpassed the box office of 1010.53 million in the first week in one fell swoop, reaching 1042.36 million!

Two weeks combined, as high as 252.89 million!

Coupled with the fact that the film has been screened in more than 20 other countries around the world, and this week it has been released in more than 20 countries, and by the end of the second week, its global box office has reached $263.49 million!

In particular, calculating the global box office, "Hulu Baby", which is being released in more than 50 countries around the world this week, actually ranks third in the world with a weekly box office of 143.76 million US dollars!

This achievement is the absolute first time in a domestic film!

And the achievements of "Gourd Baby" are secondary at this time.

Because with the sudden fire of "Hulu Baby", Minghu Culture is ushering in three important major events - the acquisition negotiation of Columbia, the acquisition negotiation of the Great Wall Cinema Line, and the movie peripherals.

Yes, it's movie merchandise!

China's film circle, even until the end of 2003, still has no concept of making movie peripherals, but on the Hollywood side, of course, Disney is the first to take the lead, they have always attached great importance to the sales of movie peripherals, and it can even be said that movies are one of their peripherals, their theme parks, souvenir sales and film production and release, it is difficult to distinguish who is whose peripherals. In addition to Disney, in recent years, the peripheral sales of films of other major film companies have also sprung up, and it has gradually become the most important development direction for major film companies.

However, for an animated film from China, as well as several other Chinese films that followed, Colombia is really not optimistic about the box office of these films in North America, so although in the discussion before the signing of the contract, because of the insistence of Colombian CEO Glen Char, the two parties added a clause on peripherals in the distribution agreement, indicating that in the films distributed by the two parties on behalf of each other, each has the right to become the other party's peripheral operator of the film under the same conditions.

For Colombia, of course, this clause is equal, but in fact, they believe that Chinese films are unlikely to sell well in North America, so the peripherals are almost worthless, and if they need to sell reluctantly, then they will hardly face any competition - the big toy manufacturers and distributors in the United States will not be able to see the peripherals of a few Chinese films.

And once his film is released in China, the conditions offered by major toy manufacturers are definitely impossible to give by the Minghu culture, which is not good at this!

Therefore, it seems to be bland, but in fact it is unequal.

But what they didn't expect was that "Gourd Baby" actually became popular!

An animated film with a box office of more than 100 million in North America, just think about it on your toes, and its peripheral sales must be extremely valuable!

Especially this cartoon from China, several very interesting cartoon characters have been designed, and they also have trump cards - those "little supermen" with small gourds on their heads that look particularly cute!

To paraphrase a word more than ten years later, they are so neat and tidy, and they are all "cute"!

And what's worse is that other movies and cartoons are generally one or several, generally no more than five important cartoon images, and even many movies mainly promote one image, but in the movie "Hulu Baby", there are actually seven of their Hulu baby characters!

Oh my God, seven gourd babies!

It's just cute when you put it together?

And the color of their clothing and the color of the gourd on their heads are different!

This is a sharp weapon in the hands of the parents who murdered the children!

Baby, do you want to collect all seven gourd babies?

Ah, yes, the North American box office will break 100 million, and no one knows how high it can continue to rush in the future, maybe it can reach 150 million at the North American box office!

By that time, maybe the surrounding area can achieve 200 million dollars in sales?

300 million is entirely possible!

And as we all know, the production cost of toys is actually very low, so ...... Windfall!

As a result, Colombia was dumbfounded.

At the same time, the major toy manufacturers in the United States smelled the business opportunity and began to go out one after another!

When the North American box office of the week was not counted, just seeing the signs of "Hulu Baby" rising against the market this week, many large toy manufacturers began to take the initiative to contact the two distributors of Oriental Dream Pictures and Columbia Pictures in the United States, and some even sent a branch in China directly to start direct contact with the headquarters of Minghu Culture!

For Minghu culture, and even for Li Qian, this is a completely new thing.

In the two lifetimes before and after, he never thought about peripheral sales - although in that time and space, even in China, after 2010, the concept of movie peripheral sales has been frequently mentioned, but at that time and space, he was really too dick, that is, just following two sentences, and never had the opportunity to contact that level of business operations!

And even if he made an animated movie like "Hulu Baby", he also thought about the surrounding things in his heart, but before, he did think that this movie was just a stepping stone, and he didn't expect it to really sell globally in his heart, so he thought about it, but he didn't really include it in the overall plan.

As a result, it is not only Colombia that deeply regrets that it has lost a chance to make a fortune, but also the Minghu culture that seems to have a chance to make a fortune in front of it.

What to do, Li Qian, Cao Zhan, and Xie Mingyuan are all talented people, doing things and things, but if you let them talk about business with people, they are obviously not good at it, Han Shunzhang is filming a TV series, Zou Wenhuai is presiding over the contact with the government, mainly on the acquisition negotiation of the Great Wall Cinema Line, and Qi Jie is even more unlikely to abandon the negotiation of the acquisition of Colombia and come back from the United States to preside over this matter.

Even if she is in the United States, she can directly handle this matter in the United States.

The acquisition of Columbia is the most important thing in everything about Minghu Culture at the moment, and it is even the core event that affects the whole body - once the acquisition over there fails, even if the acquisition price of the Great Wall Cinema Line is negotiated, it may eventually be yellow.

She can't do it all at once.

But fortunately, at the critical moment, there is still someone to use.

And she gave Li Qian the feeling that she was still a strange person who could do it with ease, no matter what she threw at her-Du Yihua.

As a result, Du Yihua was requisitioned, so he had no choice but to put the domestic affairs aside first, and with the entrustment of Minghu Culture and Li Qian, he quietly flew directly to the United States and negotiated with several global toy giants in the United States.

Although the top and bottom of Columbia Pictures are resistant to the sudden acquisition of Minghu Culture, the acquisition is an acquisition, and the commercial interests belong to the commercial interests, and no one dares to guarantee that the acquisition of Minghu Culture will be successful, but Columbia's right of first refusal is written into the contract.

Therefore, Colombia is also involved in negotiations and competition.

Of course, the sudden popularity of "Gourd Baby" has attracted direct entry from several major toy dealers, and Columbia, a resale dealer, is almost uncompetitive.

Under such circumstances, after Du Yihua arrived in the United States, it only took three days to contact each family, and he quickly cut through the mess and directly selected the partner.

Qi Jiefei went over and signed the contract and left directly, while Du Yihua was responsible for staying in the United States and continuing to follow up on the matter.

Make drawings, design, sample preparation, finished products, and market - for a new toy, it often takes months, half a year, or even a year to complete this set of processes, but the advantage of the movie is that the image of the toy is in the movie, take it directly, and at most modify it slightly, you can produce it!

So, when "Gourd Baby" was released in North America and around the world, it ushered in the third week.

On Wednesday alone, the full set of movie toys for "Gourd Baby" has been placed on the peripheral sales counters of major movie theaters, as well as the counters of major supermarkets and toy stores throughout North America.

At this time, filmmakers, media, people, etc. in China still don't know anything about it.

And when Li Qian sat in his office, opened his email, and saw the shipment data of Du Yihua's "Gourd Baby" peripheral toys from the United States, and the approximate sales statistics two days after the launch, he suddenly realized that although it was an unintentional accident, it seemed that at this moment, the first step in the promotion of Chinese culture that he had been relishing seemed to have been taken!

In the two days of shipment, the shipment of the peripheral toy series of the movie "Gourd Baby" has reached 130 million US dollars, and the incomplete sales currently counted have reached more than 74 million US dollars!

You must know that even if the North American box office exceeds 100 million, according to the original account-sharing agreement, Minghu Culture can only get 20% of the total box office, and only if it exceeds 150 million US dollars, this account-sharing ratio can reach 25%, and it will be capped!

Although in order to pursue the listing as soon as possible, compared with other Hollywood film companies, the sales share of the "Hulu Baby" peripheral toy series is not too high, but it is still as high as 45%!

In other words, relying on peripheral sales alone, Minghu Culture can already have more than 60 million US dollars in North America! In the future, this figure may completely exceed 100 million US dollars!

is much higher than the box office share of the movie "Hulu Baby" itself in North America!

And more importantly, with this first success, since then, Minghu culture has begun to have a small foothold in North America!

Chinese films may not be successful in the North American market, but the films produced by Minghu Culture are very likely to succeed - believe it or not, "Gourd Baby" has succeeded!

Even, in the future, Minghu Culture has the qualifications to have direct contact with major toy manufacturers and distributors in the United States!

That is to say, even if the acquisition of Columbia Pictures was not successfully completed in the end, Minghu Culture and itself have already smashed the first nail in North America!

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Another chapter of 5,000 words, diligent knife to ask for a monthly ticket!