Taikoo Li is a high-end shopping mall, and many of the shops in it are international brands, so the top shop will not be too cliché when it opens.

Firecrackers, gongs and drums, lion and dragon dances have all been canceled, and shopping malls are not allowed.

There are two rows of large flower baskets at the entrance of the store, and as the Chinese New Year approaches, a row of festive red lanterns are also hung on the walls on both sides of the gate.

Although there was no opening publicity in reality, on the Internet, it has already begun to build momentum.

Xue Yiyi, Xie Bing, Ling Fei, Lin Xiu, these influential artists on the Internet, publicized a wave of news about the opening of THE TOP SHOP in their official Weibo.

Their fans overlap quite well with THE TOP SHOP's target customers, so the publicity effect is good.

Many fans have left messages, saying that they will definitely be the first to cheer for the show.

Of course, not only did a few celebrities promote, but THE TOP SHOP also threw out a considerable advertising budget.

In some forums and websites where high-income female white-collar workers gather, a large number of advertisements were placed.

In addition, many fashion magazines are selling well now, unlike a few years later, magazines are hard to buy.

When it comes to domestic fashion magazines, it must not be able to bypass the Big Five.

VOGUE Fashion & Beauty, ELLE World's Fashion Garden, Harper's BAZAAR, and men's magazines GQ and Esquire.

These five periodicals are the top five fashion magazines in China, and they are also the magazines that petty bourgeois white-collar workers like to read.

IN FACT, FOR THE TOP SHOP, THREE WOMEN'S MAGAZINES HAVE ALREADY MADE SPECIAL REPORTS. In the domestic fashion circle, it is rare to see such a distinctive and outstanding clothing brand, and these three periodicals are all foreign brands every time they do it, and they also feel bored.

Therefore, I was overjoyed by the birth of THE TOP SHOP, and rushed to Xiangjiang as soon as possible, learned more about the situation of the fashion brand THE TOP SHOP, and opened a special report to introduce the brand to domestic fashion women.

Especially after Alexander Wang joined THE TOP SHOP, Harper's Bazaar made an exclusive interview with Alexander Wang after hearing the news.

Therefore, THE TOP SHOP CAN BE REGARDED AS HAVING DEALT WITH THESE THREE FASHION MAGAZINES AND HAS A GOOD RELATIONSHIP.

This time the store opened in the mainland, Li Qinghuan also contacted these three media in advance and asked for advertising.

No newspaper or magazine would refuse advertising, especially if it was in line with the positioning of their magazine.

didn't pay too much price, THE TOP SHOP GOT A FULL-PAGE AD FOR HALF A YEAR, AND ON THE ADVERTISEMENT, OF COURSE, THE TWO SPOKESPERSONS OF THE TOP SHOP, ISABELLA AND XUE YIYI.

The combination of online and offline basically "catches all the target customers of THE TOP SHOP".

……

At 10 o'clock, the flagship store of THE TOP SHOP in Taikoo Li officially opened.

There is no such large flow of people as Xiangjiang here, and there is no grand scene of queues waiting outside the door to open the door.

Xiaoyun was a little worried, and asked the store manager quietly: "Do customers not know that we are guarding the door today, why do you feel that there are not many people?" ”

"Don't worry, Taikoo Li is not as popular as the middle section of Chunxi Road, and the brands here are relatively high-end, so it is normal that there are fewer people. The store manager comforted her with a smile.

Although there are not many people, it has basically not been interrupted, and customers come in pairs.

In order not to make the store look deserted, the store manager also deliberately played music. Of course, in the style of THE TOP SHOP, naturally there will be no songs like Phoenix Legend, just some pure music.

The melodious sound of cellos wafts through the store, and the customers are more urbane white-collar workers, who do not shout loudly when choosing clothes, but only talk to friends in low voices.

Xiaoyun stood in a corner, looking at the elegant atmosphere of the store, and felt very comfortable. This is the ideal place of work she wants, like the Huashang store on the pedestrian street before.

The shop is only 100 square meters in size, but because it is located in a pedestrian street, it is very popular. Every day when I arrived at the store, it was like a war.

The shouts of customers, the echoes of shopping guides, and the loudspeakers at the entrance of the shops next door are playing songs.

"Betraying my love forced me to leave

When I finally knew the truth, tears fell from my eyes

Betraying my love, you have a debt of conscience

No matter how much you give, you can't buy it back

In the first place, you were separated from each other, and you were separated......"

No matter how "good" it is, but let you listen to it every day, and play it on a loop countless times a day, Xiaoyun now feels his head swell when he hears the melody of this song......

At the end of the day, Xiaoyun felt that his head was buzzing, and it was really not fun to talk about work.

That's why she desperately wanted to work at THE TOP SHOP, WHERE SHE FELT LIKE SHE WAS GOING TO LIVE A FEW YEARS LESS!

Although it seems that there are not as many customers in the store as there are in Huashang, the store is big, but there are actually a lot of customers in the store.

Just quietly, the morning passed.

Lunch, which was ordered by the company, contacted a nearby Chinese restaurant, and sent a set meal for free to all shopping guides.

The standard of catering is quite good, two meat and two vegetables, there is soup and fruit, look like this, a serving costs at least 20 yuan.

Of course, employees are not allowed to eat in the store.

The 32 employees, divided into two groups, took turns to eat in the special staff lounge.

During the meal, Huahua also happily said to Xiaoyun: "It's really good, there is also free food, which is much better than when I was in Huashang before." When I used to work in Huashang store, I always brought my own boxed lunch or ordered a takeout to eat. ”

"Are you stupid, what kind of company is this, and do you care about our money?" Xiaoyun also laughed at her for not knowing.

After lunch, at one o'clock, the store manager also had a bottom in his heart, so he ordered half of the employees to go back to rest, and they could work in shifts tomorrow.

Before leaving, Xiaoyun asked the store manager curiously: "Store manager, how much has been sold this morning, I feel that the business is not too prosperous." ”

Xiaoyun is very worried that the business of the store is not good, in that case, maybe the store will not need so many shopping guides, what if she is asked to go back to work in Huashang.

The store manager glanced at the computer and replied with a smile: "It's okay, I bought almost 200,000 yuan in the morning." ”

"How much?!Store manager, you didn't read it wrong, I didn't feel like there were many customers in the morning, how could I sell so much!" Xiaoyun was startled, thinking that the store manager had read it wrong.

This is impossible, the Huashang store she used to stay in had such a good business every day, and it was less than two million a month.

You know, that store is Huashang International's model store in Rongcheng!

"That's right, 92 pieces of clothing were sold in the morning, a total of 42 orders, and the total price was 198,000. The manager glanced at the computer again and said with certainty.

Xiaoyun slapped his brain, he was stupid!

This is THE TOP SHOP, a piece of clothing can easily cost two or three thousand!

Huashang International is only a low-end brand, three or four hundred pieces of clothing, and a piece of clothing here is worth 10 pieces of Huashang!

In addition, THE TOP SHOP HAS A VERY HIGH TURNOVER RATE! Basically, 9 out of 10 customers who enter the store end up carrying their shopping bags!

It's scary!

In the past, when I worked at Huashang International, the transaction rate was about 40%, so looking at the hustle and bustle of the store, many people just came in and walked around, and then left.

The high transaction rate, coupled with the high customer unit price, has caused Xiaoyun's illusion.

It seems that business is very deserted in the morning, and not many people enter the store, but in just over two hours, the sales reached 200,000 unconsciously!

At the end of the day, how much can the daily sales reach? You know, it's only been less than three hours since the doors opened.

500,000? Or 600,000! As for more, Xiaoyun didn't dare to think about it.

That's the high price point. Think about the power of a big brand? Think about how tired you used to be, and the whole store could sell 2 million yuan in a month, just like the New Year.

Now here, to put it mildly, 200,000 were sold in one morning, and it may take three or four days to match my sales in the past month.

Of course, Xiaoyun also understands that THE TOP SHOP HAS OPENED SUCH A BIG STORE, AND IT IS IN TAIKOO LI.

The store also recruits so many employees, if the sales are not high, then the company will lose money.

Although she doesn't know the details, it seems that the investment in such a store as THE TOP SHOP IS DEFINITELY MUCH HIGHER THAN A SPECIALTY STORE IN HUASHANG. Then the sales are much higher than Huashang, and it is a matter of course.

……

At the end of the day, the sales of this store in Taikoo Li were even higher than Xiaoyun had guessed, with a full 1.03 million!

Of course, this is also because of the BUFF blessing on the first day of opening, and in the back, sales may not be so high.

However, the sales of more than 10 million a month are basically stable.

At 8 p.m., Taikoo Li's operations manager went to the store to inquire about today's sales.

The manager also came to observe several times today, and although Xiaoyun felt that there were not enough customers in the store, the operation manager of Taikoo Li was well-informed after all.

He knew that at a price like THE TOP SHOP, coupled with the high turnover rate he observed, business would definitely be no worse!

Look at the Hermes and Chanel stores next to them, it took a long time to enter a person, but the daily sales are still hundreds of thousands, and the monthly sales are more than 10 million at every turn.

That's the difference between a big brand and a low-end brand!

Big brands rely on high customer unit prices and ultra-high transaction rates, and to be honest, few people are idle and bored to go to luxury stores like Hermès. The people who went in were all people who were going to shop.

Although the clerks in these luxury brands are very qualified, even if you go in and just look at you and don't buy it, they won't laugh at you or anything, but you will feel uncomfortable yourself.

Think about it, in such a big, luxuriously decorated store, just such a customer like you, a few beautiful shopping guides, a few steps away from you, looking at you with a smile, are you embarrassed not to buy anything?