As early as 1996, the General Administration promulgated some rules and regulations on co-productions.

However, at that time, the mainland film market was still very weak, and no foreign businessman was willing to enter the mainland market to make movies.

The change began in 2002.

From Heroes.

The emergence of "Hero" opened up the blockbuster era of the mainland film market, and countless movie clubs that have been transformed into KTVs and nightclubs have opened one after another......

There was a sudden increase in co-productions.

However, during this period, the General Administration did not make some clear requirements, and co-production became a way for many Hong Kong companies to circumvent policy restrictions and make money.

The share of foreign films in the mainland is 15%, but the share of co-production films can be as high as 43%.

The first batch of Hong Kong filmmakers who went north were actually taking advantage of the loopholes in the policy, casually finding a few mainland actors and mainland staff, and using them as cattle and horses. Make a so-called co-production, and then sit on a 43% share of the account.

The leaders also know about this kind of film chaos, but they deliberately indulge and give those foreign filmmakers and investors the opportunity to make money.

Only when there is a gap in interests will more filmmakers be attracted to the mainland.

With the success of Mulan, everything is different.

Sino-US co-productions and $100 million Hollywood blockbusters have been made, and this is a demonstration of strength! This is the embodiment of the potential of the mainland film market!

When the General Administration has enough confidence, the means will be hardened.

Even the world's best-selling Hollywood blockbusters have been made, and they are co-productions that are completed under the regular process, and those informal co-productions should be abolished. It's time to take care of the order of the mainland film market!

The leaders no longer procrastinated, and soon came up with the latest regulations on co-productions, the most important of which is that no less than 50 percent of the Chinese actors in co-productions must be used! If there are special circumstances, they must apply for approval from the General Administration.

For the Chinese side, "Mulan" is not just a movie, the impact on all aspects is really too great.

Of course, the most grateful is New Globe.

This time, he put forward the proposal of co-production, which is to stick to the road of Sino-US co-production, and drive the rise of the mainland film market through the Hollywood model. Including various local governments, they are also actively promoting the development of film-related industries such as special effects industrial parks, animation industrial parks, and film and television shooting bases.

For a time, the movie was in full swing.

This project is about the evacuation of overseas Chinese by the Chinese Navy, which is a movie that can strengthen the country's prestige, if it is filmed well...... It's sure to be a big hit in Chinese-speaking areas!

Not to mention anything else, organs and units at all levels must organize collective viewing, which is the guarantee of the box office.

However, Donne's side is a bit of a problem.

Cooperating to make a film that highlights the power of the Chinese Navy is a bit taboo!

The current situation of the new world is already very sensitive, and this thunder cannot be stepped on indiscriminately.

Would you recommend it to Warner?

Warner has also invested a lot in China.

Unexpectedly, a few days later, a letter came from the Chinese side, saying that the co-production proposal was canceled and the project was killed.

The General Administration has reviewed it, and the military agrees with it and the civil administration approves it, but the Ministry of Foreign Affairs has rejected it, believing that the film is not in line with the country's foreign policy.

This film is about the evacuation of overseas Chinese carried out by the Chinese Navy to protect the Chinese nationals from Iraqi artillery fire during the Iraqi invasion of Kuwait. This also shows that Iraq is the aggressor and Saddam Hussein is the villain.

But the current international situation is that the United States is fighting a war in Iraq and arresting Saddam. Many countries, including China, are opposing the war.

If this movie is made, doesn't this implicitly indicate that the United States is cracking down on the villain?

The second cooperation failed to be reached, and Tang En was secretly happy.

This kind of thing is examined in all countries.

Even if it passes, Hollywood will have to be killed.

Although the film cooperation has not been reached, New Universal's cooperation with China has begun to become more and more abundant, such as...... Dolby Laboratories order!

With the official release of Blu-ray discs, the first Blu-ray discs appeared, and all Columbia Pictures movies will exclusively launch high-definition discs in Blu-ray format.

This marks the official start of the battle for the HD format of Blu-ray and HD-DVD!

New Universal is currently in the HD-DVD camp, however, the contract is about to expire.

The cost of Blu-ray is lower, and Sony's strength is stronger.

If nothing else, after the contract expires, New Globe will also switch to the Blu-ray camp.

The emergence of new high-definition formats will inevitably lead to changes in the industry.

First and foremost is the DVD player.

In the past month, New Global has made a big move!

Bought the advertising rights of almost all TV stations in the United States with more than 3% of the ratings, including the Golden Globes, Grammys, Oscars, and Super Bowl advertising spaces, and New Universal won them all!

There are also websites such as Yahoo, MSN, facebook, youtube, AOL, Netflix, Rotten Tomatoes, and popular newspapers such as The New York Times, Los Angeles Times, and The Wall Street Journal.

Advertising costs are as high as $250 million!

The advertised is a super powerful Dolby DVD player!

It can play normal DVDs, HD-DVDs, Blu-ray discs, and even some DVD games.

It can be said responsibly that the Dolby DVD player is the most powerful and compatible DVD player in the world!

The DVD player was launched in North America half a month ago, and then within a month, it was fully rolled out to the global market.

Now, Donn has the report.

In the past half month, the North American sales of Dolby DVD players have reached 950,000 units!

Colin Green, vice president in charge of sales, was very excited and reported to Donn impassionedly: "Boss, the DVD player has been selling like crazy, and we have received a large number of orders. In addition to the 650,000 units in warehouse and dealer hands, we are out of stock for at least 500,000 units in North America!"

The DVD player project has been in the works for several years.

Now the product is finally available.

After a series of brainwashing-like marketing and overwhelming publicity, the Dolby DVD player has finally become a generation of popular products, and the sales are no worse than when the iPod was launched in previous years!

However, the price is completely incomparable!

The official price of the Dolby DVD player is $1299!

The iPod sells for only one-tenth of the price.

Ever since the release of the HD-DVD format, Donn has been following the DVD player market, and he knows it well.

More than two years after the launch of HD-DVD, the total global sales exceeded 3.8 million units, including 1.8 million units in North America.

That's right!

In two years, the total sales of HD-DVD players of all major brands in North America were only 1.8 million units!

The average price is $1,000, and the total sales are $1.8 billion!

Now, as soon as Dolby DVD players appeared, they immediately swept the DVD player market like an autumn wind sweeping away leaves.

In North America alone, the half-year order exceeded 2 million units!

Estimated sales of more than $2.5 billion!

What does this mean?

This shows that there are more consumers of ordinary cheap DVD players, and they are beginning to enter the high-end market and buy Dolby players who can watch HD DVDs!

No way, this is the only DVD player in the world that can play DVDs, HD-DVDs, and Blu-rays!

With one machine in hand, you can take all the formats!

The American people are lazy and ignorant, and the messy video format can drive them to collapse.

The Dolby DVD player solved the problem for them.

No matter what the format, the Dolby player will recognize it and play it!

This is a product that fans just need!

Indispensable!

Even the sales department and the consumer goods department have made bold estimates that the sales of Dolby DVD players in North America this year will exceed 3 million units, and the total output value will reach 4 billion US dollars!

In addition to the ultra-low-priced Chinese-made DVD players that cost $50, Dolby DVD players will dominate the high-end consumer market of DVD players!

"$1,299 pricing, no problem, right?"

This is the pricing that Don hand-picked, and he is very concerned.

Colin Green said: "No problem! In the short term, there are indeed a large number of consumers who are discouraged, but it doesn't matter, Dolby DVD players are still in the stage of being out of stock and rushing to buy." Fans with spending power and avid moviegoers won't care about this price difference. Compared to the HD DVD players of the past, our functions are significantly more powerful. ”

Tang En said: "Within half a year, a DVD player with the same function will definitely appear!"

There is no technology for this thing, and there are no patents.

As soon as the Dolby DVD player appeared, peers would definitely buy it back and take it apart and study it, and then they would soon be able to produce similar products.

Colin Green said with deep contemplation: "That's true, in fact, it doesn't take half a year, three months is enough." We only have a 3-month monopoly period. ”

Don nodded.

He's a movie expert, and he ...... in terms of hardware sales Without pointing out, he put forward the strategic direction of the high-definition video player, and let more professional people handle the rest of the work.

Tang En glanced down at the report in his hand, very satisfied!

The Dolby DVD player was released in the United States for 13 days and sold a total of 950,000 units!

Priced at $1299!

The total output value is 1.23 billion US dollars!

Of course, this money can't all belong to New Global, including the cost.

What Don has in his hands is the cost report.

Each Dolby disc player costs $185 for materials, $8.5 for assembly, $45 for royalties, $4.8 for researchers, $20-$30 for dealers, and a negligible amount of transportation and insurance for each machine......

All in all, a Dolby player sold in the U.S. won't cost more than $300.

Compared to the retail price of $1,299...... In other words, for every Dolby player sold, New Universal can earn $1,000!

Selling 950,000 units is equivalent to $950 million!

You must know that in the early stage, Dolby Laboratories spent only $80 million on research and development of the DVD player, and only $120 million on negotiations, technical support, and various property rights acquisitions, plus $250 million in advertising expenses......

Okay!

Only half a month later, New Universal has made a net profit of 500 million US dollars in the DVD player project!

According to the current half-year order of 2 million in North America, New Global can earn $1.5 billion from North America alone!

Who says the real economy doesn't make money?

The key is to find the right direction!

The return on profit of this product is higher than that of Wall Street's financial game!

There is no doubt that the success of this big business will make every shareholder of New Globe bow down to Tang and be convinced.

This big boss can not only play Hollywood.

In the hardware market, there is also a unique understanding and vision!

The Dolby family, the third largest shareholder of New Globe, can also puff up its chest and straighten its back.

Don looked at the report and was very satisfied.

However, I am quite lamented that there is only an assembly fee of 8.5 US dollars.

Sure enough, it's Foxconn, and it's really cheap labor.

If this were to be produced in the United States, the OEM fee would be at least $50 per machine.

This is the advantage of Made in China.

The retail price of a Chinese-made DVD player is only $50. American-made DVD players cost $50 for labor alone. And said that the unemployment rate of American workers is high, can it not be high? Factories have moved to Asia.

"By the way, what about overseas orders?" Donn asked, shaking his head.

Colin Green didn't even need to look through the documents, and said: "650,000 units in Japan, 150,000 units in South Korea, 3,000 units in Hong Kong, 350,000 units in the United Kingdom, 130,000 units in Germany, and 180,000 units in France...... We currently have a total overseas order of more than 1.5 million units!"

Done's eyes lit up, "Japan's order is equal to the sum of Britain, France and Germany?"

Colin Green: "It's true that the Japanese market values traditional industries. Just like the record industry, the global record industry is sluggish under the impact of the Internet, and only Japan's record industry is still growing. By the way, there is also the credit of Netflix Japan. ”

Don smiled, "That's a good thing!"

Netflix and Netflix Japan, as a video rental platform, are naturally indispensable for advertising Dolby DVD players. It's funny to say that Japan should be Sony's world, and the fact that the Dolby DVD player can receive such a large order is also related to Sony's strategic mistakes.

Sony also has a DVD player business and has been selling a wide variety of DVD players in the past two years. It's just that Sony's bureaucracy is very strong, the Blu-ray disc is developed by the Blue Customs research group, and the DVD player business belongs to the DVD player production department.

The production department is not optimistic about Blu-ray, so it does not produce, but instead produces high-definition DVD players for Blu-ray's competitor, HD-DVD.

It's ridiculous.

It's like a Sony phone.

As we all know, Sony's camera technology is the first in the world, but the camera department just doesn't authorize the mobile phone department, and I'm afraid that the camera function of Sony mobile phones is too powerful, so no one buys Sony cameras. So much so that the mobile phone department had to develop camera technology from scratch, and also bought patents from outside, wasting a lot of money, and not making a name for itself.

It is only natural that such an old company will be surpassed by a new company later.

Anyway, New Global has taken a big advantage.

"How big of an order do you want to place with Foxconn this time?" Donn asked.

The first batch of orders was placed half a year ago, but I didn't expect the sales to be extremely hot, and the world is facing a shortage of stocks, so we must hurry up and let Foxconn work overtime to produce.

Colin Green said magnificently: "At least 2.5 million units!"

"Yes!" Donn waved his hand, "Go for it!"